Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. And in an age where 70% of consumers indicate that it’s important for brands to take a socio-political stand, finding a social good angle to support with your campaign has never been so vital. million in 2019.

Campaign 48

Campaign Hashtag Sentiment Overview 48

Convince & Convert

MARCH 26, 2015

March 20, 2015 marked Europe’s largest solar eclipse since 1999 , with 90 percent of the sun covered in parts of the UK. Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Oreo Cookie (@Oreo) March 20, 2015.

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Campaign Case Study How To Study 60

Convince & Convert

MARCH 24, 2015

When it comes to form conversions, small changes can make a big difference. By using a measured and strategic approach to deploying these changes (and keeping track of what works), you won’t just make an impact on your current campaign—you’ll create a roadmap for success in future projects. This isn’t the time to be obscure.

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Conversation Project Survey Campaign 60

The Realtime Report

MARCH 2, 2017

How To Make Webinars Effective For Hot Lead Conversion By Mohammad Farooq. In 2015, the ON24 Webinars Benchmark Report conveyed that the attendance in marketing webinars was only 35% to 45% of registrants for live events. The average live webinar viewing time has also steadily risen from 38 minutes in 2010 to nearly 56 minutes in 2015.

Conversation 70

Conversation How To Software Analytics 70

Convince & Convert

MAY 12, 2016

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. PEPSI Canada (@PepsiCanada) July 28, 2015. So, what can you learn from this global initiative? highlight to tweet).

Campaign 60

Campaign Collaboration Trends Newsletter 60

Proactive Report

DECEMBER 22, 2014

As the year draws to a close we’re all thinking about 2015. If your team is not yet conversant with the latest visual content tools, and able to produce an eye-catching image quickly and easily, you have two choices: Invest in visual content training for your in-house team. How much of your content plan is visual?

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Content Training Patterns Skills 63

Convince & Convert

NOVEMBER 27, 2015

Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. A photo posted by Ford Motor Company (@ford) on Oct 22, 2015 at 4:20pm PDT. A photo posted by Ford Motor Company (@ford) on Oct 7, 2015 at 8:08am PDT. Go further responsibly.

Campaign 60

Campaign Instagram Transportation Film 60

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months.

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Hashtag Industry Campaign Hotels 60

Convince & Convert

JUNE 5, 2014

As seen with these new campaigns from Nokia and Volkswagen, strapping multiple devices to an object in motion results in a impressive, 360 degree visual storytelling experience. Each frame serves as a vignette, complete with pieces of conversations and observations, while rolling into the overall story.

Video 152

Video Campaign Case Study YouTube 152

Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Psychology is the Root of Conversion Science.

Conversation 60

Conversation Campaign Patterns Influencer 60

Sprout Social

JANUARY 21, 2021

In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Rolling out the same campaigns and promotions with identical marketing messages is lazy at best. Uncover new opportunities to optimize your marketing campaigns. Did they land?

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Sentiment How To Marketing Analysis 135

Buzzlogix

NOVEMBER 27, 2017

If you’re a business or brand owner looking to build a better converting campaign, then video is likely a key element in your marketing mix. Video is king of the Internet and here is why it should be king of your campaigns as well. Video Marketing Conversion. When it comes to any business, conversion is a key to success.

Campaign 40

Campaign Video Retail Statistics 40

Sprout Social

SEPTEMBER 21, 2020

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. Campaign Analysis. Goals: VSCO CMO, Tesa Aragones , believes in the value of connections over conversions. — VSCO (@vsco) August 7, 2020.

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Issues Survey Campaign Authentication 136

Pixlee

JANUARY 25, 2018

Here are seven examples of successful user-generated content campaigns. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. Stuart Weitzman. Under Armour.

Campaign 43

Campaign UGC Content Tourism 43

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations. During campaigns, split emoji usage by product vertical in addition to traditional demographics.

Tips 121

Tips Marketing Press Release Influencer 121

Oktopost

NOVEMBER 10, 2021

Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand. Under Eric’s leadership, the company worked on advertising campaigns with brands including Nike, Toyota, and Apple and motion pictures including Iron Man, Hunger Games, and Avatar.

B2B 118

B2B Apple Avatar Hosting 118

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Marketing teams can implement “ surprise and delight ” campaigns by knowing exactly where a customer is shopping. They are faced with challenging questions. Event Marketing.

Data 60

Data Conversation Case Study How To 60

Sprout Social

MAY 10, 2022

Liquid Death sparked conversation online after its 2022 Super Bowl ad aired. In August, Planters continued the campaign by Tweeting about Peanut Jr.’s Although the campaign launched in 2015, the brand changed the 2020 campaign approach slightly. @liquiddeath. liquiddeath. ? Peanut (@MrPeanut) January 22, 2020.

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Social Media Brands Marketing Meme 119

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. These connections can’t be bought or earned with one-and-done campaigns. Are you seeking a diverse set of opinions before launching new campaigns, messaging or creative?

Brands 137

Brands Authentication How To Apparel 137

Waxing UnLyrical

FEBRUARY 8, 2016

Valentine’s Day Campaign Tips For 2016. Why: “Start by trying to think about how someone might use your product or service in the context of a relationship,” writes Milly Hopkins for BeeLiked , as she explains why it’s “never too late to think up a great campaign for Valentine’s Day.” Squatty Potty.

Communities 100

Communities Consultant Campaign LinkedIn 100

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. However, it is a good place for brands to join in on conversations already happening. 14 of the Most Successful Social Media Marketing Campaigns. Trend #2: The Rise of Messaging.

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Platform Social Media Influencer Trends 272

Convince & Convert

FEBRUARY 26, 2015

pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie. Meryl at the #Oscars in 1979 & 2015. The takeaway?

Social Media 60

Social Media Brands Case Study Film 60

Webbiquity SMM

SEPTEMBER 1, 2016

Campaigns and content that works for one market often doesn’t resonate with another. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. A targeted, in-language social media ad campaign also helped. Conversion Rate Optimization. Conversions grew 65%.

Marketing 100

Marketing Metadata Retail Airlines 100

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. They respond to comments on posts and to DMs, and — unlike many brands — don’t shy away from tough conversations in the comments section.

Social Media 142

Social Media Meme HootSuite Influencer 142

Jon Loomer

OCTOBER 13, 2015

The first thing you could do is create a Website Custom Audience of anyone who visited your website during two different years, like 2015 and 2014. It would look something like this… I used the “Custom Combination” option and included both “jonloomer.com/2015” and “jonloomer.com/2014.”

How To 120

How To Facebook URL Campaign 120

yMarketingMatters

NOVEMBER 2, 2016

LinkedIn Launches Conversion Tracking : LinkedIn introduced conversion tracking, which offers a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases and other specific results you’re getting from your Sponsored Content and Text Ads campaigns.

Social Media 100

Social Media LinkedIn Instagram Campaign 100

Convince & Convert

NOVEMBER 6, 2015

This is the inspiration for the latest iteration of Lean Cuisine’s #WeighThis campaign. In the campaign, Lean Cuisine is taking a powerful stance on why women should focus on their accomplishments and what they value most in life , as opposed to measuring our worth via weight or body image. . highlight to tweet).

Company 60

Company Campaign Communities Video 60

Convince & Convert

MARCH 5, 2015

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. Image via Converse. hannah (@ughjinxx) March 2, 2015. Image via Converse. Not All Good Campaigns Have to Come to an End.

Communities 60

Communities Case Study Tumblr Campaign 60

Oktopost

MAY 23, 2022

Think of it as finding buyers you never knew existed and starting a conversation with them. Campaign content (CRM software, interactive content, content clicks). You’ll be able to provide them with highly relevant nurturing campaigns that speak to their needs so that you can improve the effectiveness of your marketing strategy.

B2B 88

B2B Marketing Paid Search Buy 88

Convince & Convert

APRIL 3, 2015

We saw this proven again and again at Super Bowl XLIX , the first rounds of the 2015 NCAA March Madness Tournament , and even last week at Social Media Marketing World 2015 —the world’s largest social media marketing conference—where 31% of the social posts did not include the event hashtag. Think again.

Data 60

Data Hashtag Eventful Conference 60

Convince & Convert

MARCH 18, 2016

In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. With face-to-face conversation, one can usually determine the other person’s mood from vocal and facial cues. Emoji are currently used by major companies as part of marketing and communications campaigns.

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Press Release Marketing Apple How To 60

Socialmedia.biz

FEBRUARY 23, 2019

Identifying and collaborating with these influencers for your grassroots advocacy campaigns can help you target a larger, relevant and more responsive audience. For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!)

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations. During campaigns, split emoji usage by product vertical in addition to traditional demographics.

Tips 60

Tips Marketing Press Release Influencer 60

Waxing UnLyrical

FEBRUARY 13, 2015

Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. What we did was to ensure the creation of tracking links to the relevant page, so that we could attribute visits and conversions from our efforts – our strategy had a mix of earned, owned and paid media – as accurately as possible.

Analytics 100

Analytics Case Study Proposal Consultant 100

yMarketingMatters

OCTOBER 18, 2015

In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. Facebook is poised to overtake YouTube…they say.

Video 133

Video Marketing Vimeo YouTube 133

Rebekah Radice

MARCH 16, 2015

Social media sites such as Facebook and Twitter are excellent conversation facilitators , but knowing how to navigate them effectively stumps even the most seasoned online marketers. Below you’ll find the presentation — along with ideas to help you jumpstart a new social media campaign or reinvent your current strategy.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Audiense

MAY 16, 2016

Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Organically we look to reach our more immediate audience and fans, whereas for paid activity we try to reach a far more specific audience depending on the objectives of the campaign. — Porsche Retail Group (@PorscheRetail) September 24, 2015.

Strategy 113

Strategy Automotive Campaign Social Media 113