4 Conversion Experts On Why Buyers Click

Convince & Convert

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. HubSpot’s Luke Summerfield chimed in with, “Personas are critical because they help guide your marketing strategy—including your strategy for conversion rate optimization. Give me a C.

5 Simple Tweaks to Optimize Your Form Conversion

Convince & Convert

When it comes to form conversions, small changes can make a big difference. By using a measured and strategic approach to deploying these changes (and keeping track of what works), you won’t just make an impact on your current campaign—you’ll create a roadmap for success in future projects. To help kick off your own Project Conversion, here are the top five form areas to optimize today. Another option is to test the impact of added value on your conversion rate.


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How to Create an Unforgettable Integrated Campaign

Convince & Convert

March 20, 2015 marked Europe’s largest solar eclipse since 1999 , with 90 percent of the sun covered in parts of the UK. Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print. The Sun (@TheSunNewspaper) March 20, 2015. Oreo Cookie (@Oreo) March 20, 2015.

Three Ways To Enhance Your Marketing Campaign


As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. One of the greatest things you can do to enhance your marketing campaign is to connect with leaders in your industry.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Image via BigStockPhoto.com.

How to Avoid Web Form Conversion Killers

Convince & Convert

As marketers, we spend a lot of time designing sleek landing pages, developing email nurture campaigns, writing strong copy, and A/B testing just about everything. But according to Infinite Conversions , most of our efforts are wasted. We figure out what’s killing our conversions and go to battle! Here are a few key ways to thwart web form conversion killers. The top 10 converting buttons analyzed for the 2015 Conversion Report all contained two words or less.

How to Use Location Data to Decode Customer Conversations

Convince & Convert

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Marketing teams can implement “ surprise and delight ” campaigns by knowing exactly where a customer is shopping. Implement campaigns based on location, and use tailored messaging to reach specific users. See how Sports World Chicago used location data to strategically target Cubs fans during the 2015 post-season run.

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Facebook Custom Conversions: A Beginner’s Guide

Jon Loomer

What about the conversion pixel? In this post, though, I want to cover the basics of Custom Conversions. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Custom Conversions allow marketers to track and optimize for conversions without adding anything to the Facebook pixel code that is (hopefully) already on your site. This replaces the conversion pixels you’ve been placing on individual success pages.

How Ford’s Instagram Campaign Encourages Fans to Drive Safely

Convince & Convert

Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. A photo posted by Ford Motor Company (@ford) on Oct 22, 2015 at 4:20pm PDT. A photo posted by Ford Motor Company (@ford) on Oct 7, 2015 at 8:08am PDT. A photo posted by Ford Motor Company (@ford) on Nov 13, 2015 at 1:06pm PST.

New Facebook Pixel: Audiences, Custom Conversions and Standard Events

Jon Loomer

Facebook Custom Conversions: A Beginner’s Guide. Conversion Pixels: Individual pixels used on the success page for each product and opt-in. The old conversion pixel is/was used for tracking and optimizing for conversions. It was required when running campaigns with the Website Conversions objective. Know that the conversion pixel will disappear in the second half of 2016. Custom Conversions.

Nine years of Twitter

Sherrilynne Starkie

The conversations became a lot more interesting, and having direct and immediate access to fascinating people all over the world made the experience a lot more compelling. Even with the likes of Instagram, Pinterest and Snapchat gaining traction, Twitter remains crucial to PR campaign success. Hashtags too are really useful in following trends and conversation threads.

Washington Redskins’ Media Coverage Report Fails to Use PR Standards

Waxing UnLyrical

Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries. To learn more about public relations standards and get involved in this important conversation, please visit the Institute for Public Relations Standards website. Guest Post by Julie O’Neil.

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5 Brands Who Rocked the Social Media Red Carpet During the Oscars

Convince & Convert

pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie. Oscars pic.twitter.com/IdU4dnAHA7 — Nathan Sawaya (@NathanSawaya) February 23, 2015 NASA Cleverly Roots For Films Related to Space Exploration One of the biggest surprises of the real-time tweets of the night was NASA.

The 4 Best Influencer Marketing Studies of 2015 (So Far)

Convince & Convert

Two noteworthy findings are: Most marketers implement both a campaign and network building strategy when it comes to blogger outreach. Continue the conversation on our Facebook or Google+ pages. I read influencer marketing blogs and newsletters every day. Don’t get me wrong—a good tips post has helped me greatly over the years. But I’m a sucker for posts containing facts, strategies backed up with data , and most of all… charts!

How to Build Creativity and Self-Expression with Your Community

Convince & Convert

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. Image via Converse. This sentiment is brought to life in a video, where Converse tells the story of how Chuck Taylors are an extension of its customers and what makes them unique, noting, “Every scuff, stain and doodle all help shape their story.”. Image via Converse.

5 Holiday Campaign Tips to Keep You Off the Naughty List

Convince & Convert

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. For Vidyard’s 2014 holiday campaign, we included a video thumbnail as our call to action that showed a wrapped present with the recipient’s name on the gift tag.

3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Conversion Rate. Your website’s conversion rate is how many visitors end up responding to your call-to-action. More traditionally, it might be buying something online or a tactical victory of driving opt-ins to your email marketing campaign. Conversions aren’t just important. The more conversions you have, the more successful your business should (theoretically) be. Calculating conversions is usually pretty simple.

5 Killer Questions to Woo Prospective Customers

Convince & Convert

You shouldn’t, however, open with the purpose of presenting more material, but to confirm in the prospect’s mind that her time is well-spent by having a helpful conversation with you. Conversion Questioning SCOPE/SITUATIONAL: The answers to SCOPE Questions are fact-based, and are easy for the customer : “ How many people did your last campaign bring into your funnel? ” The benefit of SCOPE Questions is that they get the conversation going.

Monday Roundup: #PRAXIS2015

Waxing UnLyrical

Cannes PR Lions 2015: Looking Back on New PR’s Bright Future. Why: “New PR is demonstrating its full, channel-agnostic forte for driving conversation and conversion… rising fast in a world that rewards real-time creativity, transparency and authenticity more than ever before,” says Lynne Anne Davis as she reviews PR’s “breakthrough year at Cannes.”

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Like, Share,Tweet – Is that All You Can Do on Social Media?

Waxing UnLyrical

Next, build your campaign around your goals and then identify the most suitable social media platform(s) for it. Apart from identifying the right platforms for your campaign, you’ll also have to make sure you’re sharing the right kind of content with your audience. Additionally, also ensure that you participate in conversations and respond to comments. Guest Post by Jessica Davis.

How One Company is Measuring What Really Matters

Convince & Convert

This is the inspiration for the latest iteration of Lean Cuisine’s #WeighThis campaign. In the campaign, Lean Cuisine is taking a powerful stance on why women should focus on their accomplishments and what they value most in life , as opposed to measuring our worth via weight or body image. Lean Cuisine (@LeanCuisine) October 27, 2015. So, what can marketers take away from this inspiring campaign? Leverage Visual Storytelling to Bring Your Campaign to Life.

5 Ingredients of Effective Lead Nurturing

Convince & Convert

There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. Creating robust personas can help you nurture leads with increasingly customized campaigns. Your Content Should Be Conversational Personalized, value-filled campaigns that speak in an authentic voice are essential. The other side to conversational communication is remembering that your leads are people, not just email addresses.

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Video Marketing For Your Business


In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. More than 70% of marketers say that video produces conversions better than any other type of content. Check out 10 Great Examples of User Generated Content Campaigns.

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Analytics: the Sideways Approach to Measuring PR

Waxing UnLyrical

Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. What we did was to ensure the creation of tracking links to the relevant page, so that we could attribute visits and conversions from our efforts – our strategy had a mix of earned, owned and paid media – as accurately as possible. Is 2015 your year of conversion yet? A version of this post originally appeared on Spin Sucks.

The Importance of Local Activation on Social Media: India


Recently, the Prime Minister of India, Mr. Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. The growth of Facebook has been accelerated by Mr. Modi’s campaign and supported by Mark Zuckerberg, with Facebook facilitating state-run BSNL in setting up 100 Wi-Fi sites in rural areas of western and southern India. International news and events from abroad impact social conversations within India to a great extent.

#measurePR Recap: March Measurement Madness

Waxing UnLyrical

Let’s you play a better campaign. Of course this is only a taste of the conversation, so if you missed it, you can grab the full #measurePR transcript for March 3. the latter to keynote the Public Relations Association of Mississippi’s 2015 State Conference. The March 3rd edition of #measurePR featured founder of SeeDepth Inc. Christine Perkett , and founder of Tenacity5 Media (and my friend) Geoff Livingston.

How Mophie Saved the Day at SXSW

Convince & Convert

Continue the conversation on our Facebook or Google+ pages. Social Media Case Studies activation brand community brand story social media campaign social media case study sxsw If you’ve ever been to SXSW, you know that a well-charged phone is a necessity. Even with numerous charging stations, most attendees have a moment where they find themselves low on juice. Inspired by St. Bernard rescue dogs in the Swiss Alps, mophie came to SXSW with a plan to save attendees in need.

What You’re Still Getting Wrong About App Store Optimization

Convince & Convert

Between Apple’s “5 minutes to 5 days” app review timeline and the seemingly infinite time it takes to procure inbound traffic, it’s easy to lose site of the big picture: Eyeballs are easy, and conversions take time. Nobody, including mobile app marketers, knows how specific app listing elements are weighted in the indexing of apps, or how conversion rates, retention, engagement, and other app-specific metrics impact search rankings.

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5 Ways to Use Location Data for Better Social Listening

Convince & Convert

We saw this proven again and again at Super Bowl XLIX , the first rounds of the 2015 NCAA March Madness Tournament , and even last week at Social Media Marketing World 2015 —the world’s largest social media marketing conference—where 31% of the social posts did not include the event hashtag. Think you’re not missing much of the conversation? So, what are the top five ways you can activate your location-based social media data to ensure you hear the complete conversation?

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How Reese’s Took On Its Critics and Won

Convince & Convert

Bucky Keen (@DoomBucky) November 2, 2015. With consumer conversations about the misshapen trees reaching a fever pitch on social media, Reese’s took a unique approach by taking on its critics in a clever way with a series of content proclaiming #AllTreesAreBeautiful. REESE’S (@ReesesPBCups) December 2, 2015. REESE’S (@ReesesPBCups) December 3, 2015. REESE’S (@ReesesPBCups) December 4, 2015. REESE’S (@ReesesPBCups) December 6, 2015.

5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

Disney (@Disney) July 17, 2015. Plus, some of the emojis are branded, allowing advocates to help drive word-of-mouth endorsement about the Victoria Secret brand both in personal and social media conversations. Download ’em now ➡️: [link] pic.twitter.com/sQc66pPG3Z — Victoria’s Secret (@VictoriasSecret) July 17, 2015. NASCAR (@NASCAR) July 18, 2015. Here’s a recap of our #WorldEmojiDay collection tour [link] — Smithsonian (@smithsonian) July 17, 2015.

Three Simple Strategies To Make Your Business A Money Magnet


These days, many business owners are looking for clear, effective strategies that they can implement to increase their conversion rates. These individuals are well-versed in designing and implementing detail-oriented, results-driven marketing campaigns that will continually connect you with your target audience. If this is what you’re attempting to find, note that there are a plethora of solutions available for you.

How To Promote Your Content Through Social Ads Effectively


Here’s what you’ll learn from this post: What you should protect at all costs; Where you should be at all the times; Which are the main social advertising options; What you need before your campaign starts; What you need to run a successful ad campaign; What you should do while your campaign is running; What you need to do after your campaign ends. Before starting your ad campaign, you need something to promote.

Conference Spotlight: Build Grow Scale LIVE


If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015 , you know there are a LOT of events out there to choose from. Build Grow Scale LIVE 2015 will be held at The Hilton Orlando from May 22nd – 23rd. Tommie Powers – Tommie has specialized in conversion optimization by evaluating mountains of data over 15 years.

Social Media Trends, Prospects, and Challenges in India


Brands have realized that social media is not only about posting brand updates, but also about driving engagement by creating meaningful conversations. Top brands such as PepsiCo and Bharti Airtel have integrated regional languages into their digital campaigns, resulting in more than 150% engagement compared to identical English posts.

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4 Steps to Boost Your Social Media Engagement

Convince & Convert

A tool like Mention offers you the ability to listen in on conversations about your brand and its related keywords across the web. Using Mention, not only do you get to hear in real time what’s being said about you online, you even get to participate in these conversations directly. Whether the hashtag is an official part of your campaign or fan-generated, you’ll be able to track its use over time and any positive or negative sentiment attached to it.

10 PPC Blogs Every Marketer Should Read

Convince & Convert

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). You will find tremendous improvement in your campaigns. Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I Most Shared article in 2015: 5 SEO Myths to Forget in 2015 (2,600+ Shares). Most Shared Article in 2015: Creative Ad Copy Still Matters – Boost Blog (560 Shares).

Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers are disappointed when they run campaigns that don’t yield the expected results. They assume that once they start the campaign, the money will roll in. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” There is a long list of reasons why that campaign didn’t work out. You could create the perfect campaign.

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Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Keep it real—and keep the conversation moving! Being authentic as a brand is crucial to starting conversations on social—and keeping them going. When they start engaging in the conversation, they sign their name at the end so those engaged know there is an individual on the other end. It’s best to outline every aspect of your campaign , create an editorial calendar , and identify the end goal. “As Influencer marketing—who hasn’t heard of it?

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

To continue the conversation, the company shared the images and stories of customers and employees who decided to #OptOutside on its social media channels, putting a human face on the movement. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015. On Black Friday, Snapchat users were able to get a free lens developed by Beats, dubbed “Drake Big Rings” in the in-app store, making the company the first consumer brand to run a Sponsored Lens campaign.