Will private conversations change Twitter?

Sherrilynne Starkie

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. The group function lets users start conversations with their followers and all participants are not required to be following one another to take part. Most activity and conversation is posted publically for anyone to see and this access is what makes Twitter engaging and useful. Featured Headline Social Media Twitter Online Communities

9 LinkedIn Best Practices For 2015

Firebelly

LinkedIn is still the go-to social network for business professionals and job seekers. Make this your first priority before you start networking or sharing your business on LinkedIn. 3 Network. Join in conversations, or answer questions (when relevant) in the groups you have joined. The post 9 LinkedIn Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency.

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How many Twitter users actually tweet?

Sherrilynne Starkie

Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). Once we have a handle on this, we can understand better which content resonates most and can foster social conversations around it to expand the digital footprint. Featured Headline Social Media Twitter

Like, Share,Tweet – Is that All You Can Do on Social Media?

Waxing UnLyrical

According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Although you may have thought otherwise, social media is not limited to Facebook or Twitter. Mainstream social media platforms like Facebook and Twitter undoubtedly let you reach a much wider audience, than niche networks like Care2 or Untappd. How can you diversify your social media channels? Like, Share,Tweet – Is that All You Can Do on Social Media?

Five Observations Gained from Starting an Online Community

Waxing UnLyrical

Some of these claims can get… heated, so ensuring a strong moderation core is a key part of keeping the conversation from devolving. Persuasion via direct discourse is difficult… Most of us hold dear to our core beliefs in conversation. They also present challenges in the form of conversation stoppers based on extremely powerful beliefs. Feminist,” “terrorist” or “conservative,” on the other hand, carry social weight. Hey there, #WUL.

The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Social media automation addresses this challenge beautifully. Guest Post by Vasudha Veeranna.

Nine years of Twitter

Sherrilynne Starkie

The conversations became a lot more interesting, and having direct and immediate access to fascinating people all over the world made the experience a lot more compelling. I use it to communicate with reporters and other news professionals too; it’s often their preferred social network. Hashtags too are really useful in following trends and conversation threads. Featured Headline Twitter PR public relations Social Media

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

While social platforms still continue to expand, they are facing increasing competition from OTT messaging services, and in some countries social networks have been completely surpassed in use by private messengers. Some analysts believe private messaging could soon overtake social in worldwide adoption, and major social media companies are taking this threat seriously. The mobile lifestyle goes beyond social. Social Media social media twitter

Social Media Trends, Prospects, and Challenges in India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now.

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5 People Focused Social and Data Tools You Should Be Using

Techipedia: Tamar Weinberg

Therefore, I am always running after tools that help me learn more about the people I am working with or conversing with online. Without further ado, please have a look at five of the most amazing people focused applications for 2015. If you don’t know what Rapportive is, I’ll tell you here: Rapportive was (past tense) an excellent plugin that worked with Gmail and Chrome or Firefox to learn all social media associations with an email address. Social updates.

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Introduction To Real-Time Content Marketing

Visually SM

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Social-network distribution. Others look at social media in a start-and-stop manner, and by doing so they are allowing social networks to fully control their marketing conversation by simply ignoring it.

A Framework For Real-Time Content Marketing

Visually SM

It is the difference between existence and nonexistence in a world where conversations come and go if one is not there to be part of them. The definition of publishing and content is broad and nuanced in the real-time landscape, and various content types may include images, video, conversation, status updates, applications, and articles, among many others. Reach Out to Audiences and Networks in Real-Time, in a Sincere and Present Manner. Content Marketing Social Media

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs?

The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

With more than 70 million monthly users, Pinterest is easily one of the largest and fastest-growing social networks around. In fact, Pinterest users boast the highest average checkout value of all social media referral shoppers , and Pinterest-referred users spend an average of 70% more than their non-pinning counterpart (highlight to tweet). In some ways, the platform serves as a social way to curate and build wish lists.

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No One Puts Social (PR) In a Corner

Waxing UnLyrical

As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. It’s seen and heard enough to do a cut-and-paste job on a PowerPoint deck, slap some logos on it and present it as a “social media strategy.” ” But most of the time, social media is only used to push pre-approved messaging out, and there’s nothing strategic about it.

Video Marketing For Your Business

yMarketingMatters

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. The main goal of social media video for businesses is to make a connection, get shared and start a dialogue with the target audience. Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. More than 60% of all web traffic, including social, comes from online video.

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5 Ways to Use Location Data for Better Social Listening

Convince & Convert

And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. Furthermore, 6% of social posts don’t include text, since they’re just images or videos. Traditional social media listening platforms don’t collect this location-tagged social data. Think you’re not missing much of the conversation?

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What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

While social platforms still continue to expand, they are facing increasing competition from OTT messaging services, and in some countries social networks have been completely surpassed in use by private messengers. Some analysts believe private messaging could soon overtake social in worldwide adoption, and major social media companies are taking this threat seriously. The mobile lifestyle goes beyond social. Social Media social media twitter

How To Promote Your Content Through Social Ads Effectively

Kikolani

Even social organic traffic is not working so well anymore. No wonder a lot of folks are turning to paid social media advertising to boost their traffic. Paid social ads are no longer seen as something unnecessary or stupid. But… «how do you promote your website or content using paid social ads the right way?» – you might ask. Stop putting all of your chips on your social networks. I’m not saying to stop your social activities.

Are you Blabbing up a storm yet?

Janet Fouts

I’ve written before about live-streaming apps Meerkat and Periscope and I co-hosted the FridayHangout for over 90 episodes, but for me there’s a new show in town and it’s so much better for my business and brand promotion that I’m rarely using those other networks. Hangouts can be clunky for new users and 10 people in the hangout at once generally too many to have a deep conversation. Social Media Networks live-stream video

Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

Techipedia: Tamar Weinberg

What is the value of social media as it relates to retail ROI? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment? AddShoppers ** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online retail environments. and a 9.39% conversion rate.

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5 Easy Tools for Social Selling Success

Webbiquity SMM

Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise. Remember trying to manage your brand’s presence on social media pre Hootsuite? Social selling needs that day, that one dashboard to rule them all, and, unfortunately, it hasn’t come quite yet (at least that I’m aware of.). 5 Easy Tools for Social Selling Success. Guest post by Austin Duck.

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Strategies and Tips on Social Media Marketing

Ari Herzog

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group. This is a screenshot of popular discussions as of March 30, 2015. There is a lot of spam, mostly broadcasts and few conversations; but people are joining and others are contributing.

10 PPC Blogs Every Marketer Should Read

Convince & Convert

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I Most Shared article in 2015: 5 SEO Myths to Forget in 2015 (2,600+ Shares). One of the “Big Four” search engine blogs, this covers a range of customer acquisition strategies from content marketing to SEO and social media.

Introduction To Real-Time Content Marketing

Visually SM

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Social-network distribution. Others look at social media in a start-and-stop manner, and by doing so they are allowing social networks to fully control their marketing conversation by simply ignoring it.

A Framework For Real-Time Content Marketing

Visually SM

It is the difference between existence and nonexistence in a world where conversations come and go if one is not there to be part of them. The definition of publishing and content is broad and nuanced in the real-time landscape, and various content types may include images, video, conversation, status updates, applications, and articles, among many others. Reach Out to Audiences and Networks in Real-Time, in a Sincere and Present Manner. Content Marketing Social Media

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Our new geolocation function lets you see exactly where conversation about your brand is coming from, right down to street level*. Now Talkwalker users can genuinely move from global to local insights in just a few clicks and get access to a whole new range of possibilities for extracting useful business insights from social data. Intimate knowledge of markets and customers alike is the key to success for any brand.

4 Tips for Sharing Videos On Facebook

Convince & Convert

They should also get conversation going on your page amongst your fans and followers. They included the hashtags #movember and #shaveoff so they could be part of the conversation. billion users log onto the social network exclusively on their smartphones. Continue the conversation on our Facebook or Google+ pages. Social Media Strategy facebook facebook engagement facebook marketing social media research social media strategy Video video strategy

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. We’ll dive into the many benefits of executive involvement in social media, then give you seven Tweet Templates to give your executives a road map if social networks are uncharted territory for them. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”.

The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015

ProBlogger

2015 will see this trend grow even further. From search results to social media, the internet is getting more and more local. In 2015, you need to stay focused on these six areas to get ahead of your competitors and boost sales. Share your content on social networks, create engaging and educational email courses, and write eBooks and Whitepapers on industry issues. Influencer Outreach and Networking. This is a guest contribution from Jawad Khan.

5 Characteristics of Social PR Superheroes

Waxing UnLyrical

Are you getting ready to head into 2016 like a Social PR Superhero? You know you’re a Social PR Superhero if …. In this digital age, everyone has the potential to be a publisher… which means there’s a lot of noise out there as they “contribute to the conversation.” Unfortunately, indiscriminate content creation is often a symptom of what I call “Social PR Anxiety Disorder.” And that’s what Social PR superheroes know, and do. Real conversation is all you get.

Why Sharing on Social Media is the Water Cooler

Ari Herzog

He’s a social media consultant, travels the country talking about how to sell your brand online, and, until earlier this week, we’d never met. We enjoyed our food and moreover we enjoyed the conversation that bypassed the “Hi my name is” and “What do you do?” Because social media acts as a water cooler, it’s not always important for two people to meet in person to know each other. Media Productivity culture networking

Marketers- Stop multi-tasking social media

Janet Fouts

Here are a few tips to make the time you spend working on social media marketing tasks, and your entire day, more useful to everyone. As a bonus, you’ll be more focused and engaged with the conversations you have on social networks, increasing your effectiveness. Schedule time for each network, scan them for news and things you have to respond to and then move on. mindful social mindfulsocial

6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

And instant messages–text messages, smart phones, social media. How do you reduce the noise and find the conversations you care about? Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. To truly understand the full conversation, pulling in as many media channels as possible is key to knowing the full scope of the stories and events that are integral to your business.

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Who will win the video app wars?

Janet Fouts

That’s the way it goes in tech these days and it’s especially true when there is competition for share of voice on social platforms. We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. Here’s the gist of the conversation.

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7 Steps for Performing Your Next SEO Audit

Convince & Convert

Using the spreadsheet, you can also track social media like Facebook, Google+, Twitter, and Pinterest. You can pull numbers from not just your site, but also from social networks, designated landing pages, emails, and downloads. A one-second delay in your page load time can lead to 11% fewer page views and a 7% loss of conversions, according to the Aberdeen group (highlight to tweet). Continue the conversation on our Facebook or Google+ pages.

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Directory of Social Networks for Learning Professionals

Buzz Marketing for Technology

DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. of networks for both educators and workplace learning professionals. Use the list to find one or two relevant networks to join. The list is ordered by name of network. name of the network creator, where known are shown in brackets. by 2015. Social.

Are you an intentional marketer?

Janet Fouts

Are you intentional with your social marketing? Today I want you to think about your intentions for using a specific network and ask yourself a few questions. Take a moment to think about each of the networks you are engaging on and write down your answers. Why did you choose this network? What do you intend this network to do for you? Does the “voice” of this network suit your own? How is this network doing?

How Smart Brands are DemoCasting in Social Media

Convince & Convert

I am often asked which social networks are best for a particular company or organization. ” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. There really is no “de facto” social platform, with the possible exception of Facebook, which is pervasive across nearly all demographic groups, except youth.

10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity SMM

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy.