Twitter Provides Tips for Halloween Campaigns

Social Media Today

Planning to link into the emerging Halloween discussion on Twitter? Some good tips to help here

Twitter Launches 'Twitter Next' Strategy Team to Help Brands Maximize their Tweet Campaigns

Social Media Today

Twitter has launched a new marketing strategy arm which will partner with brands to help them maximize their tweet campaigns

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Audi Ireland Runs Risky Twitter Campaign

The Social Media Incubator

One quick glance at Audi Ireland’s Twitter activity recently could have had many in an uproar. Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more.

Twitter and Facebook Remove Chinese-Backed Disinformation Campaigns Related to Hong Kong

Social Media Today

Both Facebook and Twitter have taken action against state-backed campaigns designed to sow political discord in Hong Kong

Twitter Launches 2019 #BrandBowl to Celebrate Super Bowl Campaigns

Social Media Today

Twitter has announced the second annual #BrandBowl to celebrate the best on-platform Super Bowl tie-ins

Twitter Launches 2019 Major Events Calendar to Facilitate Campaign Planning

Social Media Today

Twitter has launched a 2019 major events calendar to provide insight into trending conversations on the platform

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.

Twitter Partners with UNHCR on New Campaign to Raise Funds for Refugees

Social Media Today

Twitter has announced a new campaign, in conjunction with UNHCR, to raise funds for refugees via a unique on-platform partnership

Twitter Announces Winners of Third 'Brand Bowl' Based on Super Bowl Campaigns

Social Media Today

Twitter has announced the winners of its annual 'Brand Bowl' which looks at the best performing Super Bowl campaigns based on tweet activity

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. YouTube video from this campaign saw millions of views and Durango sales went up 59% in October.

How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide

The Realtime Report

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season.

Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. Around the Web extend your campaigns

Why Oreo’s ‘Daily Twist’ is one of our all-time favorite social media campaigns

Mindjumpers

Let’s zoom in on one of their global digital and social media campaigns that reached millions of hearts (and mouths) and delivered proof that even cookies can provide endless food for thought. The campaign was driven on Facebook and also featured on Twitter, Tumblr and Pinterest.

Using Bought Followers To Boost Your Twitter Ad Campaign

Devumi

Twitter is considered one of the most important social media platforms for social media marketing. Your advertising campaign, known as a Twitter ad campaign, has to succeed here. That success depends on the volume of followers you have, which is why it is tempting to go ahead and buy Twitter followers. The post Using Bought Followers To Boost Your Twitter Ad Campaign appeared first on Devumi.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Using this information, companies, organizations, and even individuals can refine their campaigns and make sure they stand out from the crowd.

4 Things to Consider When Planning a Holiday Social Campaign

Ignite Social Media

While we’re still a few weeks out from full-on holiday cheer in every storefront, the time to plan your holiday social campaign is now. If you ran some sort of holiday campaign in 2018, dig up the recap report to see what worked and what could be optimized.

2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. million conversations across Twitter, Facebook, blogs and Tumblr. The handle also saw 53,000 interactions throughout the World Cup – making it one of the most engaged on Twitter.

Create a Hashtag Campaign on Twitter and Start Trending

Devumi

Hashtags are an integral part of any Twitter marketing effort. They can help in getting a campaign to become more popular, which is why you need the right one for the purpose. Read and learn how to create a hashtag and use it effectively for your campaign. Why hashtags are important for Twitter marketing Hashtags […]. The post Create a Hashtag Campaign on Twitter and Start Trending appeared first on Devumi.

Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. UPDATE: Here’s what Dialogue Partners has to say about the campaign.

How to Create an Unforgettable Integrated Campaign

Convince & Convert

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print.

3 Hidden Resources for Your #GivingTuesday Campaign

SocialFish

A 24-hour giving campaign may seem like a lot of extra work on top of what you’re already doing for holiday or seasonal fundraising, especially when you’re working with a small budget and small staff. Call for submissions of personal stories relevant to your #GivingTuesday campaign.

Adidas' Arsenal Jersey Twitter Campaign Was Flawed From The Start

Forbes Social Media

It blames Twitter for the Adidas account's broadcasting of abusive Twitter handles, but, given the platform's dark side, it's boggling why the company would make the an AI social media campaign to begin with

How Promoted Hashtags Can Ruin Your Online Campaign Efforts

SocialFish

One of the most surefire ways to encourage conversation on your nonprofit or association is through the use of hashtags on Twitter. But in order to carry out a successful campaign that instills positive feelings, we must use judgment and minimize risk.

What Made Oreo’s “Daily Twist” Campaign So Engaging?

Mindjumpers

What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. Besides the “Daily Twist” site where users could suggest their “twist”, the campaign was driven on Facebook , but also on Twitter , Tumblr and Pinterest.

Nine years of Twitter

Sherrilynne Starkie

Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile. How to be smart on Twitter.

Volvo Launches Pinterest Account With #VolvoJoyride Campaign

The Realtime Report

Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. The “Volvo Joyride” campaign began on September 5 with just 155 Pinterest followers, and has added nearly 750 followers in just three weeks.

3 Hidden Resources for Your #GivingTuesday Campaign

SocialFish

A 24-hour giving campaign may seem like a lot of extra work on top of what you’re already doing for holiday or seasonal fundraising, especially when you’re working with a small budget and small staff. Call for submissions of personal stories relevant to your #GivingTuesday campaign.

All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

To get started, there are a variety of ways to run a UGC social media campaign for your brand. This blog post will highlight key questions to answer as you are crafting the perfect campaign. As many social marketers know, hashtags work best on Instagram and Twitter.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%).

Twitter Cleans up Spam Accounts

Ignite Social Media

Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun with fake accounts delivered a massive blow to Twitter’s reputation.

Three Key Takeaways from the Twitter Agency Playbook

Ignite Social Media

Last month, Twitter released a guide to help agencies and advertisers better understand Twitter ads to best help their clients reach their goals. Below are three key takeaways from the Twitter Agency Playbook. . Where Twitter Fits into Your Client’s Strategy.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Social Media Campaign Builders. Launch and manage a giveaway campaign in minutes without coding.

Advocacy Campaign Examples in Social Media Marketing

Devumi

Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes. Advocacy campaign examples: “Let’s Tell America It’s Great” […].

5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings.

Durex #1Share1Condom Campaign Helps Fight AIDS

The Realtime Report

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. Social Media Campaigns AIDS condoms Durex hashtag campaign HIV Twitter campaign World AIDS DayFrom November 26 through December 1st, Durex offered to donate one unused condom for every tweet with #1Share1Condom and for every share of the World AIDS Day image or video on Durex USA’s Facebook page.

Why the Blue Key Campaign is Turning Me Blue

Waxing UnLyrical

So before we go any further, please know that this post is about a client campaign I’m working on. Second, I think it’s interesting from a “social media campaign in progress&# point of view; think of it as your little SM campaign petri dish.

Twitter Users Are 68% More Likely To Visit Political Campaign Donation Sites

The Realtime Report

Twitter wants politicians to know that their tweets are effective. A new study from Twitter and Compete set out to answer these questions. According to Compete’s data, the average Twitter user is 68% more likely to visit a campaign donation page than the average internet user.

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Twitter Releases New Playbook on Effective Brand Tweeting Strategies

Social Media Today

Twitter has provided a new overview of some effective, strategic tweet approaches, based on previous campaigns and initiatives

Old Spice: Successful Social Media Campaign

Mindjumpers

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral.

Best Valentine’s Day Twitter Marketing Campaigns: Capture Hearts

Devumi

The post Best Valentine’s Day Twitter Marketing Campaigns: Capture Hearts appeared first on Devumi. Case Studies Marketing Twitter content marketing hashtag marketing social media marketing twitter marketing twitter marketing strategyValentine’s Day is just right around the corner, and people are in the mad rush to prepare something for their special someone. But, it’s not just couples who are getting busy in preparation for the 14th of February.

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

Why create a campaign focused on the theme of romance? With “The Spark” microsite as the campaign base, the brand also created a Facebook application – “Countdown to Romance” – that allows users to book vacations directly through the tab.

How many Twitter users actually tweet?

Sherrilynne Starkie

In a startling admission by Twitter apparently, one in five users never actually tweet. A lot of these non-users are probably bots or apps that connect users automatically to Twitter. Twitter reach is defined as the number of engaged users plus all their followers.

Oreo’s #DailyTwist Campaign Serves Up Realtime Creative

The Realtime Report

Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. So far, the campaign has yielded impressive results.