Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Finally, while Black Friday and Cyber Monday get a fair amount of negative press each year, consumer sentiment is still generally favorable.

Retail 109

Retail Sentiment Project Instagram 109

Convince & Convert

FEBRUARY 26, 2015

pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie. Meryl at the #Oscars in 1979 & 2015. The takeaway?

Social Media 60

Social Media Brands Case Study Film 60

Convince & Convert

MARCH 5, 2015

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. Image via Converse. hannah (@ughjinxx) March 2, 2015. Image via Converse. Not All Good Campaigns Have to Come to an End.

Communities 60

Communities Case Study Tumblr Campaign 60

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. Or do you want to generate conversions? Join the conversation. Brand conversations—that is, brands commenting on each others’ videos and engaging with each other—can create viral moments themselves in TikTok comments , for example.

Video 128

Video Social Media How To Trends 128

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations. For one thing, they represent an important indicator of consumer sentiment. They have become a language of their own.

Tips 60

Tips Marketing Press Release Influencer 60

Talkwalker SM

APRIL 26, 2016

But a closer look reveals these issues are in fact related, part of a larger conversation about the topic of organ donation. Understanding the headlines and popular social conversations related to your brand, issue or cause is the first step in collecting valuable information about your audience.

UGC 60

UGC Sentiment Exercises Issues 60

Razor Social

MARCH 30, 2016

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! Conversation Tracking.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Research 60

Research Engagement How To Sentiment 60

Audiense

MAY 16, 2016

Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Organically we look to reach our more immediate audience and fans, whereas for paid activity we try to reach a far more specific audience depending on the objectives of the campaign. — Porsche Retail Group (@PorscheRetail) September 24, 2015.

Strategy 113

Strategy Automotive Campaign Social Media 113

Convince & Convert

DECEMBER 4, 2015

To continue the conversation, the company shared the images and stories of customers and employees who decided to #OptOutside on its social media channels, putting a human face on the movement. Simple yet effective, it’s a great reminder that holiday posts can be both sentimental and funny at the same time. Best @Snapchat filter ever!

Content 60

Content How To Tumblr UGC 60

Audiense

JULY 5, 2016

We can then suggest tweaks for the campaigns based on our analytical findings that will help yield better results. We can take a bigger look at the conversation and give a broader picture of what people are saying.” Whereas some others are based more around sentiment, so we’ll analyse what’s driving likes and retweets.

Microsoft 112

Microsoft Analytics Metrics Data 112

Sprout Social

JUNE 7, 2016

They can be used for one-on-one conversations or between a group of users. The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Likes replaced Favorites in 2015, and use a heart instead of a star icon. Direct Messages (DM) : These are private messages sent from one Twitter user to another.

Metrics 40

Metrics Twitter Comparison Report 40

Oktopost

JUNE 28, 2023

So, whether you’re feeling stuck or just want to keep the momentum going, here are the best strategies for social media publishing that drive engagement and kickstart conversions. Jump to Section Be ‘the Active One’ Be ‘the Funny One’ Be ‘the Smart One’ Be ‘the Chatty One’ Be ’the Sentimental One’ What to Choose?

Social Media 62

Social Media Engagement Strategy B2B 62

Buffer Social

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. Campaigns You can group content together by adding campaign tags to content. If there is a comment on a post that matches any of these sentiments, you’ll see an alert on that post in the grid view.

Features 84

Features Sentiment Analytics Statistics 84

Social Media Strategies Summit

AUGUST 1, 2019

Now that we’ve convinced you of the value of micro-influencers, let us help you brainstorm campaign ideas. Known primarily for designing the first boat shoe, Sperry launched an influencer campaign to raise awareness for cold, wet weather shoes while positioning the brand in a more fashion-forward direction. Source: The Shorty Awards.

Influencer 114

Influencer Examples Brands Fashion 114

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Her agency has led major campaigns for a wide variety of programmes, including: BBC One’s Poldark, ITV’s Endeavour, BBC One’s Line of Duty, BBC Two’s Hospital and Sky’s Portrait Artist of the Year.

Trends 122

Trends Strategy Tips Meme 122

Keyhole.co

AUGUST 21, 2023

In the vast and ever-evolving landscape of social media, a new language has emerged-one that surpasses words and communicates emotions, thoughts, and sentiments with just a flick of the finger. Emojis are like a colourful language that shapes our digital connections. Welcome to the captivating world of emojis!

Social Media 52

Social Media Influencer Meme Engagement 52

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. A tool like Mention offers you the ability to listen in on conversations about your brand and its related keywords across the web. Simply too many brands use social media as a free advertising platform where they can sell, sell, sell.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Sprout Social

NOVEMBER 28, 2016

But it’s when that story is told with negative sentiment, or when a user’s complaint goes unnoticed, that it becomes a problem. What’s the ideal ratio of visitors to conversions? Switching from promotional to conversational to support can be tricky to maintain, especially during busier times.

Social Media 40

Social Media Social Networking Review Mobile 40

Oktopost

MAY 8, 2023

As of 2020, the number of SaaS apps used by the average business is 10x higher than it was in 2015, according to insights from BetterCloud. Traditional marketing and SEO are still vital cornerstones, but a strong social media campaign is tantamount to the foundations themselves. What’s more, this ecosystem is constantly growing.

Industry 69

Industry Social Media Brands B2B 69

Keyhole.co

FEBRUARY 28, 2023

Manage your meme marketing campaigns with Keyhole Why marketers should take advantage of memes, emojis, and gifs People avoid ads. You don’t need to spend any money on producing images or video; the graphics are already there, and all you have to do is to come up with a great idea on how you can use these images as part of your campaign.

Meme 52

Meme Engagement Strategy Wikipedia 52

Unmetric

SEPTEMBER 19, 2018

User generated pictures and videos and even user conversations made it to Glossier’s social media pages. It is not just important to tend to customer queries on dedicated channels, but use your social media as a two-way conversation space than just as a promotional tool. 48 conversations in the time period. Brand Responses.

Social Media 141

Social Media Hashtag Instagram Meme 141

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. You can even turn your messages into action items to create workflows or reminders surrounding your social activity–connecting the dots from the conversations happening online to real business. 99/month – Ideal for small teams and content campaigns.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Rebekah Radice

DECEMBER 5, 2016

Many companies are adding video to their marketing campaigns because it offers a relational perspective into the company and helps explain concepts in a simpler way than words or pictures. ” Many saw social media as a one way conversation, never bothering to cultivate a community. What live streaming channel should you choose?

Trends 146

Trends Social Media Strategy CSR 146

Rebekah Radice

DECEMBER 5, 2016

Many companies are adding video to their marketing campaigns because it offers a relational perspective into the company and helps explain concepts in a simpler way than words or pictures. ” Many saw social media as a one way conversation, never bothering to cultivate a community. What live streaming channel should you choose?

Trends 60

Trends Social Media Strategy CSR 60

Convince & Convert

APRIL 18, 2016

In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. It was a revitalizing victory that put The Times back in the forefront of the conversation. In October of 2015, Back to the Future fans everywhere celebrated the first and last “ Back to the Future Day.”.

Campaign 60

Campaign Brands Content Film 60

Convince & Convert

NOVEMBER 16, 2015

Also, we’d like to give a special shout-out to our CEO, Josh Ginsberg, who gave an awesome presentation at PRSA , and carried 2% of the speaker conversation: We looked at which attendees were dominating the PRSA talk on Twitter. Taco Bell (@tacobell) November 9, 2015. Tweet us a + any other emoji to find out. Our takeaway?

Mashup 60

Mashup Conference Sentiment Issues 60