article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape.

Marketing 367
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape.

Marketing 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Influencer Marketing Mastery: Ultimate Guide for Marketers

Pam Moore

Not all agencies are created equal so make sure you do your research. This collaboration can take many forms, from co-branded creative assets, live virtual events, webinars, white papers, videos to research reports, Co-created content helps position both parties as thought leaders in your industry.

B2B 78
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape.

Marketing 199
article thumbnail

The History of Social Media in 33 Key Moments

Hootsuite

2005 marked the apex of Myspace. Gaining traction: LinkedIn, YouTube, and WordPress (and more) arrive (2003-2005) In 2003, Mark Zuckerberg launched Facemash, described as Harvard University’s answer to Hot or Not. “The Registering its one-millionth user that same year, the site became just “ Facebook ” in 2005.

article thumbnail

What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit launched in 2005 and sold to Conde Nast less than a year later for $10 million USD. Reddit is all about fostering community by encouraging users (a.k.a. Market research. How does Reddit work? What is a subreddit?

Reddit 101
article thumbnail

Should Your Brand Consider Reddit?

Likeable

Reddit was founded in 2005, shortly after Facebook, by Steve Huffman, Aaron Swartz, and Alexis Ohanian. This social media platform is greatly different from Instagram or Facebook in that the Reddit community is directly determining what content gets seen through voting. Read on below. In the ad world of Reddit, Lemonade Inc.,

Reddit 91