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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. They are: earned, shared, owned and paid.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. They are: earned, shared, owned and paid.

Marketing 195
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article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example. They are: earned, shared, owned and paid.

Marketing 199
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Digital Marketing Trends to Watch in 2019

Webbiquity SMM

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Social Listening.

Trends 166
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Why Every Brand Should Have a YouTube Channel

Socialized

Companies and brands create video content wherever you look, distribute it on its blogs and social media. They use engaging content to draw and engage their target audiences. YouTube is the second most popular social media site in the world and is only exceeded by Facebook, ever since it was introduced in 2005.

YouTube 100
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64% of U.S. Workers Say Employee Experience Directly Impacts Customer Service

The Realtime Report

This research comes as the American Customer Satisfaction Index is its lowest point since 2005, and citizen satisfaction with federal government services at its lowest point since 2015. on a range of employee experience aspects, including technology, diversity, employee engagement and customer service.

Survey 91
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How to Make YouTube Shorts: Everything You Need to Know

Hootsuite

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. Instead, play around with different cuts and edits to help keep your viewers engaged. What are YouTube Shorts?

YouTube 136