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59 Killer Content Marketing Stats: 2014 Edition

Writtent Blog

57% of marketers report custom content is their top marketing priority for 2014. 72% of marketers think that branded content is more effective than magazine advertisements. Customers who receive email newsletters spend 82% more when they buy from the company. 58% of B2B marketers will spend more on content in 2014.

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Flipboard Acquires News App Zite

The Social Media Incubator

Flipboard has announced they have acquired Zite and will be working with their team, as well as CNN, to create an “unparalleled personal magazine” for all readers. — Flipboard (@Flipboard) March 5, 2014. CEOs of both companies released statements today. Flipboard acquires @Zite & partners with @CNN.

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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Early that year, the company underwent a rebranding, complete with a package, website, and slogan that went far beyond what they had previously offered. A few months down the road, the company connected with Natural Pawz , a natural pet store owned by husband and wife team Biff Picone and Nadine Joli-Coeur.

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Bring Back The Corporate Blog

Twist Image

40% prefer to read content directly from a company blog rather than a news magazine or website. 52% prefer to go directly to the company website for content about the brand, vs. 25% going to social media and 22% to third-party articles. Time to reboot your company blog? Who would have thought that in 2014?

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How PassionRoses Reached Out to the Right Celebrity at the Right Time

Convince & Convert

They are owned by a B2B parent company and debuted their consumer site in early 2014. In order to drive traffic to their online store and awareness of their high end brand, they tasked agency Hollywood Branded with making a bang surrounding their company in order to drive new business for Valentine’s Day. Online & E!

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How to Run a Twitter Contest that Succeeds & Finds More Twitter Followers

Devumi

A Twitter contest can be bigger for your brand than any giveaway in a magazine as it’s able to use the power of the web’s connectivity, as well as mobilize your existing fans in new ways. A contest in a magazine will only have so finite a reach, the number of people who buy it, while Twitter’s reach is to all 645,000,000 of them !

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Give Your Content Marketing a Human Face

Waxing UnLyrical

Yes, effective content marketing will aid your company in search engine optimization, support inbound marketing, and generate more sales leads, but marketing support is just the tip of the iceberg. Effective content marketing gives your company a human face, and makes it more appealing, engaging, and trustworthy.

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