8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. Trend #1 – Humanize Your Business!

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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? How Nike Stole Social Media Gold From Olympic Sponsor Adidas (Aug 21): 2012 was dubbed the “Social Olympics” and both Nike and official sponsor Adidas planned extensive social media campaigns around the Games.

Trending Sources

Corporate Humanism is the #1 Trend Business Trend that Matters in 2012

SocialFish

2012 Edition: 15 Business & Marketing Trends That Matter. … at least according to the always super smart Rohit Bhargava. This slide speaks for itself; and it’s what we’re digging deep into in Humanize.

20 Social Media Blogs You Should Read in 2012

Pamorama

Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. They all have unique voices that cover a wide range of social-media-related topics, news, and trends. Social media is now an essential component of doing business.

Social Commerce IQ 2012 [Report]

Mindjumpers

The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Social Commerce Trends. A significant trend can be witnessed in the rapid adoption of Pinterest.

Removing Trending Articles From Your Facebook Timeline

SocMed Sean

Facebook inserts these trending articles to your timeline, presumably because your friends or family are sharing them. News from within Facebook, blocking these apps to stop them from posting to your Trending Articles might also cause them to not work in other areas of Facebook.

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9 social media trends to keep your eye on in 2012

Akamai Marketing

But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012.

2012 Social Marketing & New Media Predictions [White Paper]

Mindjumpers

has compiled a list of top predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants for the year 2012. Tweet In 2011, social media has grown and graduated to a whole new level.

Looking backwards and Forwards: What we’ve learnt in 2011 vs what’s next in 2012

Gemma Went

What is your one key comms forecast for 2012? Marketing PR Social Media Tips 2011 trends 2011 learnings 2011 comms review 2012 comms forecast 2012 predictionsThis time last year I ran a ‘looking backwards and forwards‘ post and it was pretty popular. So it made sense to give it another airing and ask some clever comms folk the following questions: What was your biggest learning from a comms perspective in 2011? … Read more.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. How much buzz do I have vs. competition/trend? •

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics. Reddit Marketing [INFOGRAPHIC] by e-Strategy Trends.

Social Business Trends and Next-Gen Ecosystems

SocialFish

A lot of this is corporate jargon, but don’t think for a second that the association industry is not paying attention to these social business trends – a lot of what we and others are presenting at AUDC reflect the themes in this slide deck.

Social Media Stats [Infographic]

Mindjumpers

A few interesting take outs for social media statistics in 2012 : Facebook Statistics 2012: An average Facebook user has 130 friends and likes 80 pages. Twitter Statistics 2012: 34% of marketers have generated leads using Twitter. What’s Trending @Twitter?

Top 5 Social Media Fails of 2012

Shift Digital

Here are the top 5 social media fails of 2012. London Olympics 2012 Banned Brands. The London Olympic 2012 were an exciting time for fans all over the world. It’s hard to harness what’s trending across the globe at all times.

Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers

Adam Sherk

Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends. While it covers trending topics in all areas, searches that are relevant to lifestyle publishers are often featured.

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How Brands Used Twitter in 2012

Mindjumpers

Brandwatch’s recent report “Brands on Twitter 2012” goes deeper into the subject, analyzing 258 global brands’ Twitter activity for 2012 with comparison to 2011. Only 10 % of the brands did not tweet in 2012, down from 16 % in 2011: Purpose of usage.

Key trends for 2012: Digital Disruption gets Physical

The Way of the Web

It’s the trend and prediction season, and there’s one overarching theme which ties together the main three technology trends I believe will break into the mainstream in 2012. The key change for 2012 is that three major trends and breakthroughs will have a far bigger impact than ever before on the physical world. Trends for 2012 #1: 3D Printing: Having previously predicted that 2012 will be the year of 3D printing , I have to lead with it.

Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. IABC 2012 Canada Business Communicators Summit: Win a pre-conference workshop pass for Nov. IABC “Trends 2013? Château Laurier, Ottawa, Canada.

The State of Social Media In The UK

Mindjumpers

Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. Another chance to look at the social media universe, analyse the trends and make the strategies. 2012 Social Marketing & New Media Predictions [White Paper].

Trust in 2012: 4 Implications for Social Media

Dave Fleet

Edelman recently released the results of its 2012 Trust Barometer survey. Results of the 2012 Canadian Trust Barometer. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto. 2012 Edelman Trust Barometer Canada and Global Results.

Six important shifts for social media in 2012

Dave Fleet

These aren’t necessarily trends that are already happening (although I’d like to say they are), but they’re certainly where my head is at and hopefully where others are, too. Here are six shifts I hope to see in social media use by business in 2012.

2012 Social Media Predictions: 5 Must-Reads

Firebelly

Below are 5 must-reads related to 2012 social media predictions that we wouldn’t want you to miss. Social Media Predictions For 2012. Once we accept that “social” does not equal “transactional” we’ll all be a lot more adept at using it in 2012.

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3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

I’ll call this one “ongoing” Since several of those resolutions are ongoing and I’ll continue to keep these on my radar, I’ve developed a (shorter) list of resolutions for 2012 that I intend to focus on as well. What Social Media Resolutions do YOU have for 2012?

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How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing

blog.eladgil.com

Wednesday, January 4, 2012. How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing. The most interesting wave hitting the social web in 2012 is social curation. Summary: 2012 Will Be The Year of Curated Sets. January 10, 2012 6:40 PM.

Trends for 2012: Social Media Intelligence

Proactive Report

I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence. Social Media Intelligence is definitely a trend to watch in 2012.

The State of Social Media Marketing– Annual Survey Report

Mindjumpers

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity SMM

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.

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How To Make Most of Business Trends in 2013

Engaging Brand

Trends in business for 2013 are now becoming the default blog post within my RSS feeds. However, most people talk about what they 'see' the trends to be however few actually say how a business can benefit from these trends. So today I want to talk about putting into action a business trend to help you grow your company in 2013. I like to see trends in business ideas as business opportunities and use an acronoym BEST to show how to make the most of them.

2012 Trend Spotting: Social TV

Geoff Livingston

Clearly, more programmers will engage in social TV programming in 2012. (Image by Read/Write/Web, based on research from Yahoo! ). The rise of social TV creates dynamic implications across media type.

How Google Trends Helps Employers and Job Seekers

Convince & Convert

Google Trends can help answer those questions. Google Trends will tell you what gets searched the most and whether it’s growing, flatlined, or declining. What related terms are trending? Derek Jeter is trending most popular in baseball.

Social Business Trend for Next Decade

Engaging Brand

No doubt our RSS feeds will be awash with trends for 2013 any time soon however I would like us to think about something bigger that is happening in business. The behavoural trend will spread.from customer interfaces to manufacturing, to creative - across the business. Social media or social marketing have changed the way customers see the relationship with brands.

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

” SEM + SEO [PRESENTATION] by e-Strategy Trends. ” Top Inbound Marketing Activities For SEO [CHART] by e-Strategy Trends. Content Optimization Beyond Search [INFOGRAPHIC] by eStrategy Trends. 6 Small Business Marketing Trends for 2013 by Masterful Marketing.

Association Social Media Trends [Panel Discussion]

SocialFish

We participated in a great breakfast hosted by Association Trends this morning. Trends presented their Association Social Media Benchmarking Study ( which we posted about recently ), and Lindy facilitated a discussion with three illustrious panelists: Curtis Midkiff from SHRM, Anna Baker from the American Diabetes Association, and Chad Davis from NAHB [disclosure - NAHB has been a SocialFish client].

Google+ Continues Attempts to Start Major Trends in the Social World

Idaconcpts

Google+, the social media product of the search behemoth Google, has made several changes recently in an effort to court new users and to continue developing the product as a key social tool.

Coca-Cola Is #1 Brand In Social Media Impressions

The Realtime Report

Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012. The top 10 consumer brands by social media impressions, based on uberVU’s Leading Social Brand Report in July 2012: Coca-Cola – 1,479,716,000.

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Some Handy Social Networking Statistics and Trends

Direct Marketing Observations

Infographic by – Conversion Rate Optimization Company Invesp. social media

Top Twitter trends for 2011

Sherrilynne Starkie

This infographic describes the top trends on Twitter last year. It’s a snapshot of popular and youth culture. It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport).

4 Internet Marketing Trends That Every Marketer Should Know

Kikolani

We can think about the year 2012 as a borderline when dominating social media sites pushed their own advertising products. Blog Marketing Social Media adblock ads on the internet commercials internet marketing marketing trends trends in marketing

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others.

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70% Of Users Visit Pinterest For Inspiration On What To Buy

The Realtime Report

67% of of Pinterest users visit the site to keep up with the latest trends; only 22% of Facebook users visit the social networking giant to do the same. . However, awareness of Pinterest is growing rapidly – as of August 2012, 46% of online consumers surveyed had heard of Pinterest.

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