Ignite Social Media

AUGUST 23, 2016

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Philadelphia 76ers (@Sixers) July 12, 2016. Is this trend right for my brand?

Trends 60

Trends Social Media Brands Hashtag 60

Ignite Social Media

APRIL 2, 2020

Its origins here in the West can be traced back to 2014’s Musical.ly app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. This time spend is equivalent to the time spent on Facebook and Instagram and higher than the time spent on Twitter and Snapchat.

Marketing 217

Marketing Authentication Trends Feed 217

Ignite Social Media

FEBRUARY 1, 2018

Some might even say it’s a big game, or maybe The Big Game (if your brand isn’t legally in the clear to refer to the Super Bowl itself). — Esurance (@esurance) February 8, 2016. Prior to kickoff in 2014, JC Penney sent the below tweet, causing a lot of confusion and questions about the sobriety of their social team.

Social Media 106

Social Media Insurance Eventful Hashtag 106

Webbiquity SMM

FEBRUARY 13, 2018

Facebook was opened up to the public in 2006. So even if your engagement efforts are focused on just a few platforms, use a social media monitoring tool to check for brand mentions, comments, support issues, etc. Copyright (C) 2014 Media.net Advertising FZ-LLC All Rights Reserved -->. of marketing budgets in 2009 to 11.7%

Social Media 178

Social Media Marketing Hubspot Trends 178

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

CPC 111

CPC Facebook Marketing Advertising 111

Ignite Social Media

MAY 16, 2016

Why is your brand on social media? With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Instagram Discovery and Caption Editing -(November 2014).

Engagement 109

Engagement Social Media Class Loyalty 109

Buffer Social

JANUARY 25, 2018

Here are the current user base of the six major social media platforms 4 Statista , 2017; LinkedIn , 2017 : Facebook: 2.07 Facebook studied the behavior of 100 people while they were watching TV at home. 5 Facebook , 2017. Twitter: 82 percent of its monthly active users 7 VentureBeat , 2016. billion monthly active users.

Social Media 111

Social Media Trends Report Survey 111

Unmetric

JULY 17, 2016

We’ve just rolled out a brand new feature on the Unmetric Analyze platform. Users will now be able to see the Reach and Impressions on any brand Facebook Post at any given time. The numbers for Reach and Impressions will be displayed along with other engagement metrics for Posts published starting July 1, 2016, onwards.

Data 60

Data Facebook Metrics Social Media Management 60

Webbiquity SMM

FEBRUARY 23, 2016

Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. An incredible 71% of all Internet users are on Facebook, including more than half of all online adults aged 65 and older. 18 Facebook Stats and Facts.

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. During this time, LinkedIn was the first to go public and Facebook soon followed.

Social Media 84

Social Media Trends Community building Hosting 84

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. billion in 2014. We want programmatic advertising—even if we’re not sure what that is.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.”

B2B 154

B2B Research Twitter Marketing 154

Webbiquity SMM

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers.

Social Media 100

Social Media Marketing Survey Metrics 100

Unmetric

AUGUST 17, 2018

Vivo entered the Indian market in December 2014 and largely stayed under the radar until it acquired the title sponsorship for IPL in 2016. The brand has seen good engagement on digital platforms especially capitalizing on the IPL frenzy. Facebook is the largest platform for the brand with a staggering 22 million fans!

Campaign 60

Campaign Hashtag Twitter Publishing 60

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.

Campaign 156

Campaign Social Media Retail Discount 156

Ignite Social Media

JUNE 1, 2016

So brands, both big and small, are leveraging visual content to allure prospective customers. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. So online marketers will be seen polishing their Facebook marketing skills to stay ahead of their competitors.

Trends 60

Trends Social Media Strategy How To 60

yMarketingMatters

FEBRUARY 8, 2016

The first month of 2016 is behind us and we’re already in February! Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? Facebook Top U.S.

Social Media 100

Social Media URL iPhone iPad 100

Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. It’s no wonder then that visual content is the top marketing trend for 2016. It seems like brands are already connecting the dots in terms of budget. VISUAL REAL ESTATE.

Real Estate 40

Real Estate Content Brands Survey 40

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Facebook Statistics. Facebook Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Just a year later, in 2014, it would reach only about six percent of its fans. Facebook algorithm. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach.

Organization 108

Organization Flipboard Social Media Company 108

Pixlee

DECEMBER 13, 2016

The closer consumers become to brands through avenues like social media, the more they begin to long for—and eventually, expect—authentic, high quality experiences. Since 2009, $18B in market share has shifted away from the top 25 largest brands to smaller brands. In that same year, this brand innovation group also secured $4.4

Brands 41

Brands Authentication Fashion Curation 41

Hootsuite

NOVEMBER 25, 2015

while the other will probably greatly impact your marketing budget in 2016 and beyond. Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. This explosion in advertising options has left a lot of brands trying hard to play catch-up.

Advertising 112

Advertising Social Media List Statistics 112

Hootsuite

DECEMBER 17, 2019

That’s more than Facebook (69% of American adults). Competition is fierce out there for brands and creators. This number has increased 40% in the five years between 2014 and 2019. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. billion in May 2018.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Targeting the right portion of your audience while maintaining your brand voice can be challenging, but getting this right leads to more success with your social ads. Repurposing content from Facebook to other platforms (e.g.,

CPM 148

CPM CPA ROI Campaign 148

Sprout Social

AUGUST 15, 2016

Since 2014, roughly 18 new Instagram features, updates or changes to the app were released. In 2016 alone, Instagram announced major feature changes such as: View Counts on Videos. — Canadiens Montréal (@CanadiensMTL) August 8, 2016. It’s important to cross-promote your Instagram on Facebook and Twitter.

Features 40

Features Instagram Brands Notification 40

Twist Image

APRIL 24, 2016

When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. If the browsers and platforms build ad blocking into their operating systems, what chance do brands, agencies and publishers have to make money in a world, where advertising is the main revenue source? ad blocking. ad tracking. advertiser.

Advertising 40

Advertising Automotive Retail Mobile 40

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. Let’s go… Benchmarks: How much does Facebook advertising cost? That’s a tricky question!

Cost 40

Cost Advertising Price Facebook 40

agora pulse

MAY 3, 2016

A video posted by Amanda & Lorna (@weteachsocial) on Apr 27, 2016 at 3:03am PDT. A video posted by Ben & Jerry’s (@benandjerrys) on Apr 6, 2016 at 8:41am PDT. It’s not just big brands being creative. A video posted by The Irish Fairy Door Company (@irishfairydoor) on Apr 19, 2016 at 2:38am PDT. Hyperlapse.

Instagram 66

Instagram Video iPhone Tools 66

agora pulse

NOVEMBER 17, 2016

At the end of 2014, Facebook announced a new mystery product: Facebook at Work. Finally, in October 2016 the mystery product, now called Workplace , opened up to the public. . Company pages on Facebook tend to be lighter and a little bit fun. That was before Facebook announced Workplace. .

LinkedIn 60

LinkedIn Collaboration Project Team 60

Kikolani

SEPTEMBER 3, 2015

Brand promotion. Even if it’s not about links: a host gets content, a writer gets an audience, a chance to spread a brand, and growth. They were audacious enough to turn guest blogging into something it remained until 2014, namely a set of proven automatic techniques to get links and the most out of SEO. Networking.

Content 60

Content Blogger Reputation Hosting 60

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson: We use Twitter for organic brand messaging and campaign support.

Strategy 113

Strategy Automotive Campaign Social Media 113

Buffer Social

MAY 12, 2016

The Facebook-owned company moved on from its old-fashioned camera icon and embraced a new, minimalist design across its suite of products: Instagram, Layout, Boomerang, and Hyperlapse. And as such, it feels like this won’t be the last time Instagram sends the internet into meltdown in 2016. What this means for brands.

Social Networking 75

Social Networking MySpace Study Instagram 75

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. as of December 2016 was the 25 to 34-year-olds , which accounted for 25.2 Hence, they would expect such content from brands on Instagram. Here’s what I learned from my look at the research. percent of U.S.

Study 111

Study Instagram Hashtag Research 111

Socially Sorted

FEBRUARY 27, 2017

Are you looking for easy ways to Revive Your Facebook Page reach, attention and engagement? In this post I’ ll share 10 Super Simple Ways to Revive Your Facebook Page… with some strategies so simple you can do them in seconds! Facebook is hard these days. 10 Quick & Easy Ideas to Revive Your Facebook Page.

Facebook 40

Facebook Video Eventful Engagement 40

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Turning Employees Into Brand Advocates. What better group to represent your brand than the people who define it? 66% of adults in the US use social media.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Sprout Social

NOVEMBER 1, 2016

With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media. — Marriott Hotels (@Marriott) December 19, 2014. Marriott was one of the first travel brands to join Snapchat. pic.twitter.com/mrKyaTYby1.

Travel 40

Travel Class Social Media Hotels 40

Sprout Social

AUGUST 23, 2016

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.

Social Media 40

Social Media Avatar Social Networking Compete 40