Likeable

AUGUST 26, 2019

That is a level of adoration and influence that has turned our pets into influencers in their own right, creating the modern phenomenon known as the “petfluencer.”. With the influencer marketing industry expected to reach $10 billion by 2020, petfluencers have found ways to benefit from the market opportunity as well.

Influencer 112

Influencer Communities Social Media Instagram 112

Mindjumpers

SEPTEMBER 21, 2011

In the following, we will go through what this means for users and brands, both in relation to the changes that have already been implemented and in relation to the “assumed” changes. If it’s the future that brands can’t get featured in top stories through pages, it will become quite a challenge.

Conference 186

Conference Brands News Feed 186

Akamai Marketing

JULY 2, 2012

Social influence measurement has been a hot topic again recently. I’ve been fairly vocal on this blog, in my training and with my clients about my wariness of measuring social influence. I still understand the value of measuring influence from the perspective of brands and analytics. Street Kred?

Klout 177

Klout Comparison Influencer Airlines 177

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Brands 145

Brands HootSuite Hashtag Instagram 145

Sherrilynne Starkie

FEBRUARY 5, 2012

I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). But do these tables tell the popular/influence story? There were tweeters with huge numbers of followers who scored very low on the influence scale. phdinparenting.

Twitter 361

Twitter Influencer Newsletter List 361

Sherrilynne Starkie

APRIL 1, 2012

The tables below are meant to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Very few of the most popular tweeps make the grade on the influence table. Here’s how the Twitter top 20 is compiled: Only real humans are included (no brands, no publishers etc).

Twitter 327

Twitter Influencer Newsletter List 327

agora pulse

JULY 16, 2019

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling. Our favorite brands use characters (e.g.,

Social Media 110

Social Media Brands Hashtag Meme 110

Mindjumpers

AUGUST 30, 2012

Awareness has sourced the Internet to bring up some of the most interesting metrics to give brands a chance to boost their current marketing strategy. In this blog post, I will present the three stats that I think are the most interesting ones as well as tips on how each of them can be valuable for you as a brand.

Social Media 224

Social Media Brands Telecommunications Airlines 224

Unmetric

SEPTEMBER 10, 2019

While Barack Obama, Katy Perry, and Justin Beiber run the show as the most-followed people on Twitter, we wanted to know which brands were most followed. Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers. So what are brands offering to keep their audience engaged?

Brands 123

Brands Twitter Fashion Ensembli 123

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. We’ve worked mostly with national and international brands.

Influencer 85

Influencer Social Media Hubspot Travel 85

Keyhole.co

AUGUST 17, 2023

However, Twitter’s acquisition of TweetDeck in 2011 brought forth significant changes. Switch from outdated spreadsheets to Keyhole to analyze multiple profiles, brand mentions, campaigns, and influencers instantly. The decision to charge for a previously free tool may seem logical from a business standpoint.

Tweetdeck 52

Tweetdeck Social Media Management Collaboration Analytics 52

Keyhole.co

OCTOBER 4, 2023

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. Influencer marketing has become a critical part of a successful marketing program. According to Influencer Marketing Hub , the influencer marketing industry is expected to jump 29% to an estimated $21.1

Content 59

Content How To Influencer Reputation 59

Webbiquity SMM

MARCH 12, 2012

What brand marketers can learn from PR by iMedia Connection. ” Today, press releases have to be search-optimized, written for a broader audience of influencers than just journalists, and (ideally) discussed in the right forums. How to Turn a Blog Post into a Press Release by ProBlogger.

Vocus 188

Vocus Press Release Tips Blogger 188

Dave Fleet

DECEMBER 26, 2010

Influence: The Psychology Of Persuasion , by Robert Cialdini. Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis — read my review here. Persuasion: The art of influencing people by James Borg — read my review here. Looking ahead to 2011.

How To 414

How To Review Upcoming Influencer 414

Kikolani

NOVEMBER 7, 2011

We all went to the Finding a Better Fit session where Stephanie and Leah were on the panel along with Andrea Metcalf , Kelly Olexa , and Carla Birnberg where they discussed turning their healthy lifestyle experiences into blogs and strong personal brands. Why I Am Attending Blog World Expo 2011 Plus a 20% Off Discount Code.

Hotels 153

Hotels iPad eBook Screencast 153

Webbiquity SMM

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. The alignment between your social media campaign and your brand / company goals and stated values. Guest post by Kevin Conner.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Mindjumpers

APRIL 25, 2012

Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. It’s an open, transparent and growing community of influencers that brands can tap into.” Transparency of Community. Gushcloud is more than a social media marketing tool.

Mobile 259

Mobile Social Media Marketing Applications 259

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016.

Instagram 60

Instagram Brands Sports Travel 60

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. In layman terms, any form of marketing, social media or otherwise, is measured against the profit you generate and the overall cost of operating a business.

ROI 132

ROI Social Media Airlines Proposal 132

Sprout Social

APRIL 18, 2022

Co-founded by Matthew Buchanan and Karl von Randow in 2011, the platform is home to both cinephiles and casual viewers who use it for recommendations from friends and Letterboxd influencers. Since launching in 2011, Nextdoor has expanded its presence into more than 285,000 neighborhoods globally. That’s a recipe for burnout.

Social Media 104

Social Media Film Exercises Social Networking 104

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. 2011 (140M members): LinkedIn goes public.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Waxing UnLyrical

MARCH 26, 2012

The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. But here’s what we did know: based on a similar initiative in 2011, where OA asked people to upload photos to a photobook, OA secured 261 new members to its eCommunity.

Case Study 256

Case Study Blogger Study Campaign 256

Pixlee

DECEMBER 31, 2018

Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Newell Brands. Levi, Strauss & Co.

Brands 40

Brands Retail Apparel Fashion 40

Dave Fleet

AUGUST 16, 2011

As I continue to work towards my challenge of reading 26 books in 2011 (an aside: I’m up to 18 right now – two ahead of schedule), I recently finished reading Michael Crichton’s book State Of Fear. You can do your best to influence it, but “my way or the highway&# is a myth. Twenty cover stories?

Conference 400

Conference Travel Hosting Influencer 400

Mindjumpers

JUNE 19, 2012

More than 4,500 timeline apps have launched since f8 in September 2011. Typically gamification applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used. Sushi, a British sushi chain, created their own small branded game called YO! Benefits of gamification.

Foursquare 267

Foursquare Badge Wikipedia Statistics 267

ProBlogger

OCTOBER 24, 2017

Here on ProBlogger, we have a lot of tips on influencer outreach – how to reach out to influencers and pitch to them. Here are just a few of the resources we have available: How to Approach Influencers in Your Niche (podcast episode). How to Grow Your Blog by Interviewing Influencers. Here are nine of them. #1:

Influencer 48

Influencer Reputation eBook SEO 48

Idaconcpts

NOVEMBER 21, 2012

Did you know that the first brand on Twitter was a retailer? Jack Dorsey (@jack) May 28, 2011. Yes, the first Twitter brand account was created by one of Twitter’s founders back in May 2011. Forward to December 2012 and now there are now there are several thousands brands on Twitter joining @earnestswen.

Retail 134

Retail Affiliate marketing Compete Study 134

Direct Marketing Observations

JANUARY 26, 2011

The Edelman Trust Barometer version 2011 came out recently and buried in the presentation deck are 2 slides I want you to check out. The authority figure exudes a sense of influence and trust and the people that are like you, can be influenced, and your trust in them is diminishing. Here’s #1. Why is that? It surprised me.

Influencer 173

Influencer Research Social Media Company 173

Keyhole.co

SEPTEMBER 4, 2023

They empower businesses and individuals alike to evolve into strong, recognizable brands. In addition, hashtags allow you to develop a brand identity , encourage community communication and run user-generated content campaigns. How can Instagram hashtags benefit your brand? Ready to find out more?

Hashtag 52

Hashtag Instagram Strategy How To 52

Mindjumpers

JANUARY 25, 2012

In this post, I will talk about how you can maintain your site’s traffic by understanding the ways in which social media will influence your business’s rank in Google’s search engine. Late in November 2011, Google Plus finally opened the doors for official brand pages on its social network. Make use of inbound links.

Google 210

Google Discount Privacy Influencer 210

Laurel Papworth

APRIL 28, 2011

Hands-on Computer based social media classes are being run again June 2011 in Sydney, Brisbane and Melbourne. How can Twitter be used to gain access to journalists, to build audiences and find people based on location, interests and influence? Another set of social media classes for Sydney, Melbourne and Brisbane at the end of June.

Course 58

Course Social Media Class Social Networking 58

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Since mid-2011, plenty of entrepreneurs have been creating their own network of contacts and promoting their firm.

SEO 258

SEO Google Strategy Adwords 258

Bill Hartzer

JULY 15, 2010

As part of that, we are embracing brands that uphold these new ideals, brands that provide quality and value in their services and products, but are also environmentally friendly and socially responsible.&#. More than three-quarters of Americans shop at Walmart every year, so whether you’re a fan or not, the retailer has influence.

Buy 113

Buy Influencer Web 2.0 Survey 113

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. And surprisingly, so much marketing and branding today lacks personality! Things moved at the speed of light, right?

Trends 279

Trends Marketing Mobile Wireless 279

Waxing UnLyrical

OCTOBER 17, 2011

We recognized the enormous opportunity that social channels can offer and felt that we could really extend the reach of our brand voice by speaking directly with our customers. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Do you have any favorite campaigns from 2011?

Banking 218

Banking Sentiment Campaign Team 218

Pixlee

DECEMBER 13, 2016

The closer consumers become to brands through avenues like social media, the more they begin to long for—and eventually, expect—authentic, high quality experiences. Since 2009, $18B in market share has shifted away from the top 25 largest brands to smaller brands. In that same year, this brand innovation group also secured $4.4

Brands 41

Brands Authentication Fashion Curation 41

Diva Marketing Blog

SEPTEMBER 21, 2011

As a small business owner you have one additional decision, when it comes to branding and creating awareness, that your friends working on the other side of the street don't have to consider. Or do you build the reputation based on your personal brand ? You can go personal branding route or not. Extra fun part. your choice. .

Small Business 101

Small Business Brands Reputation Compete 101