Interpreting Facebook Page Insights: Reach vs. Engagement
OCTOBER 25, 2013
Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way.
7 Ways to Raise Facebook Engagement [Infographic]
JANUARY 31, 2015
Facebook organic reach for business pages is plummeting. As I noted in a recent post , brands that use Facebook for marketing have seen a sharp drop in organic reach. This is no longer the case – Facebook has moved the goal posts once again and is contributing to this phenomenon.
A Look at How Three Brands Are Driving Social Engagement
SEPTEMBER 19, 2016
Did you know Facebook is capturing over 90 percent of all social media shares? It's time to dust off your social media strategy and see how you can increase social engagement. The post A Look at How Three Brands Are Driving Social Engagement appeared first on Spin Sucks.
Consumptions: The Hidden Facebook Engagement Metric
JULY 14, 2014
Gil C / Shutterstock.com Interactions — likes, comments, shares — are only half of the engagement story on Facebook. There is a less obvious — but equally important — engagement metric you can’t see by looking at your Facebook page or status updates alone. Blog Facebook
Facebook Adds ‘Everyone Who Engaged With Your Page’ to Custom Audiences
NOVEMBER 16, 2016
Facebook added a new targeting option to custom audiences : “everyone who engaged with your page.”. Facebook advertisers: Have you seen this? Advertising/Marketing Facebook Chris Ruberg custom audiences Engagement Everyone Who Engaged With Your Page OneCommand Pages
How to Improve Your Facebook Fan Engagement
OCTOBER 3, 2012
Facebook marketing isn’t only about what you say — it’s also about when and how you say it. The key message from Buddy Media’s latest study, Strategies for Effective Wall Posts: A Timeline Analysis, is that brands aren’t taking full advantage of Facebook’s timeline. In the process, they’re missing opportunities to increase audience engagement. Facebook’s [.].
Facebook Page Engagement Custom Audiences: Target Those Who Interact
NOVEMBER 10, 2016
When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos , lead ad forms and Facebook Canvas. People who engaged with any post or ad.
How to Create Facebook Ads that Compel Clicks
MARCH 29, 2017
Struggling with Facebook ads? Truly understanding Facebook advertising is a learning curve, and depending on how savvy you are in marketing, it can take a few weeks. Deirdre Anne Lopian has five tips to help you create a successful first Facebook advertising campaign.
How to Create Engagement Through Facebook Timeline
APRIL 19, 2012
This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. Tweet.
Use Instagram to Create Visual Engagement
JUNE 5, 2012
The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. How Threadless Engages its Community on Instagram. How to Create Engagement Through Facebook Timeline.
Getting real engagement on your Facebook page
APRIL 18, 2012
Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook. What if you not only liked my Facebook page but shared my work on your page?
The Corruption of Engagement
MARCH 13, 2012
A word to the wise business owners, social media enthusiasts, social media professionals, recruiters et al: when someone in front of you talks about social media “engagement” and then fails to expound on their use of that word – be wary. Engagement?
Engagement on Facebook Custom Audiences: Do You Have This?
MARCH 3, 2016
It’s the final item: “Engagement on Facebook.” Seeing this description, though, brought me back down to earth momentarily… “Create a list of people who have engaged with your videos on Facebook.” 2) More Engagement Options.
Measure & Increase Instagram Engagement
OCTOBER 4, 2016
Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. Be human and engage.
How to Increase YouTube Engagement [Infographic]
AUGUST 23, 2014
It some offers some key statistics and these best practices that help increase YouTube engagement: Fill in the meta data. It has been shown that thumbnails increase YouTube engagement more than 150%. Is YouTube marketing worth it?
How to Use Facebook Live to Engage with Your Audience
Ignite Social Media
SEPTEMBER 21, 2016
You likely already know that your brand should be utilizing Facebook Live. In just the few short months since being rolled out to the public in early 2016, Facebook Live has captivated social media audiences around the world. This capability is enhanced significantly with Facebook Live.
Facebook Audience Optimization: Better Engagement and Insights for Pages
JANUARY 21, 2016
Facebook has launched Audience Optimization to benefit brands in two primary ways: Help reach the people most likely to engage with content; and. Provide better metrics to understand which groups of people engage and in what ways. The image above comes from Facebook.
The Most Important Post-event Engagement Tool
JUNE 24, 2015
Think of the last branded event you created and the engagement tool you used. Whether it was a trade show, industry event, or conference, chances are you started engaging with participants via social media weeks before you ever did in person. Post-event Engagement Tool.
Twitter Engage: Twitter’s Answer to Facebook Mentions
JUNE 21, 2016
Celebrities, public figures and journalists have Facebook Mentions from Facebook, and starting Tuesday, they also have Twitter Engage from Twitter. We’re excited to get the Twitter Engage app into your hands today, but this is only the beginning.
Social Media & Government: Cutting Red Tape for Increased Citizen Engagement
MARCH 27, 2017
One of the biggest benefits of Twitter, Facebook and Instagram is ease of communication. While the process is more convenient than it was five years ago, using social media for citizen engagement is still a fairly new process. Citizen Engagement. Engage.
10 Facebook Video Strategies to Help Boost Engagement
NOVEMBER 12, 2015
Why should I use Facebook video? Does video on Facebook add any value to my business? And here’s why… According to a study by Social Bakers , Facebook videos are shared 157% as often as YouTube videos. Do you use Facebook video?
The Secrets to Tweets that Generate Engagement
AUGUST 3, 2014
S ome recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack. How to say things on Twitter that get noticed.
Facebook 360 Photos: The New Frontier of Hyper-Engaging Content
Ignite Social Media
JULY 5, 2016
Within the last year, we’ve seen a bunch of efforts made to increase the engage-ability of social media content. Perhaps most notably among these has been Facebook’s 360 video introduction, which has indisputably raised the bar for what is now considered “hyper-engaging” content.
How Are Journalists Engaging Audiences on Social?
MAY 4, 2016
Understanding the tools journalists are using to engage their audiences can inform the strategy of PR pros and help them to target the right audiences. Sam Bojarski looks at how journalists have been leveraging social streaming, listening and curation to respond and engage with audiences.
What Happens When You Engage Fans With Facebook Live
Convince & Convert
APRIL 13, 2016
With the launch of Facebook Live to brands, Monsanto recently experimented with it to tell the story of the growing season. How Monsanto Uses Facebook Live. Facebook Live provides the story right now. Live Video Engages Fans. Facebook Live gives brands that opportunity.
Facebook Lags Behind Pinterest in Social Shopping Engagement
NOVEMBER 3, 2012
Pinterest is superior to Facebook at stimulating conversations about consumer products. According to a recent report from BizRate Insights, Pinterest is better at inspiring and driving purchases than Facebook — 69% of online consumers who visit the social network have found an item they’ve bought or wanted to buy, while only 40% of Facebook users [.].
The Most Engaging Industries on Facebook and What to Learn from Them
JUNE 29, 2012
Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. Looking at their Facebook page , it’s evident that there’s a good reason for this.
15 Highly Engaging Pokemon Go Brand Posts
JULY 21, 2016
There were about 12,000 pieces of Brand Content across Facebook, Twitter and Instagram, in North America alone that mention Pokemon. I dug a little deeper to identify certain trends in Pokemon Go content that won a lot of engagement for brands. I'll be honest with you.
Facebook Engagement Rates Continue to Grow [Report]
JULY 30, 2012
The report also specifies how the recent changes made to Facebook such as Timeline are improving fan engagement. Facebook engagement rate growth. Facebook Timeline for Pages on Mobile Devices.
Four Content Discovery Tools to Engage
MARCH 9, 2015
Here’s a look at four content discovery tools that can add meaningful value to your audience engagement efforts. To get started, you need to connect to the tool with your Facebook, or Twitter accounts. The content suggestions are relevant and engaging. By Jessica Davis.
11 Little Facebook Tips That Bring BIG Engagement Results
AUGUST 10, 2015
Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. If you want to increase engagement, you need to make a few changes.
4 Strategies for Improving Social Engagement
Convince & Convert
DECEMBER 31, 2015
An interesting feature of Mention is that it allows the right people to engage with an audience in discussions that are taking place somewhere else. and watch related posts appear alongside easy-to-understand engagement data.
The 10 Commandments of Customer Engagement
DECEMBER 29, 2015
Customer engagement. Posting stuff on Facebook, Twitter, Instagram, or wherever else your audience hangs out is a good thing. The other half is actually the customer engagement part—getting their attention and pulling them into your content because they really want to read it.
Engaging the Right Audience on LinkedIn
APRIL 12, 2012
LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have.
Why do People Engage With Brands Socially (Infographic)
JULY 5, 2011
Tweet Most businesses design a Facebook page and a Twitter profile as a part of their social media strategy. Recent research shows that effective engagement online can help spread brand awareness and also improve brand perception and increase sales.
Seven Tips for Gaining Business from Speaking Engagements
FEBRUARY 22, 2012
I did 40 speaking engagements in 2010 – some free and some paid. I did only 24 speaking engagements. I’ve been thinking about why that is, and I’ve come up with seven ways for you to gain business from your speaking engagements.
5 Strategies for Boosting Engagement on Instagram
Convince & Convert
APRIL 26, 2016
A straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts. Engage With Storytelling.
Brand Consistency Engages Employees and Creates Loyalty
JANUARY 6, 2015
When preparing to hire new employees , make sure they share the attitude you’re promoting and engage with the brand. Some companies find it effective to hire people who are already engaged with the brand—for instance, those following it on social media. By Monique Craig.
Seven Ways To Use Photos To Amplify Engagement On Your Facebook Page
MAY 9, 2012
The reason why Facebook paid a billion dollars for Instagram is the same reason why Pinterest is one of the fastest growing social media sites in history. It’s also the reason why Facebook redesigned Pages to the new Timeline layout: People Love Pictures.
The Evolution of Facebook Remarketing
NOVEMBER 18, 2016
I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. Target Those Who Engaged With Your Page. People who engaged with any post or ad.