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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. Setting your brand apart from the competition is essential for success. Thanks to social media, the goals of brand marketers are within reach. One in three consumers use social media to learn about or discover new products , services or brands.

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23 most followed brands on Facebook in 2019

Unmetric

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 96
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[INTERVIEW] What Makes Airbnb A Meaningful Brand?

Audiense

Airbnb was recently awarded as the Most Meaningful Brand by The Drum and Havas Media Group in The Drum’s Marketing Awards. We spoke to Holly Clarke, Airbnb’s EMEA Marketing Manager to get an understanding of how they run their social media, and what it takes to be a meaningful brand. — Airbnb (@Airbnb) December 15, 2015.

Brands 103
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How to Create the Perfect Social Media Marketing Mix

Rebekah Radice

As a business or brand, how do you strike the perfect social media balance? Marsha Collier (@MarshaCollier) May 6, 2015. By 2020, only 15% of sales interactions will be outside of social, mobile, and video #influencerchat pic.twitter.com/2RnapMtVHr — Vala Afshar (@ValaAfshar) May 6, 2015. John Westra (@John_Westra) May 6, 2015.

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15 New Social Media Apps & Platforms You Might Not Know About

Hootsuite

Interest in TikTok continues to surge, with no signs of slowing down: Despite those staggering statistics, brands have been slower to embrace the platform. But in 2022, you can find every kind of content on TikTok — as well as highly-engaged users who want to discover new brands and products through the platform. Source: Statista.

Platform 142
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26 Tips to Instantly Improve Your Pinterest Marketing Strategy

Rebekah Radice

link] pic.twitter.com/WGtwyRVoiA — Paige Sandhu (@paige_sandhu) May 28, 2015. A1) Consistent branding. Beki Winchel (@bekiweki) June 11, 2015. Odd Duck Social (@OddDuckSocial) June 11, 2015. pinchat pic.twitter.com/IPZLCZmpw8 — Ahalogy (@Ahalogy) June 4, 2015. Kim Vij (@EducatorsSpin) June 4, 2015.

Strategy 131
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How to Adapt Your Brand for Instagram

Convince & Convert

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. For millennials, Capital One brand favorability increased by three percent. Power Duo: Visual Storytelling and Advertising.