Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. Will brands sit this one out?

Social Media 114

Social Media Marketing Sentiment Influencer 114

agora pulse

DECEMBER 29, 2016

In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business. Posting here and there won’t help improve your Instagram engagement rates. Post consistently to stay in front of your audience’s eyes and keep growth and engagement going.

Engagement 133

Engagement Instagram Hashtag Analytics 133

Ignite Social Media

MAY 24, 2016

These are the record-breaking statistics coming out of Coachella 2016, the popular, multi-day, annual April concert that kicks off a plethora of outdoor music festivals across the U.S. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards. every year. Think: Travel + Transportation. Hospitality. Live Lokai.

Engagement 110

Engagement Brands Hashtag Eventful 110

agora pulse

JANUARY 25, 2017

As we look back on our social media plans of 2016 and ahead to our 2017 campaigns, it’s important that we learn from our mistakes and make adjustments to ensure a strategic new business year. The post Here is Why Your 2016 Social Media Plan Failed appeared first on Agorapulse. Now it’s your turn. Let me know in the comments below.

Social Media 60

Social Media Social Media Management Compete URL 60

Talkwalker SM

SEPTEMBER 7, 2016

How do you regularly produce engaging content? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. between July 27th and September 8th , 2016). Adidas (@adidas). Dior (@dior).

Instagram 60

Instagram Brands Sports Travel 60

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. What Is Instagram Engagement?

Engagement 93

Engagement Instagram Hashtag Loyalty 93

Sherrilynne Starkie

OCTOBER 25, 2018

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30.

News 225

News Research Facebook YouTube 225

Kikolani

MAY 12, 2016

Why Podcasting Is The New Marketing For 2016 (And Beyond)? All a company needs in order to record a podcast is a computer, microphone, and an interesting topic. These include: Brand Exposure – Creating a podcast about your brand allows you to highlight your company’s expertise, services and skills in your industry.

Marketing 60

Marketing Loyalty Advertising Directory 60

Kikolani

MARCH 24, 2016

With a few simple tweaks to other areas of your site, you can see the engagement you initially hoped for. This allows real people from your company to give your business a voice. Because their personality fit well with your company culture? That’s over three times as much engagement!

Engagement 109

Engagement How To Team FAQ 109

Convince & Convert

OCTOBER 22, 2021

What if your company could become a part of employees’ daily routines? According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. ” The best way to do this is by not only communicating but also demonstrating the benefits of sharing company content on social. .

Survey 125

Survey How To Education Hotels 125

Pixlee

MAY 3, 2018

Instagram Stories hasn’t been around for that long – the feature only launched in August 2016. But it has quickly become one of the very best ways for brands to drive engagement and connect with audiences. Let’s take a look at some of the brands that are doing a fantastic job of using the tool to drive engagement.

Engagement 62

Engagement Instagram Brands Apparel 62

Sprout Social

JULY 1, 2016

Every marketer dreams of having an opportunity to work for a company that’s rapidly expanding. — DoubleShot Creative (@DoubleShotTeam) June 29, 2016. — Adam Palmer (@TheAdamPalmer) June 29, 2016. — Adam Palmer (@TheAdamPalmer) June 29, 2016. — Adam Palmer (@TheAdamPalmer) June 29, 2016.

Company 47

Company How To Marketing Research 47

Buffer Social

OCTOBER 1, 2018

According to Twitter, here are some of the factors it considers: The tweet itself: its recency, presence of media cards (image or video), and overall engagement (including retweets, clicks, favorites, and time spent reading it). You: tweets she found engaging in the past, how often and how heavily she use Twitter. Never do clickbait.

Organization 108

Organization Flipboard Social Media Company 108

Convince & Convert

MARCH 24, 2016

In a time where companies vie to stand out amid a seemingly never-ending stream of content, two brands are making waves for their unique disappearing acts. urt’s ees (@BurtsBees) March 21, 2016. The company has also pledged to plant one billion wildflowers to offer bees a “a nutritious and much-needed feast.”

Company 60

Company Education Newsletter Instagram 60

Sprout Social

FEBRUARY 16, 2022

2015-2016: Satisfaction & personalization. In 2016, YouTube released a paper on its algorithm for its recommendation systems. Moreover, the company used surveys to collect information on what users enjoyed and preferred. 2016-present: Demonetization & policy updates. Home algorithm tips for marketers.

YouTube 124

YouTube Notification Video Trends 124

Convince & Convert

APRIL 20, 2016

Imaginovation is an exciting web design and development company that thrives on the passion for using well-developed strategies and the latest technologies to provide customers with top of the line marketing and communications products. We’re all anticipating their launch of Imagine Commerce at Catalyst 2016! Catalyst 2016.

Communities 60

Communities Engagement Research Resources 60

Buffer Social

JULY 20, 2017

And, in mind at least, that’s not a bad thing because: Social media is becoming an engagement channel. . Engagement is also about the content you create and share across social platforms. 4 reasons why engagement is the future of social media. A company that is at the forefront of this change is KLM Royal Dutch Airlines.

Social Media 112

Social Media Engagement Brands Airlines 112

Audiense

SEPTEMBER 23, 2016

Not business leaders themselves who have a company to run.” The companies may create the tech, but it’s the users that set the rules and the context. We’re now able to pull data out of how people are engaged with other apps, and use that to put targeting data into social ads. Vikki Chowney , Hill+Knowlton Strategies.

Data 60

Data Influencer Campaign Strategy 60

Ignite Social Media

JUNE 27, 2016

If you follow us via social, it’s no surprise that we took home the gold at this year’s 2016 Corporate Social Media Awards, being recognized as the Social Agency of the Year. 2016 State of Social Marketing Report. Simply Measured released their annual social media marketing report for 2016 last week.

Social Media 101

Social Media Report Survey ROI 101

Ignite Social Media

DECEMBER 6, 2018

The Social Media Buzz Awards celebrate the best individuals, agencies, companies, brands, and organizations across the social media spectrum. Finalist for Social Media Buzz Awards. The Drum has put on the Social Buzz Awards for the past eight years.

Retail 125

Retail Fashion Social Media Real Estate 125

Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. Apptopia also reports shrinking Snapchat engagement and increased Instagram engagement. Engagement remains king on Instagram Stories, just as it was on Snapchat. The decline could be even worse than Snapchat is letting on.

Instagram 164

Instagram Marketing Analytics Influencer 164

Social Media Strategies Summit

AUGUST 28, 2019

Advancements in Artificial Intelligence are offering companies better ways to do just that. In fact, by 2021, companies are expected to be spending $57 billion on AI platforms. The results set Magnolia apart from the competition and strengthened their e-commerce arm, which is a key driver for company growth. Source: Persado.

Examples 200

Examples Marketing Retail Automotive 200

Unmetric

SEPTEMBER 26, 2016

I will discuss how ASUS , Lenovo Mobile , Microsoft Lumia , OPPO , Samsung Mobile and Sony Mobile performed on Facebook during the month of August 2016. To judge these brands on engagement, let us look a little closer. Here’s some of the most engaging content from the group. Engagement. Samsung Mobile. million views.

Engagement 60

Engagement Social Media Brands Mobile 60

Ignite Social Media

FEBRUARY 20, 2020

What was a notable spec at about 3% in Q1 of 2016 has moved to an impressive share at 9% in Q1 of 2019. In addition to referrals from social, Internet Users are engaging more in social commerce. Ad Spend & Social Commerce.

Buy 151

Buy Instagram Social Media LinkedIn 151

Convince & Convert

DECEMBER 29, 2017

Here’s a look at a powerful story of how NetApp and Cisco, along with partners, overcame similar challenges in order to increase FlexPod’s digital presence and engage with its technical audience. They did this to reinforce the companies’ commitment to giving back and to encourage more opt-ins by supporting a worthy (and relevant) cause.

Campaign 155

Campaign How To Consultant Team 155

Ignite Social Media

MAY 18, 2016

But as of January 2016, a whopping 61% of all Fortune 500 CEOs had no social media presence whatsoever. When your brand’s CEO has a social media presence, he or she can: Benefit #1: It humanizes the brand and the company at large. Benefit #3: It makes the company a more desirable place to work. Great job, Team!

Findability 111

Findability Social Media Collaboration Team 111

Webbiquity SMM

AUGUST 27, 2019

Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. 90% of B2B software companies have Twitter accounts—but more than a third are inactive.

B2B 154

B2B Research Twitter Marketing 154

Buffer Social

DECEMBER 1, 2023

As part of my comprehensive Buffer onboarding — which had me up and running at full speed in a matter of weeks — I was tasked with setting up intro calls with the company executives.  Plus, I knew these company leaders were busy — when would I have the opportunity to pick their brains again? 

Team 79

Team Engineering Company System 79

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). Leading insurance company AXA learned first-hand the power of taking a customer-first approach.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Keyhole.co

APRIL 2, 2024

For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. It includes likes, comments, shares, and other forms of engagement.

Metrics 52

Metrics Sentiment Analysis Influencer 52

agora pulse

MAY 30, 2019

The event that brought Stories into the mainstream was when Facebook “borrowed” the feature from Snapchat and added it to Instagram in 2016. Since then, the company has incorporated Stories into its main Facebook platform as well as into WhatsApp (WhatsApp Status). This can be seen in the engagement numbers.

Social Media 129

Social Media Survey Social Media Management Instagram 129

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. (

B2B 110

B2B Social Media Marketing Survey 110

Talkwalker SM

APRIL 1, 2016

ShareTheLoad received more than 800,000 engagements and Sheryl Sandberg‘s post was one of the top 3 most shared posts about a brand in the past month (24 Feb – 23 March 2016). Compared to the previous month, #ShareTheLoad performed incredibly well, reaching over 800k engagements.

Campaign 60

Campaign Social Media Company Sentiment 60

Buffer Social

JANUARY 25, 2018

User-generated content can help drive reach and engagement. We’re very grateful to the companies and organizations that have collected and analyzed the data. There hasn’t been such a great opportunity to reach and engage your target audience before social media became popular. billion monthly active users.

Social Media 111

Social Media Trends Report Survey 111

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . LinkedIn has seen an uptick in user engagement of late. Thanks in part to work-from-home orders caused by the pandemic, engagement on LinkedIn has grown 50% , year over year. .

Hashtag 118

Hashtag LinkedIn How To B2B 118

Likeable

JULY 1, 2020

population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 Throughout the past month, with the resurgence and increased allyship around the Black Lives Matter movement, companies have started to reevaluate their diversity and inclusion practices. percent of the U.S. Cristina Jones.

Industry 134

Industry Marketing Insurance Yahoo 134

Koka Sexton

OCTOBER 7, 2016

— Koka Sexton (@kokasexton) August 23, 2016. — Koka Sexton (@kokasexton) September 21, 2016. — Dunkin' Donuts (@DunkinDonuts) September 28, 2016. Not only was Dunkin listening and engaging but they were actually giving away gifts. — Koka Sexton (@kokasexton) September 29, 2016.

Hotels 105

Hotels Travel Conference Social Media 105