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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

Mobile 191
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

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Kickass User Interfaces for Mobile Devices

Idaconcpts

of Millenials in the United States used mobile devices to access the web in 2012, according to eMarketer. The mobile Internet population is sizeable and rapidly growing across all age groups. A key driver for mobile Internet use is email access. This shift in mentality makes a lot of sense for mobile devices.

Mobile 135
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Apple Turns Its i To Television

Twist Image

Are you paying attention to Apple 's next move? The everyday user of the iPhone 4 probably doesn't realize how powerful this feature-set is for the mobile device. If so, how difficult will it be for Apple to create a screen that actually looks (and acts) like a very, very large iPad? Prime time. I won't be the first.

Apple 97
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Ellen’s Selfie at the Oscars Earns Most Retweets EVER

The Realtime Report

The selfie was taken (by Bradley Cooper, actually) with a Samsung Galaxy Note 3, in what the Los Angeles Times calls an “ epic product placement for the Apple competitor. Barack Obama (@BarackObama) November 7, 2012. Four more years. pic.twitter.com/bAJE6Vom. The Twitter blog reported some more big numbers from the Oscars.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012. In short order, we’ve adopted these tools, and there is a lot new ones coming out such as Google Glass and the Apple smart watch, Pebble, said Young.

Data 327
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Websites Will Become the AM Radio of the Internet

Convince & Convert

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “app-ification” of brand value.

Mobile 149