33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.

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14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

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Trending Sources

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing.

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20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. 55% of B2B buyers say they search for product/vendor information on social media. 12 B2B Marketing Facts and Statistics.

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10 Social Lessons for B2B Companies

Simply Measured

Here are ten social lessons for forward-thinking B2B companies. Every company and audience is unique. Being present on Facebook, Google+, Instagram, LinkedIn, and Twitter may not be the best strategy for every company.

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2013 B2B Marketing Priorities [Study]

Puzzle Marketer

Other results include the effectiveness of using marketing automation technology and how much companies plan to spend on marketing in 2013. The post 2013 B2B Marketing Priorities [Study] appeared first on Puzzle Marketer.

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B2B Marketers Are Humans, Too

Convince & Convert

The brand wasn’t targeting consumers, but transport companies. So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). Increasingly, B2B brands are taking this maxim to heart.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

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12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals.

Five Steps for a B2B Social Media Marketing Strategy

SocialFish

Many companies plan to increase both their time devoted to social networking and the money they invest in it during the coming year, recognizing the importance of connecting with potential clients and business partners on these platforms. Humanize Your Company.

How to Grow Your B2B Facebook Community

Waxing UnLyrical

This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. Here’s a bonus tip: Mention your company’s offline activities.

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Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

The Realtime Report

LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB.

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Best Practices in B2B Retargeting

SocialFish

In fact, a study ReTargeter performed in 2011 found that B2B retargeting out performs B2C retargeting by 147% on average. It’s clear that B2B retargeting is an area with a lot of opportunity. For example, let’s look at Hermance Machine Company.

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Social Media Crisis Management for B2B

SocialFish

A social media risk strategy should be created and in place well before your company experiences any sort of crisis that may affect its relationships with its industry partners and contracts. Murphy’s Law states that anything that can go wrong will go wrong.

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Using YouTube for B2B

SocialFish

And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies. Perhaps your company has overlooked YouTube, thinking it irrelevant in meeting your specific objectives.

Why Social Media Matters for B2B Vendors

Webbiquity SMM

B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. 93% of B2B buyers believe that all companies should have a social media presence. •

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content.

Top B2B Instagram Feeds You Should Follow Today

Visually SM

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. IBM highlights people over products to reinforce the company’s global reach and innovation.

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3 Inspiring B2B Social Media Campaigns

Meltwater

B2B companies often feel handicapped in their efforts to market on social media. Typically, they… Read More.

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. I can’t help but think we are leaving leads—and money—on the table as B2B marketers. There is no exception for B2B.

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8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off.

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Infographic: B2B content marketing trends

Sherrilynne Starkie

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Twitter for companies. Source: Ambassador. Related posts: Infographic: colour and logo design. Does Facebook affect your brain? PLEASE LIKE MY FACEBOOK PAGE.

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Get Creative with B2B Marketing in 2015

SocialFish

B2B is especially susceptible to very high standards and unusual challenges. B2B marketing has to be smarter, sleeker and faster than B2C. However, when done effectively and with taste, it can be quite useful for B2B. A quick share was perfect for the company.

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Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

Quick, type in your company name in Google. Does your company show up for the first listing? If you’re company isn’t dominating the first page of Google search results for your own company name, you have an Internet visibility problem. B2B customers are using social media.

How B2B Social Network Is Effective For Lead Generation

Social Media Marketing

Over the past many years, the shape of generating leads from business-to-business (B2B) has significantly changed. With the conventional B2B lead generation methods, one can only brand their business online which is not always enough - expect more via social media. Using B2B social network for lead generation has now become an integral aspect of demand generation.

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B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging?

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Five FREE B2B Social Media White Papers

PWB Marketing Blog

This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine.

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Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity SMM

68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). For customers, an ad hoc approach means a lack of continuity, with customers forced to repeat their name, product and issue whenever they contact the company via a different channel.

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B2B Social Media On The Rise [Infographic]

PWB Marketing Blog

Are you one of the 86% of B2B companies using social media? B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic.

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4 Fresh Trends in B2B Social Campaigns

Convince & Convert

Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their more sophisticated needs. In the B2B space, having people follow you is not enough. To meet these new objectives, B2B marketers are applying new approaches to social campaigns.

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Why B2B Marketers Need to Educate Buyers With Content

Convince & Convert

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. 68% of B2B marketers say that increasing conversion rate is their leading objective for lead nurturing, according to a December 2015 study by Ascend2.

Three Dangerous B2B Social Media Mistakes

PWB Marketing Blog

Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). The lack of competency in three areas is preventing companies from truly getting the most from their social media programs.

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7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy

Aggregage

That said, there’s no reason that B2B lead generation materials can’t push the title so that readers are intrigued and want to click. #2 4 Do Not Mention Your Company or Product. We find that a mention of your company or product in a title spells much lower conversion rate.

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70% of B2B Marketers Want More Quality Leads

Convince & Convert

The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. What B2B Marketers Value in a Lead Gen Strategy. B2B marketing is all about generating leads.

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10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Eleven Different Ways to Integrate B2B Social Media.

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Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

One of the biggest challenges B2B marketers have is coming up with new content. Try these six surprising B2B content marketing ideas. Company-Focused Community Site – Instead of reaching your customers on a 3rd party social network, build your social network.

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Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. We’ve also helped companies out of messes they’ve made with ineffective websites.

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What Does B2B Social Media Success Look Like?

Webbiquity SMM

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Views of company videos.

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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment?

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Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Consumers are interacting with each other and with companies on social media. B2B organizations are getting leads and generating demand using social media. We rounded up three stats that prove B2B social media is not only here, it’s set to explode.

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