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Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way. Facebook has just rolled out the new Facebook Page Insights to everyone. Reward participation/engagement on your posts.

7 Ways to Raise Facebook Engagement [Infographic]

Pamorama

Facebook organic reach for business pages is plummeting. As I noted in a recent post , brands that use Facebook for marketing have seen a sharp drop in organic reach. This is no longer the case – Facebook has moved the goal posts once again and is contributing to this phenomenon. Facebook is not your friend. Follow her on Twitter at @pamdyer. Social Media

A Look at How Three Brands Are Driving Social Engagement

Spin Sucks

Did you know Facebook is capturing over 90 percent of all social media shares? It's time to dust off your social media strategy and see how you can increase social engagement. The post A Look at How Three Brands Are Driving Social Engagement appeared first on Spin Sucks. Here is what Fractl and Buzzsumo research found.

Facebook Adds ‘Everyone Who Engaged With Your Page’ to Custom Audiences

SocialTimes Facebook

Facebook added a new targeting option to custom audiences : “everyone who engaged with your page.”. Reader Chris Ruberg , digital marketing specialist at OneCommand , shared the screenshots below with SocialTimes, noting that advertisers can create audiences of users who engaged with pages in various ways up to 365 days prior. Facebook advertisers: Have you seen this?

Consumptions: The Hidden Facebook Engagement Metric

Firebelly

Gil C / Shutterstock.com Interactions — likes, comments, shares — are only half of the engagement story on Facebook. There is a less obvious — but equally important — engagement metric you can’t see by looking at your Facebook page or status updates alone. Blog Facebook You have to check Insights. What am I talking about? Consumptions.

How to Improve Your Facebook Fan Engagement

Pamorama

Facebook marketing isn’t only about what you say — it’s also about when and how you say it. The key message from Buddy Media’s latest study, Strategies for Effective Wall Posts: A Timeline Analysis, is that brands aren’t taking full advantage of Facebook’s timeline. In the process, they’re missing opportunities to increase audience engagement. Facebook’s [.]. Branding Facebook Marketing Nonprofit Social Media Social Media Marketing Social Network Strategy Brand engagement Social media marketing Statistics

How to Create Engagement Through Facebook Timeline

Mindjumpers

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. Photos should be an integral part of your posting – status updates including images receive the highest engagement among fans.

Facebook Page Engagement Custom Audiences: Target Those Who Interact

Jon Loomer

When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos , lead ad forms and Facebook Canvas. And now we can add one more: Facebook Page Engagement Custom Audiences. People who engaged with any post or ad.

Use Instagram to Create Visual Engagement

Mindjumpers

The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. A couple of weeks ago, Facebook launched their own ‘Facebook camera’ bringing smartphone photo editing to the social network that first made instant photo sharing go a mainstream.

Getting real engagement on your Facebook page

Janet Fouts

Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook. If you tell me everything I need to know through your Facebook page, and it reads like your email newsletter, then that’s all I’m going to do. Facebook Facebook likes

The Corruption of Engagement

SocialFish

A word to the wise business owners, social media enthusiasts, social media professionals, recruiters et al: when someone in front of you talks about social media “engagement” and then fails to expound on their use of that word – be wary. Engagement? An answer that is inadequate looks something like “Engagement means talking to your customers!

Measure & Increase Instagram Engagement

Sprout Social

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. To break it down, the next highest was Facebook at six interactions per 1,000 followers per post.

Engagement on Facebook Custom Audiences: Do You Have This?

Jon Loomer

It’s the final item: “Engagement on Facebook.” Seeing this description, though, brought me back down to earth momentarily… “Create a list of people who have engaged with your videos on Facebook.” What Engagement on Facebook Custom Audiences Are. Of course, right now, the only engagement types deal with video.

How to Increase YouTube Engagement [Infographic]

Pamorama

It some offers some key statistics and these best practices that help increase YouTube engagement: Fill in the meta data. It has been shown that thumbnails increase YouTube engagement more than 150%. How to Increase YouTube Engagement [Infographic] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Is YouTube marketing worth it? Select attractive thumbnails.

Twitter Engage: Twitter’s Answer to Facebook Mentions

SocialTimes Twitter

Celebrities, public figures and journalists have Facebook Mentions from Facebook, and starting Tuesday, they also have Twitter Engage from Twitter. Much like Facebook Mentions, Twitter Engage is aimed at giving “creators, influencers and public figures” one place to manage their Twitter interactions and track the performance of their content.

Facebook Audience Optimization: Better Engagement and Insights for Pages

Jon Loomer

Facebook has launched Audience Optimization to benefit brands in two primary ways: Help reach the people most likely to engage with content; and. Provide better metrics to understand which groups of people engage and in what ways. Before wrapping up, I also want to address some commonly asked questions related to Facebook Audience Optimization. Audience Restrictions.

The Most Important Post-event Engagement Tool

Spin Sucks

Think of the last branded event you created and the engagement tool you used. Whether it was a trade show, industry event, or conference, chances are you started engaging with participants via social media weeks before you ever did in person. Regardless of the method, using social media before and during an event is a great engagement tool. Post-event Engagement Tool.

How to Use Facebook Live to Engage with Your Audience

Ignite Social Media

You likely already know that your brand should be utilizing Facebook Live. In just the few short months since being rolled out to the public in early 2016, Facebook Live has captivated social media audiences around the world. You’ve decided that you want to include Facebook Live as part of your brand’s social media strategy. Live Events. Customer Service.

The Secrets to Tweets that Generate Engagement

Pamorama

S ome recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack. Encourage engagement by asking them to learn more about the topic at hand: Did you know [stat/fact]? How to say things on Twitter that get noticed. It should be. 66.7% The Question Tweet.

10 Facebook Video Strategies to Help Boost Engagement

Jon Loomer

Why should I use Facebook video? Does video on Facebook add any value to my business? And here’s why… According to a study by Social Bakers , Facebook videos are shared 157% as often as YouTube videos. This presents a huge opportunity for your business to boost its engagement and grab the attention of your fans. Do you use Facebook video? Your Turn.

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Facebook 360 Photos: The New Frontier of Hyper-Engaging Content

Ignite Social Media

Within the last year, we’ve seen a bunch of efforts made to increase the engage-ability of social media content. Perhaps most notably among these has been Facebook’s 360 video introduction, which has indisputably raised the bar for what is now considered “hyper-engaging” content. We’re talking, of course, about the advent of Facebook’s groundbreaking 360 videos and 360 photos.

UGC 49

How Are Journalists Engaging Audiences on Social?

Spin Sucks

Understanding the tools journalists are using to engage their audiences can inform the strategy of PR pros and help them to target the right audiences. Sam Bojarski looks at how journalists have been leveraging social streaming, listening and curation to respond and engage with audiences. The post How Are Journalists Engaging Audiences on Social? appeared first on Spin Sucks.

What Happens When You Engage Fans With Facebook Live

Convince & Convert

With the launch of Facebook Live to brands, Monsanto recently experimented with it to tell the story of the growing season. How Monsanto Uses Facebook Live. Facebook Live provides the story right now. Here are a few reasons we decided to try Facebook Live and a few tips to consider as you think about a strategy. Live Video Engages Fans. Image via Unsplash.

Facebook Lags Behind Pinterest in Social Shopping Engagement

Pamorama

Pinterest is superior to Facebook at stimulating conversations about consumer products. According to a recent report from BizRate Insights, Pinterest is better at inspiring and driving purchases than Facebook — 69% of online consumers who visit the social network have found an item they’ve bought or wanted to buy, while only 40% of Facebook users [.]. Social Media Consumer Electronic commerce engagement Facebook Facebook Users Image Hosting Lag Like Button Online Consumer Online Shopping Photo Sharing Pinterest Recent Report Social Shopping Software User Report User

The Most Engaging Industries on Facebook and What to Learn from Them

Mindjumpers

Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. When visiting a company’s brand page on Facebook to search for help, we can’t always be 100% sure that we actually get an answer to the question we post. Claro. KLM Airlines.

15 Highly Engaging Pokemon Go Brand Posts

Unmetric

There were about 12,000 pieces of Brand Content across Facebook, Twitter and Instagram, in North America alone that mention Pokemon. I dug a little deeper to identify certain trends in Pokemon Go content that won a lot of engagement for brands. Let’s look at a few of the Brand Content that won a lot of engagement, in each category. I'll be honest with you. New York Rangers.

Facebook Engagement Rates Continue to Grow [Report]

Mindjumpers

The report also specifies how the recent changes made to Facebook such as Timeline are improving fan engagement. Facebook engagement rate growth. As Face­book contin­ues to make improvements and as mar­keters make use of the platform for social marketing, consumer engage­ment on Face­book has increased significantly. Facebook Timeline for Pages on Mobile Devices.

11 Little Facebook Tips That Bring BIG Engagement Results

Rebekah Radice

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. If you want to increase engagement, you need to make a few changes. Below are a few tips to help you dazzle and delight your fans – and get your Facebook Page buzzing! Use App.

Four Content Discovery Tools to Engage

Spin Sucks

Here’s a look at four content discovery tools that can add meaningful value to your audience engagement efforts. To get started, you need to connect to the tool with your Facebook, or Twitter accounts. It discovers, queues, and ranks stories of interest to your target audience for sharing on your Facebook page and Twitter account. By Jessica Davis. What Can You Do ?

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4 Strategies for Improving Social Engagement

Convince & Convert

An interesting feature of Mention is that it allows the right people to engage with an audience in discussions that are taking place somewhere else. For example, a technical question on Quora can be answered directly from within the tool by your product manager, while a promotion-related query on Facebook can be tackled by your marketing manager simultaneously. Enter Tweet Jukebox.

The 10 Commandments of Customer Engagement

Spin Sucks

Customer engagement. Posting stuff on Facebook, Twitter, Instagram, or wherever else your audience hangs out is a good thing. The other half is actually the customer engagement part—getting their attention and pulling them into your content because they really want to read it. Thou Shalt Solicit and Participate in Customer Engagement. They have customer engagement down.

Engaging the Right Audience on LinkedIn

Adam Cohen

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. Engagement to the Next Level. Customer Engagement LinkedIn Social Media Social NetworkingImitation is Flattery.

Why do People Engage With Brands Socially (Infographic)

Mindjumpers

Tweet Most businesses design a Facebook page and a Twitter profile as a part of their social media strategy. Recent research shows that effective engagement online can help spread brand awareness and also improve brand perception and increase sales. To really get people to socially engage with your brand or product, you need to produce content that are appealing to them.

Seven Tips for Gaining Business from Speaking Engagements

Spin Sucks

I did 40 speaking engagements in 2010 – some free and some paid. I did only 24 speaking engagements. I’ve been thinking about why that is, and I’ve come up with seven ways for you to gain business from your speaking engagements. I start out by naming Facebook and then LinkedIn and then Twitter. The first year sucked. I was wrong. No one cares. People.

5 Strategies for Boosting Engagement on Instagram

Convince & Convert

A straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts. To truly leverage the new algorithm to your own advantage, you will need to post content that consistently generates high levels of engagement. Engage With Storytelling.

How Gucci Keeps Its 15 Million Facebook Fans Engaged

Simply Measured

While the brand has a strong presence across Facebook, Twitter, and Instagram, their largest audience is on Facebook, with over 15 million fans and growing. Let’s take a look at the tactics Gucci uses to grow its audience base and build loyalty on Facebook. engagement per post. Gucci has used Facebook Live for quite a few events. That adds up to over 1.5K

Reach vs Impressions: Understanding Engagement Terms

Sprout Social

Also, many people still feel a little unsure about these terms in regards to social media engagement. A viewer doesn’t have to engage with the post in order for it to count as an impression. For example, on Facebook a post can be displayed in the News Feed from the original publisher and appear a second time when a friend shares the publisher’s post. Facebook. We know.

How To Improve Social Media Engagement

The Realtime Report

How To Improve Social Media Engagement. Let’s check out the different ways to boost social media engagement. They also attract more shares, views and thus promote high levels of engagement for brands. Without gainsaying, contests are effective means of increasing engagement, especially if giveaways like products or services are inclusive. Use Appealing Visuals.

Brand Consistency Engages Employees and Creates Loyalty

Spin Sucks

When preparing to hire new employees , make sure they share the attitude you’re promoting and engage with the brand. Some companies find it effective to hire people who are already engaged with the brand—for instance, those following it on social media. Make sure to regularly check your Facebook and LinkedIn pages to see how users are engaging with your brand.

Seven Ways To Use Photos To Amplify Engagement On Your Facebook Page

SocialFish

The reason why Facebook paid a billion dollars for Instagram is the same reason why Pinterest is one of the fastest growing social media sites in history. It’s also the reason why Facebook redesigned Pages to the new Timeline layout: People Love Pictures. Over 300 million photos are uploaded to Facebook every single day! Post this photo on your Facebook Page.