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How to Create a Hashtag Just for Your Business

Sprout Social

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Eventually social media handles made their way onto ads. Now businesses create a hashtag for consumers to find more information about a product or service. Reasons to Create a Hashtag. Product Launches.

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5 Ways to Use Location Data for Better Social Listening

Convince & Convert

Image via BigStockPhoto.com Customers talk in more than keywords and hashtags. And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. Think you’re not missing much of the conversation? Think again.

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7 Smart Small Business Strategies to Get Noticed on Social Media

Rebekah Radice

However, starting out on social media — or accelerating your current presence — can feel overwhelming. Social media sites such as Facebook and Twitter are excellent conversation facilitators , but knowing how to navigate them effectively stumps even the most seasoned online marketers. Before you write, think.

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Measure & Increase Instagram Engagement

Sprout Social

The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. A report from TrackMaven discovered not only does Instagram lead all social networks in engagement per-post, but by an enormous margin. Increasing Your Social Listening.

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Facebook Live v. Periscope: Which is Better for Marketing Your Business?

agora pulse

Periscope is one of the fastest growing social networks these days. Since its launch in March 2015, it has already hit over 30 million users. Periscope is likely not your only social channel. Use relevant hashtags in the title of your broadcasts. Use relevant hashtags in the title of your broadcasts.

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How Social Media Data Gives FMCG Brands an Edge Over Their Competitors

Talkwalker SM

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). Its quality? Its features?

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11 Ways to Jumpstart Your Instagram Branding

Sprout Social

While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. This is why so many people trust Sprout Social as their go-to Instagram management tool.