Social Media Marketing

APRIL 3, 2013

How to tell if your social media efforts are paying off - InfoWorld with a deck of social media analytics solutions. Bookmarks/Read-Watch-Listen Later Facebook and IDC have released How Smartphones and Social Keep Us Engaged that includes a good deal of data about usage habits.

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Social Media Flipboard Storify Reddit 160

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. You have to be “engaging, useful and relatable,” he says. I love a good idiom. Do the Right Thing.

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Creative Commons Conference Sports LinkedIn 242

Ignite Social Media

OCTOBER 22, 2019

Engagement Rate Has Always Been a Relative Metric. That began to plunge in December of 2013 and total engagements fell right along with it. All of our analytics teams have adjusted to a new normal for what constitutes good engagement and the algorithms still favor quality content in terms of exposure.

Influencer 109

Influencer Posterous Marketing API 109

agora pulse

FEBRUARY 19, 2020

Hummingbird Update was announced back in 2013. There are various tools to help, including: Google Analytics Demographics (persona building). Google Analytics Demographics and “Interests” feature allow you to better understand your current audience and create content catering to each segment/persona. BERT Update.

Conversation 151

Conversation Marketing Google Analytics 151

Waxing UnLyrical

JANUARY 24, 2013

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further. Image: The IBM Curiosity Shop via Flickr, CC 2.0.

Data 230

Data Sysomos Sentiment Analytics 230

Proactive Report

NOVEMBER 27, 2013

SEO-PR used the Google Analytics URL Builder to tag the links in the three releases. PR Newswire released figures a year ago that showed that adding images and videos to a release can increase views and engagement by as much as 9.7%. The PRESSfeed 2013 media relations survey shows that visual content is becoming expected by the media.

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Press Release Engagement Analytics SEO 73

Ari Herzog

MARCH 2, 2014

Engagement = likes, comments, shares. This graph indicates the first 12 hours of your next Facebook post; and concludes you’ll achieve a 75% engagement rate after two hours. This graph indicates the first 12 hours of your next Facebook post; and concludes you’ll achieve a 75% engagement rate after two hours.

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Social Media Case Study Study Metrics 135

Kikolani

JULY 24, 2013

In this post, I thought I would quickly share the results of taking over sole authorship of Kikolani since March, comparing eight months of analytics and subscriber data. Analytics Comparison. Next, we’ll look at mailing list conversions tracked by Google Analytics. What Changed. Conclusions.

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Comparison Overview Analytics Blogger 160

yMarketingMatters

JANUARY 10, 2014

92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. Website Analytics: One of the best ways to track social media and online efforts is by setting up a free account with Google Analytics. Concentrate on quality, not quantity!

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Social Media Tips Marketing Mobile 277

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* Simply Measured highlights one of Ben & Jerry’s basic formulas for driving fan engagement: the new flavor. An average of 300+ engagements each.

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Sample Samples Case Study Hotels 180

Adam Sherk

DECEMBER 18, 2012

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools. News Organizations on Google+: Which Pages Get the Most Engagement? Have a great 2013. 5 Ways that Social Media Impacts SEO. The Fastest and Slowest News Sites in 2012.

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Press Release SEO Digg Sports 119

Josh S Peters

MARCH 19, 2013

In an environment in which consumers’ attention is increasingly fragmented, the idea of using content to capture interest and engagement is catching on among marketers… 5. Content Marketing Essentials 2013 via Mandloy s. Excellent Analytics Tip #22: Calculate Return On Analytics Investment! via eMarketer.

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Google Reader Wikipedia Analytics Google 149

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. The post Unmetric joins the Falcon & Cision Family appeared first on Unmetric Social Media Analytics Blog.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. To dive further into your own audience, you’ll need to visit LinkedIn’s Analytics. Knowing your audience helps shape what kind of content you want to share and what they’ll likely engage with.

Education 101

Education LinkedIn Hashtag Communities 101

Idaconcpts

FEBRUARY 15, 2013

million units, which was a record, and worldwide smartphone sales to end users have been predicted to reach 1 billion in 2013. Apart from scheduling posts on social media sites, it also allows companies to look at analytics, which enables them to make strategies on how to attract people to their company pages. DoubleDutch Events.

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Brands Foursquare HootSuite Tumblr 177

Buffer Social

JULY 9, 2018

Even with social media algorithms , it’s important to get engagement within the first few hours of posting so that the algorithms will show your posts to more of your audience. Another guide on best times that we compiled was done in 2013! How to Create Engaging Short Videos for Social Media (Including 7 Excellent Examples).

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Study Social Media Overview Aggregator 111

Sprout Social

MAY 21, 2019

Since then, the platform has maintained and grown the highly engaged audience that helped it reach that initial milestone. The male audience share has also increased over time from 14% in 2013 to 20.5% On most social media channels, it’s crucial to find the balance between promotional and engaging content. As of 2019, 79.5%

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Statistics Marketing Travel Buy 111

Ari Herzog

NOVEMBER 19, 2013

The below graphs and data from Google Analytics say the rest. I imagine this is related to less visitors but more engaged visitors, especially as the duration per visit remains constant at under a minute each. The above subject says it all. These are unique visitors from October 19 to November 18.

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Quantcast Metrics Social Networking WordPress 161

Unmetric

AUGUST 2, 2019

Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. So what are they offering to keep their audience engaged? Launched in 2013, Huda Beauty has seen consistent growth on Instagram. Gucci runs several campaigns on Instagram that garners a lot of engagement.

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Instagram Brands Fashion Sports 155

The Realtime Report

NOVEMBER 1, 2017

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. This information will be processed through analytics tools as artificial intelligence (AI) becomes a growing part of app design. How Appification Is Transforming The Internet.

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Mobile GPS Wireless Compete 111

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. While these posts are well-received on Facebook , only a small number of people engage on Twitter. Formed in 2013, the Bangtan Boys (BTS) scratched the K-pop itch that the global audience was developing. The rise of BTS.

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Social Media Brands Marketing Tourism 97

Ignite Social Media

FEBRUARY 9, 2017

Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content. The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team! User Engagement Stays Steady.

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Metrics Brands Facebook Sample 60

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Using Buffer’s built-in analytics , I was able to look at the number of clicks, favorites and Retweets each of our Tweets received.

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Social Media Content Tips Marketing 168

Buffer Social

JUNE 18, 2018

“One of the things that I think has really helped us, as far as social media engagement and growing our following goes, is early on Nick understood the power of really great content, instead of just settling for mediocre. Social media analytics are also playing an increasingly important role in helping to guide content decisions.

Communities 95

Communities Company Social Media Case Study 95

Convince & Convert

NOVEMBER 19, 2013

Real Time Marketing is using data analytics with a process flow to shift marketing messaging in real time or near real time. Call it Agile, Marketing in the Moment, Engagement Marketing…. 2013 Social Media Trends from Zena Weist. What does Real-Time Marketing mean? Really, at its core, it is simply Marketing.

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Trends Marketing Case Study Loyalty 166

Ignite Social Media

MARCH 1, 2018

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. We continued to encourage brands to focus on generating meaningful engagements that inspire conversation and interactions to combat some of the changes.

Organization 101

Organization Trends Social Media Report 101

Convince & Convert

MARCH 29, 2013

Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. Balancing Analytics with Intuition. That’s right.

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Klout Curation Social Media Analytics 129

Waxing UnLyrical

NOVEMBER 27, 2012

Of the alternative metrics that are (slowly) replacing AVE, measurements of engagement seem to be the most readily accepted. For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. 2013 will see us start anew!

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Analysis Metrics Questions Communities 198

Proactive Report

JULY 4, 2014

Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. Facebook watches their analytics like a hawk – they are well aware of their users’ behaviors. Ah, that ever-elusive engagement. Use your analytics. Harley Davidson and MTV’s engagement went up!

Feed 90

Feed Feedly News Facebook 90

Kikolani

AUGUST 9, 2013

Announcing the 2013 Local Search Ranking Factors Results – Those of you who attended MozCon a couple weeks ago got a sneak preview of these results, but I’m guessing that few of you had a chance to fully digest them in the 14.2 Search Engines / SEO. seconds I spent on the slides in which I presented them. Think again.

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Marketing Mashup SEO Metrics 119

Ignite Social Media

JANUARY 10, 2018

2 Alternatively, Instagram has seen steady growth with this demographic – increasing 12% since 2013. With information and support being a main driver of social media use, providing knowledge and tips related to motherhood may garner better engagement from moms. 1 Bendtsen, Christopher, Maria Minsker, Oscar Orozco, and Jennifer Pearson.

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Social Media How To Survey Social Networking 113

Buffer Social

JULY 6, 2017

Mistakes that have cost us reach and engagement, maybe even fans and customers. Posting less 3X our reach and engagement. When we posted less (once or twice per day) to our Facebook Page, our reach and engagement increased by three-fold. Tailored content for each platform increases reach and engagement.

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Social Media Curation UGC Instagram 112

Kikolani

MAY 17, 2013

5 Ways to Bond with Your Blog’s Audience – Today I’m sharing five tips to engage with your readers, make them feel at home, and to turn your blog into a nice and warm get-togethers. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too. Business / Career.

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Mashup Resources Google Domain Name 134

Convince & Convert

FEBRUARY 5, 2016

And by watching analytics, we can measure just how good those informed guesses are. This is done through watching trends in your analytics and split testing. What day of the week will your readers engage most with your content? When you find times that get consistent rises in engagement, hold onto them. Post Timing.

Types 60

Types Strategy Content Trends 60

Adam Sherk

JULY 15, 2013

I attended MozCon 2013 last week. I enjoyed how he walked through the methodology and findings of the 2013 Ranking Factors study with curiosity, and without claiming to know for sure what it all means (as that’s not how it works). Annie Cushing – Annie is awesome, and a serious analytics and Excel wiz.

SEO 148

SEO Tips Startup Compete 148

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. This is smart thinking. Related articles.

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Analytics Social Capital Klout Analysis 380

Kikolani

DECEMBER 7, 2012

How to Track Offline Marketing Campaigns with Analytics – Easy ways to track your offline promotions online through Google Analytics and various other strategies. 100+ Social Media and Content Marketing Predictions for 2013 – There is no better way to start off December than to look ahead to next year.

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Mashup Resources Remix Google Reader 122