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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. They are: earned, shared, owned and paid.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. They are: earned, shared, owned and paid.

Marketing 195
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Trending Sources

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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. From Issue 94 | May 2005. Great companies run SAP, not just great big companies.

Company 279
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example. They are: earned, shared, owned and paid.

Marketing 199
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The Average Social Media Privacy Policy Takes an Hour to Read

The Realtime Report

To see how long it would take you to read privacy policies from top tech and social media companies, we compared them to the average amount of time it would take someone to read some iconic historical and literary works (we’re talking the US Constitution, Communist Manifesto, Magna Carta, etc.). The Magna Carta takes about 15 mins to read.

Policies 116
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Digital Marketing Trends to Watch in 2019

Webbiquity SMM

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. That’s why many smaller companies are turning to so-called micro-influencers. David Gutierrez started his career as a web designer in 2005.

Trends 166
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The Biggest and Worst Breaches Of 2019 

The Realtime Report

This breach affected not one but two lab testing companies. Then there was LabCorp, another company whose customers were affected by this breach. Suprema is a security company responsible for the web-based Biostar 2 biometrics lock system. The hacker accessed credit card applications made between 2005 and 2019.

Banking 103