Waxing UnLyrical

DECEMBER 18, 2013

AAP did not restrict itself to Facebook and Twitter , but used Google+ and Linkedln in a big way; in fact, the latter proved to be a major source of donations. Engagement and amplification. He is neither on Twitter nor Facebook. How Social Media Impacted the 2014 Indian Elections is a post from: Waxing UnLyrical.

Social Media 223

Social Media Campaign Exercises Compete 223

The Realtime Report

JULY 18, 2014

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas has been crowned as the ‘ most talked about ‘ brand connected to the 2014 World Cup, generating 1.59 million conversations across Twitter, Facebook, blogs and Tumblr. million followers. Volkswagen.

Campaign 176

Campaign Social Media Statistics Sports 176

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed. But I don’t recognize much of the Facebook ads landscape that I wrote about eight years ago. Ads Manager?

Advertising 176

Advertising Metrics Cost Sentiment 176

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values.

List 190

List Facebook Feed Feedly 190

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. Facebook will have no choice. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment.

Feed 166

Feed Feedly News Facebook 166

The Realtime Report

APRIL 11, 2014

YouTube is the “undisputed champion” among social networks in terms of driving referrals, delivering the most traffic and the highest levels of engagement, according to a new study from Shareaholic. Viewers clearly engage longer with video, and are quite receptive to clicking on related content. seconds on site.

Social Networking 177

Social Networking Engagement StumbleUpon Reddit 177

Janet Fouts

MARCH 2, 2018

Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”. Bottom line?

Feed 117

Feed Feedly Facebook Publishing 117

yMarketingMatters

OCTOBER 22, 2014

Reaching and engaging with a target audience on a smaller budget, has never been easier! . It has changed the way businesses can and are engaging with their target audience and current customers. Just tweet Oprah at @Oprah about your product or get onto the Ellen Show by posting on her Facebook page !

Social Media 252

Social Media Small Business Compete Mobile 252

Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

Facebook 145

Facebook How To Metrics Organization 145

The Realtime Report

FEBRUARY 7, 2014

Facebook: 1.19 via Facebook. Twitter’s Growth Slows, Engagement Drops in Q4 . ” Engagement numbers have also suffered for Twitter, showing a direct decline of 11 billion from the fall quarter, leaving Twitter ‘Timeline views’ at 148 billion in Q4 2013. TwitterIR (@TwitterIR) February 5, 2014.

Social Networking 142

Social Networking Engagement Twitter Statistics 142

Ignite Social Media

MAY 16, 2016

With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Let’s take a look at how social media engagement has changed over the years. So what’s that mean for engagement?

Engagement 109

Engagement Social Media Class Loyalty 109

Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. Facebook wants you to see more stuff from people. Passive scrolling and low-quality engagement are now bad. When I wrote my post about this on Friday and shared it to Facebook, guess what happened? A ghost town?

Feed 165

Feed Feedly News Facebook 165

Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. What was the impact on my presence (impressions, engagement, and followers) in each case? Here’s a look at engagement for that same period (from Agorapulse ).

Platform 175

Platform Video Instagram YouTube 175

The Realtime Report

JUNE 19, 2014

With the 2014 World Cup in full swing, it has become evident that soccer has taken over social media, especially when it comes to Facebook. Facebook remains the preferred outlet for fans to discuss the tournament’s action, as more than half of U.S. Canada men’s hockey semifinal in the 2014 Winter Olympics).

Social Media 173

Social Media SMS Facebook Statistics 173

Buffer Social

JULY 20, 2017

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. As Rank Fishkin observed , “Twitter, Facebook, et al. Engagement is also about the content you create and share across social platforms.

Social Media 112

Social Media Engagement Brands Airlines 112

Twist Image

FEBRUARY 7, 2014

We are seeing an increase in brands leaving their true engagement to social media (be it Facebook , Twitter , Instagram , Pinterest , YouTube or beyond). What is the point of a website in 2014? Maybe a consumer watches a video, signs up for an e-newsletter, likes your brand on Facebook, etc. That is the question.

Mobile 104

Mobile Analytics Conversation Engineering 104

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

CPC 111

CPC Facebook Marketing Advertising 111

Ignite Social Media

MAY 24, 2016

music festival in 2014 (according to Nielson Music), and of that number, 14. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities. If you didn’t already know, 32 million people attended at least one U.S. Live Lokai.

Engagement 110

Engagement Brands Hashtag Eventful 110

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. A Facebook personal profile and other social media profiles such as Twitter are assumed. Modules over the Three Days.

Social Media 69

Social Media Press Release Class Course 69

Jon Loomer

MARCH 17, 2021

It all occurred to me, one sleepless night in late 2014. Facebook ads were seen as intrusive. A necessary evil to be able to use Facebook for free. Ridiculous engagement rates. But, for especially engaging content, you’ll get an organic push as well. This was possible due to the high engagement rate.

Cost 206

Cost Tips Campaign Engagement 206

Sprout Social

MAY 24, 2016

Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. Similar to Facebook , Twitter’s low barrier to entry makes it a popular platform on which to hold a contest. Twitter contests, while certainly valuable for engagement, can double as vehicles for your brand’s story. How to enter?

Engagement 86

Engagement Twitter Guidelines How To 86

Ignite Social Media

JUNE 23, 2016

Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day. “ Facebook’s ad revenue is increasing at a staggering rate from $5.29

Buy 112

Buy CPM Facebook API 112

Jon Loomer

OCTOBER 13, 2015

They allow me to target my website visitors — my most engaged audience — with content crafted to them based on their behavior. I’m left disappointed that Facebook doesn’t allow marketers to do more refined targeting to focus on those who are most engaged. It’s my primary targeting method these days.

How To 120

How To Facebook URL Campaign 120

Jon Loomer

FEBRUARY 3, 2017

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. Facebook is in an ongoing battle with inauthentic content. Here’s how Facebook will improve these signals: 1.

Authentication 60

Authentication Feed Feedly News 60

Bill Hartzer

MARCH 26, 2018

The United States Federal Trade Commission has issued a statement about recent privacy concerns of Facebook users. Tom Pahl, Acting Director of the Federal Trade Commission’s Bureau of Consumer Protection, issued a statement about Facebook’s privacy practices. No one hacked into Facebook. Separate from Facebook.

Privacy 79

Privacy Facebook Survey MySpace 79

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. This is useful for brands that have an active social media presence with regular updates and an engaged following.

Social Media 168

Social Media UGC Aggregator Eventful 168

ProBlogger

AUGUST 12, 2021

The post Optimize Your Social Media For More Traffic and Engagement appeared first on ProBlogger. But this week I want to talk about social media, and how you can use it to get even more traffic and engagement on your blog. I’m sure Facebook changes its algorithms whenever the wind changes direction. The power of social media.

Social Media 47

Social Media Engagement Newsletter Platform 47

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. As such, brands rely on the community built around their pages.

Metrics 60

Metrics Brands Facebook Sample 60

Social Media Strategies Summit

OCTOBER 21, 2021

Not just that, but she’s also genuinely engaging and funny, which means you can easily forgive her for slipping in the occasional promotional tweet. She’s sincere, engaging, and well worth following for anyone from a startup background, not just those in the tech world. Profiles: Facebook. Profiles: Facebook. Mary Barra.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Bill Hartzer

MARCH 26, 2018

The United States Federal Trade Commission has issued a statement about recent privacy concerns of Facebook users. Tom Pahl, Acting Director of the Federal Trade Commission’s Bureau of Consumer Protection, issued a statement about Facebook’s privacy practices. No one hacked into Facebook. Separate from Facebook.

Privacy 60

Privacy Facebook Survey MySpace 60

Pam Hughes

NOVEMBER 3, 2021

Likewise, Facebook and Twitter are still less attractive, with only 2% choosing one or the other as their favorite social media platform. Instagram is still ahead of the game in engagement. Snapchat’s monthly usage also fell slightly from 80% to 77% in Fall 2020, while TikTok engagement increased to 73% from 69% in Fall 2020.

Social Media 78

Social Media Survey Instagram Report 78

Twist Image

JANUARY 23, 2018

Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Facebook founder and brainchild, Mark Zuckerberg , just published a long post about how Facebook will be changing in the next little while. Wait, Facebook cares about our well-being? Facebook knew it had a problem.

Facebook 68

Facebook Advertising Feed Feedly 68

Webbiquity SMM

MAY 6, 2014

Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.” See you there!

Conference 155

Conference Eventful Social Media Nielsen 155

The Realtime Report

JULY 3, 2014

Facebook: 1.23 via Facebook. A new report from Evercore predicts a “strong possibility” that Twitter’s growth will speed up in the second quarter of this year, helped by millions of tweets from the 2014 World Cup. The #RLTM Scoreboard: Social Networking Stats for the Week. billion monthly active users.

Social Networking 175

Social Networking Twitter Tumblr Foursquare 175

The Realtime Report

FEBRUARY 27, 2014

Branded contests that bring consumers’ tweets and photos to billboards have proven to be a successful formula for engagement and exposure. Now, Pepsi Max is taking the union of social media engagement and outdoor billboards a step further, bringing user-generated Vine videos to billboards across the U.K. Smashing Taste, No Sugar.

Campaign 164

Campaign Advertising Video Social Media 164

Keyhole.co

MARCH 26, 2024

million Facebook: 15 million YouTube: 17.6 million LEGO’s adjunct and spinoff social media accounts also boast engaging content and thousands of followers. And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

The Realtime Report

SEPTEMBER 9, 2014

Pop-up shops have become a regular and vital part of high streets around the world—but the latest trend is the exchange of free goods and services in return for tweets, Facebook posts and Instagram posts: the “Social Media” pop-up. A recent success story was Marc Jacobs, who launched a pop-up store in London’s Covent Garden.

Social Media 177

Social Media Retail Fashion Sports 177