Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way.

7 Ways to Raise Facebook Engagement [Infographic]

Pamorama

Facebook organic reach for business pages is plummeting. As I noted in a recent post , brands that use Facebook for marketing have seen a sharp drop in organic reach. This is no longer the case – Facebook has moved the goal posts once again and is contributing to this phenomenon.

Trending Sources

Facebook Page Engagement Custom Audiences: Target Those Who Interact

Jon Loomer

When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos , lead ad forms and Facebook Canvas. People who engaged with any post or ad.

Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Ogilvy reported earlier this year that pages with over 500,000 likes are seeing engagement rates plummet to just 2% and that rate is falling by.5% Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29

How to Improve Your Facebook Fan Engagement

Pamorama

Facebook marketing isn’t only about what you say — it’s also about when and how you say it. The key message from Buddy Media’s latest study, Strategies for Effective Wall Posts: A Timeline Analysis, is that brands aren’t taking full advantage of Facebook’s timeline. In the process, they’re missing opportunities to increase audience engagement. Facebook’s [.].

How to Use Facebook Live to Engage with Your Audience

Ignite Social Media

You likely already know that your brand should be utilizing Facebook Live. In just the few short months since being rolled out to the public in early 2016, Facebook Live has captivated social media audiences around the world. This capability is enhanced significantly with Facebook Live.

Facebook Adds ‘Everyone Who Engaged With Your Page’ to Custom Audiences

SocialTimes Facebook

Facebook added a new targeting option to custom audiences : “everyone who engaged with your page.”. Facebook advertisers: Have you seen this? Advertising/Marketing Facebook Chris Ruberg custom audiences Engagement Everyone Who Engaged With Your Page OneCommand Pages

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

Facebook Ads: Create Audiences of Those Who Engage on Instagram

Jon Loomer

Several updates are rolling out that improve custom audience creation related to Facebook ad targeting. Let’s take a closer look… Engagement Audience Updates. Engagement Audiences make up the newer family of custom audiences available for Facebook ad targeting.

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users.

Consumptions: The Hidden Facebook Engagement Metric

Firebelly

Gil C / Shutterstock.com Interactions — likes, comments, shares — are only half of the engagement story on Facebook. There is a less obvious — but equally important — engagement metric you can’t see by looking at your Facebook page or status updates alone. Blog Facebook

Facebook Engagement Rates Continue to Grow [Report]

Mindjumpers

The report also specifies how the recent changes made to Facebook such as Timeline are improving fan engagement. Facebook engagement rate growth. Facebook Timeline for Pages on Mobile Devices.

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Facebook Tests Out New Video Format to Boost Communal Viewing and Engagement

Social Media Today

Facebook's testing out a new video format which would enable publishers to post pre-recorded video in what's essentially the Facebook Live environment

Facebook Metrics: New Ways to Measure Ad and Page Engagement

Jon Loomer

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. It’s one more step to further clarify click engagement. Click engagement often confuses advertisers.

#measurePR Recap (November 2016): Measuring Engagement

Waxing UnLyrical

The November edition of #measurePR focused on measuring engagement. Here’s some of what we talked about: On defining engagement: 1/3 Engagement is anything that provokes an action. A2: They key for engagement is knowing your audience. Know what drives them to engage.

3 Tips For Better Facebook Engagement

Small Business Mavericks

Facebook is making a deliberate effort to slide business content a little further down on the priority scale in news feeds. Here are three ways to increase your visibility and engagement on Facebook. Facebook’s EdgeRank puts a high priority on the last 50 content items a user interacted with. If you post text-only messages on Facebook, they are more likely to get shuffled to the bottom of the priority pile.

Let’s Create Facebook Custom Audiences Based on Page Engagement

agora pulse

Advertisers have been able to create Facebook Custom Audiences using customer files, website activity and app activity for some time now. But have you tried to target people who have engaged with your content on Facebook? . Video Engagement. Lead Ad Engagement.

Increase Instagram Engagement With These 6 Tips

Firebelly

In order to get the most out of your Instagram account, you must create content that leads to higher engagement. Increase Instagram engagement with these six techniques. 6 Tips to Increase Instagram Engagement: 1. Want people to engage with you?

How To Use Trivia To Engage Your Fans

Ignite Social Media

There are many ways to engage with fans as a brand. Trivia is engaging because not only does it get the wheels turning in your brain, it gives you a sense of pride when you’re right…even if it was just a guess. People find trivia games engaging.

Facebook Lags Behind Pinterest in Social Shopping Engagement

Pamorama

Pinterest is superior to Facebook at stimulating conversations about consumer products. According to a recent report from BizRate Insights, Pinterest is better at inspiring and driving purchases than Facebook — 69% of online consumers who visit the social network have found an item they’ve bought or wanted to buy, while only 40% of Facebook users [.].

5 Facebook Ad Types That Improve Mobile Engagement

agora pulse

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. Messenger Destination Facebook Ads.

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Seven Simple – Yet Powerful – Tips to Grow Facebook Engagement

SocialFish

Here’s a great example of how one organization improved the performance of their Facebook social actions by 300%. The first Facebook social action they posted inspired…. Given the size of their Facebook page and engagement activity, those are solid results.

Twitter Engage: Twitter’s Answer to Facebook Mentions

SocialTimes Twitter

Celebrities, public figures and journalists have Facebook Mentions from Facebook, and starting Tuesday, they also have Twitter Engage from Twitter. We’re excited to get the Twitter Engage app into your hands today, but this is only the beginning.

How To Improve Social Media Engagement

The Realtime Report

How To Improve Social Media Engagement. Let’s check out the different ways to boost social media engagement. They also attract more shares, views and thus promote high levels of engagement for brands. Creating valuable content is meaningless without reaching the right audience.

Measure & Increase Instagram Engagement

Sprout Social

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. Be human and engage.

Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page Engagement

Buffer Social

Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers. 14 ways to increase your Facebook engagement. Create specifically for Facebook.

The Facebook News Feed is Changing to Favor Person to Person Engagement

Jon Loomer

Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. My head is spinning for one primary reason: As often is the case with Facebook announcements, it’s light on details. Engagement Bait: Don’t Even Think About It.

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What Happens When Facebook Fans Engage With You [infographic]

Mindjumpers

Therefore, the company has tried to illustrate what happens when fans engage with your brand on three different levels, namely light, moderate and heavy engagement, and also how interaction is created on those levels. The Fan Engagement Spectrum. Tweet.

Getting real engagement on your Facebook page

Janet Fouts

Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook. What if you not only liked my Facebook page but shared my work on your page?

Buh bye Facebook “Explore Feed”

Janet Fouts

It wasn’t a popular move, to say the least, publishers and brands were screaming about lower organic engagement rates. What does this mean for Facebook users? Brands and publishers need to listen to the reason facebook says they did this in the first place. Facebook

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You Want These Facebook Engagement Rates: Our Social Media Expert Roundup

agora pulse

Do you have a clue about what Facebook engagement rates you should be aiming for with your posts? With the advent of Facebook Reactions , engagement rates can help you better understand how your content impacts your audience.

Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads.

Top five: Messaging gets a lot more engaging

Sherrilynne Starkie

This weeks’ must-know news from Google, Facebook, Snapchat and Instagram. Top five: Messaging gets a lot more engaging. News from Google, SnapChat, Facebook and Instagram. It’s bad news for brands who fear engagement levels will plummet as a result of the separation. Messenger streaks coming to Facebook? Facebook ‘borrows’ another great idea from Snapchat and introduces Messenger streaks. Facebook Google+ Social Media Google Instagram snapchat

Is Facebook Engaging for Your Brand?

Ignite Social Media

Despite all this information, brands continue to struggle with keeping their content fresh and engaging, and determining whether organic or paid is the best direction to get the most of a post. The post Is Facebook Engaging for Your Brand?

Engagement on Facebook Custom Audiences: Do You Have This?

Jon Loomer

It’s the final item: “Engagement on Facebook.” Seeing this description, though, brought me back down to earth momentarily… “Create a list of people who have engaged with your videos on Facebook.” 2) More Engagement Options.

Monitor & Engage With Facebook Reviews From the Smart Inbox

Sprout Social

Since its launch in late 2013, Facebook Reviews has quickly become one of the most popular ways for consumers to leave direct, public feedback for brands. What’s more, nearly 66% of consumers who want to share their experiences, thoughts and opinions are most likely to do so on Facebook.

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How Gucci Keeps Its 15 Million Facebook Fans Engaged

Simply Measured

While the brand has a strong presence across Facebook, Twitter, and Instagram, their largest audience is on Facebook, with over 15 million fans and growing. Let’s take a look at the tactics Gucci uses to grow its audience base and build loyalty on Facebook. engagement per post.

How to Create Sharable and Engaging Wall Photos on Facebook

Mindjumpers

Facebook is constantly updating their settings and lately they have started focusing more and more on visual content. We therefore think it’s time to take a look at how you can optimize your wall photos to create more engagement on your page.

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Except the big guy is Facebook.

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17 Stellar Stats and Facts for Facebook Fans

Webbiquity SMM

Facebook is, for marketers of all types, the social network that can’t be ignored. From the business side, long gone are the days when Facebook was looked at as only suitable for brands, bands, and bars. Even defense contractor Lockheed Martin has a Facebook page.