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Monday Roundup: Closing Out 2014

Waxing UnLyrical

So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. This is the final roundup of 2014 and the final post of 2014, as we’re going on vacation through Jan. Give Your Brand A New Year Makeover. Why: Give your blog some extra momentum in 2015, by ending 2014 off on a high note. Digital marketing shifts coming out of AdTech 2014.

Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Having a social media and marketing strategy and plan is crucial to your success in 2014. Set aside a budget in your 2014 plan for social media advertising.

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Weekly Roundup: Personal Branding

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on personal branding. Why Personal Branding? Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Social & Digital Body Language – 105 Factors Impacting Business & Personal Brands. Why: What is the overall personality of your brand? Should You Brand Your Business Email Address?

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Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Journal recently ran a piece on how smaller brands are seeing sales generated from Facebook in “the lower digits” even on pages with tons of “likes”, and Facebook recently announced that starting January 1 our newsfeeds will see even less of “promotional posts” which include: Posts that solely push people to buy a product or install an app. on the brands we manage.

Monday Roundup: Happy New Year

Waxing UnLyrical

I hope that you all had a wonderful holiday season and are well rested, ready to take on 2014. Top Marketing Predictions For 2014. Why: Michael Brenner identifies the marketing trends he thinks will make waves in 2014, including brand publishing. THREE WORDS to bind the year: 2014. Martina McGowan tells us why she never makes any, and what her three words for 2014 are. How to avoid the self-help blahs and blast off in 2014. Happy New Year!

How to advertise and optimise posts on Facebook

Mindjumpers

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.

3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The Big 3 Heading into 2014. Sheryl Sandberg , of Lean In and Google/Facebook fame. 3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

In a Huge Company, Community Managers Become the Heroes

Convince & Convert

Amrita Sahasrabudhe , Director of Marketing at ARAMARK Parks and Destinations , and Brian Marks , Director of Digital and Social Media at ARAMARK Parks and Destinations , join the Social Pros Podcast this week to discuss how the community directs their social strategy, how their responsibilities differ depending on the destination they’re involved with, and how their community managers are the heroes of their operation. Amrita Sahasrabudha, ARAMARK.

How to secure your Facebook Page from being hacked

Mindjumpers

Yesterday the hacking threat felt even more real and physically close, since we in Denmark experienced Facebook brand pages being hacked. Note: Enabling this function means that onwards you can only access your Facebook profile from other browsers/devices, if you have your mobile phone with you – even if you know the password. And finally take a look at Facebook’s Help Center to get security tips. . The hackers are upon us.

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How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on. Stewart Brand.

Actionable Listening Promotes Real-Time Engagement

Mindjumpers

Actionable listening should be perceived as an interactive tool that can help prevent negative conversation, which in worst-case scenario could demolish a brand’s image completely. 1: Listen for more than brand and product names. Your audience may be driving conversation through relevant topics that are linked with your brand but with no specific namedropping. Alternatively you may discover that your brand is mentioned but with misspellings or nicknames.

The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What is happening right now in your local community? And do you take local context into consideration when creating Social Media content for your global brand? It takes a Community Manager who grew up in the given location and is based there. Facebook. How to advertise and optimise posts on Facebook.

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Presentation: The Power of Loyalty in Social Media

Dave Fleet

I focused on several insights: Social media is a two-way channel, but over the last ten years social media marketers have increasingly shifted to focus activities on one-way interruption – applying old techniques to new channels, which is exacerbated by updates on networks like Facebook. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach. Tweet.

85 Takeaways from New Media Expo 2014

Kikolani

Without further ado, here are the 101 things I learned at #NMX 2014. Grow and nurture your community. Now you will have a list full of only buyers and brand advocates. The Business of YOU: Why Building Your Brand Through Content Marketing Will Unleash the Influencer Inside You. In 2014 we need to become prolific content creators and marketers to build relationships with people. Be willing to pay to move people off of Facebook to your mailing list. (SS).

Community Managers, Be Wary Of The Phrase “Super Bowl”

Firebelly

However for community managers, using the words “Super Bowl” to push out brand messages is a big no-no. Here’s why: Brands like Anheuser-Busch pay billions of dollars in order to gain the rights of being an “official sponsor” and for the use of the Super Bowl name. Even if the infraction simply occurred on a measly Facebook post. The Super Bowl is as American as apple pie.

Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. Much has changed over the last year in social media, and it will continue to change in 2014. Here are my Best Tips for Successful Social Media and Digital Marketing in 2014. Here are the latest facts and figures : Facebook now has 1.26

Are You Harnessing The Power of Brand Advocates?

Convince & Convert

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand. tweet this ) I dig bold claims and I am a strong supporter of bringing customers in to the brand instead of treating them as an outside part of a brand, so I was naturally drawn to this topic.

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How to Use Brand Storylines to Spark Social Media Engagement

Convince & Convert

Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. Their brands have a presence, but the content is lacking. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups. But when a company takes a stance and sparks engagement, its brand stands out like an orange tree in an evergreen forest. This makes the Arment Dietrich brand both visible and engaging.

4 Ways To Fix Your Facebook Problem

Convince & Convert

There has been a ton of conversation around Facebook’s declining organic reach for businesses. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on. These are the highlights from our email discussion: Jay: So, the Reachpocalypse post I wrote represents most of my current thinking about Facebook.

Warning: Facebook hackers!

Mindjumpers

Yesterday the hacking threat felt even more real and physically close, since we in Denmark experienced Facebook brand pages being hacked. Note: Enabling this function means that onwards you can only access your Facebook profile from other browsers/devices, if you have your mobile phone with you – even if you know the password. And finally take a look at Facebook’s Help Center to get security tips. . The hackers are upon us.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Creating a sport around your brand may be the most sophisticated gamification on the planet.

5 Tips To Assist Your Content Production Work Flow

Mindjumpers

More than ever before brands must continuously find creative and innovative ways to connect with their target group. However, keeping all your creative ideas aligned with your brand’s overall goal is quite another undertaking. Make sure to go over some of the conversational touch points that are relevant for your brand to talk about and more importantly, which topics are target group relevant and will encourage your audience to interact. Three Tips For Branding on Pinterest.

“Growth Hacking” – Ignore the Hype

Waxing UnLyrical

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Believing that “growth hacking” is the way to build your user base, community, or marketing program is a very dangerous idea. There is no consideration of how the customer comes to understand and relate to the brand, nor does it account for the additional bandwidth that this growth requires and the new constraints this adds to existing structures.

Hidden Cash: What The Latest Twitter Trend Could Mean For Brands

The Realtime Report

The anonymous donor allegedly began hiding the cash as a way to give something back to the community — and now the idea has taken root in multiple towns and cities across the U.S. Hidden Cash (@HiddenCash) June 10, 2014. “I ” So what does all this mean for brands? Brands could tweet about hidden products or prizes or gift certificates (rather than cash) and also leave instructions for how recipients can then ‘pay-it-forward’ to others in the community.

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Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity SMM

” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. Dennis Yu ( @dennisyu ), CTO and founder of Facebook marketing specialist firm BlitzMetrics.

Presentation: The Power of Loyalty in Social Media

Dave Fleet

I focused on several insights: Social media is a two-way channel, but over the last ten years social media marketers have increasingly shifted to focus activities on one-way interruption – applying old techniques to new channels, which is exacerbated by updates on networks like Facebook. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach.

Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

2014 is upon us. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. This trend will continue in 2014. In 2014, our focus will be on improving our mobile exposure. Residents use social sites, such as Facebook, to become part of a “virtual community” at their apartment buildings. Content Marketing/Brand Journalism is the new way.

A Social Media Status Quo Pt.1-Japan

Mindjumpers

Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. Local community manager Kiran Larange shares his knowledge. Japan is one of the few countries that managed to actually keep its local social networks more popular than the media giant Facebook.

Facebook Followers: Profiles vs Pages

Ari Herzog

With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. Facebook explains following : “When you follow someone, you see their posts in your news feed. “[My friends] never said as much, but I’m betting they’re annoyed by my daily posts from my blog… I know I’m annoyed when my friends use their personal Facebook only for promoting themselves… I’m going to tire my friends out. Media Facebook

8 Resources and 3 Tips for PR Job Seekers

Waxing UnLyrical

” Now there’s some branding for you! area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn 8 Resources and 3 Tips for PR Job Seekers. I did an informational interview with someone the other day. I don’t have a job to offer, but I do have a large network.

The Latest Facebook Performance Metrics; How Does Your Brand Compare?

Ignite Social Media

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content.

Memejacking: How to Get Started Marketing with Memes

Waxing UnLyrical

Memejacking is, quite simply, the appropriation of these memes for marketing purposes: that is, hitching your brand’s proverbial wagon to content that’s already popular and instantly recognizable. Anything that’s as at home on a soccer mom’s Facebook profile as on a fraternity brother’s is probably a good thing to bet on if you want to increase your readership or customer base. Community Building Guest Posts Marketing Social Media marketing with memes meme memejacking

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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. All the while, Fresh and Fluffy’s Facebook fans have given direct testimonials to the product time and time again, solidifying customer credibility and facilitating word of mouth. Pete and Rod have big plans for Fresh and Fluffy for 2014. It’s going to be a fresh and a fluffy 2014!

Monday Roundup: Being Personable

Waxing UnLyrical

Ken Mueller reminds us why the same rules that apply IRL community interactions should apply online. Why: Lisa Gerber showcases how Under Armour taking the high road during a potential PR nightmare paid big dividends for the brand. What steps do you take to ensure you and your brand are personable when interacting online? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Monday Roundup: Campaigns

Waxing UnLyrical

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? Lee Odden showcases the best campaigns of 2014 thus far. Why: A social media campaign can either make or break your brand’s image.

How to structure glocal communication on Social Media

Mindjumpers

The following is a guest blog by Sandie Vieten, a freelance webdesigner and brand creator, who recently graduated from the IT University in Copenhagen. My thesis, with the title ‘Digital Glocalization – Strategic Communication on Social Media’, investigates how global brands communicate locally on social media and which challenges glocalization on social media causes. Which guidelines are relevant and significant for your brand? How do you engage the consumers in your brand?

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Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

You don’t just have an array of search ads; now there are native ads on Google that replicate the search experience, remarketing display ads, mobile ads, Facebook-sponsored ads, sponsored tweets via Twitter and LinkedIn ads. The reality is that in a world where the consumer reigns supreme, there is an abundance of opportunities for brands to connect, interact with, speak to, engage and convert casual browsers into loyal brand advocates.

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. Utilizing a cross-channel promotion approach is a great way for brands to amplify their message and further their reach to new audiences.

The Truth about Google + for Business (and Content Marketing)

Convince & Convert

Facebook and Twitter data is not public, so Google will continue to want its own social layer that helps with content ranking. link] pic.twitter.com/Gq0bcjDeho — Marc Jacobs Intl (@MarcJacobsIntl) April 2, 2014 Who will be the new face of Marc Jacobs? ” If it’s all about you, it’s impossible to build a community. Make your social presence about your community first, and create your content and strategy around that.

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Monday Roundup: Rocking the Vote

Waxing UnLyrical

Beth Kanter shares some revealing statistics from Twiplomacy’s 2014 study. In this guest post for Jeff Bullas , Pete Hugh explores how you can use social media to gain traction for your brand. How Social Media Impacted the 2014 Indian Elections. Ancita Satija shares her experience during the 2014 Indian Elections. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Happy Monday!

Monday Roundup: Secrets

Waxing UnLyrical

Why:Storytelling is vital to the success of your brand because of its connection-building power. Why:What’s the secret to making hashtags work for you and your brand? What are some of your favorite secrets for brand success? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool. Twitter Facebook Google+ LinkedIn Monday Roundup: Secrets. Secrets everyone has them.

Monday Roundup: Blogging

Waxing UnLyrical

Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). Why: In this classic from the WUL vault, Marcia Zellers relays some valid questions anyone trying to build a blog for their brand should ask. Does Blogging Still Matter in 2014? Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging.

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Monday Roundup: Justice and Equality

Waxing UnLyrical

Dear Social Business & Brand Leaders: Value My Time and I will Value Your Brand! In this WUL, post I explore how removing barriers to communication by inviting others in can help build both online and offline communities. Why: We need social sustainability in order to provide equality and a good quality of life within communities, particularly communities of the less fortunate. Happy 2014: Be Humble and Go Forward.