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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

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2017 Social Media Trends Check-In

Ignite Social Media

At the start of the year, we wrote about the four trends social media marketers should expect in 2017. That means you’ll have better access to the most pertinent daily news, important voices, and influencers, all based on your professional industry and interests. Here’s an update on social media trends to bring you up to speed.

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Is Twitter in 2017 Even Worth the Trouble?

Convince & Convert

That’s the question social media marketers are asking these days about the little blue bird. No doubt, Twitter remains a conversation platform for media and influencers. Thus, according to RivalIQ’s 2017 Social Media Benchmark Report , a tweet to 10,000 followers will, on average, generate 4.9 Click To Tweet.

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Is Twitter in 2017 Even Worth the Trouble?

Convince & Convert

That’s the question social media marketers are asking these days about the little blue bird. No doubt, Twitter remains a conversation platform for media and influencers. Thus, according to RivalIQ’s 2017 Social Media Benchmark Report , a tweet to 10,000 followers will, on average, generate 4.9 Click To Tweet.

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#measurePR Recap (March 2017): Celebrating Women Who Kick Major #measurePR Butt

Waxing UnLyrical

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. Who are they people who influence their thoughts and their buying decisions? Click To Tweet.

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Top 10 RazorSocial Articles of 2017

Razor Social

The most shared articles on the list feature tips/commentary from influencers and industry experts. So, here’s a look back at what our readers kept clicking and sharing in 2017. I wasn’t at all surprised to see this article rise at the top as the most read piece on our blog in 2017. 46 Marketing Tools to Consider for 2017.