Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. Atlassian started using Sprout Listening in 2019.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Sprout Social

JANUARY 18, 2022

Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . The social applications for corporate communications are unique, so you’re better off tailoring your development plan to your business or team need. Social listening.

Skills 128

Skills Sentiment Team Press Release 128

Sprout Social

MAY 20, 2021

Toxic teams. Listen: building a team of engaged employees makes for a happier and more productive workplace while also impacting your bottom line. On the flip side, companies with higher engagement rates are more productive and attract employees that stick around for the long haul. Micromanagers. Tedious tasks.

Engagement 131

Engagement Survey How To Collaboration 131

Sprout Social

NOVEMBER 29, 2022

According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. This is no small project for a company that burns 750 million gallons of fuel each year. — Amanda Nicole (@AmandaNicole487) April 21, 2021. Great #goals for an airline!

Examples 97

Examples CSR Airlines Collaboration 97

Sprout Social

AUGUST 10, 2022

Starbucks also ramped up its influencer marketing efforts, collaborating with personalities like Jordan Fisher to expand the reach and inclusivity of their campaigns. In July 2021, football star Cristiano Ronaldo snubbed the company’s drinks during a presser for the Euro 2020 competition. — GOAL (@goal) June 15, 2021.

Influencer 132

Influencer Marketing Reputation Collaboration 132

Pixlee

MAY 3, 2021

The check mark verifies that a person actually works for the company that they have listed in their profile. Verification is not guaranteed, but if you meet their criteria, you can reach out to their team via SnapChat’s contact page to request verification status. . Collaborations with Prominent Influencers and Brands.

Social Media 98

Social Media UGC Reddit YouTube 98

Sprout Social

JULY 15, 2021

As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast. What career paths can I create for my team? If you’re asking similar questions, it might be time to expand your social team. No time for collaboration. What comes next?

Social Media 118

Social Media How To Collaboration Team 118

Sprout Social

MAY 5, 2021

Sales enablement is the act of empowering sales reps to close more deals through the help of employees outside of the sales team. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. In short, creating sales enablement content is a win-win for both teams. amit) March 25, 2021.

Data 117

Data Marketing How To Collaboration 117

Sprout Social

DECEMBER 7, 2021

If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. As the role continues to evolve, there’s even a chance that the next generation of CMOs may come from social media teams.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Likeable

FEBRUARY 8, 2022

They resonate with users because they aren’t public figures or companies—they’re equal parts accessible and aspirational, and most importantly, they’re authentic. According to a 2021 study from CBI Insights, 77 percent of successful content creators say that most of their income comes from brand deals. Give the Likeable team a ring.

YouTube 80

YouTube Collaboration ROI Authentication 80

Sprout Social

JUNE 7, 2022

“Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. — Expensify (@expensify) November 10, 2021. Businesses like Expensify use this opportunity to reinforce their brand stance as a public company.

Strategy 116

Strategy How To Hashtag Team 116

Buffer Social

AUGUST 31, 2022

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

Engineering 91

Engineering Metrics Team Project 91

The Realtime Report

JUNE 30, 2021

The Eagle Hill Consulting Employee Experience Survey 2021 was conducted by Ipsos in January 2021, and it included 1,003 respondents from a random sample of employees across the U.S. Companies can have terrific products, but customer experience will make or break customer loyalty.

Survey 91

Survey Consultant Sample Samples 91

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. PR teams must act quickly and strategically to maintain a positive relationship with their audiences. Let’s paint the landscape of the industry before diving into the statistics. versus 2.87

Statistics 108

Statistics Skills Analytics Press Release 108

Sprout Social

OCTOBER 7, 2020

In the final months of the year, agencies’ top priorities will be client retention and winning new business for 2021. In the first six months of the year, our organic and paid social team have produced incredible results on behalf of our clients. Balance flexibility and stability. – Beth Ryan, CMO, RyTech LLC.

Strategy 116

Strategy Collaboration Consultant Team 116

Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. So you might think the team at Instagram would be pretty content with how things are going. Tag friends or collaborators. Image source. Change the cover (thumbnail) image.

Instagram 233

Instagram Brands Real Estate Remix 233

Sprout Social

MARCH 21, 2022

Each company or creator’s approach is different, but they all use creativity to transform existing content into a new community touchpoint. Indiana University’s Guide, Hoosier Hype Team , introduces you to the university’s 2020-2021 ambassadors. Grove Collaborative. Post Guide examples. Indiana University.

Examples 103

Examples Instagram How To Curation 103

Sprout Social

NOVEMBER 17, 2022

MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. Customers are more likely to buy from brands that align with their personal values—it’s 74% more important to consumers than it was in 2021, according to data from The Sprout Social Index™. View this post on Instagram.

Types 118

Types Instagram Brands Collaboration 118

Sprout Social

JANUARY 19, 2023

And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

Brands 118

Brands Avatar How To Privacy 118

Sprout Social

AUGUST 21, 2023

We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. What are AI ethics?

Marketing 90

Marketing Privacy Policies Issues 90

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. Monitor for five star service with a host of review platforms.

Reddit 105

Reddit Hubspot API Reputation 105

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. Social media interaction is an umbrella term that encompasses all the two-way conversations and touchpoints that occur between companies and consumers. 8 ways customers interact with brands on social in 2021.

Engagement 136

Engagement Brands Review Influencer 136

Hootsuite

APRIL 12, 2021

At the same time, it allows employees to showcase their company pride and industry expertise. It should include tactics that encourage your employees to share branded content to their social media profiles as well as tools that help you distribute content to your team and track performance. Send out an employee survey.

Engagement 139

Engagement Social Media Strategy Tools 139

Hootsuite

OCTOBER 21, 2020

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Little wonder nearly every marketing team uses social media and nearly two-thirds of PR and communications teams do — far more than other parts of the organization. Social’s power remains relationships, not scale.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Social Media 140

Social Media Survey Influencer Buy 140

Sprout Social

JULY 5, 2022

Meet the team. Meet the team. Showcase your company’s culture, values and, of course, team members. By inviting your team to step in front of the camera, you will win over your audience with authenticity. The Meet the Melbourne Water Team series is a great example of how YouTube videos can humanize your brand.

YouTube 131

YouTube Video Authentication Education 131

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. The report adds, “Foundational user experience, user management, and collaboration and workflow capabilities are Sprout Social’s strengths, culminating in unified dashboards and reporting.

Research 110

Research Module Report Collaboration 110

Sprout Social

JANUARY 21, 2021

In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Consider how younger consumers are increasingly interested in companies that market around activism and social justice. And social media is arguably the best channel for doing exactly that.

Sentiment 135

Sentiment How To Marketing Analysis 135

Sprout Social

MAY 2, 2022

We say it’s too complicated, that our business is either too small and lacks the resources or is too big and couldn’t handle the logistics—despite the fact that we see companies of all sizes that have done it successfully on a regular basis. More than two-thirds (68%) of consumers purchased through social in 2021. Tap into your team.

Trends 94

Trends Buy Cost Team 94

Sprout Social

JUNE 27, 2022

Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Smartsheet is a work management platform on a mission to improve the way teams collaborate. It’s 2021, you should be able to leave work early ??

B2B 136

B2B Brands Marketing How To 136

Sprout Social

JULY 12, 2022

Well, because the odds of something similar happening to your company are pretty high. Yet, fewer than half said their companies were prepared to respond quickly to a crisis. Yet, fewer than half said their companies were prepared to respond quickly to a crisis. Stock prices (for public companies). Sales and revenue.

Examples 112

Examples Brands Sentiment Reputation 112

Buffer Social

NOVEMBER 17, 2021

And while all companies can benefit from being on social media, it’s especially crucial for small businesses who typically don’t have the advantage of being a household name. For example, earlier this year we released our 2021 State of Remote Work , which we created by surveying customers and potential customers.

Small Business 91

Small Business Social Media Tips Content 91

Buffer Social

APRIL 18, 2022

A 2021 study by Deloitte found that 34 percent of consumers choose brands that have environmentally sustainable practices. Highlight or collaborate with another sustainable brand or creator Earth Day is all about working together as a community to improve the state of the world.

Small Business 102

Small Business Fashion Instagram Discount 102

Hootsuite

MARCH 15, 2021

— Daniel Dae Kim (@danieldaekim) February 20, 2021. — Zain Chagla (@zchagla) February 25, 2021. — kid_Qr (@meinca1959) March 11, 2021. MD, MS, FACS (@TomVargheseJr) February 12, 2021. — Kat Petty (@RorschachKat) February 25, 2021. We’re just doing it. StopAsianHate [link]. a @Lush Gift Set!

Twitter 145

Twitter HootSuite Notification Analytics 145

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities.

Campaign 113

Campaign Brands Communities Industry 113

Buffer Social

FEBRUARY 23, 2023

In 2021 and 2022, the conversation largely revolved around the return to the office, or how to successfully adopt a hybrid approach to work. One teammate has been a digital nomad ever since joining the team. This is something to consider as some organizations are considering the return to the office. We’ll get into that next.

Report 117

Report Trends Survey Groups 117

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. Brands can reach out to high-performing streamers and ask about collaborations.

Marketing 102

Marketing Authentication Template Templates 102