Facebook Publishes New Study into How Brands Can Build Connection with Younger Consumers

Social Media Today

Facebook's latest research report looks at the key factors which help Millenials and Gen Z connect with brands

Social Media Case Study: Discover Boating

Ignite Social Media

You can read more about our social media case study below. Utilizing the platform’s targeting options, we implemented the Facebook pixel on Discover Boating’s website to re-target visitors to push them through the purchase funnel. Additionally, we had target groups built around our target audiences’ interests, behaviors and media and brand preferences. Social Media Case Study Results. We also conducted a Facebook Brand Lift study during the course of the campaign.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Facebook: Brand interaction study | Sherrilynne Starkie

Sherrilynne Starkie

Study 242

Why brands need to rethink Facebook

Sherrilynne Starkie

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. Key findings include: Facebook Pages are being updated more than ever before. Facebook has 1.47

Brands 195

Monday Roundup: Social PR Case Studies

Waxing UnLyrical

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. Here are seven social PR case studies to give you some ideas. Digital Marketing Revitalises Heritage Brands. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Our hope is over time, they’ll have a good association with our brand,” says Divyan Selvadurai. YouTubeAsksObama [Influencers case study].

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience. Marketers should not throw in the towel for Facebook marketing. If you built your business on rented Facebook land, shame on you.

Feed 129

Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. Related posts: Facebook advertising facts. PLEASE LIKE MY FACEBOOK PAGE.

Study 301

What You Need to Know About Conversion Lift Studies

Ignite Social Media

Have you ever wondered how much of an incremental impact your Facebook ads have on your business? Facebook conversion lift studies now make it easier than ever. Say goodbye to the days of working with a third-party research partner and spending an absorbent amount of money, Facebook now puts the ad buyer in charge and at reasonable ad spend. You can access the list of lift studies that Facebook offers within your Business Manager account. Brand lift).

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. This is the same trajectory Facebook has been on for years.

Studies Determining The Value of a Facebook Fan


However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. They have gathered some interesting cases where several companies have decided to examine and analyse the value of a Facebook fan. According to social media specialist Vitrue , a Facebook fan base of 1 million translates into at least $3.60 Brand affinity.

Study 203

EdgeRank Is Still Valid According to Study


Tweet We have written it before, but it never becomes old news: the EdgeRank on Facebook’s content ranking is part of the key to understanding how to create successful engagement between your brand and your fans and their friends. Track Social conducted a study throughout May 2012, examining the Facebook rankings and thereby level of engagement of 100 well-known and highly active brands on the social platform. Facebook Private Messaging for Brands.

Study 206

Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business

The Realtime Report

Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business. Consequently, competition from other brands in your niche may cause some to act unethically and consider sabotaging a competitor. Is it set up under a name or brand?

Study 132

What Brands Should Know about Facebook and Instagram Shops

Ignite Social Media

A recent study from the Boston Consulting Group found that eCommerce has grown more in the last eight weeks than in the decade before that. Facebook and Instagram Shops Overview. To help businesses impacted by the coronavirus pandemic, Facebook has introduced Shops with the intent to help boost online commerce for small business owners. Source: Facebook. Facebook and Instagram Shops Availability. What Shops Mean for Brands.

What the New Facebook Offers Mean for Brands

Ignite Social Media

Last week, Facebook took additional steps to help brands tie ROI to social. They did this by revamping and making Facebook Offers relevant, again. Facebook first introduced Offers in 2012. A few brands tested them out, but there was limited success due to the poor mobile experience. The expanded units allow for more brands to potentially reap the benefits of Facebook Offers. A Facebook pixel can measure how many sales were driven from the offer.

Multiple Photo Posts Increased Clicks 1290% – Facebook Case Study

Convince & Convert

MTV Roadies , one of our customers at Pagelever , discovered a hot new Facebook marketing tactic and gave us permission to share. From the beginning, photos were a key part of the MTV Roadies Facebook strategy. Increasing Facebook Photo Clicks by 1290%. But when you post multiple photos, Facebook automatically converts it to an album and shows a main image, and thumbnails for the first 3 photos. more than single photo posts in the Facebook Newsfeed.

7 Brands Achieving Killer Results on Facebook

Social Media Strategies Summit

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the influence the platform still holds. 1 Norfolk Police Department Humanizes Their Brand.

Brands 137

The Performance of 100 Icon Brands on Facebook [report]


Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Yesterday, the yearly Facebook IQ icon brand report came out on Facebook focusing on the value for brands on Facebook and how 100 iconic brands are doing.

Report 216

A Social Media Retail Case Study – Driving Direct Results from Social Media

Ignite Social Media

It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In one of our social media retail case studies, a mid-sized office supply retailer was able to see an overall $1.11 This brand partnered with Ignite to maintain their position as a leader in the office supply industry, to grow their presence by communicating key differentiators and ultimately to drive sales and conversions.

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

Social Profit Factor is a robust social media, branding, content and digital marketing training academy that provides small business owners, entrepreneurs and marketing leaders the compass and map to master social media for business success. The learnings are based on proven strategies and tactics our agency, Marketing Nutz has used with hundreds of brands ranging from entrepreneurs, well funded startups to Fortune 100 brands – costing them tens of thousands of dollars.

All You Need To Know About Your Facebook Reach [Study]


Creating content, reaching out to your fans and acquiring some more is what all of us aim for when updating our Facebook page or writing blogs. Therefore, it is necessary to understand that which kind of activity creates maximum engagement, reaches to maximum number of people and hence works wonders for your brand. Share of time spent on Facebook: To begin with, it is very important to see where your fans spend maximum time, so that you focus on the right areas. Tweet.

Study 218

Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? Based on traffic, here are the top case studies we published in the last year, from social media fails to innovative, multi-platform campaigns: Toyota Under Fire For #CamryEffect Twitter Spam Superbowl Promotion (Feb 6): Twitter users that were tweeting about the SuperBowl received unsolicited @ reply messages from Toyota inviting them to enter a contest for a 2012 Camry.

7 Reasons Why Your Brand Needs Video on Social Media


Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. But why is video content so important for brands? Why Brands Should Invest in Video #3: It’s Growing in Popularity Across All Channels .

Video 74

Case Study: The Local Stories Project


In 2011 NPR commenced a project called “The Local Stories Project” , an experiment aiming to localize content on their Facebook page. To briefly outline it, a certain Facebook feature enabes NPR (and everyone else with a Facebook page) to customize its posts by location. This allows for the sender to post different stories to specifically targeted local audiences – from the same Facebook Page. Last week we discussed the importance of Local Social Management.

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. There are also agencies who claim to help brands big and small build relationships with an influencer marketing program. However, they wound up falling to spammy tactics and end up hurting the brand reputation without the brand marketer even knowing.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. Yes, even though you may have spent far too much money on that beautiful Twitter background, custom Facebook page and blogsite, you still need to prove to me who and what you are. I am not talking about art as in brand and colors. Need help taking your brand to the next level?

Brands 131

76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. ” The study was based on information from six leading mobile publishers, each of whom provided a complete month of mobile advertising data, and focused on three key measures: click through rates (CTR), completion rates and non-skippable vs. skippable ads.

Mobile 141

Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

Drive brand awareness. They will learn the most popular brands and options available to them. All of the data insights the buyer has gathered to this point help them narrow down options and begin to prioritize their top choices as well as filter out brands that don't interest them.

Indian Companies on Twitter – A Usage Study

The Marketing Blog

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. Here is a full copy of the brief study!

Study 153

Social Media Case Study: Taco Bell’s Flavorful Social Media


See how the brand cultivated that image and created an engaged online fandom in this social media case study. The post Social Media Case Study: Taco Bell’s Flavorful Social Media appeared first on Devumi. Facebook Instagram Social Media Case Studies Twitter content marketing facebook marketing hashtag marketing instagram marketing twitter marketing video marketingTaco Bell is one of the most popular fast food chains in the USA.

Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Behind the brand: Jack Daniel’s. Twitter Facebook Google+ LinkedIn Monday Roundup: Integrated Communication Case Studies.

Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. And brands should prepare for such an eventuality with an integrated public relations/social media strategy. One brand has benefited for years from this lack of control. Apple doesn’t play on Facebook or Twitter. The moral of this story is not that Apple needs to get on the Twitter or have a Facebook presence. And brands need to learn from this.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. Sales and Facebook, Only the Interactions Matter. Very few brands have taken this advice to heart, opting instead to find ways to extort Likes out of their audience, and use that as an opportunity to bombard them with spam. Facebook API data. Collaboration with the Facebook Data Science Team.

Study 131

Increasing Reach Without Spend: A Community Radio Case Study

Ignite Social Media

With Facebook consistently changing the News Feed algorithm to reduce organic reach , many page owners are, justifiably, concerned about the future of their page’s ability to generate impressions. While most brands will be fine by supplementing the decrease in organic reach with paid support, pages that rely on organic reach face a big challenge. One of the reasons I use Facebook is to keep up with bands that I like. A Facebook Reach Success Story.

Study Shows Marketers Plan to Spend More on Social Media Programs

Harp Interactive

Highlights and Statistics of Social Media Usage by Brands. The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Facebook) – 84% using.

Study 312

10 Ways Small Business Can Use Facebook Live Video Streaming

Pam Moore

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Smart and savvy marketers know they can even use Facebook Live to conduct customer research as well as increase leads and sales! Using Facebook live video enables business marketers to humanize their brand.

A Study on How Business Entities in India are Using Facebook

The Marketing Blog

Over the last few weeks/months our team had been working on a pilot study to understand the applications of Facebook pages by Indian businesses. These brands were profiled on various criteria to understand their efforts to build engagement with their target audience through Facebook.

Study 188

Identify Your Brand’s Social Kernel


We don’t have to talk about how big Facebook is anymore. Almost every company has a brand page. It is the way in which people act and behave that has formed Facebook; people has a need to connect, to be part of a community and to express their identity. Facebook is a platform that allows for users to maintain these needs, and constantly develops to improve it. The social kernel of Facebook’s structure is thus why it has become such a success. A case study.

Brands 209

Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact

Convince & Convert

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. An intrinsic piece of great marketing that we stress at GroupHigh is honing in on the value of acquiring and creating authentic content and fostering a genuine love of one’s brand. I always like to remind everyone that you’re not marketing your brand, rather, an experience with your brand.

How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm


The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. According to the paper, prior to the Edgerank algorithm changes, brands had an average reach of 16 %. Similar Posts: EdgeRank Is Still Valid According to Study.

Brands 196

752,626 Facebook Ads Analyzed, an eCommerce Growth Case Study, New Social Media Tools, and More!

Buffer Social

From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV , marketers and businesses have their hands full. The top 5 actionable advertising takeaways from studying more than 750K Facebook ads.

Old Spice Spoof nails it! New Spice – Study like a Scholar, Scholar


New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! New Spice – Study like a Scholar, Scholar Look at me! But one stands out – its called “New Spice – study like a Scholar, Scholar”.

Study 234

Study: Facebook Fan Pages are Great Marketing Tool for Businesses

Bill Hartzer

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business.

Study 155

Facebook Growth in Numbers


On its Facebook page, Facebook has recently released a photo album with 12 photos containing some of the platform’s major growth numbers in the past year. Facebook seems to put more and more focus on content, especially with the new news feed , which is still in the process of being rolled out to users as well as the launch of Home. The new news feed gives Facebook room for more engagement potential. Photos: Facebook.