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Presidential Social Media Campaigns: Obama Sees 2x More Engagement Than Romney

The Realtime Report

President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism. both campaigns averaged two posts per day on Facebook.

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Political Ads To Hit Twitter Soon, Is It Too Much?

Firebelly

Twitter has been moving slowly-but-surely in to the ad business over the past year. Throw in one part cheesy graphics, and two parts overly-expensive-bus-tour, and combine them all… the result is new political ads on Twitter. According to Politico, Twitter is looking at it as a new way to gain revenue. Enter politics.

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Twitter is top social media channel among Fortune 500

Firebelly

This represents a six percent increase over the 2008 study. 86% of these blogs (93) link directly to a corporate twitter account, a 300% increase over the 2008 study. 80% — four of the top five corporations – Wal-Mart, Chevron, ConocoPhillips and General Electric – consistently post on their Twitter accounts.

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How Do YOU Define A Successful Social Media Campaign?

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How Do YOU Define A Successful Social Media Campaign? So, How do you define a successf ul Social Media campaign? After you provide your input, I’ll give you my side of it. Chris Brogan.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

Founded in 2008, Airbnb struggled to build trust in its unique business model initially. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle. Besides the main profile, Airbnb Help is the brand’s dedicated Twitter page to offer customer assistance. But today, Airbnb boasts 7.7

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I Will Not Write About Old Spice

Adam Cohen

Already there are too many write-ups about the inspirational campaign from a social media perspective. I am not going to share how the social campaign is a brilliant extension of a series of creative and funny TV commercials. This post was mentioned on Twitter by Adam Cohen and Joshua Titsworth, Vijay Kaundal.

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Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it. Social media has reached the masses.

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