Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. All this is needed to get people to engage with your brand specifically in the form of “likeing” and commenting on it.

Feed 264

Feed Feedly News SEO 264

Webbiquity SMM

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. Want to be part of this? Nominate your favorite technology twitterer using this form.

Twitter 188

Twitter iPad Apple B2B 188

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. It responds quickly to TikTok trends and gets tons of engagement. million times!

Questions 104

Questions Banking Insurance HootSuite 104

Webbiquity SMM

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. Want to be part of this? Nominate your favorite technology twitterer using this form.

Twitter 101

Twitter iPad B2B Apple 101

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? A feature-rich, realtime social media monitoring and engagement tool. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. Create animations? Related Post.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. By all means, save some money, but don’t stop engaging with one another with the most effective tool out there, that’s insane. Let’s get smart.

Klout 100

Klout Eventful Policies Hosting 100

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” The people that are fans of your company on Facebook?

ROI 138

ROI Social Media Social CRM Survey 138

Jeff Esposito

JANUARY 21, 2014

Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. With such a focus on content, it is getting harder for companies to slap together stuff that can compete. But how has it evolved?

Trends 37

Trends Content Marketing Press Release 37

Kikolani

NOVEMBER 19, 2010

Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. 7 social link building tips – how engagement can build links. The 6 flavors of SEO your company needs – different positions / SEO strategies that need to be covered for your website’s search success.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Content and Engagement. And that, is just the tip of the iceberg.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Content and Engagement. And that, is just the tip of the iceberg.

Education 40

Education LinkedIn B2B Banking 40

Writtent Blog

MAY 20, 2014

87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. I would have expected company-centric content to have figured as the top or second-to-top topic, but instead it retains third place. It’s a huge engagement booster. Image source.

Trends 95

Trends Content Marketing Curation 95

Koka Sexton

MARCH 2, 2011

After joining and getting waist deep in building strategies around engaging our customers and prospects using social media, a few things became very clear to me. One was that this company has hit on something very hot, giving sales people actionable trigger events to drive business conversations and decisions.

Training 66

Training Social Media Social CRM Education 66

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. Social Media Strategy and Best Practices.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Speaking engagements are one of the ways to build your thought leadership, a critical component of PR. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall. Palomino wins this round.

Class 144

Class Creative Commons Postrank Conference 144

Jeff Esposito

JANUARY 21, 2014

Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. With such a focus on content, it is getting harder for companies to slap together stuff that can compete. But how has it evolved?

Trends 20

Trends Content Marketing Press Release 20

Waxing UnLyrical

DECEMBER 16, 2010

. … “… That’s why most of my business comes through face-to-face networking either through business groups, chambers of commerce, or volunteering my services at local non profit organizations. “ ‘Engagement’ is overrated. Why is anyone – a person, a company – embarking on social media?

Social Media 224

Social Media Class Creative Commons Flickr 224

Webbiquity SMM

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Noting that the top barrier to increased business use of social media is a lack of time and resources, Leyl Master Black shares “seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.”

Tools 201

Tools Twitter Tips B2B 201

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family. So how has the company managed to build an engaged brand community ? Rust-Oleum. Image source.

Examples 227

Examples Communities Brands Forums 227

Webbiquity SMM

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? How can you maximize the visibility and impact of your LinkedIn company page?

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

MARCH 26, 2012

Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well.

Tips 183

Tips Reputation SEO B2B 183

Ignite Social Media

NOVEMBER 23, 2020

Engaging content types such as video, canvas ads , carousel ads , or Stories are a great way to break through to audiences. Then, when 2011-2014 came along, brands were able to publish organic content to their pages and generate anywhere from a 14-28% organic reach with their audience. There’s no secret sauce for B2B all up.

Advertising 187

Advertising Social Media Tips B2B 187

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. Marketing Pilgrim ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

DECEMBER 27, 2011

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. While having a presence on Facebook is no longer an “if” question for most companies, many “how” questions remain. Facebook Marketing Tips and Tactics.

Tools 195

Tools Tips Facebook Real Estate 195

SalesChoice

SEPTEMBER 6, 2016

Blog #1 discussed the history of predictive analytics going back to 1689 with Lloyds of London, insurance company. Having Data Scientists in Sales that have teeth doing scenario planning can be a powerful force in helping companies compete and evolve more rapidly. Our thesis is B2B sales professionals are under siege.

Patterns 20

Patterns Analytics B2B Data 20

Sprout Social

JUNE 10, 2021

From a brand perspective, we’ll explore what makes up an email newsletter, the pros and cons of having one and how to fill it with engaging content. An email newsletter is a digital communication sent from a company to its list of subscribers. Companies use email newsletters for a variety of reasons: Announce sales and discounts.

Newsletter 132

Newsletter How To Marketing Template 132

Webbiquity SMM

JANUARY 16, 2012

How can a company launch (or relaunch) a new blog properly? 8 Ways to Get Your Blog Ready for the Big Time by Blog Engage. Kipp Bodnar offers half-dozen tips for “how to be a thoughtful and engaged commenter” that apply to social networking sites as well as to blogs. 21 Ways Bloggers Engage by Heidi Cohen.

Tools 193

Tools Tips Directory SEO 193

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Meghan Biro. MeghanMBiro. Liz Bonilla.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Marissa McNaughton looks at social media use among America’s largest companies. hours to 6.3 for the year).

Statistics 190

Statistics Research Social Media B2B 190

Buffer Social

NOVEMBER 8, 2023

Time on page The average time your audience spends on your website or reading your blog posts (now called average engagement time in Google Analytics 4) is a strong indicator of your content success.    Time on page indicates how deeply your audience is engaging with your content.

Metrics 98

Metrics Content Marketing Newsletter 98

Convince & Convert

MAY 31, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : I want to start off the show by thanking our kind sponsors, Eric’s company Argyle Social, data driven social media management.

B2B 113

B2B LinkedIn Posterous Social Media 113

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Social Media Use in Big Companies. by eMarketer. Yes—sort of.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. 90% of companies now use social media for business—yet most aren’t certain it adds value to the bottom line, and more than 60% have trouble assessing its impact or turning metrics in actionable ideas.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Rebekah Radice

APRIL 11, 2016

What’s their social media engagement and conversational style? And while it might have been the network you connected with your family and friends on, Compared to the other social networks, Facebook’s role lies in helping companies build strong brand loyalty , a solid reputation, and better relationships. Not convinced?

Sites 114

Sites Social Media How To LinkedIn 114