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Monday Roundup: Closing Out 2014

Waxing UnLyrical

So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. This is the final roundup of 2014 and the final post of 2014, as we’re going on vacation through Jan.

What is no longer working in social media: 2014 edition

SocialFish

Also think about the role of social in your overall online strategy, whether it’s part of branding, marketing or customer service. I personally find that I get a lot more attention when I’m ready to talk about myself if I share my community with others. Facebook.

The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What is happening right now in your local community? It takes a Community Manager who grew up in the given location and is based there.

Brands 262

Weekly Roundup: Personal Branding

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on personal branding. Why Personal Branding? Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Good morning!

Brands 246

Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. Facebook averages 1.23 Build a community.

Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. Having a social media and marketing strategy and plan is crucial to your success in 2014. Social media literally is the means by which your business can relate to, exist in and influence human communities.

Tips 283

Monday Roundup: Happy New Year

Waxing UnLyrical

I hope that you all had a wonderful holiday season and are well rested, ready to take on 2014. Top Marketing Predictions For 2014. Why: Michael Brenner identifies the marketing trends he thinks will make waves in 2014, including brand publishing. Happy New Year!

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., event sponsorships, community outreach, analyst coverage, trade association membership) components.

Brands 267

The problem with Facebook

SocialFish

Science filmmaker Derek Muller: “Facebook is a complex ecosystem of individuals, creators, brands and advertisers, but I don’t think it serves any of these groups particularly well because its top priority is to make money. WATCH THIS VIDEO.

3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The Big 3 Heading into 2014. Sheryl Sandberg , of Lean In and Google/Facebook fame.

Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Even brands with deep pockets are feeling the pinch. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 on the brands we manage. IF you search for products on Facebook.

Creative Branding In a Fredericksburg Loo

Waxing UnLyrical

Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? Have you seen other creative approaches to branding?

Brands 192

How to secure your Facebook Page from being hacked

Mindjumpers

Yesterday the hacking threat felt even more real and physically close, since we in Denmark experienced Facebook brand pages being hacked. And finally take a look at Facebook’s Help Center to get security tips. . The hackers are upon us.

How To 220

How to advertise and optimise posts on Facebook

Mindjumpers

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.

In a Huge Company, Community Managers Become the Heroes

Convince & Convert

» Social Pros Podcast brand communities community management content marketing facebook integrated marketing social media Social Media Marketing social media strategy social media tools Social Pros Amrita Sahasrabudha, ARAMARK.

23 most followed brands on Facebook in 2019

Unmetric

And one metric that surely impresses a viewer is the number of followers a brand owns. Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. Top brands on Facebook.

Brands 122

How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. Stewart Brand.

Case Study: The Local Stories Project

Mindjumpers

In 2011 NPR commenced a project called “The Local Stories Project” , an experiment aiming to localize content on their Facebook page. To briefly outline it, a certain Facebook feature enabes NPR (and everyone else with a Facebook page) to customize its posts by location.

Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity SMM

” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism.

Actionable Listening Promotes Real-Time Engagement

Mindjumpers

Actionable listening should be perceived as an interactive tool that can help prevent negative conversation, which in worst-case scenario could demolish a brand’s image completely. 1: Listen for more than brand and product names. 2: Revealing your brand’s key influencers.

Are You Harnessing The Power of Brand Advocates?

Convince & Convert

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand.

Brands 157

How to Use Brand Storylines to Spark Social Media Engagement

Convince & Convert

Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. Their brands have a presence, but the content is lacking. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups.

How to structure glocal communication on Social Media

Mindjumpers

The following is a guest blog by Sandie Vieten, a freelance webdesigner and brand creator, who recently graduated from the IT University in Copenhagen. My thesis, with the title ‘Digital Glocalization – Strategic Communication on Social Media’, investigates how global brands communicate locally on social media and which challenges glocalization on social media causes. Which guidelines are relevant and significant for your brand? How do you engage the consumers in your brand?

How To 218

4 Ways To Fix Your Facebook Problem

Convince & Convert

There has been a ton of conversation around Facebook’s declining organic reach for businesses. These are the highlights from our email discussion: Jay: So, the Reachpocalypse post I wrote represents most of my current thinking about Facebook. Nothing but TV has Facebook’s reach.

Warning: Facebook hackers!

Mindjumpers

Yesterday the hacking threat felt even more real and physically close, since we in Denmark experienced Facebook brand pages being hacked. And finally take a look at Facebook’s Help Center to get security tips. . The hackers are upon us.

Community Managers, Be Wary Of The Phrase “Super Bowl”

Firebelly

However for community managers, using the words “Super Bowl” to push out brand messages is a big no-no. Here’s why: Brands like Anheuser-Busch pay billions of dollars in order to gain the rights of being an “official sponsor” and for the use of the Super Bowl name.

23 most followed brands on Facebook in 2019

Unmetric

And one metric that surely impresses a viewer is the number of followers a brand owns. Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. Top brands on Facebook.

The Latest Facebook Performance Metrics; How Does Your Brand Compare?

Ignite Social Media

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content.

Analytics: what matters to content marketers?

Sherrilynne Starkie

Do you post a Facebook update or pin a photo and wait to see if someone likes it or repins it. The key is to sift through the data to find connections, relationships and community hierarchies. Where do you fit into those online discussions and communities that are key to your success?

Hidden Cash: What The Latest Twitter Trend Could Mean For Brands

The Realtime Report

The anonymous donor allegedly began hiding the cash as a way to give something back to the community — and now the idea has taken root in multiple towns and cities across the U.S. Hidden Cash (@HiddenCash) June 10, 2014. “I ” So what does all this mean for brands?

Trends 182

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Red Bull’s events, including the famous Flugtag and Crashed Ice, have literally transformed brand material into live action.

Use an editorial calendar for content marketing

Sherrilynne Starkie

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies. Top tips for bloggers and brands.

5 Tips To Assist Your Content Production Work Flow

Mindjumpers

More than ever before brands must continuously find creative and innovative ways to connect with their target group. However, keeping all your creative ideas aligned with your brand’s overall goal is quite another undertaking. Three Tips For Branding on Pinterest.

“Growth Hacking” – Ignore the Hype

Waxing UnLyrical

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Believing that “growth hacking” is the way to build your user base, community, or marketing program is a very dangerous idea.

Monitoring What Others Are Saying About Your Organization

SocialFish

Part of managing your organization’s brand is being consistently aware of what others are saying about it. You should also be comparing your brand to competing brands, and you can’t do this if you aren’t monitoring both them and yourself.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. 5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing.

A Social Media Status Quo – Brazil

Mindjumpers

Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

2014 is upon us. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. This trend will continue in 2014. In 2014, our focus will be on improving our mobile exposure.

Why You Should Encourage Social Advocacy among B2B Employees

SocialFish

Most of the viral trends we witness online come about as a direct result of something triggered by a person or influential group of people, not a brand. With this in mind, it’s important that your brand is being discussed online by people, not just your official accounts.

B2B 247

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it. For example, “This Facebook contest will drive 100 new leads in 90 days.”. • Facebook work best over lunch).