Audiense

JULY 5, 2016

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. — Surface UK (@Surface_UK) November 17, 2015.

Microsoft 112

Microsoft Analytics Metrics Data 112

Ignite Social Media

MAY 26, 2022

However, this generally isn’t the route to long-term engagement. According to a study by Wyzowl’s State of Video Marketing Survey, 92% of marketers continue to value video as an integral part of their marketing strategy, up from 78% in 2015. Pay Attention to Data and Analytics. photo credits to www.wyzowl.com.

Social Media 156

Social Media Strategy Marketing Influencer 156

Buffer Social

JULY 20, 2017

And, in mind at least, that’s not a bad thing because: Social media is becoming an engagement channel. . Engagement is also about the content you create and share across social platforms. 4 reasons why engagement is the future of social media. Algorithms prioritize engagement. Low organic reach and referral traffic.

Social Media 112

Social Media Engagement Brands Airlines 112

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. It’s no longer news; Topsy is dead. So what now? The post Miss Topsy?

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. We give you convenient analytics to feel confident and competent in your marketing decisions.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Laurel Papworth

JUNE 21, 2015

Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? August 3rd-5th 2015. How do I get more Engagement (likes, shares, comments) and more Reach? Look no further!

Course 40

Course Social Media Class iPad 40

Rebekah Radice

MAY 9, 2015

And how do you capture audience attention to improve awareness, engagement and interaction? Marsha Collier (@MarshaCollier) May 6, 2015. By 2020, only 15% of sales interactions will be outside of social, mobile, and video #influencerchat pic.twitter.com/2RnapMtVHr — Vala Afshar (@ValaAfshar) May 6, 2015. wn4tl4g18e.

Social Media 131

Social Media How To Marketing HootSuite 131

Unmetric

APRIL 11, 2016

Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. It’s against this backdrop that all of us at Unmetric would like to say congratulations to another social media analytics company.

Comparison 113

Comparison Metrics Analytics Engineering 113

Sprout Social

FEBRUARY 16, 2022

2015-2016: Satisfaction & personalization. The ranking for Home is based on two factors: Performance : Based on the demographics data they’ve collected about you, they’ll show videos that have engaged and satisfied viewers similar to you. Engagement: Videos that have had the most engagement as related to the search query.

YouTube 120

YouTube Notification Video Trends 120

yMarketingMatters

SEPTEMBER 23, 2016

Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location. This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximize reach and engagement.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Characteristic marketing allows brands to get to know their prospects before engaging in a conversation. With the annual U.S. mom buying power estimated to be $2.1

Research 60

Research Engagement How To Sentiment 60

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Step 4: Engage! By analyzing your analytics and results, you find out what your audience responds to best. At minimum, check in monthly on: The basics: follower counts, gains/losses, engagement rates, reposts/shares, comments, likes. Be the class clown.

Social Media 142

Social Media Meme HootSuite Influencer 142

Ignite Social Media

FEBRUARY 9, 2017

Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content. The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team! User Engagement Stays Steady.

Metrics 60

Metrics Brands Facebook Sample 60

yMarketingMatters

OCTOBER 2, 2017

This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile devices than on any other device category. Mobile use is disrupting the way people engage with brands. Google Analytics will show you all mobile activity on your website. You will be amazed. .

Mobile 140

Mobile SMS Hitwise Marketing 140

Oktopost

MAY 23, 2022

Companies are pumping up to 20% of their overall budget into analytics, and third-party data has been shown to increase sales productivity by over 25%. If you can use intent-based analytics to identify buying signals from your customers, your sales team can approach them with relevant information or book a demo. What is Intent Data?

B2B 88

B2B Marketing Paid Search Buy 88

The Realtime Report

NOVEMBER 1, 2017

By 2015, these figures had virtually reversed, with the number of companies deploying app strategies rising to 52 percent and the number avoiding app development shrinking to 11 percent. In 2015, Google announced that it was testing ways to index apps and app only content for inclusion in search results.

Mobile 111

Mobile GPS Wireless Compete 111

Sprout Social

JANUARY 21, 2021

And finding those answers means looking at your analytics and relevant keyword terms used by your audience. Look at your marketing analytics beyond social. From SEO to email marketing campaigns and beyond, your marketing analytics can help reinforce what you already know about your marketing messages.

Sentiment 132

Sentiment How To Marketing Analysis 132

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Data 84

Data Strategy Marketing Sports 84

Convince & Convert

DECEMBER 23, 2014

But they are united by the importance of analytics and integration in digital marketing. He saw potential for MarketingProfs in Google Plus, so he threw his hat in that ring and quickly found a very engaged audience. She covers content and strategy, while the other half (Anna Samuels) handles analytics and paid ad spending.

Social Media 149

Social Media Strategy Apple Analytics 149

Jon Loomer

MARCH 24, 2016

Who cares if engagement is dropping due to bad brand content? But the more complicated version is that Instagram wants to use an algorithm to get an idea of what you are most likely to engage with and show that first. The Drop in Brand Engagement on Instagram. High reach and engagement with very little competition.

Brands 113

Brands Instagram Engagement Activities 113

Buffer Social

MARCH 27, 2018

These strategies help me uncover the types of social media content that our audience loves to engage with and share. Use your analytics. One of the best ways to find out what your audience likes (or what works for you) is to use your analytics. Your social media analytics can tell you what’s working and what’s not.

Content 110

Content How To Overview Analytics 110

Buffer Social

MAY 6, 2016

Instagram first announced carousel ads in 2015, but now brands can include multiple videos (of up to 60 seconds long) to the same sponsored post. If they do, this could create some interesting opportunities to drive engagement on Facebook. The study found that ‘Likes’ still dominate engagement on the social network.

Instagram 61

Instagram Engagement Twitter Facebook 61

Webbiquity SMM

OCTOBER 6, 2015

Image credit: Pear Analytics. And they can actually decrease website engagement, as ad landing pages often have high bounce rates. And be sure to follow CMO Dave on his 2015 Measurement Odyssey on YouTube ! For more on this topic, download the Web Marketing KPIs white paper.

Advertising 100

Advertising Price Research Software 100

yMarketingMatters

OCTOBER 18, 2015

Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. This means video has to be interesting, compelling and relevant to get engagement and results. Engagement, shares, conversions, and total time spent watching was more important.

Video 133

Video Marketing Vimeo YouTube 133

The Realtime Report

MARCH 2, 2017

These include planning, attracting, retargeting, converting, engaging and measuring/experimenting. In 2015, the ON24 Webinars Benchmark Report conveyed that the attendance in marketing webinars was only 35% to 45% of registrants for live events. Re-engage and follow up with your audience. Gathering metrics and analytics.

Conversation 70

Conversation How To Software Analytics 70

Hootsuite

JUNE 27, 2022

But this flexible platform has a lot to offer businesses looking for new ways to engage with their audience. Discord launched in 2015, and its initial growth was largely thanks to its widespread adoption by gamers. Check out Hootsuite’s guides to social media metrics and social media analytics. How did Discord get started?

Template 98

Template Templates Eventful Hosting 98

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. What Social Media Analytics Can’t Tell You About Your Customers. What Social Media Analytics Can’t Tell You About Your Customers. If you’re in the U.S.,

Metrics 100

Metrics ROI Consultant Flickr 100

Waxing UnLyrical

DECEMBER 21, 2015

Given that many of you are new(er) to WUL, I figured it would be fun to focus the last roundup of 2015 (WUL will go on vacation just like SBC) on WUL over the years. Analytics: the Sideways Approach to Measuring PR. And analytics are at the heart of this approach.” Let’s go. Hence this post. It’s a good post!

Consultant 100

Consultant Analytics Communities Skills 100

Ignite Social Media

JANUARY 10, 2018

2 Facebook has continued to grow in popularity with a 6% increase with mothers since 2015. With information and support being a main driver of social media use, providing knowledge and tips related to motherhood may garner better engagement from moms. July 16, 2015. ” EMarketer. .” ” EMarketer. May 18, 2017.

Social Media 113

Social Media How To Survey Social Networking 113

Talkwalker SM

FEBRUARY 8, 2016

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. between December 28, 2015 and January 25, 2016.

ROI 84

ROI Influencer Sentiment Tips 84

Oktopost

OCTOBER 23, 2019

Marketers are always looking for new ways to engage and depending on your audience a well-curated Spotify playlist may be something to add to your repertoire. Many relied on cookies, which Google is trying to change as the industry moves towards things like intent data and site analytics. Spotify adds new Facebook sharing option.

Marketing 110

Marketing YouTube Overview Instagram 110

Buffer Social

AUGUST 24, 2017

Engagement rates. Is your target audience more engaged on Instagram or Snapchat? Do you want analytics to measure your performance? Since the decision, we’ve grown our Instagram account by more than 20,000 followers and increased engagement by nearly 300%. Engagement. Engagement level. Content types.

Instagram 111

Instagram Cost Comparison Analytics 111

Talkwalker SM

MARCH 17, 2016

In our latest report , we take a look at how marketing, PR and product departments in the household and personal care sectors can use social media analytics to create valuable insights in crisis management, product development, influencer marketing and more. 2015 – March 2016). Understand how a crisis spreads online to stay in control.

Data 60

Data Social Media Brands Forums 60

Webbiquity SMM

JANUARY 19, 2016

For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012.

Social Media 100

Social Media Marketing Survey Metrics 100

Convince & Convert

AUGUST 24, 2015

Editor’s Note: We are thrilled to announce our new partnership with Zignal Labs , a leader in realtime media insights and analytics. sf — Veronica Arrieta (@four_threads) August 17, 2015. sfearthquake #SanFrancisco — Amanda Mulay – a16z (@Mulay_SF) August 17, 2015. SUBWAY® (@SUBWAY) August 18, 2015.

Press Release 60

Press Release Curation Report News 60

Webbiquity SMM

SEPTEMBER 1, 2016

These days, most are finding success by engaging new global consumers through digital channels. Indeed, to best engage global consumers, brands need more than online linguistic fluency. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. Guest post by Charles Whiteman.

Marketing 100

Marketing Metadata Retail Airlines 100

Talkwalker SM

JULY 28, 2016

The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. Download our How-To guide “How to Engage With Customers at Every Step.

Hashtag 60

Hashtag Industry Campaign Hotels 60