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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. An impressive 75% of mobile Internet users make purchases on mobile devices.

Mobile 231
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Mobile Ad Spending Grows 105% in 2013

The Realtime Report

In 2014, mobile ad spending will account for nearly one-quarter of total digital ad spending worldwide, according to the latest estimates from eMarketer. Much of this growth is driven by increased mobile ad spending from Facebook and Google. Mobile ad spending worldwide increased 105% in 2013 to $17.96

Mobile 167
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Best Place to Advertise Online in 2014?

The Social Media Incubator

Money spent on social ads is projected to reach $7.1 billion in 2014. ’ It’s also projected to reach $11 billion by 2017. Twitter has increased their ads since hitting the IPO scene, and Facebook introduces video ads to their news feed early on in 2014. It may be something you have to get used to.

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Social Networking Stats: Mobile Accounts for 43% of LinkedIn’s Traffic, #RLTM Scoreboard

The Realtime Report

Mobile Accounts for 43% of LinkedIn’s Traffic . LinkedIn recently projected that mobile would account for half of the social networking platform’s traffic ; based on the company’s 1st quarter results, that could be a reality soon. How will continued growth in mobile traffic affect ad sales on the platform?

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Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard

The Realtime Report

Twitter Users Log In Via Mobile. has the greatest percentage of respondents using mobile as the primary way to access Twitter. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile. In 2014, new estimates from eMarketer project that 82% of U.K. 8 in 10 U.K.

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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. An impressive 75% of mobile Internet users make purchases on mobile devices.

Mobile 100
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15 Must-See Conferences for Digital Marketers in 2014

Writtent Blog

The 2014 Carnegie Conference – January 30-31, 2014. The Social Media Strategies Summit – February 4-6, 2014. IRCE: Forward Mobility. February 10-12, 2014. Leaders from Zappos, Staples, and Wayfair will cover topics like mobile web design, usability, and internet commerce.