Oktopost

MARCH 8, 2021

This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . As a result, B2B marketers have adapted by implementing solid marketing automation practices to meet growing online demands. . What Is Marketing Automation?

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B2B Strategy Marketing Social Media Management 118

Social Media Strategies Summit

FEBRUARY 18, 2021

In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021. One of the biggest social media trends for 2021 is the rise of social commerce or selling via social media platforms. One of the biggest social media trends for 2021 is the rise of social commerce or selling via social media platforms.

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Trends Social Media Authentication Instagram 193

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. In January 2021, TikTok was the second most downloaded app in the world.

Marketing 141

Marketing Statistics Platform Influencer 141

Ignite Social Media

MARCH 2, 2021

This article was previously published on Forbes on February 19, 2021. Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. Few marketers were prepared for its sudden gain in popularity, though. TikTok was just released in 2016.

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Upcoming Social Networking Privacy MySpace 212

Ignite Social Media

JANUARY 11, 2021

Since 2020 was such a cornucopia of strange headlines I thought I’d go through the fun horrific exercise of predicting some 2021 social media, digital, tech, and marketing trends that are “so 2020.” Building off the success of Quibi , new streaming platforms will emerge in 2021. New Streaming Services Expected: 1.

Social Media 158

Social Media MySpace Sample Samples 158

Sprout Social

FEBRUARY 1, 2021

This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep. You’ll embrace a more strategic role.

Social Media 137

Social Media Social Media Management Marketing Communities 137

Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. 2021 was a unique year in the world of influencer marketing and ecommerce – and 2022 is shaping up to be similarly transformative. for every dollar spent on influencer marketing.

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Influencer Marketing Discount Retail 75

Oktopost

MARCH 20, 2021

Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. 7 Growth Hacking Strategies for 2021.

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Strategy Metrics Process B2B 146

Ignite Social Media

AUGUST 31, 2021

It’s hard to believe we are now approaching the end of 2021 when it sometimes feels 2020 was only yesterday. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . Cause Marketing Continues to be a Top Social Media Trend. People Love to Shop Small.

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Trends Organization Social Media Travel 184

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. And with the growth in video consumption has come an accompanying increase in video marketing. . Why Video Marketing.

Video 70

Video Marketing B2B Eventful 70

Visually SM

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. For years, social media marketing strategies have largely been centered around growing the audience of your social media channels as much as possible.

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Engagement Publishing Social Media Metrics 130

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. In this article we’ll walkthrough: Content themes that have potential for 2021. Inspiration for your social media marketing pitch. What’s the big idea?

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Campaign Social Media Marketing Metrics 125

Jon Loomer

MARCH 17, 2021

The result: I’ve started a new experiment for 2021! What if they served exclusive content that couldn’t be found elsewhere? But, for especially engaging content, you’ll get an organic push as well. In fact, I ran my 2021 Experiment for a few days first before writing this blog post, fearing it may not run!

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Cost Tips Campaign Engagement 206

Hootsuite

JUNE 16, 2021

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. Get the template now!

Social Media 145

Social Media HootSuite Statistics Template 145

BeingOptimist

JULY 15, 2021

This whopping number stands as proof of the fact that businesses can make good money if they strategize their marketing around this platform. Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. Use Hashtags in the Right Way for SEO /Tik Tok Marketing.

Strategy 98

Strategy Marketing Case Study Hashtag 98

Pixlee

JULY 21, 2021

Let’s face it: nobody likes boring content. If I don’t grab your attention now, there’s a chance you’ll click off the content. That’s the power of content engagement, or the lack thereof, as you might say. . You put time and energy into developing “top-shelf content,” but your audience is just not where you want them to be.

Engagement 98

Engagement UGC Content Insurance 98

agora pulse

JANUARY 30, 2021

Bonus Materials: FREE Social Media Content Calendar. What top tips do you need to know to level up your social media strategy in 2021? Every year, some of the most brilliant social media marketers in the industry provide training and tips to our audience through summits , courses , and top-notch content. Need inspiration?

Social Media 132

Social Media Tips Strategy LinkedIn 132

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 143

Social Media Metrics Data Team 143

Sprout Social

AUGUST 3, 2021

— Laura Lexx (@lauralexx) July 27, 2021. million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. — NowThis (@nowthisnews) July 23, 2021. — Apple TV (@AppleTV) August 1, 2021. Rehearsals are done.

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Brands Sports Compete Apparel 133

BeingOptimist

FEBRUARY 9, 2021

Instagram has become one of the high potential platforms for marketers to promote their business. Small Businesses or new startups usually get into trouble to attract a targeted audience due to a lack of budgets for assertive marketing. Best Instagram Marketing Strategies For Small Businesses In 2021.

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Small Business Instagram Strategy Marketing 92

Likeable

JANUARY 6, 2021

If you’re reading this, congratulations—you made it to 2021! . but it’s safe to say that throughout the year, every marketer was challenged to think differently, abandon pre-planned strategies , and prepare to make big pivots at any minute second. Keep reading to find out the four trends that we think will define 2021 on social media.

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Trends Social Media Forums Groups 128

Hootsuite

SEPTEMBER 13, 2021

Does posting at a particular time or a specific day of the week get your content in front of more people? Read on to find out when to post on TikTok to make sure your content gets picked up by the platform’s algorithm and reaches the right people. It gives you a clear overview of which days were the busiest for your content.

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Patterns Analysis Analytics Overview 137

Likeable

MARCH 16, 2021

Lucky for you, we’ve gathered the key information you need for your marketing efforts. Here are 21 statistics that will help you succeed on social in 2021! Facebook is the most popular channel for businesses to share video content, with 81% of businesses doing so. As of January 2021, TikTok has 689 million global active users.

Social Media 72

Social Media Marketing Patterns YouTube 72

Sprout Social

JUNE 23, 2021

— Zendesk (@Zendesk) April 26, 2021. Create a sense of community through user-generated content. Perhaps one of the more straightforward strategies to reduce churn that doesn’t require creating content is simply engaging with your customers via social. — Julien Paffumi (@jpaffumi) April 29, 2021.

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Strategy Policies Resources Loyalty 126

SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. The simplicity of creating, uploading, and sharing videos is one of the reasons for YouTube’s ability to attract both viewers and content creators. This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022.

YouTube 204

YouTube Strategy Automotive Marketing 204

Sprout Social

JUNE 15, 2021

To find out, we surveyed 500 British and Irish marketers to understand their goals, what they consider best-in-class and how they leverage social data for their campaigns and initiatives. It also revealed that marketers are putting themselves under way too much pressure to make these connections.

Survey 111

Survey Meme Class Social Media 111

The Realtime Report

APRIL 13, 2023

How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. Sink or Swim? In the United States, 33.2

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Marketing ROI Small Business Yahoo 172

Hootsuite

OCTOBER 21, 2021

Creating great TikTok content is one thing; getting people to actually look at it is another. TikTok is jam-packed with content and users, which means that it takes some effort and intention to make your videos stand out from the crowd. TikTok users add hashtags to video captions to help label their content.

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Hashtag Trends Analysis Study 145

Hootsuite

AUGUST 5, 2021

The global influencer market is a $13.8 Creating branded content involves time, labour, skill, and production costs. Read on to find the best formula for calculating rates, the ballpark cost of different types of posts, and other factors that might affect influencer pricing for your next influencer marketing campaign.

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Price Influencer Instagram How To 145

Likeable

OCTOBER 19, 2021

So, here are three easy ways you can succeed with organic social—even in 2021. You can do this by leaving comments on their posts that tag you, answering questions, and reposting user-generated content. Interested in revamping your brand’s organic content strategy? lean into organic strategies, including budgets and resources.

Organization 103

Organization How To Discount Influencer 103

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. The Body Shop .

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Examples Tips Patterns Instagram 133

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. _shelbyparis) January 15, 2021. Shelby????? This is the Black community’s time to shine.

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Brands Authentication Communities Campaign 129

Sprout Social

JUNE 22, 2021

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands.

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Platform Social Media Tumblr Reddit 118

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

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Statistics Social Media Video Marketing 142

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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Research Social Media Airlines Marketing 144

Ignite Social Media

FEBRUARY 16, 2022

As a content creator, it can be challenging to keep up with the newest styles or trends these days. And because it’s important to create relevant content for your audience, timing is everything. According to the Pinterest Predicts 2022 report, in 2021, 80% of Pinterest predictions came true! Newsletter.

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Data Marketing Trends Newsletter 170

Sprout Social

DECEMBER 7, 2022

For Spotify, it’s a viral marketing tool. Every year, Spotify Wrapped gets bigger and bigger on social media, with massive engagement gains between 2020 and 2021. While 2021 might have been a banner year for the Spotify Wrapped campaign, 2022 has been even bigger. What marketers can learn from Spotify Wrapped.

Campaign 101

Campaign Marketing Social Media Trends 101