8 Marketing Trends to Implement in Your 2012 Marketing Plan
JANUARY 19, 2012
So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. Trend #1 – Humanize Your Business! Trend #2 – Know Your Target Customer! Trend #3 – Provide Valuable Content!
Eight Social Media Trends for 2012
NOVEMBER 28, 2011
To start the last 20 work days of the year, I thought now was a good time to discuss trends for next year. I’ve written the eight social media trends you need to pay attention to for next year. But, before we get started, we’re going to let you choose the ninth trend, just like we did last year , for the chance to win two seats to the trends webinar.
Top Social Media Case Studies of 2012
The Realtime Report
DECEMBER 31, 2012
What were the most popular social media case studies in 2012? How Nike Stole Social Media Gold From Olympic Sponsor Adidas (Aug 21): 2012 was dubbed the “Social Olympics” and both Nike and official sponsor Adidas planned extensive social media campaigns around the Games. What did you think were the most interesting case studies of 2012?
Corporate Humanism is the #1 Trend Business Trend that Matters in 2012
JANUARY 15, 2012
2012 Edition: 15 Business & Marketing Trends That Matter. … at least according to the always super smart Rohit Bhargava. This slide speaks for itself; and it’s what we’re digging deep into in Humanize. The book breaks down how human organizations work at all levels, and explains how exactly you can start helping your organization become more human.
Eight Digital Marketing Trends
AUGUST 22, 2012
I thought we could take a look at our predictions for 2012 trends – now that we’re nearly 3/4 of the way through the year – and see how we did! Following is a list of of trends we predicted for 2012 last November. But 2012 is the year it need to integrate. You’ll see a big swap of print moving to the tablet in 2012. Social TV Convergence.
Association TRENDS Social Media Report and Rankings 2012
MARCH 29, 2012
The wide, global comparison across hundreds of associations that Association TRENDS is now offering in their new Association Social Media Report 2012: Adoption and Activity Levels, Rankings and Best Practices. We chatted with Qrisp and TRENDS, and laid out the pros and cons like this: PRO: So glad that there are so many associations compared here. The report is $297.
Interesting Marketing Trends of Small Businesses [Infographic]
AUGUST 17, 2012
Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the luxury of celebrity sponsorship or mass media ads such as Super Bowl commercials. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent. Postal Service.
Removing Trending Articles From Your Facebook Timeline
MAY 22, 2012
Now, Facebook is hijacking your timeline and inserting “Trending Articles” While I’m not positive about the source, it’s likely that Facebook monitors the articles/blog posts that your friends are clicking on and sharing and then presumes that you’ll want to see them too. Facebook does it again! Personally, I want Facebook to stay the heck out of my timeline.
9 social media trends to keep your eye on in 2012
DECEMBER 22, 2011
But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. But 2012 will see some changes in this area and as a marketer, its none too soon. ROI social media Trends
2012 Social Marketing & New Media Predictions [White Paper]
DECEMBER 14, 2011
has compiled a list of top predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants for the year 2012. Recent trends: Some of these predictions talk about trends we are aware of such as geo-targeting, mobile marketing, integration and how they are expected to grow bigger and generate real value for brands.
Looking backwards and Forwards: What we’ve learnt in 2011 vs what’s next in 2012
DECEMBER 21, 2011
What is your one key comms forecast for 2012? Marketing PR Social Media Tips 2011 trends 2011 learnings 2011 comms review 2012 comms forecast 2012 predictionsThis time last year I ran a ‘looking backwards and forwards‘ post and it was pretty popular. So it made sense to give it another airing and ask some clever comms folk the following questions: What was your biggest learning from a comms perspective in 2011? … Read more.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. How much buzz do I have vs. competition/trend? • However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? by MarketingProfs. You want loyalty?
Seven Tools for Your 2012 Marketing and Communication Plans
NOVEMBER 8, 2011
This is not our annual trends blog post. Plus it will give you an opportunity to include a trend you think we forgot. We’re going to include the one winning trend in our December webinar and you’ll win a free seat or two. Today, though, I want to talk about some things you should be considering for your 2012 marketing and communication plans. Consolidation.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. Research] by Heidi Cohen.
Social Business Trends and Next-Gen Ecosystems
FEBRUARY 27, 2012
A lot of this is corporate jargon, but don’t think for a second that the association industry is not paying attention to these social business trends – a lot of what we and others are presenting at AUDC reflect the themes in this slide deck. Summit 2012 Closing Keynote – Next-Generation Ecosystems And its Key Success Factors. I’ll post ours soon. Enjoy.
Social and Digital in Belgium: Trends, Budgets and Challenges 2012
JANUARY 12, 2012
The objective: give an overview of the landscape in Belgium in terms of budget, resource allocation, satisfaction, challenges and plans for 2012. At the occasion of our latest event in December, we joined forces with agency The Reference, to conduct a survey regarding the digital marketing evolutions in my home country, Belgium. We targeted decision [.]. Blog Research digital marketing Belgium mobile websites ROI social media Belgium The Reference
2012 Social Media Business Trends
Blue Focus Marketing
DECEMBER 5, 2011
As the end of the year draws near, it’s time to start looking at social media trends for 2012. For businesses that don’t start embracing social media, 2012 may mark the beginning of their declining growth and profit. One of the hottest business social trends in 2011, leveraged by both large and small size businesses, has been social commerce. for building communities?
Social Media Stats [Infographic]
JANUARY 18, 2012
A few interesting take outs for social media statistics in 2012 : Facebook Statistics 2012: An average Facebook user has 130 friends and likes 80 pages. Twitter Statistics 2012: 34% of marketers have generated leads using Twitter. General Social Media Statistics 2012: 30% of B2B marketers are spending million of dollars each year on social media marketing. infographic].
Top 5 Social Media Fails of 2012
DECEMBER 17, 2012
Here are the top 5 social media fails of 2012. London Olympics 2012 Banned Brands. The London Olympic 2012 were an exciting time for fans all over the world. It’s hard to harness what’s trending across the globe at all times. In theory, McDonald’s paid to promote a trend that resulted in a ton of bad publicity. McDonald’s #McDStories.
Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers
JUNE 27, 2012
Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends. Search Data a shout-out in Search Trend Optimization for Evergreen Content but it continues to be a useful resource so I wanted to bring it up again. Search Data (@YahooSearchData) June 25, 2012. I’d given Yahoo! — Yahoo!
How Brands Used Twitter in 2012
JANUARY 7, 2013
Brandwatch’s recent report “Brands on Twitter 2012” goes deeper into the subject, analyzing 258 global brands’ Twitter activity for 2012 with comparison to 2011. Only 10 % of the brands did not tweet in 2012, down from 16 % in 2011: Purpose of usage. More than half of the brands shared that they had switched tools for managing Twitter from 2011 to 2012.
Key trends for 2012: Digital Disruption gets Physical
The Way of the Web
DECEMBER 15, 2011
It’s the trend and prediction season, and there’s one overarching theme which ties together the main three technology trends I believe will break into the mainstream in 2012. The key change for 2012 is that three major trends and breakthroughs will have a far bigger impact than ever before on the physical world. Trends for 2012 #1: 3D Printing: Having previously predicted that 2012 will be the year of 3D printing , I have to lead with it. So why am I tipping something so old and obvious as a trend for 2012?
14 Experts Predict 2013 Social Media Trends for Small Business
Blue Focus Marketing
DECEMBER 26, 2012
Deborah Weinstein @debweinstein – President & Partner, Strategic Objectives “2012 saw a major surge in mobile adoption rates, and 2013 will be all about the apps that lead to social sharing. What trends in social media do you see taking shape in the coming year? Small Business Social Business Social Media TrendsSo, I decided to go with 14 predictions instead.
Five Tools to Prep You for 2012
OCTOBER 3, 2011
Following are some examples of how five new technologies are being used…and how they can help you prep for 2012. Five Tools to Prep You for 2012 originally appeared on Spin Sucks on October 3, 2011. Social Media Trends Google instagram pinterest QR codes tumblrWhat are you doing to take advantage of it? Pinterest. Pinterest is an online bulletin board or scrapbook. A lot.
Win a ticket to IABC 2012 Canada Business Summit preconference workshop
OCTOBER 23, 2012
Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. IABC 2012 Canada Business Communicators Summit: Win a pre-conference workshop pass for Nov. IABC “Trends 2013? Château Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau. Photo credit: Wikipedia). Win your way into a pre-conference workshop!
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
A week ago, Tom announced the 2012 #Nifty50 Women on his Webbiquity blog , and now I am pleased to announce the winning 2012 #Nifty50 Men. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. The size of the company or the number of people it employed did not matter. billion.
The State of Social Media In The UK
JANUARY 10, 2012
Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. Another chance to look at the social media universe, analyse the trends and make the strategies. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base. 2012 Social Marketing & New Media Predictions [White Paper].
Trust in 2012: 4 Implications for Social Media
FEBRUARY 2, 2012
Edelman recently released the results of its 2012 Trust Barometer survey. Results of the 2012 Canadian Trust Barometer. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto. 2012 Edelman Trust Barometer Canada and Global Results. Here are four social media implications from the results of the 2012 Edelman Trust Barometer.
Three Apps, Social Networks, or Platforms for 2012
DECEMBER 22, 2011
But, to be sure we were somewhat business-like, I asked Jayme to name three of the apps, social networks, and/or platforms she’s going to use in 2012. Social Media Trends FBQOTHW Jayme Soulati social media apps social media trends social networks social platformsIt’s Facebook question of the week time (clap, clap, clap)!
Six important shifts for social media in 2012
DECEMBER 31, 2011
These aren’t necessarily trends that are already happening (although I’d like to say they are), but they’re certainly where my head is at and hopefully where others are, too. Here are six shifts I hope to see in social media use by business in 2012. My hope is that this will continue in 2012. Better objective-setting. More effective measurement.
Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
Blue Focus Marketing
MAY 14, 2012
Nearly 60% of small businesses surveyed plan on spending as much or more in 2012 as they did in 2011 on online marketing efforts , according to the 2012 AT&T Small Business Technology Poll. Infographics Social Media Marketing Social Media Trends Strategy TwitterLocation-Based Social Networks & Daily Deals. Today, that number now sits at a much more robust 25%.
2012 Social Media Predictions: 5 Must-Reads
DECEMBER 26, 2011
Below are 5 must-reads related to 2012 social media predictions that we wouldn’t want you to miss. Social Media Predictions For 2012. Once we accept that “social” does not equal “transactional” we’ll all be a lot more adept at using it in 2012. Three trends and tools to watch in the coming year: 12 B2B Social Media Predictions for 2012. By Jeffrey L.
3 new social media resolutions for 2012 and a couple from 2011 that still need attention.
DECEMBER 29, 2011
I’ll call this one “ongoing” Since several of those resolutions are ongoing and I’ll continue to keep these on my radar, I’ve developed a (shorter) list of resolutions for 2012 that I intend to focus on as well. What platforms will you use in 2012 that are you aren’t making the most of right now? What Social Media Resolutions do YOU have for 2012?
Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing
Blue Focus Marketing
DECEMBER 5, 2012
With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year. As predicted by marketing experts in early 2012, powerful trends such as content marketing are already reorienting and rewiring the business world in this digital bazaar. 1: Tech Adoption. by 2014. 5: Curation Syndication.
Trends for 2012: Social Media Intelligence
NOVEMBER 12, 2011
I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence. Social Media Intelligence is definitely a trend to watch in 2012. Around this time of year we tend to see predictions from the cognoscenti ( those in the know) about what will be hot in the coming year. Content curation.
How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing
APRIL 3, 2012
Wednesday, January 4, 2012. How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing. The most interesting wave hitting the social web in 2012 is social curation. Summary: 2012 Will Be The Year of Curated Sets. 2012 will likely see an acceleration of structured, push button, social curation across the web. ▼ 2012. (4).
The State of Social Media Marketing– Annual Survey Report
JANUARY 11, 2012
Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The report is based on insights from 320 marketers (social marketing leaders, experienced professionals, novice and dabblers) on social media trends from 2011 and predictions for 2012. Platforms.
20 More of the Best Twitter Tips, Tactics and Tools of 2012
FEBRUARY 11, 2013
As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Find the answers to those questions and many others here in 20 of the best Twitter guides, tools and reviews of 2012.
The Web Is Dead! Long Live Smartphones!
MAY 1, 2012
I guess this is one of the few times I haven’t stayed ahead of the trends. By the end of 2012, we estimate the cumulative number of iOS and Android devices activated will surge past one billion. Social Media Trends facebook instagram mobile apps mobile-optimized smartphone use web is deadThe sky is falling! The sky is falling! The web is dead! I really hate being wrong.
How To Make Most of Business Trends in 2013
DECEMBER 5, 2012
Trends in business for 2013 are now becoming the default blog post within my RSS feeds. However, most people talk about what they 'see' the trends to be however few actually say how a business can benefit from these trends. So today I want to talk about putting into action a business trend to help you grow your company in 2013. I like to see trends in business ideas as business opportunities and use an acronoym BEST to show how to make the most of them. E = EXTEND - Can you explore a new concept to your portfolio to embrace the trend? Let me explain.