Twitter Provides Tips for Halloween Campaigns

Social Media Today

Planning to link into the emerging Halloween discussion on Twitter? Some good tips to help here

Twitter Publishes New Data on the Effectiveness of Utilizing Multiple Video Formats in a Campaign

Social Media Today

Twitter has shared some new, research-backed insights into how utilizing multiple video formats within an ad campaign can impact audience response

Twitter Puts its Support Behind Campaign to End Government-Implemented Internet Shutdowns

Social Media Today

Twitter has put its support behind a group campaigning against internet shutdowns around the world

Groups 114

How to Plan the Perfect Holiday Marketing Campaign (+ Free Checklist!)


The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!)

Audi Ireland Runs Risky Twitter Campaign

The Social Media Incubator

One quick glance at Audi Ireland’s Twitter activity recently could have had many in an uproar. Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. The purpose of the campaign is to bash stereotypes and educate the audience on women drivers. Audi Ireland did release a YouTube video explaining the campaign.

Twitter Launches 'Twitter Next' Strategy Team to Help Brands Maximize their Tweet Campaigns

Social Media Today

Twitter has launched a new marketing strategy arm which will partner with brands to help them maximize their tweet campaigns

Team 116

New Campaign Utilizes Twitter's Hidden Replies Feature to Underline Messaging

Social Media Today

Women's aid group Solace has launched a new Twitter campaign which uses the platform's new hidden replies option to underline its core messaging

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Lee Odden showcases the best campaigns of 2014 thus far.

Twitter's Testing a New Carousel Ad Format for App Install Campaigns

Social Media Today

Twitter is testing out a new format of carousel ads for app install campaigns

Twitter Says That it Removed 32,242 Accounts Linked to State-Backed Manipulation Campaigns

Social Media Today

Twitter has outlined three clusters of accounts that it has removed due to their engagement in state-backed manipulation efforts

Twitter and Facebook Remove Chinese-Backed Disinformation Campaigns Related to Hong Kong

Social Media Today

Both Facebook and Twitter have taken action against state-backed campaigns designed to sow political discord in Hong Kong

Twitter Launches 2019 #BrandBowl to Celebrate Super Bowl Campaigns

Social Media Today

Twitter has announced the second annual #BrandBowl to celebrate the best on-platform Super Bowl tie-ins

Twitter Partners with UNHCR on New Campaign to Raise Funds for Refugees

Social Media Today

Twitter has announced a new campaign, in conjunction with UNHCR, to raise funds for refugees via a unique on-platform partnership

Twitter Shares Some Simple Tweet Copy Tips to Improve Campaign Performance

Social Media Today

Twitter has provided some new, simple tips to help improve your tweet copy - including some interesting notes on hashtags

Using Bought Followers To Boost Your Twitter Ad Campaign


Twitter is considered one of the most important social media platforms for social media marketing. Your advertising campaign, known as a Twitter ad campaign, has to succeed here. That success depends on the volume of followers you have, which is why it is tempting to go ahead and buy Twitter followers. The post Using Bought Followers To Boost Your Twitter Ad Campaign appeared first on Devumi.

Twitter Announces Winners of Third 'Brand Bowl' Based on Super Bowl Campaigns

Social Media Today

Twitter has announced the winners of its annual 'Brand Bowl' which looks at the best performing Super Bowl campaigns based on tweet activity

Create a Hashtag Campaign on Twitter and Start Trending


Hashtags are an integral part of any Twitter marketing effort. They can help in getting a campaign to become more popular, which is why you need the right one for the purpose. Read and learn how to create a hashtag and use it effectively for your campaign. Why hashtags are important for Twitter marketing Hashtags […]. The post Create a Hashtag Campaign on Twitter and Start Trending appeared first on Devumi.

Your Must-Have Guide to Creating a Winning Social Media Campaign

agora pulse

Planning a big campaign for your clients or your own brand? Make sure you’ve checked off all the boxes for a successful social media campaign. Maybe you rely on Facebook for blog promotion, Twitter for customer service, or Instagram for shopping features.

Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product.

How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide

The Realtime Report

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. HTC One photo-sharing campaign in Times Square Submitting photos through Twitter, Weibo, Wiexin, email and the HTC website, consumers used mobile and social to participate in the contest ( Mobile Marketer ).

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. Orabrush for Dogs: Orapup’s Viral Video Gets 4 Million Views : Already highly successful with viral videos for their human product, Orabrush responded to consumer demand with a product for pooches, naturally accompanied by its own viral video campaign. What were your favorite social media campaigns in 2013?

Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.” 4 Components Of The Best Social Media Campaigns.

Twitter Launches 'Holiday Hub' to Help Marketers Prepare for the Holiday Season

Social Media Today

Twitter has launched a new 'Holiday Hub' mini-site to help marketers map out their holiday campaigns

2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. million conversations across Twitter, Facebook, blogs and Tumblr. Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing. The handle also saw 53,000 interactions throughout the World Cup – making it one of the most engaged on Twitter.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. Using this information, companies, organizations, and even individuals can refine their campaigns and make sure they stand out from the crowd. Image via

How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns. Key Takeaways: Twitter banned and Google restricted political ads, so a large share of the digital political ad dollars will go to Facebook. Political Ads May Impact Paid Social Campaigns by Driving Costs Higher.

Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. On Monday, Day One of the $376,000 campaign, Dialogue Partners tweeted, “What is ‘ HSR ’?” in response to a Twitter comment, which, given that this refers to Hamilton’s transit system, displayed a lack knowledge of a basic fact of the city’s everyday life.

Durex #1Share1Condom Campaign Helps Fight AIDS

The Realtime Report

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. Social Media Campaigns AIDS condoms Durex hashtag campaign HIV Twitter campaign World AIDS DayFrom November 26 through December 1st, Durex offered to donate one unused condom for every tweet with #1Share1Condom and for every share of the World AIDS Day image or video on Durex USA’s Facebook page.

Why the Blue Key Campaign is Turning Me Blue

Waxing UnLyrical

So before we go any further, please know that this post is about a client campaign I’m working on. Second, I think it’s interesting from a “social media campaign in progress&# point of view; think of it as your little SM campaign petri dish.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)


Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Looking for inspiration for your next social media campaign? 7 social media campaign examples to learn from.

How to Create an Unforgettable Integrated Campaign

Convince & Convert

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print. Naturally, the cleverness of this stunt resulted in significant online and social media chatter, including some wise words of wisdom from The Sun newspaper on Twitter.

Why Oreo’s ‘Daily Twist’ is one of our all-time favorite social media campaigns


Let’s zoom in on one of their global digital and social media campaigns that reached millions of hearts (and mouths) and delivered proof that even cookies can provide endless food for thought. We are talking about the wildly successful ‘Daily Twist’ campaign that saw a 110% growth in fan interaction per social-media post only a few months after the campaign was launched. The campaign was driven on Facebook and also featured on Twitter, Tumblr and Pinterest.

Old Spice: Successful Social Media Campaign


This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral.

Russian Trolls Outsource Disinformation Campaigns To Africa

Forbes Social Media

According to both Facebook and Twitter, Russia’s infamous Internet Research Agency (IRA) is now outsourcing its disinformation campaigns to Africa

Twitter Cleans up Spam Accounts

Ignite Social Media

Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun with fake accounts delivered a massive blow to Twitter’s reputation.

Best Valentine’s Day Twitter Marketing Campaigns: Capture Hearts


The post Best Valentine’s Day Twitter Marketing Campaigns: Capture Hearts appeared first on Devumi. Case Studies Marketing Twitter content marketing hashtag marketing social media marketing twitter marketing twitter marketing strategyValentine’s Day is just right around the corner, and people are in the mad rush to prepare something for their special someone. But, it’s not just couples who are getting busy in preparation for the 14th of February.

Nine years of Twitter

Sherrilynne Starkie

Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile. Many of my clients first became aware of me via Twitter, so did my boss. But that all changed as Twitter’s user base grew. Today I still love the immediacy of Twitter. Twitter is central to most of the client work I do.

What Made Oreo’s “Daily Twist” Campaign So Engaging?


What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. To celebrate the centennial of the world’s most iconic biscuit, Oreo teamed up with agency 360i to create a social and digital campaign with 100 days of creative and whimsical visualisations of “America’s favourite cookie” from June 25th until October 2nd. Why was the campaign so engaging? So exactly how successful was the campaign?

How To Get Results From Your Blogger Outreach Campaign


This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Our goal for this part of the campaign was 30 blog posts. They would also receive a few mentions on the CTK website, Facebook Page and Twitter feed.

Volvo Launches Pinterest Account With #VolvoJoyride Campaign

The Realtime Report

Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. Volvo also looked to design and lifestyle blogger Victoria Smith to help promote the campaign, by making her own Volvo Joyride board and YouTube video to share with her over 473,000 followers on Pinterest. The “Volvo Joyride” campaign began on September 5 with just 155 Pinterest followers, and has added nearly 750 followers in just three weeks.

4 Things to Consider When Planning a Holiday Social Campaign

Ignite Social Media

While we’re still a few weeks out from full-on holiday cheer in every storefront, the time to plan your holiday social campaign is now. This should go without saying, but the first step in developing your holiday campaign for social media should be to consider what will motivate your fans to take specific action(s). If you ran some sort of holiday campaign in 2018, dig up the recap report to see what worked and what could be optimized.

Twitter Provides Tips for Brands Looking to Tap Into Cyber Monday Hype

Social Media Today

Twitter has provided a new set of tips for brands looking to create campaigns around Cyber Monday

10 of the best brand storytelling campaigns of 2018

Social Media Strategies Summit

Here are 10 of the best storytelling campaigns we’ve seen in 2018 and what you can learn from them. Peloton’s Better is In Us Campaign. This campaign, which premiered during the Winter Olympics, told the story of a working mother and all of the tiny struggles and wins that are a part of her daily life. Trulia’s What Locals Say Campaign. The ‘What Locals Say’ campaign tells a series of stories about neighborhoods, each from the point of view of various locals.