The Most Popular NFL Teams on Twitter and Facebook: 2010 Season
SEPTEMBER 15, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NFL Teams on Twitter and Facebook: 2010 Season by Adam Sherk on September 15, 2010 With a new football season under way I thought I’d take a look again at the NFL teams that have attracted the largest following to their official Twitter profiles and Facebook pages. The usual caveats: Social media isn’t a popularity contest and reach does not equal influence, engagement or action These figures will quickly be out-of-date (they probably were before I could hit the “publish” button) But those things aside, it is interesting to take a snapshot at various times for the purposes of comparison. And since I did the same thing in November 2009 I can now provide some growth percentages too. Twitter Let’s start with Twitter. Here are the 32 NFL teams’ official profiles ranked by number of followers: Twitter followers (Sept 10) Increase since Nov 09 1 New England Patriots 47,144 56.94% 2 San Diego Chargers 42,067 47.77% 3 Dallas Cowboys 40,709 314.30% 4 New York Jets 36,109 128.22% 5 Oakland Raiders 33,803 77.49% 6 San Francisco 49ers 33,588 85.58% 7 Minnesota Vikings 32,329 93.94% 8 Miami Dolphins 31,487 83.88% 9 Cincinnati Bengals 28,342 104.81% 10 Green Bay Packers 25,025 123.04% 11 Denver Broncos 23,331 104.46% 12 Chicago Bears 23,187 116.82% 13 Atlanta Falcons 20,877 74.62% 14 Tennessee Titans 19,696 70.81% 15 Cleveland Browns 18,965 147.68% 16 Seattle Seahawks 18,483 89.39% 17 Baltimore Ravens 17,775 82.53% 18 Kansas City Chiefs 16,673 67.57% 19 Buffalo Bills 16,168 73.79% 20 New Orleans Saints 15,452 N/A 21 Washington Redskins 11,578 N/A 22 Tampa Bay Buccaneers 10,464 122.92% 23 Houston Texans 10,416 241.84% 24 Carolina Panthers 10,090 93.74% 25 Detroit Lions 9,035 243.14% 26 Jacksonville Jaguars 8,190 129.41% 27 St. Louis Rams 7,719 143.81% 28 Philadelphia Eagles 1,315 N/A Arizona Cardinals No official profile N/A Indianapolis Colts No official profile N/A New York Giants No official profile N/A Pittsburgh Steelers No official profile N/A The New England Patriots are still #1 (they held first place last season too) with the San Diego Chargers and the Dallas Cowboys close behind. From there the follower numbers start slowing dropping. Quite a few teams have fewer than 20K followers and several are still below 10K. The Philadelphia Eagles have yet to reach 2K followers which seems very low for a sports-crazy town, but their official profile is fairly new. An EaglesInsider profile (that looks semi-official) with 5,300+ followers has been around longer. It was surprising to see four teams still without official profiles. The Giants and Cardinals do have official representatives on Twitter ( giantspathanlon and cardschatter ) but no official team profiles. And I’m not sure what’s up with the Steelers and Colts (please correct me if I somehow missed theirs). In terms of percentage increase since last year the Cowboys have seen the largest growth. The Detroit Lions and Houston Texans have also grown considerably but their total counts are still comparatively low. The Saints and Redskins did not have official profiles last November so I did not include a growth percentage for them. Facebook So how about Facebook? Here are the NFL team pages ranked by number of fans: Facebook fans (Sept 10) Increase since Nov 09 1 Dallas Cowboys 1,281,008 N/A 2 Pittsburgh Steelers 835,311 104.59% 3 New Orleans Saints 758,190 N/A 4 Chicago Bears 711,778 91.55% 5 New England Patriots 690,981 381.31% 6 Minnesota Vikings 505,632 150.21% 7 Indianapolis Colts 466,801 132.12% 8 Green Bay Packers 382,521 106.13% 9 Philadelphia Eagles 322,469 89.56% 10 Washington Redskins 315,059 85.20% 11 San Diego Chargers 312,338 130.39% 12 Miami Dolphins 289,166 98.48% 13 Denver Broncos 280,754 236.37% 14 San Francisco 49ers 251,023 206.31% 15 Cincinnati Bengals 248,917 261.51% 16 Seattle Seahawks 215,482 92.79% 17 New York Jets 194,627 303.04% 18 Baltimore Ravens 177,342 209.10% 19 Cleveland Browns 173,915 331.34% 20 Kansas City Chiefs 171,957 207.82% 21 Detroit Lions 130,742 217.20% 22 Buffalo Bills 120,594 123.09% 23 Houston Texans 106,453 234.79% 24 Arizona Cardinals 103,605 215.52% 25 Tampa Bay Buccaneers 99,729 152.68% 26 Tennessee Titans 86,930 174.54% 27 Atlanta Falcons 67,240 87.64% 28 Jacksonville Jaguars 64,987 116.60% 29 Carolina Panthers 56,425 N/A 30 St. Louis Rams 40,847 154.45% 31 Oakland Raiders 23,075 -61.91% 32 New York Giants No official page N/A The Cowboys are dominating, which is interesting because in November 2009 they did not even have an official page (at least that I could find). The Steelers, Saints, Bears and Patriots also have significant followings. After the Vikings at 500K+ the counts start to drop down. The Oakland Raiders are interesting in that their official page has only 23,075 fans but an unofficial Raider Nation page has 184,199. I guess that’s a fitting testament to that Oakland fans and their reputation for being a little out of the ordinary. Once again the New York Giants do not have an official presence which is really surprising. There is an unofficial page with over 50K fans but I could not find an official page for the team. In terms of growth, nearly every NFL team has considerably higher fan counts than last year. This is likely connected to the launch of the external Facebook “like” button and the fact that Facebook page promotion is much more prevalent than it was even a year ago. One exception is the Raiders, but I believe this is because I used the figure from the unofficial Raiders page in my 2009 post. I don’t think they had an official page at that time. League-wide the Facebook numbers are much higher than Twitter which makes sense considering Facebook’s larger user base and adoption rate. Combined Reach For one final comparison I’ve ranked the NFL teams by combined Twitter and Facebook following: Total (Twitter & Facebook Combined) Increase since Nov 09 1 Dallas Cowboys 1,321,717 13351.22% 2 Pittsburgh Steelers 835,311 104.59% 3 New Orleans Saints 773,642 N/A 4 New England Patriots 738,125 325.18% 5 Chicago Bears 734,965 92.25% 6 Minnesota Vikings 537,961 145.92% 7 Indianapolis Colts 466,801 132.12% 8 Green Bay Packers 407,546 107.09% 9 San Diego Chargers 354,405 116.05% 10 Washington Redskins 326,637 92.01% 11 Philadelphia Eagles 323,784 90.33% 12 Miami Dolphins 320,653 96.95% 13 Denver Broncos 304,085 220.51% 14 San Francisco 49ers 284,611 184.47% 15 Cincinnati Bengals 277,259 235.29% 16 Seattle Seahawks 233,965 92.51% 17 New York Jets 230,736 259.90% 18 Baltimore Ravens 195,117 190.74% 19 Cleveland Browns 192,880 302.03% 20 Kansas City Chiefs 188,630 186.62% 21 Detroit Lions 139,777 218.75% 22 Buffalo Bills 136,762 115.85% 23 Houston Texans 116,869 235.41% 24 Tampa Bay Buccaneers 110,193 149.52% 25 Tennessee Titans 106,626 146.85% 26 Arizona Cardinals 103,605 215.52% 27 Atlanta Falcons 88,117 84.38% 28 Jacksonville Jaguars 73,177 117.96% 29 Carolina Panthers 66,515 1177.17% 30 Oakland Raiders 56,878 -28.57% 31 St. Louis Rams 48,566 152.70% 32 New York Giants No official profile or page N/A The Cowboys’ large Facebook fan base was more than enough to give them the #1 overall spot. The Steelers, Saints, Patriots and Bears are also doing very well. That’s impressive considering the Steelers do not have an official Twitter profile and the Saints did not have an official presence on either Twitter or Facebook last year. All the teams have seen significant total growth since last November (excluding the Raiders exception), and the Cowboys and Panthers percentages are through the roof. Related posts: The Most Popular NFL Teams on Twitter and Facebook The Most Popular NBA Teams on Twitter and Facebook The Most Popular MLB Teams on Twitter and Facebook NBA Playoff Teams Ranked by Facebook Page Engagement Social Media Super Bowl: Which Team Has More Reach? Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964? 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