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Not Everything Has Changed

Jon Loomer

I stumbled on something today that filled me with sentimental feelings but also a nagging question. This was the early peak of my journey into entrepreneurship, which began in late 2011. But, we’re going to answer it… THIS… or Not Part of the issue here is that I’ve been doing this since late 2011.

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Social Networking Stats: #RLTM Scoreboard, Marketers Buy Facebook Ads for Awareness, Not Fans

The Realtime Report

Marketers Buy Facebook Ads For Awareness, Not Fans. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list.

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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. Part of any good social media strategy is emphasizing your strengths relative to others in the market. Are you adopting influencer marketing best practices ?

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Don’t Put All Your Social Media Eggs In One Basket

Dave Fleet

Because many companies have campaigns in market over the run-up to the holidays, and any change in layout or functionality runs the risk of breaking or severely hindering the effectiveness of those promotions. Because this is one of the busiest times of year for many brands. So: Spread it around. Own your hub.

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Lessons From a Very Public Break-Up

Waxing UnLyrical

We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Positive sentiment doubled. #1 28% growth in mortgage sales calls to our contact centre in February and March 2011, compared to the same period last year. We categorized these messages based on sentiment (i.e. Share of Voice reached 55%.

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Singapore Social Media Workshop for PR and Online Media: September 2011

Laurel Papworth

On 13th of September, 2011 I am teaching a social media workshop in Singapore, AND presenting at a conference. Understand how to measure the effectiveness of your press releases in Twitter and the blogosphere and social media marketing. Details below and also the brochure and a discount coupon for 15% off! PRESENTATION.

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Super Bowl Becomes Social Bowl

Mindjumpers

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. So far the site exists in preview version, but the full site will be online from Friday 4th February 2011. Focus on Social Media.

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