5 Innovative Social Media Campaigns of 2016

Ignite Social Media

The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Their social campaign, however, performed quite well.

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.

Succesful Facebook Campaign by Corona Light

Mindjumpers

Tweet The light beer version of Corona has its own Facebook page and aims to become the most liked light beer on Facebook. To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. Urban Outfitters Likes Facebook.

3 Advertising Campaigns You Need to Be Running on Facebook

agora pulse

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. The campaigns are: Awareness, targeting Cold audiences. Awareness Campaigns Targeting Cold Audiences.

Branding: When Political Campaigns Turn to Social Media

Mindjumpers

Though emotional touch points and indiscreet bullying of the opponent have always been natural parts of any branding game, this election once and for all showed the importance of social media as a campaigning tool in political branding and communication.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Social Media Campaign Builders. Launch and manage a giveaway campaign in minutes without coding.

Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign?

Mindjumpers

A couple of months back, I wrote a blog post about the launch of Facebook’s new App Center. When the App Center launched in May this year a vast number of people were already playing games on Facebook. The new App Center is boosting Facebook gaming.

How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide

The Realtime Report

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season.

Monopoly Launches ‘Save Your Token’ Campaign on Facebook

The Realtime Report

Monopoly is using Facebook and Twitter to get fans excited about a change in the classic board game. From now until February 5th, Monopoly fans can vote on Facebook to save their favorite token (one of the current tokens will be eliminated) and to choose a new one.

How to Create an Unforgettable Integrated Campaign

Convince & Convert

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print.

2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . million conversations across Twitter, Facebook, blogs and Tumblr.

Anthon Berg Celebrates the Generosity With The New Campaign

Mindjumpers

Tweet Recently, Danish chocolate brand Anthon Berg carried out an interesting campaign and integrated it very well with social media. So, the campaign celebrates the spirit of generosity.

Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite. The campaign’s official video features global football sensation Lionel Messi, along with a new Kanye West track.

How to Manage Facebook Ad Frequency

Jon Loomer

A high Facebook ad frequency is often the culprit when a campaign stops performing. But what exactly is considered “high” Facebook ad frequency, and what can you do to manage it? Last year, Lucas dug into the question of an “ideal” Facebook ad frequency.

How To 133

What Made Oreo’s “Daily Twist” Campaign So Engaging?

Mindjumpers

What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. Besides the “Daily Twist” site where users could suggest their “twist”, the campaign was driven on Facebook , but also on Twitter , Tumblr and Pinterest.

Volvo Launches Pinterest Account With #VolvoJoyride Campaign

The Realtime Report

Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. Since the soft launch of the brand’s Pinterest page in August, Volvo US has added five boards, 77 pins, and accumulated nearly 900 followers.

Innovative Facebook Marketing Campaigns That Work

Firebelly

Five years ago, nobody expected the new social networking website called “Facebook&# to become a powerhouse. SimplyZesty posted 20 of the most innovative campaigns and the article outlines everything that the brands did right.

How Adecco’s Facebook Campaign Changed Its Positioning

Mindjumpers

To overcome this they came out with a great campaign in which the CEO give up his job to a deserving candidate. This involved hiring employees from among your Facebook friends, conflict management and talking to journalist. What was good about the campaign?

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

Why create a campaign focused on the theme of romance? With “The Spark” microsite as the campaign base, the brand also created a Facebook application – “Countdown to Romance” – that allows users to book vacations directly through the tab.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling.

Brands 115

How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

Buffer Social

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty.

Impressive Digital Campaign: Magnum Pleasure Hunt

Mindjumpers

Tweet The new Magnum Pleasure Hunt is one of the most impressive digital campaigns that I’ve seen for a long time. More and more brands choose to create videos that take over sites already know, like for instance the Desperados Youtube takeover that we wrote about yesterday.

How to run an effective Facebook campaign for $100

Socialmedia.biz

Facebook has your answer. Whether you’re a bootstrapping entrepreneur, a product owner testing a new market, or just a savvy marketer, Facebook ads provide a golden opportunity for advertisers to reach a highly targeted audience at a fraction of the cost of other marketing efforts.

Diesel Kicks Ass With New Campaign! | Mindjumpers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « What You Can Learn From H&M’s Use Of Social Media Get Inspired And Go Shopping with French Connection’s Youtique » Diesel Kicks Ass With New Campaign!

10 of the best brand storytelling campaigns of 2018

Social Media Strategies Summit

The concept of storytelling in marketing is not a new one, but as content continues to grow as a central tenet of a solid marketing strategy, storytelling has grown in popularity among brands. Ultimately, stories have the capability to shape the way that customers see your brand.

Social Media Loves Valentine’s Day: 2014 Campaigns

The Realtime Report

Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. According to AdWeek , the campaign ”takes aim at singles going out on the town and looking for romance.”

How to Run Your First Instagram Ad Campaign

Later

It’s time to launch your first Instagram ad campaign! And the best news is that an Instagram ad campaign doesn’t blow the budget — all it takes is a little bit of planning, testing, and creativity! Start by setting your Instagram ad campaign goal. Campaign goals include: .

Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Even brands with deep pockets are feeling the pinch. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 on the brands we manage. IF you search for products on Facebook.

How Stockholm Transport Improved Its Brand Image Through Facebook

Mindjumpers

Tweet Stockholm public transport created a unique campaign at Stockholm Pride Parade to improve the image of public transport in Stockholm. The idea of the campaign was to encourage the passive supporters to be part of the parade. Challenge: Soften their brand image.

Brands Rocking Instagram

Mindjumpers

But how can brands benefit from this visual and colorful social medium? We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones.

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Every brand touch is an impression of your brand. Need help taking your brand to the next level?

4 Examples of an Evergreen Facebook Campaign Trigger

Jon Loomer

A little more than three weeks ago, I published a blog post about how to create an evergreen Facebook ad campaign. Quick backtrack: One of the primary challenges facing Facebook advertisers is creating a campaign that keeps on working.

5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings.

All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

Personally, I am glad it is a trend that has stuck around and that many brands are embracing. Brands see a 78% lift in conversion rates when customers interact with UGC. To get started, there are a variety of ways to run a UGC social media campaign for your brand.

UGC 92

Auto Brands Comparison Report

Unmetric

The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park. Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare.

Capital Campaign Marketing Strategies for the Tech-Savvy

SocialFish

If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. Here’s is what we’ll cover: Build a capital campaign website. Create a peer-to-peer campaign. Promote your campaign on social media.

Facebook Ad Objectives

Ignite Social Media

Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. Objectives help clarify the specific goal of your campaign and encourage users to complete an action.

How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past.

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. Instagram has a selection of campaign images.

How Air China Used Facebook Check-Ins for Their New Campaign

Mindjumpers

Tweet While surfing through the net, I found an interesting campaign by Air China, using Facebook’s check-ins. Facebook places is one of the most neglected marketing channels and here it has been very effectively used.

Old Spice: Successful Social Media Campaign

Mindjumpers

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral.

3 Ways to Use Facebook Offers this Holiday Season

Ignite Social Media

Facebook recently made some exciting updates to Offers for the first time in a long time. With the holidays just around the corner, and everyone looking to make the most out of their budget, Facebook Offers could be a tactic to get your product or service into the hands of consumers.

Social Interview: An Innovative Recruitment Campaign

Mindjumpers

We have come across a lot of innovative campaigns and written about an infographic on how recruiters look at social media profiles and Google you before interviews or after speaking to you. The campaign by R/GA’ s is just so “social” that it gives a new meaning to social recruitment.