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Keys to a Successful Black Friday Cyber Monday: Social Proof and UGC

Pixlee

In 2017, Cyber Monday spending in the US reached an all-time high of 3.36 Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. Have more questions? How does this translate to your holiday sales?

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5 Ways Businesses are Revolutionizing the No-Contact Shopping Experience

Pixlee

That’s where user-generated content (UGC) comes in. 84% of millennials report that UGC on company websites influences what they buy. That authentic content brings a product to life – and customers can rely on feedback from other customers to influence their purchasing decisions. . The best part? Live video shopping.

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Welcome To The Video Generation

The Realtime Report

Peer to peer influence and video content is impacting retail like never before. Influencer marketing is on the precipice of exploding growth. Done right, influencer marketing and video content is proven to have impact throughout the funnel by driving greater awareness, retail traffic, sales conversion and loyalty. Methodology.

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Why Brands Should Invest in a TikTok Strategy

Pixlee

The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. Ask questions and look for feedback opportunities across your social channels. Outright ask them to comment their response to a question, tag a friend, reply with a video, or otherwise engage with your post.

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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans. Working with influencers to create and circulate content to a broader audience. The problem is influencer marketing isn’t cheap. Let’s lay it on the table.

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Social Spotlight: Nike and how to outpace the competition on social

Sprout Social

To help us answer that question, let’s take a deep dive into a company with arguably the greatest brand recognition in history. Take a page from Nike’s book and make use of UGC and on-screen text. Partner with influencers. No brand understands the power of influencers like Nike. Memorable. Embrace emotional storytelling.

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

A Brief History: To the dismay of many, Facebook rolled out its own take on Stories in March 2017. You can even “reply in story” to address specific comments/questions that others may have, and it helps personalize the content with your audience further. Source: Facebook.