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Monday Roundup: Closing Out 2014

Waxing UnLyrical

So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. This is the final roundup of 2014 and the final post of 2014, as we’re going on vacation through Jan.

What is no longer working in social media: 2014 edition


Also think about the role of social in your overall online strategy, whether it’s part of branding, marketing or customer service. I personally find that I get a lot more attention when I’m ready to talk about myself if I share my community with others. Facebook.

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Best Tips for Successful Social Media and Digital Marketing in 2014


Social media and digital marketing are going to grow even stronger in 2014. Having a social media and marketing strategy and plan is crucial to your success in 2014. Social media literally is the means by which your business can relate to, exist in and influence human communities.

Tips 283

Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Even brands with deep pockets are feeling the pinch. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 on the brands we manage. IF you search for products on Facebook.

Weekly Roundup: Personal Branding

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on personal branding. Why Personal Branding? Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Good morning!

Brands 237

Monday Roundup: Happy New Year

Waxing UnLyrical

I hope that you all had a wonderful holiday season and are well rested, ready to take on 2014. Top Marketing Predictions For 2014. Why: Michael Brenner identifies the marketing trends he thinks will make waves in 2014, including brand publishing. Happy New Year!

Why Social Media Is So Important for Your Business in 2014


It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. Facebook averages 1.23 Build a community.

Creative Branding In a Fredericksburg Loo

Waxing UnLyrical

Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? Have you seen other creative approaches to branding?

Brands 194

How to secure your Facebook Page from being hacked


Yesterday the hacking threat felt even more real and physically close, since we in Denmark experienced Facebook brand pages being hacked. And finally take a look at Facebook’s Help Center to get security tips. . The hackers are upon us.

How To 220

How to advertise and optimise posts on Facebook


Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.

In a Huge Company, Community Managers Become the Heroes

Convince & Convert

» Social Pros Podcast brand communities community management content marketing facebook integrated marketing social media Social Media Marketing social media strategy social media tools Social Pros Amrita Sahasrabudha, ARAMARK.

Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity SMM

” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism.

How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. Stewart Brand.

Actionable Listening Promotes Real-Time Engagement


Actionable listening should be perceived as an interactive tool that can help prevent negative conversation, which in worst-case scenario could demolish a brand’s image completely. 1: Listen for more than brand and product names. 2: Revealing your brand’s key influencers.

The Importance of Localized Branded Content on Social Media


The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What is happening right now in your local community? It takes a Community Manager who grew up in the given location and is based there.

Brands 262

85 Takeaways from New Media Expo 2014


Without further ado, here are the 101 things I learned at #NMX 2014. Grow and nurture your community. Now you will have a list full of only buyers and brand advocates. The Business of YOU: Why Building Your Brand Through Content Marketing Will Unleash the Influencer Inside You.

Are You Harnessing The Power of Brand Advocates?

Convince & Convert

Image via Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand.

Brands 153

How to Use Brand Storylines to Spark Social Media Engagement

Convince & Convert

Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. Their brands have a presence, but the content is lacking. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups.

4 Ways To Fix Your Facebook Problem

Convince & Convert

There has been a ton of conversation around Facebook’s declining organic reach for businesses. These are the highlights from our email discussion: Jay: So, the Reachpocalypse post I wrote represents most of my current thinking about Facebook. Nothing but TV has Facebook’s reach.

Warning: Facebook hackers!


Yesterday the hacking threat felt even more real and physically close, since we in Denmark experienced Facebook brand pages being hacked. And finally take a look at Facebook’s Help Center to get security tips. . The hackers are upon us.

Community Managers, Be Wary Of The Phrase “Super Bowl”


However for community managers, using the words “Super Bowl” to push out brand messages is a big no-no. Here’s why: Brands like Anheuser-Busch pay billions of dollars in order to gain the rights of being an “official sponsor” and for the use of the Super Bowl name.

Hidden Cash: What The Latest Twitter Trend Could Mean For Brands

The Realtime Report

The anonymous donor allegedly began hiding the cash as a way to give something back to the community — and now the idea has taken root in multiple towns and cities across the U.S. Hidden Cash (@HiddenCash) June 10, 2014. “I ” So what does all this mean for brands?

Trends 182

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Red Bull’s events, including the famous Flugtag and Crashed Ice, have literally transformed brand material into live action.

5 Tips To Assist Your Content Production Work Flow


More than ever before brands must continuously find creative and innovative ways to connect with their target group. However, keeping all your creative ideas aligned with your brand’s overall goal is quite another undertaking. Three Tips For Branding on Pinterest.

“Growth Hacking” – Ignore the Hype

Waxing UnLyrical

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Believing that “growth hacking” is the way to build your user base, community, or marketing program is a very dangerous idea.

Monitoring What Others Are Saying About Your Organization


Part of managing your organization’s brand is being consistently aware of what others are saying about it. You should also be comparing your brand to competing brands, and you can’t do this if you aren’t monitoring both them and yourself.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., event sponsorships, community outreach, analyst coverage, trade association membership) components.

Brands 264

Why You Should Encourage Social Advocacy among B2B Employees


Most of the viral trends we witness online come about as a direct result of something triggered by a person or influential group of people, not a brand. With this in mind, it’s important that your brand is being discussed online by people, not just your official accounts.

B2B 247

The Latest Facebook Performance Metrics; How Does Your Brand Compare?

Ignite Social Media

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content.

Apartment Marketing Predictions 2014: The New Breed Speaks


2014 is upon us. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. This trend will continue in 2014. In 2014, our focus will be on improving our mobile exposure.

Association Social Media: Philanthropy Ohio


We have an organizational Facebook , Twitter , LinkedIn, and WordPress social accounts. WordPress is our blog site which I then share our blog posts on Facebook and Twitter. While I find Facebook is better for us to announce news, events, share photo albums, etc.

Facebook Followers: Profiles vs Pages

Ari Herzog

With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. Facebook explains following : “When you follow someone, you see their posts in your news feed. ” “Plus, having a page means you can take advantage of Facebook ads for promotions.

How to Measure Social Media Success for Your Small Business


Community Growth & Sustainability. Community Growth & Sustainability. Community growth is a VERY valuable and important metric because it shows you’re appealing to your audience and staying relevant, especially if they’re not dropping off.

A Social Media Status Quo Pt.1-Japan


Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way.

Association Social Media: ASAE


The social media manager oversees the daily operations (content creation, posting of content, monitoring, and responding) of the main ASAE Facebook and Twitter feed as well as the major ASAE conferences that have a social media presence.

Overhaul Your Social Media Marketing Strategy with These Basic Approaches


It’s a “silent noise” that, though not audible, is loud enough to shut out your brand’s message if it doesn’t respect the distribution channels, falling flat and out of tune. Serve Your Community & Be Responsive.

8 Resources and 3 Tips for PR Job Seekers

Waxing UnLyrical

” Now there’s some branding for you! area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn 8 Resources and 3 Tips for PR Job Seekers.

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity.

Association Social Media: National Association of Home Builders (NAHB)


We have 12 distinct Facebook pages, two Facebook groups, about 12 Twitter accounts, a LinkedIn brand page and showcase page, over a dozen LinkedIn groups, three Google+ pages, three Pinterest profiles, three Instagram accounts and three Tumblogs.

Memejacking: How to Get Started Marketing with Memes

Waxing UnLyrical

Memejacking is, quite simply, the appropriation of these memes for marketing purposes: that is, hitching your brand’s proverbial wagon to content that’s already popular and instantly recognizable. Community Building Guest Posts Marketing Social Media marketing with memes meme memejacking

Meme 213

Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Pete and Rod have big plans for Fresh and Fluffy for 2014.

Monday Roundup: Being Personable

Waxing UnLyrical

Ken Mueller reminds us why the same rules that apply IRL community interactions should apply online. Why: Lisa Gerber showcases how Under Armour taking the high road during a potential PR nightmare paid big dividends for the brand.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

You don’t just have an array of search ads; now there are native ads on Google that replicate the search experience, remarketing display ads, mobile ads, Facebook-sponsored ads, sponsored tweets via Twitter and LinkedIn ads.