Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way.

7 Ways to Raise Facebook Engagement [Infographic]

Pamorama

Facebook organic reach for business pages is plummeting. As I noted in a recent post , brands that use Facebook for marketing have seen a sharp drop in organic reach. This is no longer the case – Facebook has moved the goal posts once again and is contributing to this phenomenon.

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Consumptions: The Hidden Facebook Engagement Metric

Firebelly

Gil C / Shutterstock.com Interactions — likes, comments, shares — are only half of the engagement story on Facebook. There is a less obvious — but equally important — engagement metric you can’t see by looking at your Facebook page or status updates alone. Blog Facebook

Facebook Ads: Create Audiences of Those Who Engage on Instagram

Jon Loomer

Several updates are rolling out that improve custom audience creation related to Facebook ad targeting. Let’s take a closer look… Engagement Audience Updates. Engagement Audiences make up the newer family of custom audiences available for Facebook ad targeting.

Increase Instagram Engagement With These 6 Tips

Firebelly

In order to get the most out of your Instagram account, you must create content that leads to higher engagement. Increase Instagram engagement with these six techniques. 6 Tips to Increase Instagram Engagement: 1. Want people to engage with you?

Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Ogilvy reported earlier this year that pages with over 500,000 likes are seeing engagement rates plummet to just 2% and that rate is falling by.5% Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29

Facebook Metrics: New Ways to Measure Ad and Page Engagement

Jon Loomer

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. It’s one more step to further clarify click engagement. Click engagement often confuses advertisers.

How to Improve Your Facebook Fan Engagement

Pamorama

Facebook marketing isn’t only about what you say — it’s also about when and how you say it. The key message from Buddy Media’s latest study, Strategies for Effective Wall Posts: A Timeline Analysis, is that brands aren’t taking full advantage of Facebook’s timeline. In the process, they’re missing opportunities to increase audience engagement. Facebook’s [.].

Facebook Page Engagement Custom Audiences: Target Those Who Interact

Jon Loomer

When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos , lead ad forms and Facebook Canvas. People who engaged with any post or ad.

Getting real engagement on your Facebook page

Janet Fouts

Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook. What if you not only liked my Facebook page but shared my work on your page?

The Corruption of Engagement

SocialFish

A word to the wise business owners, social media enthusiasts, social media professionals, recruiters et al: when someone in front of you talks about social media “engagement” and then fails to expound on their use of that word – be wary. Engagement?

Engagement on Facebook Custom Audiences: Do You Have This?

Jon Loomer

It’s the final item: “Engagement on Facebook.” Seeing this description, though, brought me back down to earth momentarily… “Create a list of people who have engaged with your videos on Facebook.” 2) More Engagement Options.

What Is Social Media Engagement & Why Should I Care?

Sprout Social

By now you know there are tools to manage social media engagement , but it’s a whole other beast to make each channel work in your favor. The problem depends on how well you use these tools to create authentic interactions, monitor discussions and engage with others. Engagement

How to Increase YouTube Engagement [Infographic]

Pamorama

It some offers some key statistics and these best practices that help increase YouTube engagement: Fill in the meta data. It has been shown that thumbnails increase YouTube engagement more than 150%. Is YouTube marketing worth it?

Facebook Audience Optimization: Better Engagement and Insights for Pages

Jon Loomer

Facebook has launched Audience Optimization to benefit brands in two primary ways: Help reach the people most likely to engage with content; and. Provide better metrics to understand which groups of people engage and in what ways. The image above comes from Facebook.

Measure & Increase Instagram Engagement

Sprout Social

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. Be human and engage.

How to Use Facebook Live to Engage with Your Audience

Ignite Social Media

You likely already know that your brand should be utilizing Facebook Live. In just the few short months since being rolled out to the public in early 2016, Facebook Live has captivated social media audiences around the world. This capability is enhanced significantly with Facebook Live.

Twitter Engage: Twitter’s Answer to Facebook Mentions

SocialTimes Twitter

Celebrities, public figures and journalists have Facebook Mentions from Facebook, and starting Tuesday, they also have Twitter Engage from Twitter. We’re excited to get the Twitter Engage app into your hands today, but this is only the beginning.

The Secrets to Tweets that Generate Engagement

Pamorama

S ome recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack. How to say things on Twitter that get noticed.

10 Facebook Video Strategies to Help Boost Engagement

Jon Loomer

Why should I use Facebook video? Does video on Facebook add any value to my business? And here’s why… According to a study by Social Bakers , Facebook videos are shared 157% as often as YouTube videos. Do you use Facebook video?

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How to Create Engagement Through Facebook Timeline

Mindjumpers

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. Tweet.

Facebook Lags Behind Pinterest in Social Shopping Engagement

Pamorama

Pinterest is superior to Facebook at stimulating conversations about consumer products. According to a recent report from BizRate Insights, Pinterest is better at inspiring and driving purchases than Facebook — 69% of online consumers who visit the social network have found an item they’ve bought or wanted to buy, while only 40% of Facebook users [.].

Use Instagram to Create Visual Engagement

Mindjumpers

The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. How Threadless Engages its Community on Instagram. How to Create Engagement Through Facebook Timeline.

Facebook 360 Photos: The New Frontier of Hyper-Engaging Content

Ignite Social Media

Within the last year, we’ve seen a bunch of efforts made to increase the engage-ability of social media content. Perhaps most notably among these has been Facebook’s 360 video introduction, which has indisputably raised the bar for what is now considered “hyper-engaging” content.

What Happens When You Engage Fans With Facebook Live

Convince & Convert

With the launch of Facebook Live to brands, Monsanto recently experimented with it to tell the story of the growing season. How Monsanto Uses Facebook Live. Facebook Live provides the story right now. Live Video Engages Fans. Facebook Live gives brands that opportunity.

15 Highly Engaging Pokemon Go Brand Posts

Unmetric

There were about 12,000 pieces of Brand Content across Facebook, Twitter and Instagram, in North America alone that mention Pokemon. I dug a little deeper to identify certain trends in Pokemon Go content that won a lot of engagement for brands. I'll be honest with you.

Social Media & Government: Cutting Red Tape for Increased Citizen Engagement

Sprout Social

One of the biggest benefits of Twitter, Facebook and Instagram is ease of communication. While the process is more convenient than it was five years ago, using social media for citizen engagement is still a fairly new process. Citizen Engagement. Engage.

11 Little Facebook Tips That Bring BIG Engagement Results

Rebekah Radice

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. If you want to increase engagement, you need to make a few changes.

Engaging the Right Audience on LinkedIn

Adam Cohen

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have.

4 Strategies for Improving Social Engagement

Convince & Convert

An interesting feature of Mention is that it allows the right people to engage with an audience in discussions that are taking place somewhere else. and watch related posts appear alongside easy-to-understand engagement data.

Good Or Bad – You Must Engage With Your Customers Through Social Media

SocMed Sean

I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! A Facebook user with only a few personal friends and family members would not cause too much damage to your reputation so a written apology would probably suffice.

Seven Ways To Use Photos To Amplify Engagement On Your Facebook Page

SocialFish

The reason why Facebook paid a billion dollars for Instagram is the same reason why Pinterest is one of the fastest growing social media sites in history. It’s also the reason why Facebook redesigned Pages to the new Timeline layout: People Love Pictures.

5 Strategies for Boosting Engagement on Instagram

Convince & Convert

A straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts. Engage With Storytelling.

Create Facebook Custom Audiences for Lead Ad Form Engagement

Jon Loomer

You can now create Custom Audiences for engagement with your Facebook Lead Ads. The post Create Facebook Custom Audiences for Lead Ad Form Engagement appeared first on Jon Loomer Digital. Facebook Marketing Tutorials Engagement on Facebook Custom Audiences Facebook Ads How To Facebook Advertising Facebook Custom Audiences Facebook Lead Adshere's how.

Reach vs Impressions: Understanding Engagement Terms

Sprout Social

Also, many people still feel a little unsure about these terms in regards to social media engagement. A viewer doesn’t have to engage with the post in order for it to count as an impression. Facebook has varying levels of each. Facebook. Facebook Ad Reach vs Impressions.

5-Step Strategy To Improve Your Facebook Engagement & Growth

Convince & Convert

Thanks to numerous Facebook changes recently, many businesses are thinking about dropping Facebook entirely. Engagement is in the toilet, and the page just isn’t growing. Before you do, it pays to take a fresh, close look at your Facebook strategy. » facebook

How To Improve Social Media Engagement

The Realtime Report

How To Improve Social Media Engagement. Let’s check out the different ways to boost social media engagement. They also attract more shares, views and thus promote high levels of engagement for brands. Creating valuable content is meaningless without reaching the right audience.

The Evolution of Facebook Remarketing

Jon Loomer

I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. Target Those Who Engaged With Your Page. People who engaged with any post or ad.

The Most Engaging Industries on Facebook and What to Learn from Them

Mindjumpers

Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. Looking at their Facebook page , it’s evident that there’s a good reason for this.

How Gucci Keeps Its 15 Million Facebook Fans Engaged

Simply Measured

While the brand has a strong presence across Facebook, Twitter, and Instagram, their largest audience is on Facebook, with over 15 million fans and growing. Let’s take a look at the tactics Gucci uses to grow its audience base and build loyalty on Facebook. engagement per post.