Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way.

How to Drive Engagement on Facebook Without Paid Ads

Social Media Today

Buying Facebook advertising shouldn’t be the end of your marketing strategy on the platform. There are many other ways to increase your traffic and online influence without paying for ad space

How to Use Facebook Live to Engage with Your Audience

Ignite Social Media

You likely already know that your brand should be utilizing Facebook Live. In just the few short months since being rolled out to the public in early 2016, Facebook Live has captivated social media audiences around the world. This capability is enhanced significantly with Facebook Live.

How to Create Engagement Through Facebook Timeline

Mindjumpers

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. Tweet.

Facebook Engagement Rates Continue to Grow [Report]

Mindjumpers

The report also specifies how the recent changes made to Facebook such as Timeline are improving fan engagement. Facebook engagement rate growth. Facebook Timeline for Pages on Mobile Devices.

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Facebook Page Engagement Custom Audiences: Target Those Who Interact

Jon Loomer

When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos , lead ad forms and Facebook Canvas. People who engaged with any post or ad.

5 Ways to Generate More Engagement (and Reach) on Facebook

Social Media Today

With Facebook organic reach still in decline, here are some options to consider to help boost your Page performance

Facebook Adds New Video Tools to Foster Community Engagement

Social Media Today

Facebook's adding some new video tools to help boost engagement and build community around video content

New Report Shows Facebook Engagement in Gradual Decline, as Instagram Rises

Social Media Today

A new report from eMarketer has shown that Facebook engagement is in decline, and looks set to continue that trend into the next two years

Report 165

What Happens When Facebook Fans Engage With You [infographic]

Mindjumpers

Therefore, the company has tried to illustrate what happens when fans engage with your brand on three different levels, namely light, moderate and heavy engagement, and also how interaction is created on those levels. The Fan Engagement Spectrum. Tweet.

New Report Looks at the Latest Trends in Facebook Page Engagement

Social Media Today

What types of Facebook Page posts see the most engagement? Check out this new report from Quintly

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How to Create Engaging Social Media Ads

Later

Want to create social media ads that are scroll-proof and super-engaging — without tons of design work? . Keep in mind that different social platforms serve different audiences — your Instagram audience might have a completely different demographic to your followers on Facebook. .

Consumptions: The Hidden Facebook Engagement Metric

Firebelly

Gil C / Shutterstock.com Interactions — likes, comments, shares — are only half of the engagement story on Facebook. There is a less obvious — but equally important — engagement metric you can’t see by looking at your Facebook page or status updates alone. Blog Facebook

How to Create Sharable and Engaging Wall Photos on Facebook

Mindjumpers

Facebook is constantly updating their settings and lately they have started focusing more and more on visual content. We therefore think it’s time to take a look at how you can optimize your wall photos to create more engagement on your page.

Facebook Announces Two New Algorithm Updates Aimed at Improving On-Platform Engagement

Social Media Today

Facebook has announced two new updates to its News Feed algorithm designed to highlight content from close friends, and promote better quality content from Pages

New LinkedIn Features Aim to Drive Engagement

Ignite Social Media

Recently, LinkedIn has introduced some new engagement features with the goal of improving user experience and encouraging engagements. Another update, reported by TechCrunch , noted that LinkedIn is testing Facebook-style reactions & Stories for the platform.

Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Ogilvy reported earlier this year that pages with over 500,000 likes are seeing engagement rates plummet to just 2% and that rate is falling by.5% Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29

Seven Simple – Yet Powerful – Tips to Grow Facebook Engagement

SocialFish

Here’s a great example of how one organization improved the performance of their Facebook social actions by 300%. The first Facebook social action they posted inspired…. Given the size of their Facebook page and engagement activity, those are solid results.

Facebook Ads: Create Audiences of Those Who Engage on Instagram

Jon Loomer

Several updates are rolling out that improve custom audience creation related to Facebook ad targeting. Let’s take a closer look… Engagement Audience Updates. Engagement Audiences make up the newer family of custom audiences available for Facebook ad targeting.

How To Use Trivia To Engage Your Fans

Ignite Social Media

There are many ways to engage with fans as a brand. Trivia is engaging because not only does it get the wheels turning in your brain, it gives you a sense of pride when you’re right…even if it was just a guess. People find trivia games engaging.

Let’s Create Facebook Custom Audiences Based on Page Engagement

agora pulse

Advertisers have been able to create Facebook Custom Audiences using customer files, website activity and app activity for some time now. But have you tried to target people who have engaged with your content on Facebook? . Video Engagement. Lead Ad Engagement.

New Study Shows that Misinformation Sees Significantly More Engagement than Real News on Facebook

Social Media Today

A new research report has shown that misinformation sees up to 4x more engagement than content from more reputable sources on The Social Network

Study 147

Keeping Your Audience Engaged All Summer Long

Ignite Social Media

Engaging social audiences over summer months can be challenging for brands with so many interesting things going on throughout the busy season. Garnering engagement during the summer months can be as easy as asking a question.

Is Facebook Engaging for Your Brand?

Ignite Social Media

Despite all this information, brands continue to struggle with keeping their content fresh and engaging, and determining whether organic or paid is the best direction to get the most of a post. The post Is Facebook Engaging for Your Brand?

5 Facebook Ad Types That Improve Mobile Engagement

agora pulse

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. Messenger Destination Facebook Ads.

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How Volkswagen Creates Visual Engagement

Mindjumpers

Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. Volkswagen has uploaded a photo album with a series of 200 images of their Amarok car in their Facebook Photo Gallery.

13 most engaging Onam social media posts

Unmetric

The volume of posts on Facebook dropped by 44% in 2018 when compared to 2017. Facebook was the most preferred social network for brands. In 2018, brands on Facebook received over 2x more interactions than on Instagram and 256x more interactions than on Twitter.

Seven Simple – Yet Powerful – Tips to Grow Facebook Engagement

SocialFish

Here’s a great example of how one organization improved the performance of their Facebook social actions by 300%. The first Facebook social action they posted inspired…. Given the size of their Facebook page and engagement activity, those are solid results.

Facebook Metrics: New Ways to Measure Ad and Page Engagement

Jon Loomer

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. It’s one more step to further clarify click engagement. Click engagement often confuses advertisers.

How Users Engage With Advertising on Facebook

Mindjumpers

This means that if you run a business, you can benefit from having a Facebook page where you can send out updates to your customers and create dialogue. 40 people from Ireland participated in the test that used eye-tracking to docuement their online behaviour when using Facebook.

Engagement on Facebook Custom Audiences: Do You Have This?

Jon Loomer

It’s the final item: “Engagement on Facebook.” Seeing this description, though, brought me back down to earth momentarily… “Create a list of people who have engaged with your videos on Facebook.” 2) More Engagement Options.

#measurePR Recap (November 2016): Measuring Engagement

Waxing UnLyrical

The November edition of #measurePR focused on measuring engagement. Here’s some of what we talked about: On defining engagement: 1/3 Engagement is anything that provokes an action. A2: They key for engagement is knowing your audience. Know what drives them to engage.

Use Instagram to Create Visual Engagement

Mindjumpers

The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. How Threadless Engages its Community on Instagram. How to Create Engagement Through Facebook Timeline.

Facebook relevance metrics are changing

Sherrilynne Starkie

If one thing is true of Facebook marketing, it’s that change is constant. Facebook is updating how it measures ad relevance, for example. Facebook is replacing this value score with three new relevance metrics. Get a Facebook PRO Partner on your side.

How Facebook and Instagram Users Engaged with the World Cup

Social Media Today

Facebook has released data on the World Cup discussion across both Facebook and Instagram

How Recent LinkedIn Updates Can Be Leveraged to Engage Your Audience

Ignite Social Media

LinkedIn has prioritized on-platform engagement over the last few months, developing a handful of new features that encourage dialogue and help facilitate interaction between members. With record levels of engagement – up 24% year over year – it seems those efforts are paying off.

The Most Engaging Industries on Facebook and What to Learn from Them

Mindjumpers

Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. Looking at their Facebook page , it’s evident that there’s a good reason for this.

Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity SMM

In this article, we take a look at why engagement on your social media platforms is so important. Ideally, this means you should try to encourage as much engagement with your social media platforms as possible, before the event even begins. Guest post by Reno Macri.

You Want These Facebook Engagement Rates: Our Social Media Expert Roundup

agora pulse

Do you have a clue about what Facebook engagement rates you should be aiming for with your posts? With the advent of Facebook Reactions , engagement rates can help you better understand how your content impacts your audience.

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.