Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way.

Facebook Tests New 'Engagement Alerts' for Groups to Help Highlight Key Topics and Discussions

Social Media Today

Facebook is testing out a new option for group admins to set-up alerts for posts seeing increased levels of engagement

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Facebook Adds More Page Badges to Encourage Engagement

Social Media Today

Facebook has added some new Page badges as it seeks to encourage greater participation and engagement

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How to Create Engagement Through Facebook Timeline

Mindjumpers

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. Tweet.

How to Use Facebook Live to Engage with Your Audience

Ignite Social Media

You likely already know that your brand should be utilizing Facebook Live. In just the few short months since being rolled out to the public in early 2016, Facebook Live has captivated social media audiences around the world. This capability is enhanced significantly with Facebook Live.

Facebook Page Engagement Custom Audiences: Target Those Who Interact

Jon Loomer

When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos , lead ad forms and Facebook Canvas. People who engaged with any post or ad.

New Research from Facebook Shows Engagement with Local News Providers Booming Amid COVID-19

Social Media Today

Facebook's CrowdTangle has provided some new insight into how COVID-19 coverage is driving more people to local news providers

Facebook Adds New Video Tools to Foster Community Engagement

Social Media Today

Facebook's adding some new video tools to help boost engagement and build community around video content

Facebook Ads: Create Audiences of Those Who Engage on Instagram

Jon Loomer

Several updates are rolling out that improve custom audience creation related to Facebook ad targeting. Let’s take a closer look… Engagement Audience Updates. Engagement Audiences make up the newer family of custom audiences available for Facebook ad targeting.

Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos.

6 Ways To Increase Engagement on your Facebook page.

Socialmedia.biz

billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. below average engagement rate. With an average of 1.47

5 Ways to Generate More Engagement (and Reach) on Facebook

Social Media Today

With Facebook organic reach still in decline, here are some options to consider to help boost your Page performance

Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Ogilvy reported earlier this year that pages with over 500,000 likes are seeing engagement rates plummet to just 2% and that rate is falling by.5% Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29

Consumptions: The Hidden Facebook Engagement Metric

Firebelly

Gil C / Shutterstock.com Interactions — likes, comments, shares — are only half of the engagement story on Facebook. There is a less obvious — but equally important — engagement metric you can’t see by looking at your Facebook page or status updates alone. Blog Facebook

How COVID-19 has changed social media engagement

Sprout Social

As with our earlier look at the best times to post this year, the way we get this data is similar to how Sprout’s Optimal Send Times determines the best times to get engagement at an individual account level. Updates to Facebook times to post. engagements per post per day.

How to Create Sharable and Engaging Wall Photos on Facebook

Mindjumpers

Facebook is constantly updating their settings and lately they have started focusing more and more on visual content. We therefore think it’s time to take a look at how you can optimize your wall photos to create more engagement on your page.

Facebook Metrics: New Ways to Measure Ad and Page Engagement

Jon Loomer

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. It’s one more step to further clarify click engagement. Click engagement often confuses advertisers.

New Report Shows Facebook Engagement in Gradual Decline, as Instagram Rises

Social Media Today

A new report from eMarketer has shown that Facebook engagement is in decline, and looks set to continue that trend into the next two years

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Let’s Create Facebook Custom Audiences Based on Page Engagement

agora pulse

Advertisers have been able to create Facebook Custom Audiences using customer files, website activity and app activity for some time now. But have you tried to target people who have engaged with your content on Facebook? . Video Engagement. Lead Ad Engagement.

How Volkswagen Creates Visual Engagement

Mindjumpers

Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. Volkswagen has uploaded a photo album with a series of 200 images of their Amarok car in their Facebook Photo Gallery.

How to improve your social media engagement

Sprout Social

How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. What are the components of an engaging post?

New Report Looks at the Latest Trends in Facebook Page Engagement

Social Media Today

What types of Facebook Page posts see the most engagement? Check out this new report from Quintly

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5 Facebook Ad Types That Improve Mobile Engagement

agora pulse

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. Messenger Destination Facebook Ads.

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Seven Simple – Yet Powerful – Tips to Grow Facebook Engagement

SocialFish

Here’s a great example of how one organization improved the performance of their Facebook social actions by 300%. The first Facebook social action they posted inspired…. Given the size of their Facebook page and engagement activity, those are solid results.

Engagement on Facebook Custom Audiences: Do You Have This?

Jon Loomer

It’s the final item: “Engagement on Facebook.” Seeing this description, though, brought me back down to earth momentarily… “Create a list of people who have engaged with your videos on Facebook.” 2) More Engagement Options.

Create Facebook Custom Audiences for Lead Ad Form Engagement

Jon Loomer

You can now create Custom Audiences for engagement with your Facebook Lead Ads. The post Create Facebook Custom Audiences for Lead Ad Form Engagement appeared first on Jon Loomer Digital. Facebook Marketing Tutorials Engagement on Facebook Custom Audiences Facebook Ads How To Facebook Advertising Facebook Custom Audiences Facebook Lead Adshere's how.

How Users Engage With Advertising on Facebook

Mindjumpers

This means that if you run a business, you can benefit from having a Facebook page where you can send out updates to your customers and create dialogue. 40 people from Ireland participated in the test that used eye-tracking to docuement their online behaviour when using Facebook.

New LinkedIn Features Aim to Drive Engagement

Ignite Social Media

Recently, LinkedIn has introduced some new engagement features with the goal of improving user experience and encouraging engagements. Another update, reported by TechCrunch , noted that LinkedIn is testing Facebook-style reactions & Stories for the platform.

Seven Simple – Yet Powerful – Tips to Grow Facebook Engagement

SocialFish

Here’s a great example of how one organization improved the performance of their Facebook social actions by 300%. The first Facebook social action they posted inspired…. Given the size of their Facebook page and engagement activity, those are solid results.

#measurePR Recap (November 2016): Measuring Engagement

Waxing UnLyrical

The November edition of #measurePR focused on measuring engagement. Here’s some of what we talked about: On defining engagement: 1/3 Engagement is anything that provokes an action. A2: They key for engagement is knowing your audience. Know what drives them to engage.

New Study Shows that Misinformation Sees Significantly More Engagement than Real News on Facebook

Social Media Today

A new research report has shown that misinformation sees up to 4x more engagement than content from more reputable sources on The Social Network

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Use Instagram to Create Visual Engagement

Mindjumpers

The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. How Threadless Engages its Community on Instagram. How to Create Engagement Through Facebook Timeline.

Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity SMM

In this article, we take a look at why engagement on your social media platforms is so important. Ideally, this means you should try to encourage as much engagement with your social media platforms as possible, before the event even begins. Guest post by Reno Macri.

How to use emoji in marketing to drive engagement

Sprout Social

According to a study by WordStream, using an emoji in a Tweet can increase engagement by 25% compared to messages without emoji. Using an emoji in your Facebook posts can increase shares by 33% and interactions with your post by 57%. Better engage your audience. Engagement

Facebook Ad Engagement: The Problem With “Too Much”

Jon Loomer

Is it possible to get “too much” Facebook ad engagement? I started asking that when ads that got great engagement received a high percentage of organic distribution. The truth is that the paid results Facebook reports only make up a part of the story.

Facebook Announces Two New Algorithm Updates Aimed at Improving On-Platform Engagement

Social Media Today

Facebook has announced two new updates to its News Feed algorithm designed to highlight content from close friends, and promote better quality content from Pages

The Ultimate Guide to Facebook Analytics

Later

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Facebook Analytics: What They Are and How to Access Them.

Facebook Releases New Report on Evolving Sports Engagement on Social Platforms

Social Media Today

In the lead-up to the Superbowl, Facebook has published a new report which looks at how social media has changed the way people engage with sports content

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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Except the big guy is Facebook.

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6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

How Facebook and Instagram Users Engaged with the World Cup

Social Media Today

Facebook has released data on the World Cup discussion across both Facebook and Instagram

Facebook Provides Insights into Music Listening Behavior, and How Facebook Facilitates Music Engagement [Infographic]

Social Media Today

Facebook has published a new report into how users discover music, and connect around such on social platforms

You Want These Facebook Engagement Rates: Our Social Media Expert Roundup

agora pulse

Do you have a clue about what Facebook engagement rates you should be aiming for with your posts? With the advent of Facebook Reactions , engagement rates can help you better understand how your content impacts your audience.