Oktopost

JUNE 4, 2020

But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. The need for an effective social media policy for employees, however, has become more pressing than ever. What is a social media policy for employees? Get everyone aboard.

Policies 146

Policies Social Media Guidelines Sentiment 146

Hootsuite

SEPTEMBER 9, 2020

So in that sense, whether or not YouTube meets social network criteria is irrelevant. Scheduling tools let you maintain consistency on auto-pilot. Expand the reach of your videos with YouTube’s built-in translation tools. 5 YouTube marketing tools for business. It’s more popular than all of them.

YouTube 145

YouTube HootSuite Marketing Video 145

Later

SEPTEMBER 2, 2020

2020 has been a huge year for live content, with Instagram Live views increasing by 70% from February to March this year. Brands and creators alike have pivoted to live broadcasts in response to social distancing restrictions, which has led to the majority of in-person events being canceled. New LinkedIn Features #3: Reactions .

LinkedIn 103

LinkedIn Features Newsletter Communities 103

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

Tools 84

Tools Sentiment Hubspot Price 84

Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. Get the right tools at your disposal.

Social Media 98

Social Media Instagram Apparel Groups 98

agora pulse

DECEMBER 23, 2019

We asked some of our favorite social media experts to share what they look forward to seeing in social media for 2020. Here’s what got them bright-eyed and excited … Jay Baer: “2020 is going to be the year that brands stop random acts of social. 2020 also will be the year that social goes private again.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Hootsuite

NOVEMBER 23, 2020

As part of your content marketing strategy, you should be posting content to various social networks multiple times per week. But if your social media content calendar has some gaps, curated content is an easy fix. — Brandwatch (@Brandwatch) October 22, 2020. — Hootsuite (@hootsuite) September 23, 2020.

Curation 145

Curation HootSuite Tools Content 145

Hootsuite

APRIL 22, 2020

Social media live streaming is dynamic, authentic and engaging. The best part is that you don’t need any special equipment or tools to tap into the world of self-broadcasting. We’ve got your guide to streaming below, covering all the major social platforms, so the only thing you have to worry about is deciding what to stream.

Social Media 145

Social Media Privacy YouTube Instagram 145

Ignite Social Media

SEPTEMBER 16, 2021

In my experience, it helped brands understand the whys and hows of people using social media tools and networks. I clearly remember discussing this chart with folks from Microsoft before we started running the Windows social channels for them. Social Technographics Today . It was the right tool at the right time.

Survey 148

Survey MySpace Microsoft Social Media 148

Hootsuite

JANUARY 30, 2020

billion people using social media today—more people than there were on the entire planet in 1971. In 2020, 3.8 This figure comes from the Digital 2020 report from Hootsuite and We Are Social , which tracks digital and social media trends across the globe. billion social media users (an increase of 9%) in 2020.

Social Media 145

Social Media HootSuite Report Advertising 145

SocMed Sean

MARCH 1, 2022

Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. Is YouTube Facing Challenges As A Social Network? While YouTube still commands the lion’s share of video-based social media popularity and user base, it is seeing rising competition. Is YouTube dying?

YouTube 204

YouTube Strategy Automotive Marketing 204

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. Is Twitter Facing Challenges As A Social Network?

Twitter 230

Twitter Strategy Hashtag Marketing 230

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. It’s time to start getting other departments jazzed about the power of social listening tools. . Want more information first?

Tools 93

Tools Sentiment How To Team 93

SocMed Sean

FEBRUARY 24, 2022

As of June 2020, close to 1.8 Since then, Mark Zuckerberg’s social media giant has only continued to grow. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network?

Facebook 130

Facebook Strategy Marketing Travel 130

Ignite Social Media

MAY 13, 2021

For more, see our 2020 article, Growing Privacy Concerns Put Social Networks’ Targeting at Risk.) update (announced in 2020 and rolled out this year) brought CAPI to the forefront as the update threatens the data collection through the Facebook pixel. Although we still have access to third-party cookies, Apple’s iOS 14.5

API 155

API Conversation Tips Facebook 155

Likeable

OCTOBER 4, 2021

The sense of instant connection and feeling of authenticity that a live stream creates existed long before social media, but social media amplified it a ton—and the pandemic amplified it even more. Since March 2020, U.S. internet users are consuming 24 percent more live streamed content on social media. The Platforms.

Reddit 100

Reddit YouTube Survey Instagram 100

Sprout Social

AUGUST 30, 2021

Social marketers are inherently multichannel marketers as they strategize, publish and engage on several social networks at a time. As a result, they have a direct view into customer preferences thanks to social data. HeatherBadenoch) December 9, 2020. Social marketers are in tune with the voice of the culture.

Campaign 141

Campaign Social Media Social Media Management Team 141

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first.

Statistics 145

Statistics Social Media Marketing Survey 145

BeingOptimist

SEPTEMBER 20, 2021

trillion spent through-out-the-world on the top 100 online marketplaces in 2020. What is needed for this, what tools to use, where to start, how much it will cost to create and launch an online trading platform: these are the questions that we will answer today. A blog or a page, or a community in social networks is very relevant.

Tools 52

Tools How To Project Startup 52

Sprout Social

MARCH 30, 2021

Social listening is a social media superpower. And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. In 2020, 96.5

Questions 123

Questions Data Focus Group Analysis 123

Ignite Social Media

JULY 15, 2021

Snapchat is a social media network that launched a decade ago, it seemed like it was on the verge of joining many other networks in the social media graveyard a few years back. That said, the network is gearing up to be a powerhouse social network once again, with audiences of all ages still utilizing the platform.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Sprout Social

JANUARY 26, 2021

Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim. So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. COSAGOV) August 4, 2020.

Social Media 143

Social Media Metrics Data Team 143

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

Social Media 103

Social Media Film Exercises Social Networking 103

Sprout Social

NOVEMBER 19, 2020

In 2020 alone, Sprout added an impressive list of new partners that span the entirety of our platform. Here, we’re highlighting recent enhancements that provide Sprout customers of all shapes and sizes the best tools of the trade. Rely on up-to-date experiences with social networks and community platforms.

Reddit 104

Reddit Hubspot API Reputation 104

Pam Moore

JANUARY 4, 2020

Is your content and digital platform ready for top business performance in 2020? Wouldn't it be great if you could kickoff 2020 by maximizing the investment you already made in content and other marketing assets so that you can zoom results even more without spending a lot more time or money on new content? Episode Highlights.

Template 78

Template Templates Content ROI 78

Oktopost

FEBRUARY 17, 2021

The biggest lesson 2020 has taught us is that B2B organizations need better tools and practices to engage and communicate with their own employees. For employees: Discover company news, updates, and messages and quickly share them with your social networks without leaving Teams.

Microsoft 90

Microsoft Team B2B Module 90

Sprout Social

AUGUST 2, 2022

But like on all social networks, trends on YouTube come and go. Consumers rank live video the third-most engaging content type, according to the Sprout Social Index™. Plus, in an era of social distancing, these real-time videos can help take the place of live events. Current and emerging YouTube trends.

YouTube 139

YouTube Trends Strategy Content 139

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Types 145

Types Social Media Microblogging Overview 145

Sprout Social

APRIL 21, 2020

— Shedd Aquarium (@shedd_aquarium) March 16, 2020. Not every social post is going to generate the same excitement as Wellington and his other penguin pals, but keep a close eye on your data. If you’re in the midst of a challenge that requires a new strategy or even a moment of pause on social, let your community know.

How To 124

How To Social Media Management Metrics Team 124

Sprout Social

FEBRUARY 15, 2023

It has been three years since what many media outlets described as “the racial reckoning of 2020.” This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business.

Collaboration 98

Collaboration Brands Press Release Communities 98

Visually SM

JULY 20, 2020

Therefore, amid the decline in the engagement of social networks such as Facebook and Instagram — with their mysterious algorithms —, it became necessary to invest more and more in a format capable of holding attention, which would result in positive metrics for the success of a page. Segment content for each social media.

Social Media 130

Social Media Engagement How To Social Networking 130

Sprout Social

JUNE 8, 2021

Social media would be kind of boring because, let’s be honest, your photo of what you ate for lunch doesn’t quite capture my attention like the content these creators put out. Creators are also capturing the attention of brands and social networks, who see opportunities to expand their consumer base and collaborate on content.

Meeting 130

Meeting Brands Collaboration Exercises 130

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. Reddit is a social network with a forum-style discussion structure. Social listening.

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 Ultimately, Adore Me’s Valentine’s Day efforts resulted in 226% more purchase conversions than the brand’s 2020 campaign, at a 6% lower cost per acquisition. Posted by GoPro on Tuesday, December 15, 2020. billion monthly active users.

Campaign 142

Campaign Facebook Influencer Embedding 142

Sprout Social

OCTOBER 12, 2020

useFluent) May 17, 2020. Of course, not every brand will feel comfortable making a move this bold but social marketers can certainly tap into their own brand identity for content inspiration. — Mailchimp (@Mailchimp) May 28, 2020. — Epic Games Store (@EpicGames) June 11, 2020. — Fluent ??

Content 143

Content Metrics UGC Conversation 143

Sprout Social

JANUARY 19, 2021

If we can all agree on one thing, it’s that 2020 was a rollercoaster of a year. What emerged for many was a new appreciation for the power of social media. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. Identify new opportunities to connect with your audience. .

Data 96

Data Sentiment API Analysis 96

Hootsuite

JULY 8, 2020

However, you can’t run effective paid campaigns without a base audience base—and organic social is the day-to-day workhorse that builds that initial audience for you. Employee advocacy is a growing area of opportunity that a lot of social teams aren’t capitalizing on. The more integrated you are, the more ROI you’ll see.

HootSuite 109

HootSuite Organization Strategy Metrics 109