Remove 2013 Remove Analytics Remove Communities Remove Engagement
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Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Buffer Social

. “We love coffee, but we love community and people more.” We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. People drive our community, not products. ” – Nicholas. Discovering Buffer through a personal touch.

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This Week in Social Media – 7/24/2013

Social Media Marketing

In addition, US Twitter users are most active after 6 pm, whilst those in the UK are highly engaged between the hours of 10 a.m. Commentary The excitement over real-time engagement and cutesy content based on trends seems to be waning (The Atlantic Wire: " That Was Fast: Twitter Is Over Your Real-Time Royal Baby Marketing ").

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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. You have to be “engaging, useful and relatable,” he says. I love a good idiom. Do the Right Thing.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Image: The IBM Curiosity Shop via Flickr, CC 2.0. So, what is big data ?

Data 230
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This Week in Social Media – 4/3/2013

Social Media Marketing

How to tell if your social media efforts are paying off - InfoWorld with a deck of social media analytics solutions. Bookmarks/Read-Watch-Listen Later Facebook and IDC have released How Smartphones and Social Keep Us Engaged that includes a good deal of data about usage habits.

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Google’s BERT Update: Embracing Customer-Centric Conversational Marketing

agora pulse

Hummingbird Update was announced back in 2013. With Hummingbird, the digital marketing community was introduced to a new concept, i.e. “things-not-strings” which means that now Google is using its existing and ever-growing knowledge graph (i.e., BERT Update.

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What Happened After I Closed Guest Post Submissions

Kikolani

In this post, I thought I would quickly share the results of taking over sole authorship of Kikolani since March, comparing eight months of analytics and subscriber data. Analytics Comparison. Next, we’ll look at mailing list conversions tracked by Google Analytics. What Changed. Conclusions.