Waxing UnLyrical

SEPTEMBER 25, 2015

A2: No client can rely on just one channel anymore & run Integrated campaigns. We’re shifting to constant iteration throughout a campaign rather than measuring at the beginning and the end #measurepr. Engage your mind, alig & excel #measurepr. This offers new challenges and opportunities #measurepr. Are empowered.

Metrics 100

Metrics Consultant Reputation Research 100

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

Examples 92

Examples Campaign Discount Marketing 92

Audiense

SEPTEMBER 2, 2016

Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. — Kronenbourg 1664 (@Kronenbourg1664) July 2, 2015. Audiense: What was the key objective of the campaign’s social activity? If so, how was this planned?

Engagement 106

Engagement Nielsen Delicious Campaign 106

Social Media Strategies Summit

JANUARY 22, 2021

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. 85% of consumers not only want to be able to receive info but also reply to businesses or engage in a conversation via text. Screentime 2015-present.

Strategy 211

Strategy Marketing SMS Mobile 211

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. And in an age where 70% of consumers indicate that it’s important for brands to take a socio-political stand, finding a social good angle to support with your campaign has never been so vital. million in 2019.

Campaign 47

Campaign Hashtag Sentiment Overview 47

Waxing UnLyrical

APRIL 6, 2016

According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. Don’t buy influence, build it.

Influencer 100

Influencer Engagement Social Media Marketing 100

Sherrilynne Starkie

JANUARY 30, 2016

An emoji, ‘Face With Tears Of Joy’, has been chosen by Oxford University Press as the 2015 ‘word of the year’. Tears Of Joy was chosen because it was the most-used emoji globally in 2015. Oxford’s word of the year is its biggest continuing PR campaign. Last year was the year of ‘vape’ and in 2013 it was ‘selfie’.

Statistics 150

Statistics Campaign Social Media Engagement 150

Convince & Convert

MARCH 26, 2015

March 20, 2015 marked Europe’s largest solar eclipse since 1999 , with 90 percent of the sun covered in parts of the UK. Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Oreo Cookie (@Oreo) March 20, 2015.

Campaign 60

Campaign Case Study How To Study 60

Rebekah Radice

AUGUST 10, 2015

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. If you want to increase engagement, you need to make a few changes. 11 Little Facebook Tips That Bring BIG Engagement Results.

Engagement 131

Engagement Tips Facebook Nielsen 131

Unmetric

JULY 12, 2016

Working on a back-to-school campaign really pays off. About 10% of parents looked to a social media site to help them with back-to-school shopping, in 2015. Fret not, here’s the how-to on creating a kickass social media campaign. Change the time-frame to August 1 – September 30 th 2015. Log on to your Discover homepage.

Campaign 60

Campaign How To Retail Template 60

Convince & Convert

NOVEMBER 27, 2015

Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. A photo posted by Ford Motor Company (@ford) on Oct 22, 2015 at 4:20pm PDT. A photo posted by Ford Motor Company (@ford) on Oct 7, 2015 at 8:08am PDT. Go further responsibly.

Campaign 60

Campaign Instagram Transportation Film 60

Proactive Report

DECEMBER 22, 2014

As the year draws to a close we’re all thinking about 2015. Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. How much of your content plan is visual? Adding a photo to your to tweets can boost re-tweets by 35%.

Content 63

Content Training Patterns Skills 63

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Convince & Convert

JANUARY 29, 2015

Enter the, “Your Year With Nike” campaign. In the campaign, Nike and its agency AKQA created over 100,000 personalized one-minute animated films designed by French illustrator-director McBess. While this is an intelligent approach, the delivery and use of data really differentiates this campaign.

Campaign 60

Campaign Case Study Film Training 60

Convince & Convert

JANUARY 8, 2015

If so, this campaign is for you! To celebrate the holidays and New Year, BMW is offering fans a unique way to send festive five second greetings with the Snowchat campaign. 8 seconds , BMW’s campaign hits the happy medium with a snackable yet fun interaction. In the spirit of the campaign, here’s my Snowchat to you.

Campaign 60

Campaign Case Study Hosting Study 60

Sprout Social

MAY 10, 2022

Some common tactics in a brand marketing strategy include: Creating brand engagement on social media. Essentially, brand marketing tells the story of a brand’s products or services through purposeful engagement. In August, Planters continued the campaign by Tweeting about Peanut Jr.’s Recruiting brand ambassadors or influencers.

Social Media 118

Social Media Brands Marketing Meme 118

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. Here are seven examples of successful user-generated content campaigns. This UGC encourages people to support the campaign to provide life-changing education.

Campaign 43

Campaign UGC Content Tourism 43

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. But Topsy was discontinued by Apple in 2015. It’s no longer news; Topsy is dead.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Buzzlogix

NOVEMBER 27, 2017

If you’re a business or brand owner looking to build a better converting campaign, then video is likely a key element in your marketing mix. If it’s not, then you’re missing out on a potential goldmine and making the most engaging type of content available in the marketplace. Why Video Should Be King of Your Campaigns.

Campaign 40

Campaign Video Retail Statistics 40

Laurel Papworth

JUNE 21, 2015

Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? August 3rd-5th 2015. How do I get more Engagement (likes, shares, comments) and more Reach? Look no further!

Course 40

Course Social Media Class iPad 40

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Step 4: Engage! At minimum, check in monthly on: The basics: follower counts, gains/losses, engagement rates, reposts/shares, comments, likes. Nothing drives engagement like humor. So how do you capture even a bit of that attention? Get creative!

Social Media 142

Social Media Meme HootSuite Influencer 142

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. If your organization isn’t already thinking about how to engage with the new generation of consumers, it should be. Houseparty, The platform to engage Gen-Z.

Platform 272

Platform Social Media Influencer Trends 272

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. It’s no longer news; Topsy is dead. So what now? TweetBinder.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Ignite Social Media

MAY 26, 2022

However, this generally isn’t the route to long-term engagement. According to a study by Wyzowl’s State of Video Marketing Survey, 92% of marketers continue to value video as an integral part of their marketing strategy, up from 78% in 2015. photo credits to www.wyzowl.com. Your business will thank you for it.

Social Media 156

Social Media Strategy Marketing Influencer 156

Waxing UnLyrical

FEBRUARY 8, 2016

Valentine’s Day Campaign Tips For 2016. Why: “Start by trying to think about how someone might use your product or service in the context of a relationship,” writes Milly Hopkins for BeeLiked , as she explains why it’s “never too late to think up a great campaign for Valentine’s Day.” Squatty Potty.

Communities 100

Communities Consultant Campaign LinkedIn 100

Convince & Convert

AUGUST 14, 2015

If Virgin Atlantic’s new social media campaign is any indication, the answer is a mix of weird, wonderful, and thoughtful offers. Virgin Atlantic (@VirginAtlantic) August 11, 2015. Social influence and engagement on contest entries will also factor in. pic.twitter.com/zRBOE9y8PM — Tom Haffield (@ThomasHaffield) August 4, 2015.

Proposal 60

Proposal Class Airlines Upcoming 60

Convince & Convert

JULY 27, 2017

And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As of 2015, about half of all Instagram captions and comments included at least one emoji. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before.

Tips 119

Tips Marketing Press Release Influencer 119

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. In addition to the imagery itself, the campaign also includes a strategy for amplifying these stories of joy (and the Black creative voices behind them) through brand and editorial partnerships, including Refinery 29’s Unbothered and Black Women Photographers.

Issues 136

Issues Survey Campaign Authentication 136

Convince & Convert

FEBRUARY 26, 2015

pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie. Meryl at the #Oscars in 1979 & 2015. No effects.

Social Media 60

Social Media Brands Case Study Film 60

Sprout Social

JANUARY 21, 2021

In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Rolling out the same campaigns and promotions with identical marketing messages is lazy at best. Uncover new opportunities to optimize your marketing campaigns.

Sentiment 134

Sentiment How To Marketing Analysis 134

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Research 60

Research Engagement How To Sentiment 60

Jon Loomer

OCTOBER 13, 2015

They allow me to target my website visitors — my most engaged audience — with content crafted to them based on their behavior. I’m left disappointed that Facebook doesn’t allow marketers to do more refined targeting to focus on those who are most engaged. This campaign is still running as I publish this post.

How To 120

How To Facebook URL Campaign 120

Audiense

MAY 16, 2016

Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Organically we look to reach our more immediate audience and fans, whereas for paid activity we try to reach a far more specific audience depending on the objectives of the campaign. Why was engagement such a key metric for your brand?

Strategy 113

Strategy Automotive Campaign Social Media 113

Oktopost

MAY 23, 2022

Prioritize leads based on engagement. Campaign content (CRM software, interactive content, content clicks). Engagement (downloads and clicks). You can be confident that you’re passing a relevant, high-quality lead to your sales team, who can then provide a personalized, engaging customer experience. External Data.

B2B 88

B2B Marketing Paid Search Buy 88

Convince & Convert

OCTOBER 16, 2015

The campaign was launched on October 8 th , and Betty has been at it for over one week now. Chicken Treat (@ChickenTreat) October 15, 2015. pic.twitter.com/S3PJEwzELa — Chicken Treat (@ChickenTreat) October 14, 2015. pic.twitter.com/S3PJEwzELa — Chicken Treat (@ChickenTreat) October 14, 2015. Betty’s mission? Close call!

Campaign 60

Campaign Newsletter Education Team 60

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Without engaging their audiences, small businesses will miss the opportunity to create the connections that build loyalty and repeat purchasing.

Retail 109

Retail Sentiment Project Instagram 109

Socialmedia.biz

FEBRUARY 23, 2019

Identifying and collaborating with these influencers for your grassroots advocacy campaigns can help you target a larger, relevant and more responsive audience. For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!)

Instagram 105

Instagram Nielsen Collaboration Influencer 105