Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. We give you convenient analytics to feel confident and competent in your marketing decisions.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Sprout Social

JANUARY 21, 2021

In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Rolling out the same campaigns and promotions with identical marketing messages is lazy at best. Uncover new opportunities to optimize your marketing campaigns.

Sentiment 135

Sentiment How To Marketing Analysis 135

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Step 4: Engage! By analyzing your analytics and results, you find out what your audience responds to best. At minimum, check in monthly on: The basics: follower counts, gains/losses, engagement rates, reposts/shares, comments, likes. Get creative!

Social Media 142

Social Media Meme HootSuite Influencer 142

Laurel Papworth

JUNE 21, 2015

Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? August 3rd-5th 2015. How do I get more Engagement (likes, shares, comments) and more Reach?

Course 40

Course Social Media Class iPad 40

Oktopost

MAY 23, 2022

Companies are pumping up to 20% of their overall budget into analytics, and third-party data has been shown to increase sales productivity by over 25%. If you can use intent-based analytics to identify buying signals from your customers, your sales team can approach them with relevant information or book a demo. What is Intent Data?

B2B 88

B2B Marketing Paid Search Buy 88

Unmetric

APRIL 11, 2016

Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. Other metrics like average reply time data and campaign tracking by human analysts were all first introduced by Unmetric.

Comparison 113

Comparison Metrics Analytics Engineering 113

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Research 60

Research Engagement How To Sentiment 60

Talkwalker SM

FEBRUARY 8, 2016

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #1: Tie Your Hashtag Campaigns to Revenues. between December 28, 2015 and January 25, 2016.

ROI 84

ROI Influencer Sentiment Tips 84

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). 10 –March 10, 2016). Its quality?

Data 60

Data Social Media Brands Forums 60

Convince & Convert

DECEMBER 23, 2014

But they are united by the importance of analytics and integration in digital marketing. He saw potential for MarketingProfs in Google Plus, so he threw his hat in that ring and quickly found a very engaged audience. She covers content and strategy, while the other half (Anna Samuels) handles analytics and paid ad spending.

Social Media 149

Social Media Strategy Apple Analytics 149

yMarketingMatters

OCTOBER 18, 2015

Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. This means video has to be interesting, compelling and relevant to get engagement and results. Engagement, shares, conversions, and total time spent watching was more important.

Video 133

Video Marketing Vimeo YouTube 133

Webbiquity SMM

SEPTEMBER 1, 2016

These days, most are finding success by engaging new global consumers through digital channels. Campaigns and content that works for one market often doesn’t resonate with another. Campaigns and content that works for one market often doesn’t resonate with another. A targeted, in-language social media ad campaign also helped.

Marketing 100

Marketing Metadata Retail Airlines 100

The Realtime Report

MARCH 2, 2017

These include planning, attracting, retargeting, converting, engaging and measuring/experimenting. In 2015, the ON24 Webinars Benchmark Report conveyed that the attendance in marketing webinars was only 35% to 45% of registrants for live events. Re-engage and follow up with your audience. Gathering metrics and analytics.

Conversation 70

Conversation How To Software Analytics 70

Sprout Social

OCTOBER 6, 2022

That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral. For example, in 2015 one million views was considered viral, according to Animoto. Engage your viewers’ emotions. And what “viral” means has changed over time.

Video 130

Video Social Media How To Trends 130

Hootsuite

SEPTEMBER 10, 2019

They can help you increase awareness of your brand, open up new audiences, engage your current followers, and more. Social algorithms change often, but a general rule is the more engagement your post receives, the more likely it will be seen by others. Look at the engagement on their campaigns and get familiar with their personality.

Social Media 111

Social Media How To Hosting Hashtag 111

Hootsuite

NOVEMBER 25, 2015

You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. You can also retarget customers that have expressed interest in your campaign. TIME: 11 a.m.

Influencer 76

Influencer Tools Marketing Klout 76

Convince & Convert

FEBRUARY 5, 2016

It’s the starting point of any new campaign. And by watching analytics, we can measure just how good those informed guesses are. Odds are, you didn’t master the optimization of every detail of the campaign on the first shot. This is done through watching trends in your analytics and split testing. Post Timing.

Types 60

Types Strategy Content Trends 60

Audiense

JANUARY 31, 2017

We all see campaigns proclaiming soaring engagement figures and other impressive numbers, but the truth is that these are, by themselves, meaningless. Consider too, the options the platforms offer for connecting with that audience, making it easier to track ROI right through from audience identification to campaign execution.

ROI 60

ROI Social Media Metrics Campaign 60

Hootsuite

AUGUST 8, 2022

But its popularity has exploded in recent years, with an increase of over 8 million users worldwide between 2015 and 2021. Your KakaoTalk marketing campaign might extend far beyond South Korea. With BizBoard, you can create highly targeted ad campaigns using Kakao Sync. Chart via Statista. How can you use KakaoTalk for business?

Mobile 83

Mobile FAQ HootSuite Retail 83

Convince & Convert

OCTOBER 2, 2015

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Is engagement down? Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Are sales dropping? Find out why.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Talkwalker SM

APRIL 26, 2016

Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. This holiday offered an opportunity to reach and interact with a broader audience who was already engaged around the donation topic.

UGC 60

UGC Sentiment Exercises Issues 60

Talkwalker SM

JUNE 2, 2016

Social media users decide when, where, and how they want to engage with brands. UGC has been a proven strategy for brands across many sectors and has been implemented and successfully executed by powerhouses like Starbucks and Coca-Cola; both companies have launched campaigns with the help of their fan followings. With over 1.8

UGC 60

UGC Brands Content Instagram 60

Rebekah Radice

JULY 20, 2015

Your next step is to determine how social media will support your giving campaign. Blog: Write one article per week highlighting your giving campaign and the events of the week. Posted by Better Homes and Gardens on Sunday, July 19, 2015. Where will you share and how often? For example, choose a “giving day” of the week.

Social Media 133

Social Media Marketing Study Activities 133

Sprout Social

MAY 17, 2016

With the right strategy, you can give your content a much needed boost while making it even easier on yourself to track and measure engagement. They’re especially handy when you’re working with complex URLs that have parameters and campaign drivers, like this one: Could you image pasting that link into a Tweet? What Are URL Shorteners?

URL 65

URL Social Media Campaign Analytics 65

ProBlogger

AUGUST 30, 2015

Blogging Basics: Google Analytics. You can learn more about this at How to Stop Spam Bots from Ruining Your Analytics Referral Data. Set up #analytics site search to track keywords that users have typed into your site search to inform your content strategy. Set up a time to check Google Analytics each month.

Training 20

Training Eventful Tips Analytics 20

Kikolani

FEBRUARY 16, 2016

Learn the seven practical tactics for generating an infinite number of clickable ideas for your marketing strategy, how to plan your content for maximum productivity, how to write engaging content like a pro, including 12 content writing secrets of professional writers, overcome common content marketing roadblocks, and much, much more!

eBook 60

eBook SEO Hubspot Marketing 60

Waxing UnLyrical

JANUARY 8, 2016

Go through (at least some of) your analytics, and see which efforts really worked well last year. How important are those spending “buckets” to the overall success of your campaign (or profitability of your business)? Even if you’re really engaged online, take it offline. What are the trends? Over months?

Statistics 100

Statistics Organization Consultant Groups 100

agora pulse

OCTOBER 8, 2019

LinkedIn data also indicates socially engaged companies are 58% more likely to attract top talent, with the average organization tripling its number of job applications under an employee advocacy program. Which individuals are sharing the most/generating the most engagement? Engagement. What is the engagement per network?

Social Media 84

Social Media Guidelines Hashtag Training 84

Hootsuite

NOVEMBER 25, 2015

You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. You can also retarget customers that have expressed interest in your campaign. TIME: 11 a.m.

Influencer 40

Influencer Tools Marketing Klout 40

Talkwalker SM

APRIL 5, 2016

Here at Talkwalker, we understand the importance of a brand’s visual representation online and on social as we see the daily growth of engagement rates with our social media analytics tool. Coca-Cola created the “Share a Coke” campaign, throughout which the company produced Coke bottles with customers’ names on the labels.

Influencer 60

Influencer UGC Content Marketing 60

Audiense

SEPTEMBER 23, 2016

Social media has always allowed a greater level of flexibility than traditional marketing, but the analytical capabilities available to marketers ensure that testing on social will deliver far more strategic certainties than in years gone by. NOW, analytics, strategy, and creative teams work together from the outset.

Data 60

Data Influencer Campaign Strategy 60

Rebekah Radice

NOVEMBER 1, 2016

You can find out what’s working and what’s not through: Google Analytics. If you run campaigns like we do here at Post Planner, you need details about customer actions. Google analytics when combined with Facebook provides the answers you’re looking for. UTM or tracking codes will link back to Google Analytics.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

AUGUST 2, 2016

Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. Or users can simply engage in the conversation happening around that hashtag. This is just another way for consumers to engage, discuss and connect with businesses on social media. Reasons to Create a Hashtag. Instagram Hashtags.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Sprout Social

APRIL 19, 2017

The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. On social media, people can start following you with the tap of a button, which delivers long-term benefits and opportunities to re-engage with them again and again. Social Impacts More Than Just Social.

Social Media 106

Social Media How To ROI Hashtag 106

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

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Campaign Social Media Collaboration Apple 136