Buffer Social

JULY 20, 2017

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. As Rank Fishkin observed , “Twitter, Facebook, et al. And, of course, it’s great for certain aspects of marketing including brand awareness.

Social Media 112

Social Media Engagement Brands Airlines 112

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. This is useful for brands that have an active social media presence with regular updates and an engaged following.

Social Media 168

Social Media UGC Aggregator Eventful 168

Waxing UnLyrical

NOVEMBER 3, 2014

New Findings from Annual Twiplomacy Study . Beth Kanter shares some revealing statistics from Twiplomacy’s 2014 study. In this guest post for Jeff Bullas , Pete Hugh explores how you can use social media to gain traction for your brand. How Social Media Impacted the 2014 Indian Elections. .” 2.

Consultant 170

Consultant Flickr Statistics Study 170

Social Media Strategies Summit

OCTOBER 21, 2021

That same study reveals that 74% of people who read financial publications would trust a “connected leader” more than one who doesn’t use social media as part of their work. Profiles: Facebook. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Mary Barra.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

The Realtime Report

JULY 16, 2014

Like Twitter and Facebook, Bubblews has developed its own language. According to a new study (also released today by Bubblews*), out of the 76% of Americans who use social media, 83% said they are more likely to discover meaningful news on social media than any other resource.

Social Networking 175

Social Networking Banking Study Notification 175

Talkwalker SM

FEBRUARY 23, 2016

Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. Today, 75% of luxury shoppers use social media , according to a 2014 study by the Blackstone Digital Agency. This stereotype is no more.

Social Media 60

Social Media Case Study Brands Fashion 60

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? Shock, horror!

Campaign 194

Campaign SMS B2B Case Study 194

Webbiquity SMM

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.”

B2B 154

B2B Research Twitter Marketing 154

Twist Image

FEBRUARY 14, 2014

How well do you think brands are doing? Brands are going to have to face the music. People just don''t care or think that much about brands. People just don''t care or think that much about brands. If people loved brands, there would be no need to advertise, right? " Are you surprised by this?

Brands 101

Brands Loyalty Advertising Embedding 101

The Realtime Report

APRIL 11, 2014

YouTube is the “undisputed champion” among social networks in terms of driving referrals, delivering the most traffic and the highest levels of engagement, according to a new study from Shareaholic. Tied in fourth place are Twitter and Facebook, with similar results. pages per visit, Facebook users view 2.03

Social Networking 177

Social Networking Engagement StumbleUpon Reddit 177

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. New in the 2014 Stories of the Girls campaign is a message board prominently on the StoriesOfTheGirls.com microsite. About Advocate Health Care.

Health Care 108

Health Care Case Study Study Campaign 108

The Realtime Report

JULY 29, 2014

As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. So how can brands measure the success of their app? The study also found that the average app user starts 13.69 So how should brands engage users during those app sessions?

Statistics 178

Statistics Mobile Notification Study 178

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

CPC 111

CPC Facebook Marketing Advertising 111

Convince & Convert

APRIL 16, 2015

Facebook video is taking over. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Just take the marriage equality Facebook photo or the KONY 2012 video, for example.

Video 60

Video Tips Facebook YouTube 60

Viper Chill

DECEMBER 18, 2013

Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. When we originally planned the case study we each had a $1,000 budget in mind. SEO Expenses for a Brand New Website (Diggy). Social Media Expenses for a Brand New Website (Glen). I (Glen) am only allowed to focus on social media.

Case Study 87

Case Study Study Report Domain Name 87

Proactive Report

JULY 4, 2014

With over a billion users and millions of brand pages there is a glut of content on Facebook. Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like.

Feed 90

Feed Feedly News Facebook 90

Mindjumpers

JANUARY 9, 2015

When reviewing 2014 it seems clear that localization has been a bigger challenge than first anticipated by many. Some global brands can now proudly state that they are able to have a global strategic direction alongside with a flexible structure to adapt to local context – the majority however are still lacking behind.

Trends 100

Trends Case Study Communities Class 100

Convince & Convert

MAY 27, 2014

Hollywood Branded hit that nail on the head with a project they recently did for their client, PassionRoses. They are owned by a B2B parent company and debuted their consumer site in early 2014. Let’s take a look: Jason Derulo has the clean image that PassionRoses wanted to align their brand with.

Case Study 147

Case Study Study Influencer Project 147

Socialmedia.biz

FEBRUARY 11, 2019

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow.

Social Media 88

Social Media Sentiment Analysis Study 88

Proactive Report

MAY 5, 2014

Yes, it does look much more like Facebook, but for brands this is an opportunity to be creative and show more of who you are and what you do. Take into account brand consistency – stay with the visual ‘look and feel’ you’ve created on your other social channels. Use this new layout to showcase your brand.

Case Study 45

Case Study Template Templates Study 45

Social Media Network Marketing

FEBRUARY 6, 2015

Very similar to the way you would have the look and feel of Facebook. The one key difference between Facebook and Tsu is that, Tsu Company is sharing 90% of their advertising revenue with their user base. You will be seeing engagement that is at a minimum of 10X greater than Facebook. Tsu keeps growing on an exponential basis.

Social Media 50

Social Media Brands URL Study 50

Hootsuite

DECEMBER 17, 2019

That’s more than Facebook (69% of American adults). YouTube itself likes to quote a stat from a study it commissioned a few years ago that says on mobile alone it reaches more 18–34 year-olds than any TV network. Competition is fierce out there for brands and creators. YouTube has 2 billion logged-in monthly users. use YouTube.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Not to mention the impact of Periscope and Facebook Live. Overseeing organic Facebook and Twitter is one thing.

Social Media 164

Social Media Skills UGC Sample 164

Buffer Social

JANUARY 25, 2018

If you prefer to read a slide deck, here’s the full slide deck: This report wouldn’t have been possible without the amazing studies, research, and data available. Here are the current user base of the six major social media platforms 4 Statista , 2017; LinkedIn , 2017 : Facebook: 2.07 5 Facebook , 2017.

Social Media 111

Social Media Trends Report Survey 111

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Start With Goal Setting: H&R Block had a specific goal for this campaign – to raise awareness of the brand with the millennial audience.

Case Study 162

Case Study Campaign Cause marketing YouTube 162

Convince & Convert

MAY 29, 2014

While engaging in a trending topic can show some of Take my Facebook newsfeed during the last Superbowl. It was flooded with images of Superbowl “war rooms” – more brands than I can count were on a quest to have the next Oreo “dunk in the dark” moment. When one or two brands figure this out, it can be fun and interesting.

Strategy 157

Strategy Marketing Case Study Trends 157

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. Let’s go… Benchmarks: How much does Facebook advertising cost? That’s a tricky question!

Cost 40

Cost Advertising Price Facebook 40

Sprout Social

OCTOBER 11, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Journal 81

Journal Report Groups Groups 81

Devumi

NOVEMBER 28, 2014

There is no question that viral video marketing is a key strategy in the back pocket of every brand marketing online. Most brands think it works like this: Dream up some ridiculous idea. Study the days and times that they are released on in order to optimize your release time. Hire a random celebrity who fits in the budget.

YouTube 90

YouTube Video Marketing How To 90

Idaconcpts

JUNE 4, 2014

Branding needs to be universal. You should not, however, be limiting your social media efforts to Facebook and Twitter. Besides, now that Facebook is skewing results against businesses who don’t want to pay a bunch of money just to reach the people who have already “liked” them, more and more marketers are jumping the Facebook ship.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. New in the 2014 Stories of the Girls campaign is a message board prominently on the StoriesOfTheGirls.com microsite. About Advocate Health Care.

Health Care 40

Health Care Case Study Study Campaign 40

Buffer Social

MAY 12, 2016

The Facebook-owned company moved on from its old-fashioned camera icon and embraced a new, minimalist design across its suite of products: Instagram, Layout, Boomerang, and Hyperlapse. A study by the Swiss Federal Institute of Technology looked into what factors can kill a social network. What this means for brands.

Social Networking 75

Social Networking MySpace Study Instagram 75

Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. That same survey revealed that about one-third of marketing budgets are now being spent on visual marketing, which is up from about 25% in 2014. BE ORIGINAL.

Real Estate 40

Real Estate Content Brands Survey 40

Convince & Convert

DECEMBER 13, 2013

Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia , and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World ; how to deal with haters; and making sure to read the room. Storytelling in 2014 from Gary Vaynerchuk.

Social Media 150

Social Media Content Case Study Retail 150

Social Media Marketing

JUNE 5, 2013

India is seeing the benefit of social advertising for branding , according to the Ernst & Young Social Media Marketing: India Trends Study 2013 report. While Facebook and Twitter receive the bulk of attention, other networks such as Pinterest, Google+ and Foursquare also rank well. Hubspot has the answer.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Sprout Social

JULY 19, 2016

Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives. Like Pages as a Brand. billion monthly active users. Click Save.

Features 40

Features Facebook Marketing Notification 40

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Just a year later, in 2014, it would reach only about six percent of its fans. Facebook algorithm. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach.

Organization 108

Organization Flipboard Social Media Company 108