Social Media Marketing

JULY 18, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Social Media Marketing

JUNE 28, 2012

Each of them has involved a number of teams of very talented and smart people working on cutting edge ideas, as we've collectively pushed the boundaries for how it's done. Why Transmedia for the 2013 Ford Fusion?

Case Study 167

Case Study Flickr Team Social Media 167

Ignite Social Media

APRIL 22, 2021

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. Community Tab. Could they be both? YouTube Stories.

YouTube 154

YouTube Social Media Notification Film 154

Jeff Esposito

JUNE 19, 2013

When I started my career in social media and community management, I was a bit intimidated and nervous. One of my former bosses suggested that I check out the Community Roundtable – that was 2008 – and I was happy to check out the information that Jim Storer and Rachel Happe were producing. The myth of the 90-9-1 rule is demystified.

Communities 43

Communities Report Committee Community building 43

Social Media Marketing

JULY 24, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 162

Social Media Flipboard Journal comScore 162

SocMed Sean

MAY 30, 2018

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage. Separate Departments.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Unmetric

OCTOBER 25, 2019

It began when I was at my previous company in the enterprise peer-to-peer data backup space. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. The same could be said for the modern marketing team.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Koka Sexton

FEBRUARY 6, 2023

In that time, I went from the social marketing guy into a public speaker, evangelist for social marketing, thought leader for social selling and an inbound lead generator for the company. I was able to build an amazing team and manage the department that I helped build. I appreciate every opportunity InsideView has given me.

LinkedIn 52

LinkedIn Energy Groups Groups 52

Waxing UnLyrical

MARCH 22, 2013

Just as I enjoyed Dan Cohen (part of the WUL team) sharing his experiences thus far, because there’s so much we can learn from each other. Daniel Honigman (@DanielHonigman) March 22, 2013. A company branded address seems more professional. shonali — Deb Lee (@SohoTechTraing) March 22, 2013.

Brands 273

Brands Consultant LinkedIn Yahoo 273

Convince & Convert

SEPTEMBER 22, 2013

Sprint (@sprint) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. Matt M — T-Mobile (@TMobile) September 20, 2013. T-Mobile (@TMobile) September 20, 2013. Did you know that T-Mobile is “team magenta?” _iicon) September 20, 2013. Bobby Dewitt (@Bobboramasucks) September 20, 2013.

Case Study 155

Case Study Twitter Brands Mobile 155

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Even though this is a well-known idiom, every time I hear or see it I picture the proverbial tire hitting asphalt. I love a good idiom.

Creative Commons 242

Creative Commons Conference Sports LinkedIn 242

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. How did Banišauskas and his team do it? Amino Apps – a network of niche communities. Instagram algorithm.

Organization 108

Organization Flipboard Social Media Company 108

Jeff Esposito

MARCH 25, 2013

This post originally ran on the Community Roundtable. . If you read business publications, blogs or websites to any extent, you have probably heard about community management. Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword).

Communities 40

Communities Survey Social Media Management Upcoming 40

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. LinkedIn has been used as another outlet to communicate these changes to all of the colleges’ students and alumni alike. Company size. School employee count. Job function. Where they work. What they do.

Education 102

Education LinkedIn Hashtag Communities 102

Waxing UnLyrical

JANUARY 24, 2013

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Take Waze for example.

Data 230

Data Sysomos Sentiment Analytics 230

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. In 2012, I wrote about a supply-chain management software company called Kinaxis. Here are seven ways to add humor and get results.

Conversation 167

Conversation B2B Marketing GPS 167

Convince & Convert

SEPTEMBER 27, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The Tampa Bay Lightning is a sports team that really utilized social to turn its brand around. When Jeff Vinik bought the team in 2010 , he needed to make some major changes. “They sold their team loyalty out for a cupcake.”

Brands 128

Brands Sports How To MySpace 128

Ignite Social Media

FEBRUARY 1, 2018

Back in 2015, insurance company Esurance didn’t purchase an in-game ad, but they captured the attention of millions with their Twitter sweepstakes. Prior to kickoff in 2014, JC Penney sent the below tweet, causing a lot of confusion and questions about the sobriety of their social team. Esurance Sweepstakes. lowsscorinh 5_0.

Social Media 106

Social Media Insurance Eventful Hashtag 106

Dave Fleet

FEBRUARY 16, 2016

I’ve spoken with team members and peers in Canada, and with senior colleagues across our global network. As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

APRIL 4, 2018

I loved the idea that companies could use these new online technologies to anticipate and serve the needs of their customers. Its roots back in the mid-2000s – and the early business use-cases – centred around building communities and solving problems. When social media first emerged, I found it absolutely compelling.

Team 150

Team Social Media Training Foursquare 150

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. The business was consistent, slow, and consistently slow until 2013. Disclaimer: Fresh and Fluffy is a client of RedShift Writers. This is their story.

Startup 237

Startup Class Eventful Retail 237

Socialmedia.biz

JULY 9, 2018

However, the precise nature of the ever-evolving social media usage by a company’s employees is not only rife with uncertainty, but also poses significant risk assessment challenges. Your social media policy should serve as a reminder for employees to never imply or claim to speak on behalf of your company unless stated otherwise.

Policies 70

Policies Social Media How To Privacy 70

Convince & Convert

OCTOBER 11, 2013

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Posterous 125

Posterous Social Media Comparison Team 125

Convince & Convert

APRIL 18, 2013

On Monday, April 16, 2013, the eyes of the world turned to Boston as tragedy struck the Boston Marathon. While many companies posted heartfelt responses on their social media sites, one of the most surprising came from an unlikely source – The Chicago Tribune. Form a cross-functional team and keep all communications consistent.

Sports 137

Sports Authentication Comparison Social Media 137

Socialmedia.biz

JANUARY 14, 2020

As you can see, the image doesn’t really communicate much, but the gaming community was expecting a big announcement to come from Rockstar Games, and were well aware of how the company promotes upcoming games—which explains why the post made the front page on Reddit within minutes of being posted.

Examples 78

Examples Social Media Marketing Upcoming 78

Convince & Convert

AUGUST 30, 2013

Jamie van der Molen , Community Manager at Dairy Management Inc. , And from Expion , a free report on the top 50 retail brands’ social media use in 2013. As we all know, companies are made up of great people , and social media lets that shine through. Jamie Vander Molen, DMI @jamie_vm and Ray Prock, DMI @rayprock.

Social Media 130

Social Media Communities Retail Industry 130

Koka Sexton

FEBRUARY 21, 2013

In that time, I went from the social marketing guy into a public speaker, evangelist for social marketing, thought leader for social selling and an inbound lead generator for the company. I was able to build an amazing team and manage the department that I helped build. Dubow (@jennifer_dubow) February 11, 2013. Thank you!

LinkedIn 111

LinkedIn Energy Groups Groups 111

Pixlee

JULY 2, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “ Send Tweet: Insights from the #PixleePros.” After college, I started my own company doing design and screenprinting. So I’ve been officially in the tech space since early 2013.

Sports 52

Sports Communities Brands Company 52

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social! .”

Authentication 138

Authentication Nielsen How To Case Study 138

Twist Image

JUNE 6, 2013

On June 17th, 2013, Google in New York City will be hosting the official book launch for my second business book, CTRL ALT Delete. In speaking with Google, they suggested that we invite 10 loyal Six Pixels of Separation community members/friends to come along (and a bring a guest). online community. take a shot! business book.

Google 111

Google Film Eventful Travel 111

Adam Sherk

JULY 15, 2013

I attended MozCon 2013 last week. Matt” gets a lot of respect from the Moz team, and it seems well deserved. I enjoyed how he walked through the methodology and findings of the 2013 Ranking Factors study with curiosity, and without claiming to know for sure what it all means (as that’s not how it works).

SEO 148

SEO Tips Startup Compete 148

Twist Image

SEPTEMBER 20, 2013

Like Apple in Cupertino, when you pull off of the highway, you start seeing the signs on the buildings and it feels like everybody there works for the company. It feels like everyone there is on a mission and that they''re happy - no, honored - to be on the team. communications. community work. think performance 2013.

Apple 91

Apple Google Energy Meeting 91

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. Please Support Our Sponsors. Listen Now. The RSS feed is: [link]. Holy Social!

Curation 141

Curation Web 2.0 Case Study Social Media 141

Proactive Report

DECEMBER 2, 2013

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. You need to establish the value equation for your company or client and provide results that meet that framework. If a crisis erupts online and goes viral it can cost the company a lot in terms of lost revenue and goodwill.

ROI 69

ROI Case Study Health Care Insurance 69

Janet Fouts

APRIL 29, 2013

Takeaways from the discussion were many, and largely about developing a professional brand, creating real networks of people who are interested in the same topics, staying in good standing in the community and supportive of others in their extended networks. Dawn Siff (@dawnsiff) February 20, 2013. v/b6wxtwrwP7P #HireDawnSiff.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Dan Moyle is the entire online marketing team for home mortgage bank Amerifirst.

Advertising 132

Advertising Marketing How To Education 132

The Realtime Report

SEPTEMBER 19, 2019

While the studios/networks worked aggressively to maintain and regain their entertainment power base, the community also stepped up to address the #metoo movement, which had been around for a long time but rightfully started to gain prominence. New opportunities opened up for the thousands of indie filmmakers around the globe.

Industry 79

Industry Film Analysis Project 79