Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. Marketing generalist. Content marketing.

Social Media Management 132

Social Media Management Social Media Skills Consultant 132

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. B Squared was also named Sprout’s 2018 Partner of the Year. The High Road Agency is a full-service marketing solutions firm based in East Tennessee. CF Search Marketing. B Squared Media.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Proactive Report

APRIL 12, 2018

How to measure News Releases in 2018. You can also measure brand awareness by looking at the Traffic Sources Overview in the PR Measurement Google Analytics Dashboard. If you see a spike in traffic you can use the analytics program to find where that traffic came from. In Google Analytics you would. 7 percent – other.

News 40

News Press Release URL Analytics 40

Later

JULY 22, 2020

Pinterest might not be the first platform that springs to mind for brand marketing, but with a 28% increase in monthly active users from 2018 to 2019, it’s definitely one to watch. Ready to level-up your Pinterest marketing strategy? Discover all the best tips in our Ultimate Guide to Pinterest Marketing !

How To 58

How To Communities Collaboration Platform 58

Hootsuite

NOVEMBER 23, 2022

TikTok is many things to many, many people — a daily vlog, a place to get news and an incredibly popular search engine. in 2018 to become the app we know and love today. If your marketing budget has room for audio production, consider using TikTok’s in-house sound marketing partners. Work with Sound Partners.

How To 94

How To Library Trends HootSuite 94

Pixlee

OCTOBER 8, 2018

Reminisce over summer 2018 with us as we celebrate his growth story, and wish him well in his future endeavors. UGC marketing deals with leveraging content put out by users – usually photos, videos, tweets, or reviews – to power a brand’s different marketing initiatives. The Pixlee Experience.

UGC 46

UGC Startup Authentication Meeting 46

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Razor Social

APRIL 17, 2019

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play.

Marketing 109

Marketing Software Data Curation 109

Sherrilynne Starkie

JANUARY 11, 2018

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. How do skilled writers improve search engine ranking? Despite the surge in images and video content, words still govern search engines.

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

B2B 98

B2B Social Media Tools Tips 98

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Buffer Social

MARCH 13, 2018

In speaking with thousands of marketers and businesses over the past several years, we’ve learned that marketing has an incredible potential to impact people’s lives. We as marketers are benefiting society at large ! But marketing skills and career growth don’t come easy in a field that moves at the speed of light.

Skills 111

Skills Team Content Marketing 111

Hootsuite

DECEMBER 10, 2019

But as a visual search engine and “ productivity tool for planning your dreams ,” it’s also a lot more than that. These are some of the top reasons Pinterest marketing may be right for your company. From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million.

Strategy 145

Strategy How To HootSuite Groups 145

Pixlee

JANUARY 12, 2021

So the next time you promote those ecommerce products, you’ll see them ranking higher on search engine results pages than your competitors. AI’s advanced analytics abilities can help you analyze customer intent to create effective ecommerce content that will consistently rank highly. And that will give your ecommerce sales a boost.

SEO 67

SEO Trends Marketing Mobile 67

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

ProBlogger

JANUARY 2, 2018

“Do you think I should start a blog in 2018? And every January we see a spike in our Google Analytics where people are arriving from Google to articles such as ‘ How to Start a Blog ’ and ‘ Is a Blog Right for You? ’. 4 Reasons to Start a Blog in 2018. be found via search engines and social media.

Adsense 51

Adsense Blogger Course Communities 51

Buffer Social

OCTOBER 3, 2018

Understand how to amplify blog content by reverse engineering social media videos that your audience will love. Building your website traffic in 2018 is no easy task. You can still get tons of website traffic with a resourceful content marketing strategy that revolves around producing quality, evergreen pieces of content.

Social Media 94

Social Media Content CPC Advertising 94

Buffer Social

JULY 22, 2020

In 2018, we took an important action to maintain this freedom by spending $3.3 We then added some focused marketing, and over the course of the first year gained thousands of active users of the product. By the second half of 2018, we had grown to $18m in ARR and over 75,000 paying customers.

Products 93

Products Small Business Team Price 93

Oktopost

SEPTEMBER 27, 2022

Video has been part of digital marketing since the early days of the internet, and it only continues to get more and more relevant. In fact, marketers feel better about their video ROI than ever before, and people now watch twice as much video overall as they did in 2018. Why Video Marketing Is Essential for B2B in 2022.

B2B 118

B2B Video How To ROI 118

Buffer Social

OCTOBER 25, 2018

Whether you are a seasoned social media marketer , a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. The 21 most popular social media sites in 2018. Let’s dive in. billion MAUs.

Sites 111

Sites Social Media Brands Tumblr 111

Hootsuite

JULY 21, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Tip: To get a deeper dive on this topic, check out our article on Facebook analytics and insights. Tip: For more on this topic, check out our article on the best Instagram analytics tools.

Metrics 144

Metrics Platform Video HootSuite 144

Hootsuite

FEBRUARY 17, 2022

According to our survey, Pinterest’s marketing effectiveness increased by 140% between 2021 and 2022, and many marketers are planning to invest a lot more time and money in Pinterest 2022. In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018. Make marketing moves. It’s shopping-friendly.

How To 111

How To Metadata HootSuite Retail 111

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. Social marketing and performance marketing collide. And half of the senior marketers we polled say they’re rethinking their content strategy to make the most of private channels. Posted by Citadel Careers on Wednesday, May 16, 2018.

Trends 145

Trends Social Media CPA Sports 145

agora pulse

OCTOBER 13, 2020

Want to bring new life into your video content marketing? As a social media marketer, you don’t have any excuse not to give video content a try. She has been featured in Chief Content Marketer Magazine, and on stage at Social Fresh, Social Media Marketing World, Social Shake-Up to name a few.__ABOUT Ends 11/16/18.

Types 165

Types Video Social Media Management Remix 165

Sprout Social

JULY 31, 2018

In the social marketing world, our unrelenting hunt for ROI stems from fear. Social marketers have goals, contribute to their businesses in ways big and small, and achieve results that would be impossible without social media, including a proximity to and understanding of their organization’s core audiences and their needs.

ROI 73

ROI Journal Metrics Instagram 73

agora pulse

APRIL 28, 2020

Or perhaps you want to build your own social media marketing agency but aren’t sure where to begin? With that spirit of collaboration and cooperating in mind, I asked some of the brightest social media marketing minds I know what they thought you should know about how to become a social media manager. About Jay Baer. About Ian Cleary.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Hootsuite

MAY 13, 2020

Seems like the perfect opportunity to bring people together… and build a great marketing platform while you’re at it. Since Facebook changed its algorithm back in January 2018, the newsfeed has prioritized “posts that spark conversations and meaningful interactions” — including posts from Facebook Groups for business.

Groups 144

Groups Groups Engagement Facebook 144

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Buffer Social

MAY 13, 2019

The music streaming service has been around since 2008, and it’s been a hidden treasure for marketers for several years now thanks to its deep audience insights. The website Distilled wrote about the Spotify trends in August of 2018. Second, Spotify has a deeeeeep amount of analytics. The barrier for entry is incredibly doable.

Platform 75

Platform Brands Social Networking Instagram 75

Later

JULY 21, 2020

Claiming your Instagram account on Pinterest comes loaded with benefits — you get access to more robust Pinterest analytics (including data for every action taken on your Pins, across all of Pinterest) and attribution on any Pins that originate from Instagram. We go into the details in our Ultimate Guide to Pinterest Marketing! .

Instagram 72

Instagram SEO Travel Hashtag 72

Proactive Report

JULY 23, 2018

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.).

Content 45

Content Press Release Yahoo Guidelines 45

Later

FEBRUARY 19, 2020

To draw a comparison, the effect that Instagram hashtags have on boosting discoverability is a lot like how keywords can improve your SEO (search engine optimization). . Ready to learn more about Instagram influencer marketing and how it’s shaping up in 2020? Tip #4: Pay Close Attention to Your Hashtag Analytics.

Hashtag 82

Hashtag Instagram UGC Comments 82

Sprout Social

JULY 26, 2022

A lot of people in marketing and advertising use ‘content creator’ and ‘influencer’ interchangeably,” says Powell “The two aren’t mutually exclusive but when it comes down to defining the difference, it’s a matter of intention and skillset.”. They market themselves. Creators don’t just create. They manage a business. Emma Chamberlain.

Brands 75

Brands Content Project Social Media Management 75

Webbiquity SMM

MARCH 3, 2015

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? Expert Twitter Marketing Tips and Tactics. Image credit: Buffer.

Tips 100

Tips Twitter How To Hashtag 100

Little Web Giants

JUNE 12, 2018

The European Union General Data Protection Regulation (GDPR) is an EU-wide initiative that came into force on 25th May, 2018. This means that many commonly used online services, from embedded YouTube videos, to contact forms, to email marketing, are affected. Give people the right to opt out of direct marketing that uses their data.

Small Business 40

Small Business Embedding Privacy Policies 40

Little Web Giants

JUNE 12, 2018

The European Union General Data Protection Regulation (GDPR) is an EU-wide initiative that came into force on 25th May, 2018. This means that many commonly used online services, from embedded YouTube videos, to contact forms, to email marketing, are affected. Give people the right to opt out of direct marketing that uses their data.

Small Business 28

Small Business Embedding Privacy Policies 28

Social Media Strategies Summit

JUNE 7, 2019

For years, marketing experts have been discussing the importance of video in content marketing. These growing platforms and their influence on video marketing is not a surprise, given that video consumption is expected to make up more than 80% of all internet traffic by 2021. In 2005, YouTube was launched. Source: Instagram ).

Trends 147

Trends Video Hubspot Marketing 147