Likeable

APRIL 5, 2021

We had an assignment for Verizon FiOS, then a new cable TV alternative, to find influencers (yes, in 2007!) We were doing social media strategy, content, and advertising for dozens of household brands, but our company name was still theKbuzz. Social media was evolving as well. It needed to evolve. I replied. .

Social Media 68

Social Media Hosting Eventful Class 68

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

HootSuite 120

HootSuite URL Analytics Forums 120

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Marketing Survey Metrics 100

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Hazel draws her creative inspiration from famous influencers, travels and books. Just recently she started to create her first social media course. Does it work? Shafer, a content writer at Write My X.

Social Media 220

Social Media Meme Advertising Strategy 220

Kikolani

AUGUST 24, 2012

Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Social Media / Social Networking. Social Media / Social Networking. Business / Career.

Mashup 117

Mashup Resources How To Remix 117

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Find ways to measure whether your social interactions are having a positive influence on your customer service activities, identifying new leads, or helping make your products/services better. These are opportunities for your company.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Ari Herzog

MARCH 18, 2015

But those are companies, you might say. And yet the above screenshots are from people and companies who followed me. They boosted your opinion of my influence. But moreover, in the age of social influence ranking systems such as Klout and Peer Index , I want to be current. And they follow over 4,000 of you.

Twitter 70

Twitter Klout System Influencer 70

Proactive Report

MARCH 14, 2013

Social networking. Social networking is most often used when purchasing. No Social Media Influence. This study says consumers don’t seem to pay much attention to social media when purchasing these items. And why is Starbucks so often hailed as the #1 social media company in the US then?

Pharmaceuticals 66

Pharmaceuticals Social Media Survey Travel 66

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Revenue from mobile content will reach $40 billion in 2012, and $65 billion by 2016. Source: Juniper Research ).

Statistics 108

Statistics Mobile comScore Marketing 108

Socialmedia.biz

JUNE 8, 2018

Gathering data and listening to conversions on various social media platforms can enable you to make informed decisions that will bring progress and success to your business. Based in New York City, Synthesio is one of the leading social media monitoring vendors in the world that operates in different languages. AgoraPulse.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Later

MAY 6, 2020

Earlier this year, for the first time ever, Google’s parent company Alphabet disclosed YouTube’s advertising revenue — which totaled $15 billion in 2019. Instagram is working on IGTV Ads to let influencers monetize their content by running short ads on their IGTV Videos pic.twitter.com/wOhbnpsfjL.

Instagram 64

Instagram YouTube Compete Platform 64

Later

MAY 27, 2020

Earlier this year, for the first time ever, Google’s parent company Alphabet disclosed YouTube’s advertising revenue — which totaled $15 billion in 2019. Instagram is working on IGTV Ads to let influencers monetize their content by running short ads on their IGTV Videos pic.twitter.com/wOhbnpsfjL.

Instagram 55

Instagram YouTube Compete Advertising 55

Social Media Marketing

JUNE 12, 2013

If you''ve ever gotten pushback from an executive who thinks social media eats into productivity, perhaps you should help them understand what smokers are costing their company, in productivity, downtime and healthcare costs. There seems to be a relatively minor impact of social media on TV in terms of buzz. Think email is dead?

Social Media 130

Social Media Metadata Flipboard Metrics 130

Diva Marketing Blog

DECEMBER 31, 2011

Take this back to social media. Your presence, especially on open social networks e.g. LinkedIn, Twitter, Google+ and let's add blogs and blog comments, is so easily findable. Even if your social media presence is not tied directly to your company, in an adjunct way, you are part of its digital tapestry and it to you.

Social Media 69

Social Media Findability Project Social Networking 69

Twist Image

NOVEMBER 28, 2012

If you, your company or the communications agency that represents you has ever sent an email pitch like this before to start the sales cycle, you may be wondering what the issue is? It's definitely not a non-personalized pitch, but it's also an individual (and a company that they represent) that I simply don't know (or don't remember).

Publishing 81

Publishing YouTube LinkedIn Education 81

Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp have throttled up their social media programs without taking into account the risk to reputation and cost of non-disclosure.

Social Media 126

Social Media Reputation URL Badge 126

Kikolani

MARCH 30, 2012

Link Evaluation Survey 2012 – We know what we look for in a link for our clients but we wanted to survey as many members of the SEO community as we could to get a real idea of the kinds of methods and metrics that SEO professionals all over the globe are using to assess the quality of a link. Social Media / Social Networking.

Mashup 115

Mashup Resources SEO RSS 115

Net-Savvy Executive

JANUARY 3, 2012

Like Means What People Think It Means and The Rise of the "Influence" Peddlers The labels attached to the metrics we get from social networks are a big part of the challenge of interpreting the data. This goes well beyond social media and customer interactions, and I plan to explore its implications with clients in 2012.

Metrics 54

Metrics Analytics System Social Networking 54

Twist Image

MAY 8, 2012

Now, with the ubiquity of smartphones and mobile connectedness, it has never been easier to share with the world our each and every move (look no further than Facebook's one billion dollar acquisition of Instagram - a social network for mobile photography). influencer marketing. social network. All of the time.

GPS 97

GPS Klout Foursquare Mobile 97

Sprout Social

FEBRUARY 27, 2017

Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies. Instagram drives the most engagement per post compared to any social network–84 times more than Twitter, 54 times more than Pinterest and 10 times more than Facebook.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. What are social networks making money from and where is the money going?

Class 85

Class Training Social Media Case Study 85

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

The Social Media Hat

APRIL 13, 2017

She wanted some basic guidance on how to use social networks, and which she should be using. I was quite surprised then when, 6 months later, she recommended me to take the role of Chief Marketing Officer for SiteSell, a company that has been helping solopreneurs like her to start online businesses since 1997.

Review 168

Review Domain Name Training Course 168

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. Start by creating a list of social media objectives and goals.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides.

Tools 192

Tools Twitter Tips HootSuite 192

Laurel Papworth

AUGUST 5, 2012

Overview of customers and companies on Facebook, plenty of case studies. We provide wifi – don’t forget to bring the power supply! If you don’t have a laptop, we can rent you one for $50 for the day. Please email pa@laurelpapworth.com (Cheryll) for more information. Create a Timeline that is engaging and adds brand value.

Class 75

Class Facebook Course Foursquare 75

The Way of the Web

DECEMBER 24, 2011

2012 The Year of 3D Printing? What turns people away from a company Facebook page, and also how to plan to fix it. Klout and Peerindex: Social network loyalty cards. So many thanks, Happy Christmas, and if I can help you in 2012, please do let me know… Why don’t Facebook fans like us anymore?

Klout 33

Klout Embedding Loyalty Vimeo 33

ProBlogger

MARCH 24, 2022

Check out the top 20 posts on ProBlogger in 2012 and notice that over 50% of the most read posts that year had personal words in their titles. People are trained by these social networks to interact – so it can be a great place to begin conversations and relationships that may lead to ongoing community. Share Opinions.

Communities 40

Communities Strategy Forums Project 40

Hootsuite

APRIL 6, 2023

Hot or Not is rumored to have influenced the creators of Facebook and YouTube and nurtured millions of insecurities. Unfortunately, the site’s spike in popularity in 2003 caught the company by surprise. YouTube makes partners, the OG influencers (2007) Through YouTube’s elephantine beginnings , the buzz grew.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

ProBlogger

OCTOBER 16, 2012

The company I work for, Distilled , launched our online marketing training platform DistilledU back in May, after a few months of content creation and development. In January of 2012, however, we put up this page: This page was built with Launchrock in about 30 minutes. Choosing social networks. ” Short description.

List 43

List Project Widget eBook 43

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

ProBlogger

MARCH 24, 2022

Check out the top 20 posts on ProBlogger in 2012 and notice that over 50% of the most read posts that year had personal words in their titles. People are trained by these social networks to interact – so it can be a great place to begin conversations and relationships that may lead to ongoing community. Share Opinions.

Communities 26

Communities Strategy Forums Project 26

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ? Social Media Marketing Guides and Tips.

Social Media 213

Social Media Resources Tips Policies 213

Mindjumpers

APRIL 25, 2012

Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012). Mobilizing target networks online. Gushcloud is more than a social media marketing tool.

Mobile 259

Mobile Social Media Marketing Applications 259

Convince & Convert

AUGUST 24, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Another is sort of consumer-influenced analytics , obviously Klout being the only thing in that quadrant. Jay : And longer.

Social Media 115

Social Media API Training Class 115

Hootsuite

AUGUST 30, 2022

Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. BeReal is currently the top social networking app on the Apple App Store. Almost 1/3 unfollow or block brand social media accounts weekly. Influencer marketing. Never heard of it?

Statistics 102

Statistics Marketing HootSuite Study 102

Hootsuite

FEBRUARY 24, 2021

Can social media really be a full-time job? Are you an influencer? Sometimes they run companies and only sort of understand the role social media can play for their business. Whether at an interview or on the job, social media marketers constantly have to prove they know their stuff. Can we just buy followers?

Questions 141

Questions Social Media HootSuite Marketing 141