agora pulse

JUNE 22, 2017

Can Facebook search really help you reach your social media marketing goals? Unlike Twitter , Facebook doesn’t have a separate advanced search function. All we’ve got is the “Search Facebook” bar in the top left hand corner. Most articles about it date from 2013 to 2015. So what exactly happened?

Tips 127

Tips Hubspot Facebook Hashtag 127

Rebekah Radice

AUGUST 10, 2015

But when it comes to Facebook engagement, gaining audience attention can be tough. Below are a few tips to help you dazzle and delight your fans – and get your Facebook Page buzzing! 11 Little Facebook Tips That Bring BIG Engagement Results. Brand Your Business. Facebook is a visual medium.

Engagement 131

Engagement Tips Facebook Nielsen 131

Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. Unfortunately, no one has a crystal ball to see who is going to be the next Facebook, Instagram, or Snapchat. And the decision for a brand to invest in a new social media platform is a big one.

Platform 272

Platform Social Media Influencer Trends 272

Sprout Social

JULY 7, 2021

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. It certainly caught one family in Texas off guard a few years ago.

Team 141

Team Conversation Social Media Instant Messaging 141

Rebekah Radice

APRIL 27, 2015

Facebook mistakes. However, some of the worst Facebook mistakes are the ones that often go unnoticed. While Facebook continues to change the rules, you must make the most of every opportunity. Here are some of the top Facebook mistakes small businesses make and what you should do instead. Posting Only One Type of Content.

Small Business 131

Small Business Facebook How To Airlines 131

Ignite Social Media

JULY 24, 2020

What was introduced in 2015 to mark Amazon’s 20th anniversary has now become one of the key shopping events of the year. It may seem that in order to set your brand up for success on these key buying days, you may need to emphasize click-to-collect and/or eCommerce driven promotions… if this holiday even survives 2020. Cyber Monday.

Retail 177

Retail Upcoming Buy Social Media 177

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. Despite this compelling number, brands have been a bit slow to embrace video as a medium. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. Brands are investing in employee advocacy. You must ensure there is brand alignment with your employee content strategy. It’s a fact.

Strategy 147

Strategy Social Media Marketing Consultant 147

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? Expert Vagabond by Matt Karsten. Luxury Blog.

Travel 66

Travel Influencer Brands Airlines 66

Likeable

NOVEMBER 16, 2021

And they’ll interact with brands differently, too. Even though many of them are still too young to read or type, it’s not too early to start thinking about the best ways to reach the most technologically savvy generation. As a result, they’ll likely use social media differently at school and at home.

Marketing 85

Marketing Instagram Influencer Study 85

Buffer Social

MARCH 15, 2017

Facebook has today begun to roll-out testing of Facebook Stories to a number of new countries. Facebook Stories are short user-generated photo and video collections that can be viewed up to two times and disappear after 24 hours. Correction : A previous version of this post noted that Facebook Stories was rolling out worldwide.

Features 111

Features Facebook SMS Instagram 111

Dave Fleet

FEBRUARY 4, 2016

In fact, social media was the only one of the five media types we examined to experience a decline in trust. This might seem strange, given the various media scandals that Canada faced over the last year ( Gomeshi , Roberts , Lang ) – yet despite this, trust in traditional media still rose from 2015.

Social Media 150

Social Media News Trends Eventful 150

Buffer Social

AUGUST 10, 2020

Since its launch in 2015, Huel has sold over 100 million meals and built up a passionate audience of over 400,000 followers across social media channels. Platforms like Instagram and Facebook are constantly evolving, and as a result, the needs of marketers are always changing. It’s especially difficult in the social media space.

Social Media 96

Social Media Instagram Social Media Management Team 96

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand.

Social Media 114

Social Media Marketing Atlassian Team 114

Buffer Social

JULY 23, 2018

From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV , marketers and businesses have their hands full. Here are four quick takeaways: How social media contests can help give your brand the extra boost you’re looking for. Let’s dive in! ?.

Case Study 69

Case Study Study Social Media Tools 69

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. Do you want to see what these influencers are posting about your brand?

Analytics 68

Analytics Influencer Apparel Airlines 68

Sprout Social

OCTOBER 6, 2022

Whether it’s a tweet or an Instagram Reel, many different types of content can go viral. For example, in 2015 one million views was considered viral, according to Animoto. Are you looking for brand awareness? This way all of your content will be cohesive and have the same overall vision, strengthening your brand.

Video 129

Video Social Media How To Trends 129

Hootsuite

NOVEMBER 25, 2015

Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. This explosion in advertising options has left a lot of brands trying hard to play catch-up. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014.

Advertising 112

Advertising Social Media List Statistics 112

Buffer Social

JUNE 30, 2016

The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. These changes are likely to mean that content posted by brands and publishers will show up less prominently in News Feeds.

Feed 75

Feed Feedly News Facebook 75

Rebekah Radice

MARCH 16, 2015

As consumers actively look to sites like Facebook, Twitter and Google Plus prior to making purchase decisions, it’s no longer a matter of if you should get active, but how fast you can create a viable presence. What type of social media followers/fans do you want? Kim Garst ツ (@kimgarst) March 13, 2015. Goal-Setting Questions.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. With Facebook video being the top priority of marketers in 2017 , we’d love to help you get ahead of this rising trend.

Video 111

Video Engagement Facebook Mobile 111

Convince & Convert

JANUARY 8, 2016

For a few lucky fans who sent direct messages to Mercedes-Benz USA via Facebook and Instagram this past holiday season, Mercedes-Benz sent back more than a simple response. A photo posted by Mercedes-Benz USA (@mbusa) on Dec 16, 2015 at 12:01pm PST. A photo posted by Travis Hardy (@travis_h) on Dec 18, 2015 at 8:17pm PST.

Instagram 60

Instagram Newsletter Hashtag Company 60

Waxing UnLyrical

JULY 27, 2015

Why: “In a world where content production is in overdrive, it’s getting difficult, and, I daresay, nearly impossible for brands to cut through the noise and stand out among the crowd,” states Daniel Newman in this Forbes post. I took this photo during Steve Crescenzo’s presentation at the 2015 IABC World Conference.

Influencer 100

Influencer Consultant Curation Conference 100

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson: We use Twitter for organic brand messaging and campaign support.

Strategy 113

Strategy Automotive Campaign Social Media 113

Kikolani

JUNE 23, 2015

When a social networking site (read Facebook) has over 1.39 billion active users it’s wise to have a good brand establishment over there. Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. Get a fully optimized business page.

Small Business 60

Small Business Facebook Alltop Curation 60

Ignite Social Media

JUNE 6, 2016

As new social platforms get introduced, it opens the door for opportunities and allows brands to bring new and exciting promotions to their fans as well as attract new ones. Sephora ran a sweepstakes in 2015 on Snapchat that was not only clever, but their execution of the promotion was spot on. Their view is one is enough.

Social Media 60

Social Media Guidelines Hashtag Hosting 60

Talkwalker SM

JULY 28, 2016

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Screenshot from the Facebook account of Brooke Savard, creator of the popular World of Wanderlust travel blog.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Ari Herzog

MARCH 23, 2015

Type “why to write a blog” and see 47,300 results. Also, having been through some rough patches in my career during the dot-com downturn, I thought blogging might help me establish a bit of a professional brand. P.S. An exact search is when you type a query inside quotation marks. Why did you create yours?

Journal 70

Journal Statistics URL Types 70

Hootsuite

SEPTEMBER 10, 2019

This guide will cover how your brand can benefit from a social media takeover. They can help you increase awareness of your brand, open up new audiences, engage your current followers, and more. Build brand affinity. Takeover hosts can have a halo effect for your brand. Why run a social media takeover? Increase exposure.

Social Media 111

Social Media How To Hosting Hashtag 111

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Videos might overtake images as the most engaging type of content. Hence, they would expect such content from brands on Instagram. Here’s what I learned from my look at the research.

Study 111

Study Instagram Hashtag Research 111

Buffer Social

JANUARY 25, 2018

Video is still the most popular content type. Here are the current user base of the six major social media platforms 4 Statista , 2017; LinkedIn , 2017 : Facebook: 2.07 Facebook studied the behavior of 100 people while they were watching TV at home. 5 Facebook , 2017. Facebook Messenger alone has more than 1.3

Social Media 111

Social Media Trends Report Survey 111

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few. 3. Millennials prefer YouTube over TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Pixlee

OCTOBER 27, 2016

You know your brand inside out. Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. This content could take the form of a Facebook post, a tweet, a picture or a video. Why is this method of advertisement gaining such traction among brands?

UGC 40

UGC Content Statistics Hotels 40

Talkwalker SM

MAY 11, 2016

In 2015, the spread of the disease started to reach pandemic levels in South and Central America and reports emerged of pregnant women passing the virus on to babies. Let’s take a look what they and others have said about the virus, and why having this information is an invaluable asset for pharmaceutical brands.

Pharmaceuticals 60

Pharmaceuticals Data Travel Social Media 60

Buffer Social

MARCH 27, 2018

These strategies help me uncover the types of social media content that our audience loves to engage with and share. Here’s how to find your top posts with the native analytics in Facebook, Instagram, and more. When you click on your own Page, Facebook will show you your top posts for the week. Let’s dive in.

Content 110

Content How To Overview Analytics 110

Buffer Social

DECEMBER 19, 2017

We think social media is becoming more for engagement and brand building than referral traffic and revenue. Top 5 Facebook posts. Our Facebook Page Likes grew from 79,152 to 105,835 so far this year. Here are our top five Facebook posts: 803,196 people reached. But Facebook is becoming less effective as a referral source.

Social Media 108

Social Media Study LinkedIn Instagram 108

Sprout Social

OCTOBER 4, 2016

The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. To break it down, the next highest was Facebook at six interactions per 1,000 followers per post. It’s no doubt that brands manage comments and mentions on Instagram all the time.

Engagement 93

Engagement Instagram Hashtag Loyalty 93