Facebook Publishes New Study into How Brands Can Build Connection with Younger Consumers

Social Media Today

Facebook's latest research report looks at the key factors which help Millenials and Gen Z connect with brands

Social Media Case Study: Discover Boating

Ignite Social Media

You can read more about our social media case study below. Utilizing the platform’s targeting options, we implemented the Facebook pixel on Discover Boating’s website to re-target visitors to push them through the purchase funnel. Social Media Case Study Results.

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Facebook: Brand interaction study | Sherrilynne Starkie

Sherrilynne Starkie

Study 243

Monday Roundup: Social PR Case Studies

Waxing UnLyrical

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. Here are seven social PR case studies to give you some ideas. Digital Marketing Revitalises Heritage Brands. YouTubeAsksObama [Influencers case study].

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Except the big guy is Facebook.

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Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Related posts: Facebook advertising facts.

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Why brands need to rethink Facebook

Sherrilynne Starkie

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. Key findings include: Facebook Pages are being updated more than ever before. Facebook has 1.47

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Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Have you seen any great measurement case studies lately?

Studies Determining The Value of a Facebook Fan

Mindjumpers

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. Brand affinity. Fans are 28% more likely than non-fans to continue using the brand.

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EdgeRank Is Still Valid According to Study

Mindjumpers

Tweet We have written it before, but it never becomes old news: the EdgeRank on Facebook’s content ranking is part of the key to understanding how to create successful engagement between your brand and your fans and their friends. Brands including Coca-Cola, New York Times and Red Bull.

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What You Need to Know About Conversion Lift Studies

Ignite Social Media

Have you ever wondered how much of an incremental impact your Facebook ads have on your business? Facebook conversion lift studies now make it easier than ever. Say goodbye to the days of working with a third-party research partner and spending an absorbent amount of money, Facebook now puts the ad buyer in charge and at reasonable ad spend. You can access the list of lift studies that Facebook offers within your Business Manager account. Brand lift).

What the New Facebook Offers Mean for Brands

Ignite Social Media

Last week, Facebook took additional steps to help brands tie ROI to social. They did this by revamping and making Facebook Offers relevant, again. Facebook first introduced Offers in 2012. The success of Offline Offers can be measured with a Conversion Lift study.

Multiple Photo Posts Increased Clicks 1290% – Facebook Case Study

Convince & Convert

MTV Roadies , one of our customers at Pagelever , discovered a hot new Facebook marketing tactic and gave us permission to share. From the beginning, photos were a key part of the MTV Roadies Facebook strategy. Increasing Facebook Photo Clicks by 1290%.

A Social Media Retail Case Study – Driving Direct Results from Social Media

Ignite Social Media

It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In one of our social media retail case studies, a mid-sized office supply retailer was able to see an overall $1.11

The Performance of 100 Icon Brands on Facebook [report]

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

Social Profit Factor is a robust social media, branding, content and digital marketing training academy that provides small business owners, entrepreneurs and marketing leaders the compass and map to master social media for business success.

Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? Note: this campaign can’t be replicated, since Facebook switched over to Timeline and eliminated Tabs a few months later. What did you think were the most interesting case studies of 2012?

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Every brand touch is an impression of your brand. Need help taking your brand to the next level?

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. I am not talking about art as in brand and colors. Need help taking your brand to the next level?

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Case Study: The Local Stories Project

Mindjumpers

In 2011 NPR commenced a project called “The Local Stories Project” , an experiment aiming to localize content on their Facebook page. To briefly outline it, a certain Facebook feature enabes NPR (and everyone else with a Facebook page) to customize its posts by location.

76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. To download the full study, click here.

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All You Need To Know About Your Facebook Reach [Study]

Mindjumpers

Creating content, reaching out to your fans and acquiring some more is what all of us aim for when updating our Facebook page or writing blogs. Therefore, it is necessary to understand that which kind of activity creates maximum engagement, reaches to maximum number of people and hence works wonders for your brand. Share of time spent on Facebook: To begin with, it is very important to see where your fans spend maximum time, so that you focus on the right areas. Tweet.

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Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Behind the brand: Jack Daniel’s.

Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]

SocialFish

The company’s VP of brand management and interactive content Heidi Kay, who is also a partner and co-founder, signed PediaStaff up for Pinterest in August of 2011. Case Study From the Trenches ImplementationThis post originally appeared on the Realtime Report.

Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. And brands should prepare for such an eventuality with an integrated public relations/social media strategy. One brand has benefited for years from this lack of control.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. Sales and Facebook, Only the Interactions Matter. Facebook API data. This study looked at both.

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Increasing Reach Without Spend: A Community Radio Case Study

Ignite Social Media

With Facebook consistently changing the News Feed algorithm to reduce organic reach , many page owners are, justifiably, concerned about the future of their page’s ability to generate impressions. One of the reasons I use Facebook is to keep up with bands that I like.

10 Ways Small Business Can Use Facebook Live Video Streaming

Pam Moore

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships.

Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact

Convince & Convert

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. I always like to remind everyone that you’re not marketing your brand, rather, an experience with your brand.

Identify Your Brand’s Social Kernel

Mindjumpers

We don’t have to talk about how big Facebook is anymore. Almost every company has a brand page. It is the way in which people act and behave that has formed Facebook; people has a need to connect, to be part of a community and to express their identity. A case study.

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How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

Mindjumpers

The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter.

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Indian Companies on Twitter – A Usage Study

The Marketing Blog

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. Here is a full copy of the brief study!

Study 153

Facebook Growth in Numbers

Mindjumpers

On its Facebook page, Facebook has recently released a photo album with 12 photos containing some of the platform’s major growth numbers in the past year. The new news feed gives Facebook room for more engagement potential. Photos: Facebook.

Social Media Case Study: Taco Bell’s Flavorful Social Media

Devumi

See how the brand cultivated that image and created an engaged online fandom in this social media case study. The post Social Media Case Study: Taco Bell’s Flavorful Social Media appeared first on Devumi. Facebook Instagram Social Media Case Studies Twitter content marketing facebook marketing hashtag marketing instagram marketing twitter marketing video marketingTaco Bell is one of the most popular fast food chains in the USA.

What To Tweet And Not To Tweet About [Study]

Mindjumpers

Tweet Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. Similar Posts: Facts About Consumer Behaviour on Twitter [Study].

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Facebook vs Instagram: What Brands Need To Know About These Social Superheroes

Firebelly

Though Facebook and Instagram have both reached hero status, they have very different superpowers. It’s important that brands appreciate these differences, play to their advantages, and rather than settling on a favorite defender, use both to contour a successful marketing strategy. ??

Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]

SocialFish

The company’s VP of brand management and interactive content Heidi Kay, who is also a partner and co-founder, signed PediaStaff up for Pinterest in August of 2011. Many of its 120 boards have even more followers, and Pinterest has become the biggest traffic driver to the company’s web site, driving three times the traffic that Facebook does. PediaStaff is a staffing firm that specializes in recruiting and placing pediatric therapists.

Study Shows Marketers Plan to Spend More on Social Media Programs

Harp Interactive

Highlights and Statistics of Social Media Usage by Brands. The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Facebook) – 84% using.

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Why Your CEO Should Be Active On Social Media [Study]

Mindjumpers

One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective.

A Study on How Business Entities in India are Using Facebook

The Marketing Blog

Over the last few weeks/months our team had been working on a pilot study to understand the applications of Facebook pages by Indian businesses. These brands were profiled on various criteria to understand their efforts to build engagement with their target audience through Facebook.

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Our Dangerous Addiction to Social Media Case Studies

Convince & Convert

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. Case studies should be used for ideation, not ratification. Social Media Case Studies – The Crack of the Stat.

Increasing Reach Without Spend: A Community Radio Case Study

Ignite Social Media

With Facebook consistently changing the News Feed algorithm to reduce organic reach , many page owners are, justifiably, concerned about the future of their page’s ability to generate impressions. One of the reasons I use Facebook is to keep up with bands that I like.

7 Brands Achieving Killer Results on Facebook

Social Media Strategies Summit

There is no shortage of reasons for brands to move away from the social media giant, Facebook. But despite all of these reasons to move away from Facebook, there is no denying the influence the platform still holds. 1 Norfolk Police Department Humanizes Their Brand.