Social Email Marketing

SEPTEMBER 10, 2012

MarketingSherpa recently published a chart, identifying the main list building tactics B2B marketers use. In its B2B marketing benchmark 2011, the company found email turned is the third most important lead generation for B2B marketers. A closer look at effective B2B email list building tactics.

B2B 81

B2B List Marketing Publishing 81

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Ask questions about the data that focus on company objectives. Matt has a passion to produce confident and profitable marketers, who in turn, create profitable companies. Since 1998, Matt has presented at thousands of companies, conferences and workshops.

Engagement 131

Engagement Training Apple Conference 131

Convince & Convert

OCTOBER 23, 2011

One of my favorite findings from the research (which analyzed more than 250,000 social media messages sent via the Argyle Social platform in 2011), is that despite what you may have heard, for B2B companies it really doesn’t matter what day you send your tweets. The Right Answer is No Answer.

B2B 117

B2B Patterns Statistics Analysis 117

Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Vocus vs. Cision (November 8, 2011). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). The One Effective Use of Facebook for B2B Marketing (March 9, 2010). It Depends (October 13, 2010).

Vocus 155

Vocus B2B Social Media Statistics 155

Social Email Marketing

SEPTEMBER 11, 2012

MarketingSherpa recently published a chart, identifying the main list building tactics B2B marketers use. In its B2B marketing benchmark 2011, the company found email is the third most important lead generation channel for B2B marketers. A closer look at effective B2B email list building tactics.

B2B 51

B2B List Marketing Publishing 51

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? million Twitter followers –– 30 times more than his company!

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Mindjumpers

JUNE 26, 2012

The share of companies with their own blogs has dropped from 50% in 2010 to 37% in 2011. Similar Posts: How Social Is B2B? Blogging: an exception. Blogging is still businesses’ fourth favourite social media tool, but it is in decline. Infographic].

Social Media 229

Social Media Sports Statistics B2B 229

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. Without such a strategy, your company could very well be reaching the wrong people or posting about the wrong topics. Your company’s reputation is can be significantly impacted by its social media presence. Conclusion.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Social Email Marketing

SEPTEMBER 11, 2012

MarketingSherpa recently published a chart, identifying the main list building tactics B2B marketers use. In its B2B marketing benchmark 2011, the company found email is the third most important lead generation channel for B2B marketers. A closer look at effective B2B email list building tactics.

B2B 40

B2B List Marketing Publishing 40

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. And you would be surprised what I hear.

Feed 264

Feed Feedly News SEO 264

Mindjumpers

APRIL 4, 2012

The respondents were evenly distributed between B2B (51%) and B2c (49%) to know the opinion of people from both the industries. In addition, it also highlights how B2B companies differ from B2Ccompanies and whether the size of a business has any bearing on results.

Report 249

Report Industry Social Media Survey 249

Convince & Convert

OCTOBER 12, 2013

To further put this into context, about 70% of American households had satellite or cable television, circa 2011. Research from DDB found that 84% of the fans of company Facebook pages are – on average – current or former customers of the brand. Myth 6: Company channels are your most important social assets.

Social Media 167

Social Media Content Marketing B2B 167

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. It began when I was at my previous company in the enterprise peer-to-peer data backup space. The challenge: No one was excited to learn more about IT solutions on social media where cat videos dominated. From this, Unmetric was born.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Webbiquity SMM

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. Want to be part of this? Nominate your favorite technology twitterer using this form.

Twitter 188

Twitter iPad Apple B2B 188

Convince & Convert

NOVEMBER 16, 2013

Companies that are paid for what they know instead of what they make are paralyzed by the thought of giving away their “proprietary processes” and “secret sauce” through a content marketing initiative. It’s not as though B2B buyers ONLY buy B2B. But the biggest issue is fear.

B2B 157

B2B Consultant Research Retail 157

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. 8 Steps To Become A Brand Publisher by B2B Marketing Insider. How To Develop A Content Marketing Strategy Framework by BloggerBeat.

Strategy 226

Strategy Content Marketing BuzzStream 226

Hootsuite

JULY 4, 2022

of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. While it may not be the most obvious platform for direct B2B sales conversions, TikTok provides a great space to build brand trust and loyalty: TikTok users are 2.4x TikTok isn’t just for consumer brands, either: 13.9%

Questions 104

Questions Banking Insurance HootSuite 104

Webbiquity SMM

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. Want to be part of this? Nominate your favorite technology twitterer using this form.

Twitter 101

Twitter iPad B2B Apple 101

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Related Post.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Convince & Convert

AUGUST 25, 2011

Where this gets particularly important is when companies send multiple attendees. If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. But it doesn’t do you, Phil, or your company any favors to overlap learning and relationship-building. You want more meat, less bun?

Eventful 128

Eventful Social Media B2B Conference 128

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. I know of THOUSANDS of unique, exciting activities in areas all over the country that charge less than $50 for people to participate in.

Klout 100

Klout Eventful Policies Hosting 100

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” The people that are fans of your company on Facebook?

ROI 140

ROI Social Media Social CRM Survey 140

Jeff Esposito

JANUARY 21, 2014

Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. With such a focus on content, it is getting harder for companies to slap together stuff that can compete. But how has it evolved?

Trends 37

Trends Content Marketing Press Release 37

Kikolani

NOVEMBER 19, 2010

Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. The 6 flavors of SEO your company needs – different positions / SEO strategies that need to be covered for your website’s search success. Search Engines / SEO / Analytics.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. B2B Social Media Example: GE MarkNet by Social Media B2B.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Koka Sexton

MARCH 2, 2011

One was that this company has hit on something very hot, giving sales people actionable trigger events to drive business conversations and decisions. Another is that social media in B2B sales is a growing topic of discussion and people from executive levels down to the individual sales rep are hungry to learn how to leverage new media.

Training 66

Training Social Media Social CRM Education 66

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. I’ve been to enough conferences where the moderators/speakers sucked (and live in deathly fear of that being applied to me). The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall.

Class 144

Class Creative Commons Postrank Conference 144

Writtent Blog

MAY 20, 2014

87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. I would have expected company-centric content to have figured as the top or second-to-top topic, but instead it retains third place. Social Media Reigns King. Image source. eNewsletters Top Blogs.

Trends 95

Trends Content Marketing Curation 95

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Talk about your achievements from your company’s or customer’s point of view.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Talk about your achievements from your company’s or customer’s point of view.

Education 40

Education LinkedIn B2B Banking 40

Diva Marketing Blog

OCTOBER 31, 2011

M ass Following on Twitter -I get scared when a company skips the process of vetting and actually reading the profiles of the people they follow and opt to use tools that let them follow massive numbers of people. And that they think how they did business in 2005 is the same as 2011. S cariest thought? That they're not listening.

Social Media 89

Social Media Discount B2B Social Networking 89

Webbiquity SMM

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. David Sonn recommends a strategy combining a corporate Twitter account with accounts from key executives and other (properly trained) key individuals within a company to maximize credibility, interaction and business impact.

Tools 201

Tools Twitter Tips B2B 201

Jeff Esposito

JANUARY 21, 2014

Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. With such a focus on content, it is getting harder for companies to slap together stuff that can compete. But how has it evolved?

Trends 20

Trends Content Marketing Press Release 20

Webbiquity SMM

MARCH 26, 2012

Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? How can you maximize the visibility and impact of your LinkedIn company page?

LinkedIn 234

LinkedIn Tips B2B Social Networking 234