Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

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Ignite Social Media

OCTOBER 19, 2016

Earlier this year, Facebook launched location Pages. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. So let’s review some of the most frequently asked questions about Facebook location Pages.

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Brands Facebook Aggregator Metrics 60

Devumi

JANUARY 28, 2015

If all you have right now is a failing Facebook fan page, you need to step your social media marketing game up! This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015. Having options for your fans to stay engaged is going to be your key for 2015.

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Buffer Social

JULY 20, 2017

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. As Rank Fishkin observed , “Twitter, Facebook, et al. And, of course, it’s great for certain aspects of marketing including brand awareness.

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Social Media Engagement Brands Airlines 112

Ignite Social Media

FEBRUARY 1, 2018

Some might even say it’s a big game, or maybe The Big Game (if your brand isn’t legally in the clear to refer to the Super Bowl itself). Back in 2015, insurance company Esurance didn’t purchase an in-game ad, but they captured the attention of millions with their Twitter sweepstakes. Esurance Sweepstakes.

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Social Media Insurance Eventful Hashtag 106

Jon Loomer

APRIL 20, 2017

While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. Phase 3: Static virtual products and affiliate sales (Jan 2014 – Jun 2014). Phase 4: Static virtual products and memberships (Jul 2014 – Dec 2015). It was inefficient.

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Jon Loomer

APRIL 28, 2015

If you were to peruse the most popular blog posts these days related to Facebook marketing, you will repeatedly see a common theme. Post upon post is either about how Facebook organic reach is dead or how you can beat the algorithm and improve your organic reach. Increased post frequency can both help and kill Facebook organic reach.

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Hootsuite

NOVEMBER 25, 2015

Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. This explosion in advertising options has left a lot of brands trying hard to play catch-up. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014.

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Advertising Social Media List Statistics 112

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? Expert Vagabond by Matt Karsten. Luxury Blog.

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Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. During this time, LinkedIn was the first to go public and Facebook soon followed.

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Social Media Trends Community building Hosting 84

Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Pew Research ).

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yMarketingMatters

FEBRUARY 8, 2016

Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? A new feature was rolled out by Facebook, aimed at providing an organic targeting tool to better reach and engage with their audiences. Facebook Top U.S. Smartphone App in 2015. Did You Know? February Tip.

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Ignite Social Media

MAY 16, 2016

Why is your brand on social media? With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Instagram Discovery and Caption Editing -(November 2014).

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Rebekah Radice

NOVEMBER 1, 2016

billion people worldwide use Facebook. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are. Facebook Insights. More than 1.7

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Twist Image

APRIL 24, 2016

If the browsers and platforms build ad blocking into their operating systems, what chance do brands, agencies and publishers have to make money in a world, where advertising is the main revenue source? As expected, mobile was a beast, growing 66%, from $13 billion in 2014 to $21 billion in 2015. ad blocking. ad tracking.

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Advertising Automotive Retail Mobile 40

Mindjumpers

NOVEMBER 17, 2015

million users it had in 2014. Social channels like Facebook, twitter, Instagram, Google Plus, LinkedIn, Youtube and some others come to mind as platforms that we use to make even the silliest thing go viral in a matter of minutes. Brands move in on the Nigerian social media.

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Webbiquity SMM

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers.

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Socialmedia.biz

FEBRUARY 11, 2019

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow.

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Social Media Sentiment Analysis Study 88

Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. That same survey revealed that about one-third of marketing budgets are now being spent on visual marketing, which is up from about 25% in 2014. BE ORIGINAL.

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Real Estate Content Brands Survey 40

Kikolani

MARCH 13, 2015

Fetching Friday is back for week eleven of 2015! Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst. Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst. Why Branded Content Is Poised to Take Over by Michelle Castillo. Content Marketing.

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Waxing UnLyrical

APRIL 13, 2015

Why: “Smart brands have realized that socially savvy women can create compelling stories and content about their products and services, and that they have an interested audience,” said Aliza Freud as she talked about why more brands see women as influencers and more with Cynopsis in the summer of 2014.

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Hootsuite

DECEMBER 17, 2019

That’s more than Facebook (69% of American adults). Competition is fierce out there for brands and creators. This number has increased 40% in the five years between 2014 and 2019. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. billion in May 2018.

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Statistics YouTube Marketing HootSuite 145

Twist Image

JUNE 8, 2018

That percentage has nearly doubled in just a few years: In a 2014-2015 Pew survey, 24 percent of teens said the same. Facebook is calling it quits for its "Trending" links. Pew's survey, released Thursday, asked American teenagers between the ages of 13 and 17 about their social media use." and are ok with this? . business blog.

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Twist Image

JUNE 4, 2018

That percentage has nearly doubled in just a few years: In a 2014-2015 Pew survey, 24 percent of teens said the same. Facebook is calling it quits for its "Trending" links. Pew's survey, released Thursday, asked American teenagers between the ages of 13 and 17 about their social media use." and are ok with this? . business blog.

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Survey Policies Trends Research 40

Social Media Marketing

APRIL 3, 2013

Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. Still, Facebook dominates in this space. According to Appinions, Ford is the #1 brand among OEMs driving technology conversations on the Internet.

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Social Media Flipboard Storify Reddit 160

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Facebook Statistics. Facebook Statistics. billion users.

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Statistics Social Media LinkedIn Instagram 40

Kikolani

SEPTEMBER 3, 2015

Brand promotion. Even if it’s not about links: a host gets content, a writer gets an audience, a chance to spread a brand, and growth. They were audacious enough to turn guest blogging into something it remained until 2014, namely a set of proven automatic techniques to get links and the most out of SEO. Networking.

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Content Blogger Reputation Hosting 60

Rebekah Radice

NOVEMBER 1, 2016

billion people worldwide use Facebook. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are. Facebook Insights. More than 1.7

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Facebook Marketing Atlassian Analytics 60

Ignite Social Media

JUNE 6, 2016

As new social platforms get introduced, it opens the door for opportunities and allows brands to bring new and exciting promotions to their fans as well as attract new ones. Sephora ran a sweepstakes in 2015 on Snapchat that was not only clever, but their execution of the promotion was spot on. Their view is one is enough.

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Social Media Guidelines Hashtag Hosting 60

Buffer Social

JANUARY 25, 2018

Here are the current user base of the six major social media platforms 4 Statista , 2017; LinkedIn , 2017 : Facebook: 2.07 Facebook studied the behavior of 100 people while they were watching TV at home. 5 Facebook , 2017. Pinterest: 80 percent of its traffic comes from mobile devices 9 VentureBeat , 2015.

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Social Media Trends Report Survey 111

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson: We use Twitter for organic brand messaging and campaign support.

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Ignite Social Media

JUNE 1, 2016

So brands, both big and small, are leveraging visual content to allure prospective customers. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. So online marketers will be seen polishing their Facebook marketing skills to stay ahead of their competitors.

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Trends Social Media Strategy How To 60

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Just a year later, in 2014, it would reach only about six percent of its fans. Facebook algorithm. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach.

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Buffer Social

MARCH 30, 2022

And while we wish we could highlight all the amazing women-owned companies out there, we’re excited to spotlight these six brands this Women’s History Month which — along with creating great products — are also pushing for positive social change.

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Small Business Instagram Press Release Communities 72

Convince & Convert

JANUARY 20, 2015

users checking it once per day, it was the third-fastest growing platform in the US in 2014 and will get even bigger this year. With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. Time of day testing is really a two-part process. Hashtag Creative Testing.

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Instagram Hashtag How To Apparel 60

Webbiquity SMM

FEBRUARY 16, 2016

But brands that connect with buyers on an emotional level see twice the impact of those still trying to sell based on business or functional value, and the most connected brands enjoyed 31% greater revenue growth last year. billion in 2014. B2B brands that build consumer relevance reap significant business benefits.

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Hootsuite

FEBRUARY 12, 2015

According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. You can see examples of this in the trending hashtags on Twitter, posts with the most pageviews and likes on LinkedIn, and Facebook posts that have been shared hundreds of times.

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Social Media Management B2B Social Media HootSuite 76