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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Early that year, the company underwent a rebranding, complete with a package, website, and slogan that went far beyond what they had previously offered. Pete and Rod have big plans for Fresh and Fluffy for 2014. It’s going to be a fresh and a fluffy 2014!

This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank

Convince & Convert

Facebook organic reach for business pages is plummeting, and will drop even further because Facebook is a public company that has fiduciary responsibilities to their shareholders to maximize returns. History Repeats One of my favorite recent articles about this engagement decline is ” Facebook’s Declining Organic Reach a Real Nightmare for Marketers “ from CIO Magazine online.

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3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

On average, if you joined the Facebook Page, you spent about $22 extra on the company. “Earned media” has become a bit of a buzzword in the internet marketing community lately, but it’s easy to forget that earned media existed long before the internet in the form of media coverage. Data on coverage in newspapers, magazines, television, radio, blogs, and discussion forum posts. Each community forum post earned them about 99 new sales and 48 repeat sales.

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6 Reasons Univision Got a 13% Engagement Rate on a Facebook Post

Convince & Convert

One of the company’s community managers dedicated to the news division (more on Univision’s social structure below), posted to the Univision.com site a user-generated photo of the frozen Hudson River in NYC. some readers may know Expion from the company’s VP, Zena Weist , who is the co-host of my Social Pros podcast ). One of Univision’s many television shows is Aqui´y Ahora , a weekly news magazine with daily web and social components.

18 Expert Guides to Using Google+ for Business

Webbiquity SMM

Are You Pumping Up Your Google Plus Strategy in 2014? Noting that “In just over two years, Google Plus has become the second most widely used social network with approximately 350 million active users,” Ray Hiltz (who is to Google+ what Rebekah Radice is to Pinterest ) states “2014 is the year to take the Google+ plunge if you haven’t already,” then delves into strategies for producing content, using new features in Hangouts, and networking on Google+.

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The Blog Turns 20 This Year

Twist Image

To say that this is nothing new, is to acknowledge just how slow companies can be to adapt, and how adverse to change many people can be. I could not believe that if my words resonated, I would be able to find my own audience and build my own community. In a world without blogs, I would be waiting years or months (at best) to hopefully grab a new book from them or an extended article in a magazine or newspaper. magazine. online community. Can you believe it?

New Instagram Ad Analytics Tools Introduced: Insta-ads

Devumi

It’s easy to share interesting photos with Instagram users and create a community of brand loyalists simply from pushing the button on the top of your camera. The Instagram ad analytics tools owe a lot to their parent company, Facebook. If marketers choose to use the same tactics as they do on TV and in print magazines, don’t be surprised if Instagram users make their way off the platform and on to one which won’t do this to them.

20 Killer Facts About Business Blogging

Writtent Blog

About two-thirds of marketers say their company blog is “critical” or “important” to their business. Blogs are used by upwards of 30% of B2B companies that embrace social media. ( Insideview ). Blogs are 63% more likely to influence purchase decisions than magazines ( Contentplus ). An updated blog is a sign of a business that cares about their community ( Convertwithcontent ).

10 Ways Marketing Agencies Rock the Web with Content

Writtent Blog

Pace: Four Seasons Magazine. The content would be implemented and publicized by hospital, employers, and other companies. Working with microcontroller company Energy Micro, Publitek created 110 highly-technical, expert articles on the client’s behalf. Within 5 years of Publitek’s engagement with Energy Micro, the company was purchased for $170 million, thanks in large part to Publitek’s ability to effectively tell their story through content marketing.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. anticipate an increased budget for 2014, while just 3% foresee spending reductions. Just 17% ranked their company at 7 or above.

Association Social Media: The CFA Institute

SocialFish

Additionally, I oversee our member magazine and continue to help look after our organizational blogging strategy, two key editorial platforms that we hope to bring much closer together. Our goals in social media, broadly speaking, are to build audiences for our educational and editorial content, to communicate our key brand and advocacy messages, and to build community for our many stakeholder groups. 5) Is community management (group moderation) part of your responsibilities?

Association Social Media: National Business Officers Association (NBOA)

SocialFish

This is a photo of me helping a member in the NBOA Connect Café at our 2014 Annual Meeting in Orlando. Our website also has a private social community, hosted by Higher Logic, called NBOA Connect. NBOA’s LinkedIn Group , Company Page and the CEO’s personal profile have some of the organization’s highest followings, but yield very little data. The LinkedIn Company Page is used primarily for NBOA announcements (upcoming classes, conferences, deadlines, etc.).

Breaking Through To The YouTube Culture

Twist Image

Have you seen the latest issue of Fast Company magazine? It means doing things that add value to the community - not to your bottom line. fast company. Brands are struggling to understand YouTube. It''s a mystery to most brands why some videos work and other don''t. There are videos that breakthrough and achieve viral success (the kind of action that then gets picked up and amplified by traditional media) and then there''s everyone else.

Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. When Paul joined Omaha Steaks , they already had some of the social channels in place: an Omaha Steaks Facebook page , a scattered Twitter presence, a company blog called Steak Bytes that shared recipes and resources.

Why Social Media Inactives Have No Impact on Social Business Value

Akamai Marketing

But no one tracks how many subscribers never actually open a magazine. Social media platforms aren’t ripping off their investors or advertisers anymore than any other media company who places its value on subscribers. To know your people truly, not just in the way the media company wants you to see them. . Just as other media companies did and will continue to do (albeit in a new and evolved way). That’s your recipe for 2014 success.

Day One: Mirum

Twist Image

As someone who has both published magazines and worked as a freelance journalist, there was something (deep inside of me) that wanted to use technology to share both the process of what we were going through as a business and how we - as an agency - felt about technology, brands and building a semblance of community. Walter Thompson Company as a founding partner of a new global company. community. Today is a new day. Hello, Mirum.

10 Top Influencers to Guide You through the Social-Media Jungle in 2016

Socialmedia.biz

According to Entrepreneur Magazine, Neil created one of the 100 most brilliant companies in the world. Third, use of images was rated as the most important social media optimization tactic, in a 2014 survey by Adobe and Software Advice.” She was also recently named an Inman Top 100 Most Influential Leader for the second year in a row, and was one of the Top Ten Most Shared Content Marketers of 2014. Post by Adi Englander.

57 Notable and Unique Content Marketing Ideas

Writtent Blog

Online Communities. The Home Depot is one of several brands with a highly-popular online community. Company Manifesto. LinkedIn and Google+ Communities. Does your company have a living or inanimate mascot, like a dog, cat, or even a teddy bear? Create some fun social media content “through the eyes” of your company’s unique representative. Collaborate with indie artists in your community to do the same. Mobile Magazines.

How Glossier Built a Cult Following on Social Media

Unmetric

The sought-after and celebrated cosmetics company originally started off in 2010 as a beauty blog called IntotheGloss.com started by Emily Weiss, a former styling assistant for Vogue. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 6:25am PDT.

40 Core Philosophies From the Most Famous Marketers in History

Buffer Social

What: The former Chief Marketing Officer of Unilever likes to say “a brand is the contract between a company and consumers.” ” The consumer has choices, and can simply choose to enter a contract with another brand if they find a company “in breach” of the contract. What: This colorful colloquialism describes the idea that a company should be the biggest user and proponent its own products or services.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

Slideshare is the largest Powerpoint sharing community on the web, but it is so much more than that. Jordan Harbinger launched his popular show The Art of Charm in 2007, making him an elder in the rapidly-expanding podcast community. The Storyteller by Content Magazine. This infographic details the 10 amazing powers visual content can bring to your company’s website and content.

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278: Evolve Don’t Revolve Your Blogging

ProBlogger

I’ll talk about evolving your engagement with your readers, how to build community on your blog, how to find new readers for your blog, and then, how to monetize your blog. . The second pillar is community. Community is so important, but the thing about community is that it doesn’t just happen in one day. It’s persistence with community and engagement that is so important. I wanted to show her what’s she done for our company.