Ignite Social Media

DECEMBER 19, 2017

Ad Doesn’t Equal UGC. As the value of user-generated content (UGC) rose this year (60% of consumers say user-generated content is the most authentic form of content) we also saw the FTC cracking down on influencers and required disclosures to let the public know they were paid for their opinions.

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Pixlee

NOVEMBER 13, 2018

In 2017, Cyber Monday spending in the US reached an all-time high of 3.36 Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. How does this translate to your holiday sales? Have more questions?

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Pixlee

DECEMBER 11, 2017

Adidas started 2017 with an eye toward becoming more entrenched in the hip-hop fashion industry. Since the #WeAccept campaign was launched in February 2017 at the Super Bowl, the video has accrued nearly 5 million views. Influencer marketing continues to rise as an effective way to reach target audiences and build brand trust.

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Sprout Social

AUGUST 12, 2020

Take a page from Nike’s book and make use of UGC and on-screen text. According to our recent Brands Get Real report , 70% of consumers say it’s important for brands to take a stand on social and political issues, up from 66% in 2017. Partner with influencers. No brand understands the power of influencers like Nike.

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Sprout Social

DECEMBER 28, 2016

With the year coming to a close, it’s time set your eyes toward 2017. You’re a dog person,” campaign to their influencer marketing efforts, they’ve really set themselves apart by being entertaining and appealing directly to their target audience. Instead of copying these examples, use them as inspiration.

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Sprout Social

APRIL 5, 2017

— Ask PlayStation (@AskPlayStation) April 3, 2017. — Casper (@Casper) March 27, 2017. UGC is a nice balance between promotional content and highlighting your fans. 'Oh, A post shared by Walt Disney World (@waltdisneyworld) on Apr 4, 2017 at 8:26am PDT. — Grubhub (@Grubhub) March 25, 2017.

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Pixlee

OCTOBER 14, 2021

The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. TikTok is Full of User-Generated Content (UGC). High-quality UGC is all the rage today among brands. Puma uses Pixlee to create a gallery of TikTok videos from its own influencers on the brand’s website.

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Buffer Social

MAY 9, 2016

That strategy is the implementation of user generated content (UGC). I decided to give UGC a try here at Buffer and the results were compelling. You may have seen UGC before and not even known it – Take this beautiful picture from REI for example: All user content! Why UGC is Important for Brands.

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Talkwalker SM

JUNE 2, 2016

Add a key influencer to the mix (enter Kylie Jenner) and you have a glam-perfect business strategy. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more. Why UGC is Powerful for Beauty Brands. With over 1.8

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Pixlee

FEBRUARY 23, 2018

Considering that Facebook had more than 2 billion active users and Instagram had about 800 million monthly active users by the end of 2017, it’s practically impossible for retailers to remain successful without using social media. Building connections with social influencers who can attract more followers. User-Generated Content.

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Hootsuite

AUGUST 19, 2020

Why it worked: This campaign is fuelled by user-generated content (UGC), which helps your brand build their reputation through the audiences and social media channels of influential users. UGC also helps brands build up their content library by collecting high-quality visual assets from other users, and resharing them with permission.

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Ignite Social Media

MAY 4, 2020

A Brief History: To the dismay of many, Facebook rolled out its own take on Stories in March 2017. Influencer Partnerships – Because this feature is prominently made for the creator community, it’s ideal for brands to partner with YouTube creators to create sponsored content versus creating their own stories. Source: Facebook.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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Later

SEPTEMBER 22, 2019

Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . Thanks to the rise of Lightroom presets , and tons of other great photo editing apps , brands, business, and influencers can take advantage of carousel posts to show off their digital edits.

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Keyhole.co

DECEMBER 7, 2020

5 social commerce tips to get you started – Start with low-cost offers – Use hashtags to drive product discovery – Take advantage of UGC – Get your timing right – Build trust with reviews Sell more on social. Twitter introduced the buy button in 2014 but then decided to ditch it in 2017. Facebook Shopping.

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Later

JANUARY 30, 2019

A post shared by Free People Movement (@fpmovement) on Nov 19, 2017 at 7:50am PST. One of the best ways to find hashtags you should be using is to follow Instagram influencers that have the same (or similar) target audience as you. Every industry has its respective key influencers. Collect User-Generated Content (UGC).

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Sprout Social

APRIL 11, 2017

Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Another advantage you with branded hashtags is the ability to get user-generated content (UGC). A post shared by Ryder Carroll (@bulletjournal) on Apr 8, 2017 at 5:49am PDT. The answer is hashtags.

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Pixlee

JULY 3, 2019

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Because Old Navy is a lifestyle brand, UGC is the perfect way to promote their retail products by connecting with their customers and staying up to date with the latest trends.

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Hootsuite

MARCH 2, 2023

Endorsing problematic influencers Collaborating with a public figure, influencer, or content creator can expand your brand awareness. Influencers often share their personal views and opinions on their channels. However, these opportunities also come with more risks for brands. In 2020, ad fraud cost businesses $35-40 billion.

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Sprout Social

JANUARY 20, 2017

— Keri Jaehnig (@kerijaehnig) January 18, 2017. — Keri Jaehnig (@kerijaehnig) January 18, 2017. SproutSocial A1: Definitely visual UGC! — CrowdRiff (@CrowdRiff) January 18, 2017. — CrowdRiff (@CrowdRiff) January 18, 2017. — Gabriela Cardoza (@CardozaGab) January 18, 2017.

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Sprout Social

JANUARY 2, 2019

This can directly influence your social strategy as you spend more time driving traffic from the sources that make sense. Whereas 2017 saw a boom of live video and video-centric Stories on Facebook and Instagram, long-form social video saw a sort of resurgence in 2018. Empowering customers via user-generated content (UGC).

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Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. This UGC encourages people to support the campaign to provide life-changing education. This gives them a leg up on the competition, as their UGC feels especially authentic. Under Armour.

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Pixlee

JANUARY 4, 2018

Pixlee helps Shopify Plus Merchants Create Higher Converting Online Shopping Experiences with User-Generated Content (UGC), Visual Commerce, and Influencer Marketing. “The results are in, and UGC is a top priority for merchants wanting to showcase happy customers as an effective component of their marketing strategy.”

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Later

MARCH 13, 2019

This is not only a great way to give your customers a virtual shout-out, but it also showcases your business in an authentic way through UGC (user-generated content). Instagram Stories Highlights Uses #7: Highlight Your Partners & Influencers. You can repurpose this content and post to your own Instagram Stories Highlights.

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Pixlee

OCTOBER 24, 2018

Take Advantage of User Generated Content (UGC). This type of content is most often seen on Instagram, a social network that tends to be over filtered and influencer-heavy. The 2017 Cone Communications CSR Study found that: 78% of Americans want companies to address social justice issues. Do Good During the Holiday Season.

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Sprout Social

JUNE 16, 2016

Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. January 2017. One of the most authentic, compelling and affordable brand assets available today is user-generated content (UGC). It’s honestly up to you! Vote for the next Honest Diaper print. Customize Your Toolbox.

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Pixlee

DECEMBER 30, 2020

I joined the Yakima Racks team in 2017, where I started in brand marketing as a social media specialist acting as a social media manager on our lean team. Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. I work with ambassadors.

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Buffer Social

JUNE 16, 2016

We’re excited to be working with Chelsea and the Hubspot team on a Social Media Master Class to explore we’re they’re thinking about social media marketing in 2016, 2017, and beyond. Jordan Nottrodt , Drink When – Increasing interactions with a podcast influencers. Click here to reserve your seat.

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Later

JULY 25, 2019

And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . Oh wait it was 2017. ? ?? ?? View this post on Instagram. Feeling a little guilty lately… ????????? You the best LP!

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agora pulse

NOVEMBER 25, 2020

Social media posts live forever so something you shared in 2017 may still be picked up in 2025. Influencer marketing amplifies reach. A retweet or share from an influencer on social media amplifies your reach to a larger audience and boosts your visibility. Example of UGC and SEO writing. Improved evergreen presence.

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agora pulse

FEBRUARY 22, 2020

And, 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision. I love user-generated content (UGC). In marketing, UGC refers to content related to your brand created by someone. 85% of consumers find UGC more influential than any form of brand content.

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Ignite Social Media

DECEMBER 12, 2017

Whether you’re hosting an annual event that everyone and anyone will be at or you’re getting ready to host several influencers on-site to shoot a video, take advantage. Like events, there are a few different ways you can obtain third-party assets: social media influencers, photography services, and/or User-Generated Content.

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Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content.

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Buffer Social

JULY 16, 2018

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Brian : In September of last year, Instagram announced their business community has grown to 2 million advertisers , up from one million advertisers back in March of 2017. Let’s kick off the show!

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Hootsuite

OCTOBER 19, 2023

From creative graphics and catchy captions to engaging videos and influencer collaborations , use these ideas and examples to make your Black Friday social media posts stand out. Kulakinis taps into UGC View this post on Instagram A post shared by K U L A N I K I N I S (@kulanikinis) No budget for a Black Friday photoshoot? No worries.

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Keyhole.co

JULY 18, 2024

In particular, its stories feature has become an important tool for brands and influencers. Stories are influenced by the “For You” page (FYP) algorithm. User-generated content (UGC) Reposting content from your followers is an effective way to drum up engagement. What are TikTok stories? This is good news.

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Buffer Social

OCTOBER 27, 2016

And by 2017, this figure is predicted to rise to 70.7%. According to research from marketing startup Crowdtap and the global research company Ipsos , millennials and other generations trust UGC 50% more than other types of media. Instagram has become an incredibly important network for brands. In fact, 48.8%

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