Pixlee

JANUARY 25, 2018

Here are seven examples of successful user-generated content campaigns. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. Tourism Australia. Stuart Weitzman. Under Armour.

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Campaign UGC Content Tourism 43

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement.

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Hashtag How To Nielsen Social Networking 40

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. They are faced with challenging questions. What is the right strategy?

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Sprout Social

SEPTEMBER 21, 2020

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. Campaign Analysis. Goals: VSCO CMO, Tesa Aragones , believes in the value of connections over conversions. — VSCO (@vsco) August 7, 2020.

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Issues Survey Campaign Authentication 136

Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Psychology is the Root of Conversion Science.

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Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. Or do you want to generate conversions? Important hashtags/mentions to include: Important for trends and partnerships. Use hashtags. How many views does a video need to be considered viral? And what “viral” means has changed over time.

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Video Social Media How To Trends 128

Convince & Convert

APRIL 3, 2015

Image via BigStockPhoto.com Customers talk in more than keywords and hashtags. But more often than not, posts don’t include the keywords or hashtags you’re likely watching (74% of content, our research shows). Think you’re not missing much of the conversation? Continue the conversation on our Facebook or Google+ pages.

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Rebekah Radice

MARCH 16, 2015

Social media sites such as Facebook and Twitter are excellent conversation facilitators , but knowing how to navigate them effectively stumps even the most seasoned online marketers. Below you’ll find the presentation — along with ideas to help you jumpstart a new social media campaign or reinvent your current strategy.

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Small Business Social Media Strategy Hashtag 132

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). Are parents mostly concerned about the price of the product?

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Hootsuite

NOVEMBER 25, 2015

You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. TrendSpottr for Instagram app : Find trending topics, hashtags, and powerful Instagram influencers to partner with. You can also retarget customers that have expressed interest in your campaign.

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Influencer Tools Marketing Klout 76

Convince & Convert

DECEMBER 4, 2015

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. To continue the conversation, the company shared the images and stories of customers and employees who decided to #OptOutside on its social media channels, putting a human face on the movement. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015.

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Sprout Social

JANUARY 23, 2024

But strategic hashtagging helps you address this challenge. Hashtags on Facebook help you categorize your content and make it easier for users to find your posts. In this post, we take a deep dive into the world of Facebook hashtags. We show you how to use hashtags on Facebook and how your business can benefit from them.

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Hashtag Facebook Fashion Trends 120

Convince & Convert

JANUARY 20, 2015

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. In this example below, see how the brand shown is driving the most engagement around three topics: their holiday campaign, their branded hashtag campaign, and posts of apparel. Hashtag Creative Testing.

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Instagram Hashtag How To Apparel 60

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. User-generated content drives growth and conversions. Using both hashtags and location tag drives the most engagement. Unlike other social media platforms like Facebook, hashtags are a norm on Instagram. But you want to be mindful of not overusing hashtags.

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Study Instagram Hashtag Research 111

Buffer Social

NOVEMBER 29, 2018

REI’s Opt Outside campaign has been incredibly successful since it first launched in 2015 because it’s not just a marketing front — even REI’s CEO, takes Black Friday off to enjoy the outdoors. Any purpose-driven campaign shouldn’t be viewed as a short-term thing,” Mike explained. Demonstration before communication.

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Rebekah Radice

JULY 20, 2015

Your next step is to determine how social media will support your giving campaign. Blog: Write one article per week highlighting your giving campaign and the events of the week. Posted by Better Homes and Gardens on Sunday, July 19, 2015. Where will you share and how often? For example, choose a “giving day” of the week.

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Rebekah Radice

NOVEMBER 30, 2015

It can share a vision, expand the life of a product, sell a service or boost a campaign. After all, if you’re building a visual marketing campaign around, “Dos Equis’ Most Interesting Man in the World,” pink might not be the most appropriate color. No matter the social network(s) you choose, you’ll need to get into the conversation.

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Razor Social

MARCH 30, 2016

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! Conversation Tracking.

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Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

APRIL 19, 2017

And if they clicked on a Google Ad, credit will be given to Google, even though social contributed to the conversion. The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. For instance, Nike promotes the #justdoit hashtag on Twitter and Instagram.

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Social Media How To ROI Hashtag 105

Convince & Convert

MAY 1, 2015

At last count, KLM is doing $26 million (US dollars) a year in direct social media sales , based on last touch, 30-day cookie conversion. For example, if you look at KLM’s social media campaigns last year, they were on every channel. Those are my three goals for the first half of 2015. They felt the need to be everywhere.

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Social Media Hashtag Airlines Social Media Management 60

Hootsuite

NOVEMBER 25, 2015

You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. TrendSpottr for Instagram app : Find trending topics, hashtags, and powerful Instagram influencers to partner with. You can also retarget customers that have expressed interest in your campaign.

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Influencer Tools Marketing Klout 40

Convince & Convert

MAY 2, 2016

Salespeople and other employees may start the initial conversation that may eventually lead to conversion rates and sales. Engagement and conversion levels are important factors to measure for your social media posts. One UPS recruiting campaign presented the job of delivery driver as being more than a day-to-day job.

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Loyalty Social Media Engagement Training 60

Talkwalker SM

APRIL 5, 2016

Starbucks customers across the country were asked to doodle on their cups and submit pictures as entries for a ‘White Cup’ contest in 2015. times more online and in social conversations about purchasing recommendations than the average user. UGC Drives Purchase Decisions .

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ProBlogger

AUGUST 30, 2015

re-engagement campaigns can improve list health. If they don’t connect with your campaign, you can drop the subscribers. You can learn more about email engagement campaigns via this great course at Hubspot. Find ways to continue the conversation after the event. This can increase sales. Optimize your Instagram bio.

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Training Eventful Tips Analytics 20

Buffer Social

JULY 23, 2018

What follows is a lightly edited transcript of the conversation between Hailley Griffis and Brian Peters. However, we stumbled across a case study from Viper where they featured an eCommerce business that was able to generate more than 41,000 email signups and 10,000 social media followers in one campaign. Let’s dive in! ?.

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Case Study Study Social Media Tools 69

Buffer Social

DECEMBER 4, 2019

conversion rate, resulting in more than $15,000 in revenue. Buyable pins were released four years ago now, in 2015, and had over 60 million buyable pins in its first six months. First, there’s a messaging tool called ManyChat , which allows you to combine Facebook Messenger and SMS campaigns. These visitors converted at a 0.5%

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Social Media Instagram Apparel Groups 98

Sprout Social

APRIL 17, 2017

Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Why Hashtags? Hashtags drive engagement. And guess what?

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Hashtag Analytics Fashion Campaign 111

Sprout Social

JUNE 7, 2016

They can be used for one-on-one conversations or between a group of users. Likes replaced Favorites in 2015, and use a heart instead of a star icon. If relevant, click on the “More” button for access to Twitter Cards, videos, app manager and conversion tracking. Twitter’s 140-character limit no longer applies to DMs.

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Metrics Twitter Comparison Report 40

Later

OCTOBER 8, 2020

Alternative Black Friday campaigns are a great way to set your brand apart on social media. With a growing awareness of consumerism and its environmental impact, brands need to get creative with their Black Friday campaign ideas. The Shift in Black Friday Campaigns. Alternative Black Friday Campaigns #1: REI’s “Opt Outside”.

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Campaign Instagram Apparel Discount 80

Rebekah Radice

NOVEMBER 1, 2016

If you run campaigns like we do here at Post Planner, you need details about customer actions. You’ve become an active participant in the conversation. Create a Facebook campaign with: A simple question. Or use a specific hashtag to share the stories of your fans. How to Use This in Your Business.

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Facebook Marketing Atlassian Analytics 116

Sprout Social

FEBRUARY 28, 2017

Twitter’s conversational nature makes it ideal for brands that want to build relationships with their audience rather than just broadcast their message. Planning ahead and launching your campaign at the right time can significantly increase your chances of success. One is to create a promoted Tweet specifically for a campaign.

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Twitter Tips Fashion Open Source 40

Rebekah Radice

SEPTEMBER 28, 2015

Still finding that your sales and conversion results are less than stellar? Below is a roundup of our conversation, including 31 tips to effectively use social media to boost your sales! Make conversation the bridge between you and your audience. LUCYrk (@LUCYrk78) September 25, 2015. You’re not alone. Get involved!

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Social Media Tips How To Hashtag 161

Hootsuite

APRIL 28, 2020

Create a branded hashtag challenge. As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. But hashtag challenges are especially popular on the platform. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend.

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Video Engagement Hashtag Influencer 145

Rebekah Radice

NOVEMBER 1, 2016

If you run campaigns like we do here at Post Planner, you need details about customer actions. You’ve become an active participant in the conversation. Create a Facebook campaign with: A simple question. Or use a specific hashtag to share the stories of your fans. How to Use This in Your Business.

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Facebook Marketing Atlassian Analytics 60

Keyhole.co

AUGUST 4, 2023

So, just like your typical Google shopping ads in search engine results pages, your typical Facebook ads may have many impressions but don’t necessarily generate conversions. Ultimately, then, you can refine your content strategies and create content that generates leads and conversions. Impressions don’t equal reach.

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Social Media How To Analytics Metrics 52

Buffer Social

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. Campaigns You can group content together by adding campaign tags to content. Hashtag Manager When you’re posting to Instagram, you can use Buffer’s hashtag manager to save and insert groups of your favorite hashtags.

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Features Sentiment Analytics Statistics 84

Rebekah Radice

JANUARY 11, 2016

During our weekly conversation, me and co-hosts Ann Tran and Diana Adams shared top ways to use social media to make sales. Here’s the roundup of our conversation along with highlights from everyone that joined us. — Samuel Pavin (@SamPavin) November 18, 2015. — Ivana Taylor (@DIYMarketers) November 18, 2015.

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