Twist Image

DECEMBER 27, 2017

What happened in 2017, and what will 2018 bring? Adoption of most consumer-facing innovation starts in Marketing Departments. And getting attention is one of the business goals of marketing. Innovation starts in Marketing, not the Contact Center, but budgets are forming in the latter. Let’s have a look. It is still early.

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RFP Apple Embedding Applications 98

Forbes Social Media

DECEMBER 21, 2018

App market data analytics company, App Annie has toted up the numbers for 2018 and found that it has been a record-breaking year for the app economy. Ever stopped to wonder what the most downloaded and profitable games and apps are? Probably not. These figures make interesting reading, however.

Analytics 85

Analytics Data Company Marketing 85

Pixlee

FEBRUARY 19, 2018

We previously posted a list of the top 10 Digital Marketing Conferences occurring from January through June of 2018. Below are the conferences to consider in the second half of 2018 if you’re looking to expand your knowledge of digital marketing, learn from the best in the industry, and network. July 9-11, 2018.

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Conference Marketing B2B Class 41

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Skift Forum – Europe : Berlin (April 26 2018).

Travel 40

Travel Conference Tourism Forums 40

Pixlee

DECEMBER 15, 2017

We wanted to present the top 10 must-attend Digital Marketing conferences of 2018, but there are simply too many to list. Digital Marketing Innovation Summit. Focusing your Brand Communication to Improve your Consumer Reach & Return” is the theme of the 2018 Digital Marketing Innovation Summit. DigiMarketing.

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Conference Marketing Case Study Banking 40

Buffer Social

AUGUST 1, 2022

According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. The marketing agency world is a competitive space.

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Marketing Social Media Management Analytics Report 79

Sprout Social

JUNE 15, 2020

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. How does GDPR affect marketing on social media?

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Social Media Privacy Marketing Policies 132

Postcron

MAY 29, 2018

As we approach the halfway point of 2018, now is a good time to refresh your strategy with these seven must-try social media tactics for 2018. Chatbots were identified as a key trend at the start of 2018 and they are available for Facebook Messenger. Are you getting the most out of your social media strategy? Develop chatbots.

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Social Media Hubspot Groups Groups 56

Social Media Marketing

MAY 31, 2018

Be it for shopping, news, entertainment or social interaction, buyers are currently exposed to an endless range of information; and so, businesses must amp up their digital marketing campaigns to hold client attention. These days, there are businesses which opt to outsource digital media services to a professional digital marketing company.

Marketing 121

Marketing Analysis ROI Video 121

Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. This could be a huge opportunity for PR Agencies in 2018. Content strategy. However, only 31% have a documented strategy.

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Trends Press Release Data Skills 49

Oktopost

AUGUST 12, 2021

Watch the recording: Want to hear more from renowned marketing leaders? Allen was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. Radically Transparent , is a podcast geared towards the modern-day B2B marketer.

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B2B Apple Microsoft Startup 118

Ignite Social Media

JANUARY 10, 2018

New Year’s resolutions have long been a means to set expectations for ourselves, and looking at social conversations around resolutions, 2018 has been no different. This analysis was performed using Brandwatch, looking at a sample of publicly available mentions from December 26 , 2017 – January 8 , 2018. .

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Conversation Trends Sample Samples 90

Proactive Report

FEBRUARY 6, 2018

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume.

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Skills Analytics Report News 40

Pixlee

NOVEMBER 15, 2017

Luckily 2018 offers a plethora of insightful conferences to help you stay on the cutting edge of the industry. Going to social media marketing conferences is a great opportunity to network and learn from social media marketing professionals from all over the world. February 6-8, 2018. Digital Marketing Innovation Summit.

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Conference Social Media Class Trends 40

Social Media Marketing

MARCH 7, 2018

The millennials and their millennial means of communication have brought to the fore a new avatar of social media in the face of marketing through the Google Adwords and Sponsored ads which is beneficial both for the brand and the consumers. This new avatar of social media is called Social Media Marketing.

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Social Media Telecommunications Avatar Microblogging 85

Unmetric

APRIL 2, 2019

And this fan-based marketing has paid off quite well for the band and the team, for their loyal fans also serve as brand advocates—their fans have gone as far as to sponsor billboards in Times Square for BTS. Their post on Instagram about these shoes was Puma’s most engaging post in 2018. more engagement than its 2018 average.

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Social Media Brands Marketing Tourism 97

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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Campaign Engagement Marketing Hashtag 138

Buffer Social

MAY 8, 2018

I’ll also cover several key things to note for social media marketing. Disclaimer : This is my personal understanding of the GDPR based on my research and only covers social media marketing. The regulation will be enforceable from May 25, 2018. This will benefit all businesses that do online marketing.

Social Media 111

Social Media Marketing Privacy Policies 111

Laurel Papworth

JULY 23, 2018

AUGUST 27TH-29TH 2018 SOCIAL MEDIA WORKSHOP, SYDNEY Australia. Suitable for Small Business or Social Media Marketing Managers. Has an interest in analytics and measurement, Ads and promotions and taking them to the next step. Suitable for Gov, NFP and large Corporates. Suitable for Public Relations and Community Managers.

Training 40

Training Social Media Press Release Exercises 40

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. — Courtney Lacy (@clacy__) December 4, 2018.

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Statistics Social Media Marketing Survey 145

Pam Moore

MARCH 8, 2018

Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. They care about their needs, wants, problems, desires and offering them real value, not just non-sense marketing tactics. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

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Brands Training Policies Template 167

Kikolani

MAY 3, 2016

As recently as decade ago, “content marketing” was an unknown term to the average marketing executive. Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence. Good content marketing makes a person stop, read, think and act. data analysis.

Tools 94

Tools Content Marketing Curata 94

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. 89% of U.S.

Social Media 178

Social Media Marketing Hubspot Trends 178

Sprout Social

APRIL 19, 2019

As of the end of 2018, it boasted over 2.32 The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. billion monthly active users.

CPC 111

CPC Facebook Marketing Advertising 111

Sprout Social

MAY 21, 2019

So, how useful can the platform be for your marketing campaigns? According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. 27% of marketers are already using Pinterest. Let’s check the Pinterest stats to find out. Pinterest has 291 million monthly active users.

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Statistics Marketing Travel Buy 111

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Jump to Section What is marketing automation? Social media marketing What is a Lead Scoring System? What is marketing automation?

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ROI Social Media Marketing Curation 62

agora pulse

NOVEMBER 6, 2019

Read on to find out how Digital Butter saved time and effort when the digital marketing agency began using Agorapulse. When’s the last time a digital marketing agency shared online its promises to clients ? Digital Butter is a digital marketing firm based in Durban, South Africa. How did you discover Agorapulse?

Case Study 77

Case Study Study Social Media Social Media Management 77

agora pulse

NOVEMBER 6, 2019

Read on to find out how Digital Butter saved time and effort when the digital marketing agency began using Agorapulse. When’s the last time a digital marketing agency shared online its promises to clients ? Digital Butter is a digital marketing firm based in Durban, South Africa. How did you discover Agorapulse?

Case Study 77

Case Study Study Social Media Social Media Management 77

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. billion in 2018. That figure is also up from 2018, marking a 9% year-over-year increase. All the more reason to brush up your Facebook marketing skills.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Unmetric

NOVEMBER 12, 2019

Social media marketers know that it’s not how big your audience is, but the way they engage with your content. Facebook Insights has a graph that tells you how many new Likes you got in a day (as does LinkedIn), which is helpful, but other native social network analytics like Twitter and Instagram do not have this feature.

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Social Media Analysis How To Analytics 84

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

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Meme Marketing Hashtag Campaign 108

Unmetric

AUGUST 22, 2019

In comparison with the previous years, 2018 saw a drop in the volume of back-to-school posts on Facebook and on Twitter by 16% and 14%, respectively. In 2018, brands on Instagram received over 8X more interactions than on Facebook and 81X more interactions than on Twitter. Instagram was the most preferred social network for brands.

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Social Media Engagement Class Campaign 127

Later

DECEMBER 12, 2018

And if you want to take a look back, check out our 2018 Instagram Year in Review! Instagram Predictions #2: Instagram Analytics Will Become Even More Robust. Tracking and measuring your Instagram analytics has always been important. We saw some of this in 2018 with Facebook beta testing Instagram analytics on their platform.

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Instagram Authentication Influencer Analytics 90

Unmetric

FEBRUARY 1, 2019

With brands getting romantic on Valentine’s Day , we fired up our Unmetric Analyze platform to present to you what marketers around the world have been up to, as we have done in the past. — Funko (@OriginalFunko) February 14, 2018. — RELIANCE MUTUAL FUND (@Reliance_MF) February 10, 2018. Discover Content Ideas.

Social Media 111

Social Media Brands Class Film 111

yMarketingMatters

JUNE 10, 2019

Video consumption on Instagram increased 80% year over year from 2018). 3 Content Marketing Tips. Shout Out to Hootsuite : Save time managing your Instagram presence by using Hootsuite to schedule and publish posts, grow your audience, and track success with easy-to-use analytics. Post video. People watch videos.

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Tips HootSuite Notification Hashtag 130

Unmetric

DECEMBER 23, 2019

We analyzed the most engaging Pongal posts on social media in 2018 and noticed that the majority of brands took the traditional route of wishing their fans with various Pongal greetings. Reliance Trends’ post on their Pongal offer engaged the most in the year 2018. See the latest Pongal posts by brands. Reliance Trends.

Social Media 101

Social Media Smart Phone Insurance Sports 101

Keyhole.co

JANUARY 6, 2022

at that time, so China decided to merge it into TikTok in 2018. TikTok – The Future of Marketing. This platform is solely meant for the users to express their creativity to a marketing haven. Since TikTok’s popularity is increasing each passing day, more and more brands consider this app an essential tool for marketing.

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Marketing Hashtag Trends Influencer 52