Convince & Convert

MARCH 26, 2015

March 20, 2015 marked Europe’s largest solar eclipse since 1999 , with 90 percent of the sun covered in parts of the UK. Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Oreo Cookie (@Oreo) March 20, 2015.

Campaign 60

Campaign Case Study How To Study 60

agora pulse

JUNE 22, 2017

Can Facebook search really help you reach your social media marketing goals? Unlike Twitter , Facebook doesn’t have a separate advanced search function. All we’ve got is the “Search Facebook” bar in the top left hand corner. Most articles about it date from 2013 to 2015. So what exactly happened?

Tips 127

Tips Hubspot Facebook Hashtag 127

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. Social media platform your brand should check out: Houseparty.

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Platform Social Media Influencer Trends 272

Convince & Convert

FEBRUARY 26, 2015

From powerful messages to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars. A photo of the actor or actress in their 2015 Oscars outfit was paired with one from the past. Meryl at the #Oscars in 1979 & 2015. No effects.

Social Media 60

Social Media Brands Case Study Film 60

Ignite Social Media

MAY 26, 2022

As a startup or as any brand for that matter, ensuring that the wave of change doesn’t pull you under is more crucial for your business. Are your prospects still on Facebook? If you are to look at it today, more brands are investing in quality and evergreen content. These questions need to be reviewed regularly. .

Social Media 156

Social Media Strategy Marketing Influencer 156

Rebekah Radice

AUGUST 10, 2015

But when it comes to Facebook engagement, gaining audience attention can be tough. Below are a few tips to help you dazzle and delight your fans – and get your Facebook Page buzzing! 11 Little Facebook Tips That Bring BIG Engagement Results. Brand Your Business. Facebook is a visual medium.

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Engagement Tips Facebook Nielsen 131

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. This tool provides you with quality insights about your audience on Twitter — how many of them are tweeting about your brand, the specific accounts with the highest level of tweet engagement, and the total reach. So what now?

Hashtag 52

Hashtag Metrics Analysis Apple 52

Buzzlogix

NOVEMBER 27, 2017

If you’re a business or brand owner looking to build a better converting campaign, then video is likely a key element in your marketing mix. Video is king of the Internet and here is why it should be king of your campaigns as well. Why Video Should Be King of Your Campaigns. times more likely to buy.

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Campaign Video Retail Statistics 40

Ignite Social Media

MAY 2, 2017

The award was given after the influencer-generated content company won several individual trophies, including awards for campaigns featuring Walgreens , Pepsi and Hallmark. We spun Carusele out of Ignite Social Media in 2015 after developing a unique approach to content that makes influencer marketing much more effective.

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Company Tumblr Influencer Campaign 108

Waxing UnLyrical

FEBRUARY 8, 2016

Valentine’s Day Campaign Tips For 2016. Why: “Start by trying to think about how someone might use your product or service in the context of a relationship,” writes Milly Hopkins for BeeLiked , as she explains why it’s “never too late to think up a great campaign for Valentine’s Day.” Squatty Potty.

Communities 100

Communities Consultant Campaign LinkedIn 100

Pam Moore

DECEMBER 14, 2017

We work with brands of all sizes from startups to enterprise Fortune 10 brands and I can tell you they all have a common denominator when it comes to content… they usually don't know what they have. You create content for a campaign, marketing program or Facebook ad test run. It seems content often gets created in silos.

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Organization Content ROI Marketing 165

Twist Image

JUNE 2, 2017

TL;DR: they see a brand message. Are they blind to their Facebook feed? Do they never turn on a television, pick up a magazine, notice a brand embedded in a video game, see an email from a brand that they signed up for? Will they not sign-up to receive information from a brand that they are interested in?

Brands 63

Brands Paid Search Compete Influencer 63

Rebekah Radice

NOVEMBER 1, 2016

billion people worldwide use Facebook. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are. Facebook Insights. More than 1.7

Facebook 116

Facebook Marketing Atlassian Analytics 116

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. So, where do you start as a brand?

Travel 66

Travel Influencer Brands Airlines 66

Ignite Social Media

JULY 24, 2020

What was introduced in 2015 to mark Amazon’s 20th anniversary has now become one of the key shopping events of the year. It may seem that in order to set your brand up for success on these key buying days, you may need to emphasize click-to-collect and/or eCommerce driven promotions… if this holiday even survives 2020. Cyber Monday.

Retail 177

Retail Upcoming Buy Social Media 177

Ignite Social Media

JANUARY 3, 2017

The last quarter of 2015 for paid social buying proved what is typical for most traditional buying, this quarter is the most expensive. This time frame might be a necessity for some but if not, avoid running your campaigns around this growingly expensive time period by moving into the summer months or the first quarter of 2017.

Buy 127

Buy Social Media CPM CPC 127

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Facebook leads social platforms in volume, but Instagram leads in growth. Sprout Social analyzed more than 2.9 A look back at holiday 2017.

Retail 109

Retail Sentiment Project Instagram 109

Mindjumpers

NOVEMBER 17, 2015

I’m one of these users living in Nigeria and I’ll tell you how we use the internet socially to push a campaign here in Nigeria. Social channels like Facebook, twitter, Instagram, Google Plus, LinkedIn, Youtube and some others come to mind as platforms that we use to make even the silliest thing go viral in a matter of minutes.

Activities 0

Activities Social Media Hashtag Campaign 0

Rebekah Radice

MAY 2, 2016

Are you using Facebook to market your business, but struggling to create momentum? But there are proven ways to improve your Facebook marketing results. In this article, I’m going to share a Facebook marketing strategy you can’t afford to miss. 9 Proven Ways to Improve Your Facebook Marketing.

Facebook 113

Facebook Marketing eBook GPS 113

Talkwalker SM

JUNE 2, 2016

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more.

UGC 60

UGC Brands Content Instagram 60

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson: We use Twitter for organic brand messaging and campaign support.

Strategy 113

Strategy Automotive Campaign Social Media 113

yMarketingMatters

NOVEMBER 2, 2016

Facebook Has New Look and Layout for Pages : Facebook has updated its Page design on desktop to make it easier for visitors to interact with a Page. Facebook confirms that these changes have rolled out to all Facebook Pages. Simply click “Start Order” on any restaurant’s Facebook Page that uses Delivery.com or Slice.

Social Media 100

Social Media LinkedIn Instagram Campaign 100

Buffer Social

JULY 23, 2018

From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV , marketers and businesses have their hands full. Here are four quick takeaways: How social media contests can help give your brand the extra boost you’re looking for. Let’s dive in! ?.

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Case Study Study Social Media Tools 69

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. Do you want to see what these influencers are posting about your brand?

Analytics 68

Analytics Influencer Apparel Airlines 68

Socialmedia.biz

SEPTEMBER 19, 2016

Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. The event, called “Growth Hack Your Sales & Personal Branding!” 10 rules of personal branding. Building your brand is 10% content, 90% distribution.

Startup 60

Startup Brands Conference Eventful 60

Socialmedia.biz

FEBRUARY 23, 2019

With 1 billion users worldwide , Instagram’s rapid user-growth since its inception in 2010 has undoubtedly changed the way brands interact with their existing and potential customers. For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!)

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall.

Marketing 258

Marketing Conference Fashion Mobile 258

Webbiquity SMM

SEPTEMBER 1, 2016

Campaigns and content that works for one market often doesn’t resonate with another. Indeed, to best engage global consumers, brands need more than online linguistic fluency. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. They also need cultural fluency. On Social Media.

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Marketing Metadata Retail Airlines 100

Hootsuite

NOVEMBER 25, 2015

Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. This explosion in advertising options has left a lot of brands trying hard to play catch-up. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014.

Advertising 112

Advertising Social Media List Statistics 112

Sprout Social

APRIL 19, 2022

Some 70% of people agree they expect conversational experiences from brands. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. But many brands don’t have the bandwidth to monitor all their social channels 24/7. How do they feel about your brand and your products?

Conversation 101

Conversation Strategy Social Media Marketing 101

Convince & Convert

APRIL 3, 2015

And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. Customer Service Find customers having issues who need your attention but don’t include the brand name in their posts. Think again.

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Data Hashtag Eventful Conference 60

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. Are you looking for brand awareness? This way all of your content will be cohesive and have the same overall vision, strengthening your brand. This can be as simple as linking to your video in a Facebook post or Tweet, for example.

Video 129

Video Social Media How To Trends 129

Hootsuite

SEPTEMBER 10, 2019

This guide will cover how your brand can benefit from a social media takeover. They can help you increase awareness of your brand, open up new audiences, engage your current followers, and more. Build brand affinity. Takeover hosts can have a halo effect for your brand. Why run a social media takeover? Increase exposure.

Social Media 111

Social Media How To Hosting Hashtag 111

Convince & Convert

MARCH 5, 2015

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. The campaign is reportedly Converse’s biggest campaign to date and follows a 71 percent rise in sales over the past five years.

Communities 60

Communities Case Study Tumblr Campaign 60

Webbiquity SMM

MAY 3, 2012

In fact, by 2015 more U.S. 57% of Facebook users “like” a business because they want to receive special offers and promotions, according to Mashable.com. Consumers are engaging with their favorite companies on Facebook, says Mashable.com. Consumers are engaging with their favorite companies on Facebook, says Mashable.com.

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Mobile iPhone iPad Training 180

Convince & Convert

DECEMBER 4, 2015

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. While not every brand is going to start a movement like REI, many companies did use their social media channels to remind consumers that they were closed on Thanksgiving or Black Friday. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015.

Content 60

Content How To Tumblr UGC 60

Convince & Convert

MARCH 18, 2016

In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. Emoji are currently used by major companies as part of marketing and communications campaigns. In June 2015, GM put out a press release composed entirely of emoji to introduce the new 2016 Chevrolet Cruze.

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Press Release Marketing Apple How To 60