Waxing UnLyrical

APRIL 26, 2012

Are they active? I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time. However, a fashion or retail company has to be on there because their audience is active and present on the network.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

AUGUST 12, 2013

Image: pdbreen via Flickr, CC 2.0. A surprising insight on social media measurement: Activity does matter. Why: Mark Schaefer dispels the myth that social media activity has no effect on long-term business value. It’s Monday once again, and you all know what that means, right? Based in the Washington, D.C.,

RFP 223

RFP Consultant Flickr Resources 223

Waxing UnLyrical

JUNE 21, 2013

” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Image: TheNextWeb via Flickr, CC 2.0. A lot of companies still only share their own content on Twitter. Where Twitter for PR usually begins… and ends.

Twitter 246

Twitter How To HootSuite Curation 246

Harp Interactive

FEBRUARY 23, 2010

Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. BrightKite Gowalla and Loopt allow users to check in at locations, and the ability to share that activity among a network of friends.

Geotagging 324

Geotagging GPS Foursquare Marketing 324

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Understanding the Community. Photo credit: StarrGazr via Flickr.

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Tools Posterous SEO StumbleUpon 247

Waxing UnLyrical

AUGUST 24, 2015

But just simply being active on Twitter, Facebook, and all the rest is never enough. Image: mkhmarketing via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. 5 Social Media Metrics You Can Stop Tracking Yesterday.

Metrics 100

Metrics Social Media B2B Consultant 100

Waxing UnLyrical

APRIL 11, 2012

Image: dkshots via Flickr, CC 2.0. Take the time to develop a crisis communications plan. How your company behaves in a crisis can/will determine how the public responds to its leadership & services in the days and weeks that follow, making or breaking your bottom-line in the process. And why not? • You lose credibility.

Training 177

Training Journal Flickr Loyalty 177

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What do you have to offer?

Lurker 203

Lurker Klout Policies Consultant 203

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. followers/fans/circles, how complete is their profile, level of activity). Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184

Vocus Alltop Message Boards Klout 184

Social Media Marketing

APRIL 22, 2011

When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. It's a chance to connect and brainstorm with others by finding affinity groups ("Communities") within Empire Avenue.

Social Media 167

Social Media Klout Flickr Radian6 167

Direct Marketing Observations

APRIL 19, 2010

This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. Share images on Flickr. All of these forms of communication are just that, forms of communicating- with context and without. Upload music and comment on the music. Tweet on Twitter.

Social Media 202

Social Media Social Networking Education Guidelines 202

Waxing UnLyrical

OCTOBER 25, 2012

Image: NASA’s Marshall Space Flight Center via Flickr, CC 2.0. Specifically, I’m the community manager for @WashULaw , an online Master of Law program in U.S. Melissa Woodson is the community manager for @WashULaw, a premier program for foreign attorneys to earn their LLM Online in U.S. Intimidating? Insurmountable?

Social Media 188

Social Media MySpace Flickr Platform 188

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. They create pockets of communities where like-minded people share information and seek advice. Locations of communities online & offline. Uncover Content Ideas.

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Alterian SM2 Social Networking Aggregator 127

ProBlogger

MARCH 27, 2013

This week on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog.

Communities 55

Communities Strategy Forums Ustream 55

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Proactive Report

JANUARY 24, 2011

Perhaps the question should be, are we providing what our customers and community want in social media, so that they will do business with us? More than one in two customers currently post reviews of products/services on company websites. Companies are too slow to respond to online complaints. . Two way communication. .

Social Media 104

Social Media Flickr Collaboration Review 104

Social Media Marketing

JULY 24, 2013

In addition, US Twitter users are most active after 6 pm, whilst those in the UK are highly engaged between the hours of 10 a.m. Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. according to a study by 360i.

Social Media 162

Social Media Flipboard Journal comScore 162

Waxing UnLyrical

FEBRUARY 9, 2015

Image: photommo via Flickr, CC 2.0. She’s been active in SM since the early days, and I finally got to meet her in person at the SoloPR Summit last year. His new company, Jacobs Executive Coaching , focuses on teaching agency executives and leaders how to lead (sounds easy, but it isn’t). Jodi Echakowitz.

Social Media 100

Social Media Consultant Flickr Communities 100

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. He has founded and successfully sold 3 startups before BuzzGain.

Startup 100

Startup Flickr B2B Price 100

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Social Media Marketing

JULY 18, 2013

Be vigilant, community managers. Commentary Good companies are storytellers; great companies are story doers. Meaning that companies need to have a story and the story is connected to a larger drive to make the world a better place, which in turn is factored into how it treats employees, acts in public, makes products, etc.,

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. On a particular forum I am active on (yes, I still use them!), Just do it while giving back to the community as well. A lot of big companies I try to engage with don’t want to talk back. Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

Social Media Marketing

JUNE 28, 2012

Ford's Principles of Social Media Working for a company that is considered by many to be a leader in social media means that one of the greatest challenges is not only remaining ahead of the competition, but constantly besting ourselves. Photo credit: Thomas Hawk (Flickr). And by all means, share away!

Case Study 167

Case Study Flickr Team Social Media 167

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Consumers are actively looking for and want to engage with most businesses that fall into the following categories. 3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites.

Social Media 164

Social Media Yahoo Discount Training 164

Social Media Marketing

MARCH 29, 2013

Companies that succeed at winning the video arms race are those who bridge the gap between content that’s simply visually stimulating, and content that’s truly tailored to their fan base. We’ve highlighted several of the sharpest ways to engage prospects online with branded videos: 1. It’s your opportunity to differentiate and educate.

Engagement 167

Engagement Video Brands comScore 167

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. The bottom-line is that as a marketer you would certainly want to measure the impact and effect of your activities on any channel.

Facebook 185

Facebook Web 2.0 Startup Applications 185

The Marketing Blog

AUGUST 5, 2008

1 search-engine company has positioned itself as a startup in this job-advertisement. Startup tag works well Jumping on the big company bandwagon is easy. A company’s screening process includes relevant experience, educational background and similar parameters. OTOH, a candidate screens the right companies for his job.

Google 113

Google Startup Web 2.0 FeedBurner 113

Waxing UnLyrical

AUGUST 16, 2012

They write about hires, mergers and events in the business community. SocialMadness assesses social media performance using a proprietary algorithm based on Facebook, Twitter, and LinkedIn engagement, as well as direct votes in the name of specific companies at the #SocialMadness website. What is # SocialMadness? At the start.

Journal 175

Journal Compete Team Klout 175

Kikolani

MAY 5, 2016

Photo courtesy of Robert McGoldrick via Flickr. As an online marketing activity, building valuable links with your content is the foundation of great business relations. Effective link builders understand these dynamics and do everything in their capacity to protect and nurture their company, client, and audience.

Content 78

Content Findability Engineering Flickr 78

Laurel Papworth

APRIL 13, 2010

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. One, should we monetize other people’s activity? The first question is ethical – if money and currency is about a show of worth, a menu of value, then yes, we can monetize conversations and activities.

Twitter 99

Twitter API Badge SMS 99

Webbiquity SMM

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 152

Review Social Media Marketing Handbook 152

Waxing UnLyrical

OCTOBER 27, 2010

Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. I was so shocked by the noise and the flurry of activity that I began to wipe the paint on my clothes to hurry myself outside. The "fire drill" idea seems like it would help many people and companies.

Class 179

Class Creative Commons Postrank Flickr 179

The Marketing Blog

AUGUST 3, 2010

With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering. On the other hand, if your prospects aren’t thriving on these communities building a dead brand-page isn’t perhaps worth the effort.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back. Online activity v.

Social Media 224

Social Media Class Creative Commons Flickr 224

Buzz Marketing for Technology

JUNE 27, 2008

We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# In fact, the Roger Smith Hotel did it quite successfully.

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Hotels Social Media Communities Discount 245