5 Innovative Social Media Campaigns of 2016

Ignite Social Media

While the year isn’t over just yet, a lot has already happened in 2016. The campaign encouraged Disney’s Facebook, Twitter, and Instagram fans to share pictures of themselves wearing Mickey Mouse Ears on the various social platforms with the hashtag #ShareYourEars.

Popular Social Media Topics of 2016

Ignite Social Media

2016 has been a very eventful year, especially in the world of social media marketing. The Ignite Mystery Trip 2016: Destination Revealed , by Jessica Gaylord. If this is an issue your brand faces, then this post is a great asset to keep in your back pocket.

True or False? Revisiting Our 2016 Social Media Predictions

Ignite Social Media

2016 proved to be an exciting year in social media. From Snapchat to Facebook Live and everything in-between, social media continues to evolve and adapt to our changing lifestyle. At the end of 2015 , we made a list of predictions that we thought would happen in 2016.

5 Social Media & Digital Marketing “Must Haves” for 2016

yMarketingMatters

In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. Five “Must Have” Tactics for 2016. Facebook posts with images see 2.3X

#measurePR Recap (September 2016): 2nd Annual #measurePR-palooza

Waxing UnLyrical

Sahana (@hellosahana) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. (We’ve Angela Sinickas (@sinickasa) September 8, 2016. Katie Delahaye Paine (@queenofmetrics) September 8, 2016.

#measurePR Recap (October 2016): Measuring Content

Waxing UnLyrical

When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. shonali a4: word counts, number of posts/tweets by the brand, and wait for it, comparison to ave.

#measurePR Recap (November 2016): Measuring Engagement

Waxing UnLyrical

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index.

#measurePR Recap (July 2016): Smart Reporting

Waxing UnLyrical

Aly Saxe (@Aly_Saxe) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. SU Social Commerce (@SocCommSU) July 12, 2016.

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#measurePR Recap (Jan 2016): Happy New Year

Waxing UnLyrical

The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. A4: Knowing which pubs and authors “get” your brand and tell stories in a way that gets people to move toward some action.

What the New Facebook Offers Mean for Brands

Ignite Social Media

Last week, Facebook took additional steps to help brands tie ROI to social. They did this by revamping and making Facebook Offers relevant, again. Facebook first introduced Offers in 2012. A Facebook pixel can measure how many sales were driven from the offer.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people.

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#measurePR Recap (April 2016): Influencer Marketing

Waxing UnLyrical

On common mistakes seen in influencer marketing: A3: From my own experience, brands try to control your content, your messaging, your everything. Robert Scoble (@Scobleizer) April 14, 2016. A4: Brands should be ready to compensate.

3 Social Media Strategy Lessons Learned in 2016

Ignite Social Media

2016 was a year of change in social media marketing. More than 1 in 3 internet users say they go to social networks when looking for more information about a brand or product. Does your social media content represent the brand in a way that your competitive set doesn’t?

3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

The Super Bowl is one of the biggest global events for both the sporting world and for brands. In the week leading up to the big game, the attention ramped up significantly with 230,000 uses of the different brand hashtags, led by Avocados From Mexico’s #AvosinSpace: So what does this show?

Twitter Makes Two Changes to Increase Revenue | Social You Should Know

Ignite Social Media

Facebook Will Punish Advertisers with Slow Mobile Page Loads. Remember when Google started punishing brands that didn’t have mobile optimized websites by pushing them lower in the search results? This is the latest step by Facebook to improve the mobile experience.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Philadelphia 76ers (@Sixers) July 12, 2016.

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The Nine Best Facebook Marketing Tools

Webbiquity SMM

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 8) Facebook Page Barometer.

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49 Noteworthy Social Networking Stats and Facts

Webbiquity SMM

Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. in 2016, and 85.8%

IPL 2016 Recap : Most Engaging Brand Posts

Unmetric

IPL has always been a fertile ground for brands to come up with clever, witty copy. And so, here I take a look at some of the most engaging Facebook posts and Tweets by brands during the IPL season. Within seconds, I was browsing through brand Posts arranged in the order of engagement they received online. You also have the option of choosing content from a particular industry or just from brands that you monitor. Facebook. May 27, 2016.

F8 2016: It’s a Good Time to Be a Publisher on Facebook

Jon Loomer

Not every Facebook announcement is memorable. But F8 2016 provided hit after hit after hit to help the publisher. And I’m not even going into virtual reality, branded content, Sponsored Messages ads, developer tools (Account Kit, analytics for apps, Graph API v2.6,

Facebook Location Pages: What Brands Need to Know

Ignite Social Media

Earlier this year, Facebook launched location Pages. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Will location Pages look the same as the main brand Page?

Brands 168

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision? Brand Humanization in a Nutshell.

Data 171

Facebook Advertising Policies in a Nutshell – Get Your Ad Approved

Pam Moore

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad?

3 Changes in Social Media We’re Thankful for This Year

Ignite Social Media

We’ve almost made it to the end of 2016. Facebook Reactions Launching. When Facebook announced Reactions , we weren’t sure how this was going to go. Would I accidentally hit “Love” on my ex-boyfriend’s post while stalking his Facebook profile and cause chaos?

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. Every brand touch counts.

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Brands That Use Facebook 360 Photos

Unmetric

This comes hot on the heels of 360 videos which were announced at the start of this year and have proven to be very popular with brands. 360 video and photos are a fast growing trend, particularly for brands. It charts the rise in mentions of the word 360 by brands on Facebook.

Brands 123

The Evolution of Facebook Remarketing

Jon Loomer

I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. As a result, brands can create a top of the funnel video that targets interests or Lookalike Audiences.

10 Top Influencers to Guide You through the Social-Media Jungle in 2016

Socialmedia.biz

An image or advertisement that works spectacularly well on Facebook might not work in the slightest on LinkedIn or Twitter. Besides all the pitfalls that can happen in the untamed land of social media marketing, many small brands face an even tougher challenge: gaining fans and followers in the first place. Some of the brands Neil has worked with include giants like Amazon, NBC, GM, HP and Viacom. billion pieces of content shared daily on Facebook alone, how do you get seen?

Why Facebook Is Still the Hottest Social Network for Brands

Firebelly

Mobile users spend 30 minutes a day on Facebook. Read on to find out why this matters for your brand. This just in from Business Insider ‘s Matt Rosoff: “ When it comes to mobile social network usage, there’s Facebook, then there’s everybody else.

Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts

Pam Moore

When you consistently “borrow” content from others, not only are you taking legal risks in regard to copyright laws but you are also building the brand and ideas of the person or brand you are copying, versus your own.

How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. Emotional branding helps connect you in the most human ways to your audience, customers and fans.

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Facebook Reactions – Three Months On

Mindjumpers

Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences.

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3 New Social Media Features to Consider for Your Brand

Ignite Social Media

Could this work for my brand? We’re here to tell you that 1) everything will be okay, and 2) these new ways for brands to use social media are here to add value to your pages and your brand, so while they may seem out of reach at first, don’t be too hesitant to embrace them.

Clickbait: Information overload! How can brands cut-through all the noise?

Mindjumpers

For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social.

Brands 198

Instagram Stories vs SnapChat in a Nutshell – What You Need to Know

Pam Moore

Viewers of the profile not only see the stories of the people and brands they follow at the top of their Instagram app, but they can also easily view the story when clicking on the profile picture of any Instagram user. Brands have already invested in community and relationships on Instagram.

4 Social Media Trends that are Irrelevant for Your Brand

Ignite Social Media

Today, it’s tough for brand social media managers to keep track of where and how they should be engaging customers on social media. Unless the hashtag is uniquely related to your brand (think #NationalCheeseburgerDay for McDonald’s) you can just skip this approach altogether.

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Sprout’s Q3 2016 Reporting Updates

Sprout Social

In Q3 2016, Sprout’s reporting squad launched a variety of new reports and revamped several others. Here’s a look at some of the ways Sprout’s Reporting tools enable brands to make more informed business decisions.

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Facebook Updates News Feed Algorithm

Ignite Social Media

Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. Facebook was even pretty clear in a blog post that they’re aware the change might hurt some publishers.

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How to Run a Facebook Live Sweepstakes

Ignite Social Media

Running a sweepstakes for your brand can be a great way to reward your loyal fans and find new ones. Doing a live video sweepstakes on Facebook is a new playing field and we think one that shouldn’t be ignored.